スキンケア機器市場 : 2024-2030年

出版:QYResearch(QYリサーチ) 出版年月:2024年1月

Skin Care Devices – Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030

世界のスキンケア機器市場シェアとランキング、全体的な売上高と需要予測 2024-2030年

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The global market for Skin Care Product was estimated to be worth US$ 143.8 billion in 2023 and is forecast to a readjusted size of US$ 197.63 billion by 2030 with a CAGR of 4.65% during the forecast period 2024-2030.

Asia-Pacific market for Skin Care Product was valued at $ 53.44 billion in 2023 and will reach $ 77.91 billion by 2030, at a CAGR of 5.49% during the forecast period of 2024 through 2030.

North American market for Skin Care Product was valued at $ 38.9 billion in 2023 and will reach $ 52.09 billion by 2030, at a CAGR of 4.25% during the forecast period of 2024 through 2030.

Europe market for Skin Care Product was valued at $ 37.68 billion in 2023 and will reach $ 49.42 billion by 2030, at a CAGR of 3.97% during the forecast period of 2024 through 2030.

The global key companies of Skin Care Product include L’Oreal, The Estee Lauder Companies, Beiersdorf, Shiseido, P&G, Unilever, Natura &Co, Johnson & Johnson, and Kao Corporation, etc. In 2023, the global five largest players hold a share approximately 29.41% in terms of revenue.

This report aims to provide a comprehensive presentation of the global market for Skin Care Product, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Skin Care Product by region & country, by Type, and by Sales Channel .

The Skin Care Product market size, estimations, and forecasts are provided in terms of sales revenue ($ billions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Skin Care Product.

Market Segmentation

             By Company       

             L’Oreal

             The Estee Lauder Companies

             Beiersdorf

             Shiseido

             P&G

             Unilever

             Natura &Co

             Johnson & Johnson

             Kao Corporation

             Sisley Paris

             Amore Pacific

             Jahwa

Segment by Type

             Face Creams & Moisturizers

             Cleansers & Face Wash

             Sunscreen

             Masks

             Serums

             Toner

             Other

Segment by Sales Channel

             Offline Sales

             Online Sales

By Region

North America

             United States

             Canada

             Mexico

Asia-Pacific

             China

             Japan

             South Korea

             India

             Southeast Asia

             Australia

             Rest of Asia-Pacific

Europe

             Germany

             UK

             France

             Russia

             Italy

             Rest of Europe

Latin America

             Brazil

             Argentina

             Rest of Latin America

Middle East & Africa

             Middle East

             Africa

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Skin Care Product company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Sales Channel, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5:  Revenue of Skin Care Product in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6:  Revenue of Skin Care Product in country level. It provides sigmate data by Type, and by Sales Channel for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview 1

1.1 Skin Care Product Introduction 1

1.2 Global Skin Care Product Market Size Forecast (2019-2030) 1

1.3 Skin Care Product Market Trends & Drivers 3

1.3.1 Skin Care Product Industry Trends 3

1.3.2 Skin Care Product Market Drivers & Opportunity 4

1.3.3 Skin Care Product Market Challenges 5

1.4 Assumptions and Limitations 5

1.5 Study Objectives 6

1.6 Years Considered 7

2 Competitive Analysis by Company 8

2.1 Global Skin Care Product Players Revenue Ranking (2023) 8

2.2 Global Skin Care Product Revenue by Company (2019-2024) 9

2.3 Key Companies Skin Care Product Sales Area and Headquarters 11

2.4 Skin Care Product Market Competitive Analysis 12

2.4.1 Skin Care Product Market Concentration Rate (2019-2024) 12

2.4.2 Global 5 and 10 Largest Companies by Skin Care Product Revenue in 2023 13

2.4.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Skin Care Product as of 2023) 14

