世界のライセンス取得済エンターテインメントおよびキャラクター商品の市場調査レポート　2025年

世界のライセンスエンターテインメントおよびキャラクター商品市場は、2024年に1,667.8億米ドルと評価され、2025年から2031年の予測期間中に6.77%のCAGRを記録し、2031年までに2,688.1億米ドルに達すると予想されています。

ライセンスエンターテインメントおよびキャラクター商品の世界的大手企業には、ウォルト・ディズニー・カンパニー、ハズブロ、ワーナー・ブラザース・ディスカバリー、ポケモン、マテル、パラマウント、NBCユニバーサル、東映アニメーション、サンリオなどが挙げられます。2024年のライセンスエンターテインメントおよびキャラクター商品小売売上高において、上位5社が市場シェアの47.67%を占めました。

本レポートは、ライセンスエンターテインメントおよびキャラクター商品の世界市場を包括的に分析し、定量分析と定性分析の両方を用いて、読者が事業戦略や成長戦略を策定し、市場競争の状況を評価し、現在の市場における自社のポジションを分析し、ライセンスエンターテインメントおよびキャラクター商品に関する情報に基づいた意思決定を行うための支援を提供することを目的としています。

このレポートは、ライセンスを受けたエンターテインメントおよびキャラクター商品の企業、新規参入企業、およびこの市場の業界チェーン関連企業に、市場全体と、企業別、商品タイプ別、エンターテインメントおよびキャラクタータイプ別、地域別のさまざまなセグメントにわたるサブセグメントの小売売上高に関する情報を提供することで役立ちます。

Report Overview

The global Licensed Entertainment and Character Merchandise market was valued at US$ 166.78 billion in 2024 and is anticipated to reach US$ 268.81 billion by 2031, witnessing a CAGR of 6.77% during the forecast period 2025-2031.

The major global companies of Licensed Entertainment and Character Merchandise include The Walt Disney Company, Hasbro, Warner Bros. Discovery, The Pokémon Company, Mattel, Paramount, NBCUniversal, Toei Animation, Sanrio, etc. The top five vendors held 47.67% of the market, in terms of Licensed Entertainment and Character Merchandise Retail Sales Revenue in 2024.

This report aims to provide a comprehensive presentation of the global market for Licensed Entertainment and Character Merchandise, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Licensed Entertainment and Character Merchandise.

The Licensed Entertainment and Character Merchandise market size, estimations, and forecasts are provided in terms of and Retail Sales Revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Licensed Entertainment and Character Merchandise market comprehensively. Regional market sizes, concerning products by Merchandise Types, by Entertainment and Character Types, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Licensed Entertainment and Character Merchandise companies, new entrants, and industry chain related companies in this market with information on the Retail Sales Revenues for the overall market and the sub-segments across the different segments, by company, by Merchandise Types, by Entertainment and Character Types, and by regions.

Market Segmentation

By Company

• The Walt Disney Company
• Hasbro
• Warner Bros. Discovery
• The Pokémon Company
• Mattel
• Paramount
• NBCUniversal
• Toei Animation
• Sanrio
• Authentic Brands Group
•  WildBrain
• Bandai Namco Entertainment
• Jazwares
• Sony
• Spin Master
• SEGA Corporation
• Toho
• Moomin Characters
• Alpha Group

Segment by Merchandise Types

• Toys
• Apparel
• Entertainment & Media
• Home Products
• Others

Segment by Entertainment and Character Types

• Movies & TV Shows
• Animation & Cartoons
•  Games
•  Others

By Region

North America

• United States
• Canada

Asia-Pacific

• China
•  Japan
• South Korea
• Southeast Asia
• Australia
• India
• Others

Europe

• Germany
•  France
• UK
• Italy
• Netherlands
• Others

South America

•  Brazil
• Mexico
• Others

Middle East & Africa

• Middle East
• Africa

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Merchandise Types, by Entertainment and Character Types), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Detailed analysis of Licensed Entertainment and Character Merchandise company competitive landscape, Retail Sales Revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by Merchandise Types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by Entertainment and Character Types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space.

Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, Retail Sales Revenue, price, gross margin, product introduction.

Chapter 12: The main points and conclusions of the report.

Table of Contents

1 Report Overview                1

1.1 Study Scope    1

1.2 Market Analysis by Merchandise Types     2

1.2.1 Global Licensed Entertainment and Character Merchandise Market Size Growth Rate by Merchandise Types: 2020 VS 2024 VS 2031                 2

1.2.2 Toys              3

1.2.3 Apparel         4

1.2.4 Entertainment & Media             5

1.2.5 Home Products           6

1.2.6 Others           7

1.3 Market by Entertainment and Character Types        8

1.3.1 Global Licensed Entertainment and Character Merchandise Market Growth by Entertainment and Character Types: 2020 VS 2024 VS 2031                 8

1.3.2 Movies & TV Shows   9

1.3.3 Animation & Cartoons                9

1.3.4 Games           10

1.3.5 Others           10

1.4 Assumptions and Limitations       11

1.5 Study Objectives            12

1.6 Years Considered           13

2 Global Growth Trends     14

2.1 Global Licensed Entertainment and Character Merchandise Market Perspective (2020-2031)     14

2.2 Global Licensed Entertainment and Character Merchandise Growth Trends by Region 16

2.2.1 Global Licensed Entertainment and Character Merchandise Market Size by Region: 2020 VS 2024 VS 2031            16

2.2.2 Licensed Entertainment and Character Merchandise Historic Market Size by Region (2020-2025)                17

2.2.3 Licensed Entertainment and Character Merchandise Forecasted Market Size by Region (2026-2031)  18

2.3 Licensed Entertainment and Character Merchandise Market Dynamics                 19

2.3.1 Licensed Entertainment and Character Merchandise Industry Trends    19

2.3.2 Licensed Entertainment and Character Merchandise Market Drivers                 22

2.3.3 Licensed Entertainment and Character Merchandise Market Challenges             25

2.3.4 Licensed Entertainment and Character Merchandise Market Restraints               27

3 Competition Landscape by Key Players        30

3.1 Global Top Licensed Entertainment and Character Merchandise Players by Retail Sales Revenue         30

3.1.1 Global Top Licensed Entertainment and Character Merchandise Players by Retail Sales Revenue (2020-2025)  30

3.1.2 Global Licensed Entertainment and Character Merchandise Retail Sales Revenue Market Share by Players (2020-2025)     31

3.2 Global Licensed Entertainment and Character Merchandise Market Share by Company Type (Tier 1, Tier 2, and Tier 3)    32

3.3 Global Key Players Ranking by Licensed Entertainment and Character Merchandise Retail Sales Revenue    34

3.4 Global Licensed Entertainment and Character Merchandise Market Concentration Ratio             35

3.4.1 Global Licensed Entertainment and Character Merchandise Market Concentration Ratio (CR5 and HHI)                35

3.4.2 Global Top 10 and Top 5 Companies by Licensed Entertainment and Character Merchandise Revenue in 2024         37

3.5 Global Key Players of Licensed Entertainment and Character Merchandise Head office and Establish Date  38

3.6 Global Licensed Entertainment and Character Merchandise Market Key Players Characters List                39

4 Licensed Entertainment and Character Merchandise Breakdown Data by Merchandise Types              41

4.1 Global Licensed Entertainment and Character Merchandise Historic Market Size by Merchandise Types (2020-2025)            41

4.2 Global Licensed Entertainment and Character Merchandise Forecasted Market Size by Merchandise Types (2026-2031)        42

5 Licensed Entertainment and Character Merchandise Breakdown Data by Entertainment and Character Types 44

5.1 Global Licensed Entertainment and Character Merchandise Historic Market Size by Entertainment and Character Types (2020-2025)                 44

5.2 Global Licensed Entertainment and Character Merchandise Forecasted Market Size by Entertainment and Character Types (2026-2031)      45

6 North America   47

6.1 North America Licensed Entertainment and Character Merchandise Market Size (2020-2031)     47

6.2 North America Licensed Entertainment and Character Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031             47