2.5 Mergers & Acquisitions, Expansion 15

3 Segmentation by Type 18

3.1 Introduction by Type 18

3.1.1 Face Creams & Moisturizers 18

3.1.2 Cleansers & Face Wash 18

3.1.3 Sunscreen 19

3.1.4 Masks 20

3.1.5 Serums 20

3.1.6 Toner 21

3.1.7 Other 21

3.2 Global Skin Care Product Sales Value by Type 21

3.2.1 Global Skin Care Product Sales Value by Type (2019-2030) 22

3.2.2 Global Skin Care Product Sales Value, by Type (2019-2030) 23

3.2.3 Global Skin Care Product Sales Value, by Type (%) (2019-2030) 24

4 Segmentation by Sales Channel 26

4.1 Global Skin Care Product Sales Value by Sales Channel 26

4.1.1 Global Skin Care Product Sales Value by Sales Channel (2019-2030) 26

4.1.2 Global Skin Care Product Sales Value, by Sales Channel (2019-2030) 27

4.1.3 Global Skin Care Product Sales Value, by Sales Channel (%) (2019-2030) 28

5 Segmentation by Region 29

5.1 Global Skin Care Product Sales Value by Region 29

5.1.1 Global Skin Care Product Sales Value by Region: 2019 VS 2023 VS 2030 29

5.1.2 Global Skin Care Product Sales Value by Region (2019-2024) 29

5.1.3 Global Skin Care Product Sales Value by Region (2025-2030) 30

5.1.4 Global Skin Care Product Sales Value by Region (%), (2019-2030) 30

5.2 North America 32

5.2.1 North America Skin Care Product Sales Value, 2019-2030 32

5.2.2 North America Skin Care Product Sales Value by Country (US$ Billion), 2019-2030 33

5.3 Europe 34

5.3.1 Europe Skin Care Product Sales Value, 2019-2030 34

5.3.2 Europe Skin Care Product Sales Value by Country (US$ Billion), 2019-2030 35

5.4 Asia Pacific 36

5.4.1 Asia Pacific Skin Care Product Sales Value, 2019-2030 36

5.4.2 Asia Pacific Skin Care Product Sales Value by Region (%), 2023 VS 2030 37

5.5 Latin America 38

5.5.1 Latin America Skin Care Product Sales Value, 2019-2030 38

5.5.2 Latin America Skin Care Product Sales Value by Country (US$ Billion), 2019-2030 39

5.6 Middle East & Africa 40

5.6.1 Middle East & Africa Skin Care Product Sales Value, 2019-2030 40

5.6.2 Middle East & Africa Skin Care Product Sales Value by Country (US$ Billion), 2019-2030 41

6 Segmentation by Key Countries/Regions 42

6.1 Key Countries/Regions Skin Care Product Sales Value Growth Trends, 2019 VS 2023 VS 2030 42

6.2 Key Countries/Regions Skin Care Product Sales Value, 2019-2030 43

6.3 United States 46

6.3.1 United States Skin Care Product Sales Value, 2019-2030 46

6.3.2 United States Skin Care Product Sales Value by Type (%), 2023 VS 2030 47

6.3.3 United States Skin Care Product Sales Value by Sales Channel, 2023 VS 2030 48

6.4 Europe 49

6.4.1 Europe Skin Care Product Sales Value, 2019-2030 49

6.4.2 Europe Skin Care Product Sales Value by Type (%), 2023 VS 2030 50

6.4.3 Europe Skin Care Product Sales Value by Sales Channel, 2023 VS 2030 51

6.5 China 52

6.5.1 China Skin Care Product Sales Value, 2019-2030 52

6.5.2 China Skin Care Product Sales Value by Type (%), 2023 VS 2030 53

6.5.3 China Skin Care Product Sales Value by Sales Channel, 2023 VS 2030 54

6.6 Japan 55

6.6.1 Japan Skin Care Product Sales Value, 2019-2030 55

6.6.2 Japan Skin Care Product Sales Value by Type (%), 2023 VS 2030 56

6.6.3 Japan Skin Care Product Sales Value by Sales Channel, 2023 VS 2030 57

6.7 South Korea 58

6.7.1 South Korea Skin Care Product Sales Value, 2019-2030 58

6.7.2 South Korea Skin Care Product Sales Value by Type (%), 2023 VS 2030 59

6.7.3 South Korea Skin Care Product Sales Value by Sales Channel, 2023 VS 2030 60

6.8 Southeast Asia 61

6.8.1 Southeast Asia Skin Care Product Sales Value, 2019-2030 61

6.8.2 Southeast Asia Skin Care Product Sales Value by Type (%), 2023 VS 2030 62

6.8.3 Southeast Asia Skin Care Product Sales Value by Sales Channel, 2023 VS 2030 63

6.9 India 64

6.9.1 India Skin Care Product Sales Value, 2019-2030 64

6.9.2 India Skin Care Product Sales Value by Type (%), 2023 VS 2030 65