6.3 North America Licensed Entertainment and Character Merchandise Market Size by Country (2020-2025)                48

6.4 North America Licensed Entertainment and Character Merchandise Market Size by Country (2026-2031)                49

6.5 United States  50

6.6 Canada             51

7 Europe 52

7.1 Europe Licensed Entertainment and Character Merchandise Market Size (2020-2031)  52

7.2 Europe Licensed Entertainment and Character Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031           52

7.3 Europe Licensed Entertainment and Character Merchandise Market Size by Country (2020-2025)              53

7.4 Europe Licensed Entertainment and Character Merchandise Market Size by Country (2026-2031)              54

7.5 Germany          55

7.6 France              56

7.7 U.K. 57

7.8 Italy  58

7.9 Netherlands    59

8 Asia-Pacific        60

8.1 Asia-Pacific Licensed Entertainment and Character Merchandise Market Size (2020-2031)     60

8.2 Asia-Pacific Licensed Entertainment and Character Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031             60

8.3 Asia-Pacific Licensed Entertainment and Character Merchandise Market Size by Region (2020-2025)  61

8.4 Asia-Pacific Licensed Entertainment and Character Merchandise Market Size by Region (2026-2031)  62

8.5 China                64

8.6 Japan                65

8.7 South Korea    66

8.8 Southeast Asia                67

8.9 Australia          68

8.10 India               69

9 Latin America    70

9.1 Latin America Licensed Entertainment and Character Merchandise Market Size (2020-2031)     70

9.2 Latin America Licensed Entertainment and Character Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031             70

9.3 Latin America Licensed Entertainment and Character Merchandise Market Size by Country (2020-2025)                71

9.4 Latin America Licensed Entertainment and Character Merchandise Market Size by Country (2026-2031)                72

9.5 Mexico             73

9.6 Brazil                74

10 Middle East & Africa      75

10.1 Middle East & Africa Licensed Entertainment and Character Merchandise Market Size (2020-2031)             75

10.2 Middle East & Africa Licensed Entertainment and Character Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031                 75

10.3 Middle East & Africa Licensed Entertainment and Character Merchandise Market Size by Country (2020-2025)        76

10.4 Middle East & Africa Licensed Entertainment and Character Merchandise Market Size by Country (2026-2031)        77

10.5 Middle East  78

10.6 Africa             79

11 Key Players Profiles        80

11.1 The Walt Disney Company        80

11.1.1 The Walt Disney Company Details       80

11.1.2 The Walt Disney Company Business Overview  80

11.1.3 The Walt Disney Company Licensed Entertainment and Character Merchandise Introduction  81

11.1.4 The Walt Disney Company Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 84

11.2 Hasbro           85

11.2.1 Hasbro Company Details        85

11.2.2 Hasbro Business Overview      85

11.2.3 Hasbro Licensed Entertainment and Character Merchandise Introduction          86

11.2.4 Hasbro Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 88

11.3 Warner Bros. Discovery              89

11.3.1 Warner Bros. Discovery Company Details           89

11.3.2 Warner Bros. Discovery Business Overview        89

11.3.3 Warner Bros. Discovery Licensed Entertainment and Character Merchandise Introduction  90

11.3.4 Warner Bros. Discovery Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 93

11.4 The Pokémon Company             94

11.4.1 The Pokémon Company Details            94

11.4.2 The Pokémon Company Business Overview        94

11.4.3 The Pokémon Company Licensed Entertainment and Character Merchandise Introduction  95

11.4.4 The Pokémon Company Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 96

11.5 Mattel             96

11.5.1 Mattel Company Details         96

11.5.2 Mattel Business Overview       97

11.5.3 Mattel Licensed Entertainment and Character Merchandise Introduction          97

11.5.4 Mattel Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 99

11.6 Paramount    100

11.6.1 Paramount Company Details 100

11.6.2 Paramount Business Overview               100

11.6.3 Paramount Licensed Entertainment and Character Merchandise Introduction          101

11.6.4 Paramount Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 103

11.7 NBCUniversal              104

11.7.1 NBCUniversal Company Details           104

11.7.2 NBCUniversal Business Overview         104

11.7.3 NBCUniversal Licensed Entertainment and Character Merchandise Introduction          105

11.7.4 NBCUniversal Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 107

11.8 Toei Animation            108

11.8.1 Toei Animation Company Details         108

11.8.2 Toei Animation Business Overview       108

11.8.3 Toei Animation Licensed Entertainment and Character Merchandise Introduction  109

11.8.4 Toei Animation Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)         111

11.9 Sanrio             112

11.9.1 Sanrio Company Details          112

11.9.2 Sanrio Business Overview       112

11.9.3 Sanrio Licensed Entertainment and Character Merchandise Introduction          113

11.9.4 Sanrio Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 115

11.10 Authentic Brands Group          115

11.10.1 Authentic Brands Group Company Details       115

11.10.2 Authentic Brands Group Business Overview     116

11.10.3 Authentic Brands Group Licensed Entertainment and Character Merchandise Introduction  116

11.10.4 Authentic Brands Group Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 118

11.11 Wild Brain  118

11.11.1 Wild Brain Company Details                118

11.11.2 Wild Brain Business Overview             119

11.11.3 Wild Brain Licensed Entertainment and Character Merchandise Introduction          119

11.11.4 Wild Brain Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 121

11.12 Bandai Namco Holdings           121

11.12.1 Bandai Namco Holdings Company Details        121

11.12.2 Bandai Namco Holdings Business Overview     122

11.12.3 Bandai Namco Holdings Licensed Entertainment and Character Merchandise Introduction  123

11.12.4 Bandai Namco Holdings Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 123

11.13 Jazwares      124

11.13.1 Jazwares Company Details   124

11.13.2 Jazwares Business Overview 124

11.13.3 Jazwares Licensed Entertainment and Character Merchandise Introduction          124

11.13.4 Jazwares Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 125

11.14 Sony             125

11.14.1 Sony Company Details          125

11.14.2 Sony Business Overview        126

11.14.3 Sony Licensed Entertainment and Character Merchandise Introduction          127

11.14.4 Sony Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 129

11.15 Spin Master                 129

11.15.1 Spin Master Company Details              129

11.15.2 Spin Master Business Overview           130

11.15.3 Spin Master Licensed Entertainment and Character Merchandise Introduction          130

11.15.4 Spin Master Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 131

11.16 SEGA Corporation    131

11.16.1 SEGA Corporation Company Details 131

11.16.2 SEGA Corporation Business Overview               132

11.16.3 SEGA Corporation Licensed Entertainment and Character Merchandise Introduction  132

11.16.4 SEGA Corporation Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 133

11.17 Toho            134

11.17.1 Toho Company Details         134

11.17.2 Toho Business Overview       134

11.17.3 Toho Licensed Entertainment and Character Merchandise Introduction          135

11.17.4 Toho Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 135

11.18 Moomin Characters  136

11.18.1 Moomin Characters Company Details                136

11.18.2 Moomin Characters Business Overview              136

11.18.3 Moomin Characters Licensed Entertainment and Character Merchandise Introduction  137

11.18.4 Moomin Characters Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 137

11.19 Alpha Group               138

11.19.1 Alpha Group Company Details            138

11.19.2 Alpha Group Business Overview         138

11.19.3 Alpha Group Licensed Entertainment and Character Merchandise Introduction          139

11.19.4 Alpha Group Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025)                 140

12 Analyst’s Viewpoints/Conclusions                141

13 Appendix          143

13.1 Research Methodology                143

13.1.1 Methodology/Research Approach         143

13.1.2 Data Source               146

13.2 Author Details              149

13.3 Disclaimer    150

Tables and Figures

Table 1. Global Licensed Entertainment and Character Merchandise Market Size Growth Rate by Merchandise Types (US$ million): 2020 VS 2024 VS 2031        2

Table 2. Global Licensed Entertainment and Character Merchandise Market Size Growth by Entertainment and Character Types (US$ million): 2020 VS 2024 VS 2031              8

Table 3. Global Licensed Entertainment and Character Merchandise Market Size by Region (US$ million): 2020 VS 2024 VS 2031     16

Table 4. Global Licensed Entertainment and Character Merchandise Market Size by Region (2020-2025) & (US$ million)    17

Table 5. Global Licensed Entertainment and Character Merchandise Market Share by Region (2020-2025)                18

Table 6. Global Licensed Entertainment and Character Merchandise Forecasted Market Size by Region (2026-2031) & (US$ million)                 18

Table 7. Global Licensed Entertainment and Character Merchandise Market Share by Region (2026-2031)                19

Table 8. Licensed Entertainment and Character Merchandise Market Trends    19

Table 9. Licensed Entertainment and Character Merchandise Market Drivers   22

Table 10. Licensed Entertainment and Character Merchandise Market Challenges             25

Table 11. Licensed Entertainment and Character Merchandise Market Restraints               27

Table 12. Global Licensed Entertainment and Character Merchandise Retail Sales Revenue by Players (2020-2025) & (US$ million)    30

Table 13. Global Licensed Entertainment and Character Merchandise Market Share by Players (2020-2025)               31

Table 14. Global Top Licensed Entertainment and Character Merchandise Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Licensed Entertainment and Character Merchandise as of 2024)      33

Table 15. Ranking of Global Top Licensed Entertainment and Character Merchandise Companies by Revenue (US$ million) in 2024        34

Table 16. Global 5 Largest Players Market Share by Licensed Entertainment and Character Merchandise Retail Sales Revenue (CR5 and HHI) & (2020-2025)            36

Table 17. Global Key Players of Licensed Entertainment and Character Merchandise, Headquarter and Establish Date                38

Table 18. Global Licensed Entertainment and Character Merchandise Market Key Players Characters List  39

Table 19. Global Licensed Entertainment and Character Merchandise Market Size by Merchandise Types (2020-2025) & (US$ million)                 41

Table 20. Global Licensed Entertainment and Character Merchandise Retail Sales Revenue Market Share by Merchandise Types (2020-2025)                 42

Table 21. Global Licensed Entertainment and Character Merchandise Forecasted Market Size by Merchandise Types (2026-2031) & (US$ million)        42

Table 22. Global Licensed Entertainment and Character Merchandise Retail Sales Revenue Market Share by Merchandise Types (2026-2031)                 43

Table 23. Global Licensed Entertainment and Character Merchandise Market Size by Entertainment and Character Types (2020-2025) & (US$ million)        44

Table 24. Global Licensed Entertainment and Character Merchandise Retail Sales Revenue Market Share by Entertainment and Character Types (2020-2025)           44

Table 25. Global Licensed Entertainment and Character Merchandise Forecasted Market Size by Entertainment and Character Types (2026-2031) & (US$ million)        45

Table 26. Global Licensed Entertainment and Character Merchandise Retail Sales Revenue Market Share by Entertainment and Character Types (2026-2031)           45

Table 27. North America Licensed Entertainment and Character Merchandise Market Size Growth Rate by Country (US$ million): 2020 VS 2024 VS 2031  47

Table 28. North America Licensed Entertainment and Character Merchandise Market Size by Country (2020-2025) & (US$ million)                 48

Table 29. North America Licensed Entertainment and Character Merchandise Market Share by Country (2020-2025)     48

Table 30. North America Licensed Entertainment and Character Merchandise Market Size by Country (2026-2031) & (US$ million)                 49

Table 31. North America Licensed Entertainment and Character Merchandise Market Share by Country (2026-2031)     49

Table 32. Europe Licensed Entertainment and Character Merchandise Market Size Growth Rate by Country (US$ million): 2020 VS 2024 VS 2031        52

Table 33. Europe Licensed Entertainment and Character Merchandise Market Size by Country (2020-2025) & (US$ million) 53

Table 34. Europe Licensed Entertainment and Character Merchandise Market Share by Country (2020-2025)             53

Table 35. Europe Licensed Entertainment and Character Merchandise Market Size by Country (2026-2031) & (US$ million) 54

Table 36. Europe Licensed Entertainment and Character Merchandise Market Share by Country (2026-2031)             54

Table 37. Asia-Pacific Licensed Entertainment and Character Merchandise Market Size Growth Rate by Country (US$ million): 2020 VS 2024 VS 2031  60

Table 38. Asia-Pacific Licensed Entertainment and Character Merchandise Market Size by Region (2020-2025) & (US$ million)                 61

Table 39. Asia-Pacific Licensed Entertainment and Character Merchandise Market Share by Region (2020-2025)        61

Table 40. Asia-Pacific Licensed Entertainment and Character Merchandise Market Size by Region (2026-2031) & (US$ million)                 62

Table 41. Asia-Pacific Licensed Entertainment and Character Merchandise Market Share by Region (2026-2031)        63

Table 42. Latin America Licensed Entertainment and Character Merchandise Market Size Growth Rate by Country (US$ million): 2020 VS 2024 VS 2031  70

Table 43. Latin America Licensed Entertainment and Character Merchandise Market Size by Country (2020-2025) & (US$ million)                 71

Table 44. Latin America Licensed Entertainment and Character Merchandise Market Share by Country (2020-2025)     71

Table 45. Latin America Licensed Entertainment and Character Merchandise Market Size by Country (2026-2031) & (US$ million)                 72

Table 46. Latin America Licensed Entertainment and Character Merchandise Market Share by Country (2026-2031)     72

Table 47. Middle East & Africa Licensed Entertainment and Character Merchandise Market Size Growth Rate by Country (US$ million): 2020 VS 2024 VS 2031  75

Table 48. Middle East & Africa Licensed Entertainment and Character Merchandise Market Size by Country (2020-2025) & (US$ million)                 76

Table 49. Middle East & Africa Licensed Entertainment and Character Merchandise Market Share by Country (2020-2025)     76

Table 50. Middle East & Africa Licensed Entertainment and Character Merchandise Market Size by Country (2026-2031) & (US$ million)                 77

Table 51. Middle East & Africa Licensed Entertainment and Character Merchandise Market Share by Country (2026-2031)     77

Table 52. The Walt Disney Company Details 80

Table 53. The Walt Disney Company Licensed Entertainment and Character Merchandise Introduction                 81

Table 54. The Walt Disney Company Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)        84

Table 55. Hasbro Company Details  85

Table 56. Hasbro Licensed Entertainment and Character Merchandise Product  86

Table 57. Hasbro Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)  88

Table 58. Warner Bros. Discovery Company Details     89

Table 59. Warner Bros. Discovery Licensed Entertainment and Character Merchandise Product           90

Table 60. Warner Bros. Discovery Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)        93

Table 61. The Pokémon Company Details      94

Table 62. The Pokémon Company Licensed Entertainment and Character Merchandise Product           95

Table 63. The Pokémon Company Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)        96

Table 64. Mattel Company Details   96

Table 65. Mattel Licensed Entertainment and Character Merchandise Product  97

Table 66. Mattel Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)  99

Table 67. Paramount Company Details            100

Table 68. Paramount Licensed Entertainment and Character Merchandise Product  101

Table 69. Paramount Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)  103

Table 70. NBCUniversal Company Details     104

Table 71. NBCUniversal Licensed Entertainment and Character Merchandise Product           105

Table 72. NBCUniversal Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)                 107

Table 73. Toei Animation Company Details   108

Table 74. Toei Animation Licensed Entertainment and Character Merchandise Product           109

Table 75. Toei Animation Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)                 111

Table 76. Sanrio Company Details    112

Table 77. Sanrio Licensed Entertainment and Character Merchandise Product  113

Table 78. Sanrio Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)  115

Table 79. Authentic Brands Group Company Details    115

Table 80. Authentic Brands Group Licensed Entertainment and Character Merchandise Product           116

Table 81. Authentic Brands Group Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)        118

Table 82. Wild Brain Company Details            118

Table 83. Wild Brain Licensed Entertainment and Character Merchandise Product  119

Table 84. Wild Brain Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)  121

Table 85. Bandai Namco Holdings Company Details    121

Table 86. Bandai Namco Holdings Licensed Entertainment and Character Merchandise Product           123

Table 87. Bandai Namco Holdings Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)        123

Table 88. Jazwares Company Details                124

Table 89. Jazwares Licensed Entertainment and Character Merchandise Product  124

Table 90. Jazwares Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)  125

Table 91. Sony Company Details      125

Table 92. Sony Licensed Entertainment and Character Merchandise Product  127

Table 93. Sony Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)  129

Table 94. Spin Master Company Details          129

Table 95. Spin Master Licensed Entertainment and Character Merchandise Product           130

Table 96. Spin Master Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)  131

Table 97. SEGA Corporation Company Details              131

Table 98. SEGA Corporation Licensed Entertainment and Character Merchandise Product           132

Table 99. SEGA Corporation Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)        133

Table 100. Toho Company Details   134

Table 101. Toho Licensed Entertainment and Character Merchandise Product  135

Table 102. Toho Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)  135

Table 103. Moomin Characters Company Details          136

Table 104. Moomin Characters Licensed Entertainment and Character Merchandise Product           137

Table 105. Moomin Characters Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)        137

Table 106. Alpha Group Company Details      138

Table 107. Alpha Group Licensed Entertainment and Character Merchandise Product           139

Table 108. Alpha Group Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) & (US$ million)                 140

Table 109. Research Programs/Design for This Report                 143

Table 110. Key Data Information from Secondary Sources           147

Table 111. Key Data Information from Primary Sources               149

Table 112. Authors List of This Report             149

List of Figures

Figure 1. Global Licensed Entertainment and Character Merchandise Market Share by Merchandise Types: 2024 VS 2031     3

Figure 2. Toys Features       4

Figure 3. Apparel Features 5

Figure 4. Entertainment & Media Features      6

Figure 5. Home Products Features    7

Figure 6. Stationery and School Supplies Features         7

Figure 7. Global Licensed Entertainment and Character Merchandise Market Share by Entertainment and Character Types: 2024 VS 2031                 9

Figure 8. Movies & TV Shows Case Studies    9

Figure 9. Animation & Cartoons Case Studies 10

Figure 10. Games Case Studies          10

Figure 11. Emoticons Case Studies   11

Figure 12. Licensed Entertainment and Character Merchandise Report Years Considered 13

Figure 13. Global Licensed Entertainment and Character Merchandise Market Size (US$ million), Year-over-Year: 2020-2031                 15

Figure 14. Global Licensed Entertainment and Character Merchandise Market Size, (US$ million), 2020 VS 2025 VS 2031       15

Figure 15. Global Licensed Entertainment and Character Merchandise Market Share by Region: 2024 VS 2031            17

Figure 16. The Top 5 Players Market Share by Licensed Entertainment and Character Merchandise Revenue in 2024 37

Figure 17. The Top 10 Players Market Share by Licensed Entertainment and Character Merchandise Revenue in 2024 38

Figure 18. North America Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                 47

Figure 19. United States Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                 50

Figure 20. Canada Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                51

Figure 21. Europe Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                52

Figure 22. Germany Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                55

Figure 23. France Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                56

Figure 24. U.K. Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                57

Figure 25. Italy Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                58

Figure 26. Russia Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                59

Figure 27. Asia-Pacific Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                 60

Figure 28. China Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                64

Figure 29. Japan Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                65

Figure 30. South Korea Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                 66

Figure 31. Southeast Asia Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                 67

Figure 32. Australia Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                68

Figure 33. India Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                69

Figure 34. Latin America Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                 70

Figure 35. Mexico Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                73

Figure 36. Brazil Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                74

Figure 37. Middle East & Africa Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                 75

Figure 38. Middle East Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                 78

Figure 39. Africa Licensed Entertainment and Character Merchandise Market Size YoY Growth (2020-2031) & (US$ million)                79

Figure 40. Bottom-up and Top-down Approaches for This Report                 145

Figure 41. Data Triangulation            146

Figure 42. Key Executives Interviewed              148

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