6.9.3 India Skin Care Product Sales Value by Sales Channel, 2023 VS 2030 66

7 Company Profiles 67

7.1 L’Oreal 67

7.1.1 L’Oreal Profile 67

7.1.2 L’Oreal Main Business 67

7.1.3 L’Oreal Skin Care Product Information 69

7.1.4 L’Oreal Skin Care Product Revenue (US$ Billion) & (2019-2024) 69

7.2 The Estee Lauder Companies 70

7.2.1 The Estee Lauder Companies Profile 70

7.2.2 The Estee Lauder Companies Main Business 70

7.2.3 The Estee Lauder Companies Skin Care Product Information 72

7.2.4 The Estee Lauder Companies Skin Care Product Revenue (US$ Billion) & (2019-2024) 72

7.3 Beiersdorf 73

7.3.1 Beiersdorf Profile 73

7.3.2 Beiersdorf Main Business 73

7.3.3 Beiersdorf Skin Care Product Information 74

7.3.4 Beiersdorf Skin Care Product Revenue (US$ Billion) & (2019-2024) 74

7.4 Shiseido 75

7.4.1 Shiseido Profile 75

7.4.2 Shiseido Main Business 75

7.4.3 Shiseido Skin Care Product Information 76

7.4.4 Shiseido Skin Care Product Revenue (US$ Billion) & (2019-2024) 76

7.5 P&G 77

7.5.1 P&G Profile 77

7.5.2 P&G Main Business 77

7.5.3 P&G Skin Care Product Information 79

7.5.4 P&G Skin Care Product Revenue (US$ Billion) & (2019-2024) 79

7.6 Unilever 80

7.6.1 Unilever Profile 80

7.6.2 Unilever Main Business 80

7.6.3 Unilever Skin Care Product Information 82

7.6.4 Unilever Skin Care Product Revenue (US$ Billion) & (2019-2024) 82

7.7 Natura &Co 83

7.7.1 Natura &Co Profile 83

7.7.2 Natura &Co Main Business 83

7.7.3 Natura &Co Skin Care Product Information 84

7.7.4 Natura &Co Skin Care Product Revenue (US$ Billion) & (2019-2024) 84

7.8 Johnson & Johnson 85

7.8.1 Johnson & Johnson Profile 85

7.8.2 Johnson & Johnson Main Business 85

7.8.3 Johnson & Johnson Skin Care Product Information 86

7.8.4 Johnson & Johnson Skin Care Product Revenue (US$ Billion) & (2019-2024) 87

7.9 Kao Corporation 87

7.9.1 Kao Corporation Profile 87

7.9.2 Kao Corporation Main Business 88

7.9.3 Kao Corporation Skin Care Product Information 89

7.9.4 Kao Corporation Skin Care Product Revenue (US$ Billion) & (2019-2024) 89

7.10 Sisley Paris 90

7.10.1 Sisley Paris Profile 90

7.10.2 Sisley Paris Main Business 90

7.10.3 Sisley Paris Skin Care Product Information 91

7.10.4 Sisley Paris Skin Care Product Revenue (US$ Billion) & (2019-2024) 91

7.11 Amore Pacific 92

7.11.1 Amore Pacific Profile 92

7.11.2 Amore Pacific Main Business 92

7.11.3 Amore Pacific Skin Care Product Information 93

7.11.4 Amore Pacific Skin Care Product Revenue (US$ Billion) & (2019-2024) 93

7.12 Jahwa 94

7.12.1 Jahwa Profile 94

7.12.2 Jahwa Main Business 94

7.12.3 Jahwa Skin Care Product Information 95

7.12.4 Jahwa Skin Care Product Revenue (US$ Billion) & (2019-2024) 95

8 Industry Chain Analysis 96

8.1 Skin Care Product Industrial Chain 96

8.2 Skin Care Product Upstream Analysis 96

8.2.1 Manufacturing Cost Structure 97

8.3 Midstream Analysis 98

8.4 Downstream Analysis (Customers Analysis) 98

8.5 Sales Model and Sales Channels 99

8.5.1 Skin Care Product Sales Model 99

8.5.2 Skin Care Product Distributors 99

9 Research Findings and Conclusion 101

10 Appendix 103

10.1 Research Methodology 103

10.1.1 Methodology/Research Approach 103

10.1.2 Data Source 106

10.2 Author Details 109

10.3 Disclaimer 110



Table 1. Skin Care Product Market Trends 3

Table 2. Skin Care Product Market Drivers & Opportunity 4

Table 3. Skin Care Product Market Challenges 5

Table 4. Global Skin Care Product Revenue by Company (2019-2024) & (US$ Billion) 10

Table 5. Global Skin Care Product Revenue Market Share by Company (2019-2024) 10

Table 6. Key Companies Skin Care Product Sales Area and Headquarters 11

Table 7. Global Skin Care Product Companies Market Concentration Ratio (CR5) 12

Table 8. Global Top Companies Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Skin Care Product as of 2023) 14

Table 9. Mergers & Acquisitions, Expansion Plans 15

Table 10. Global Skin Care Product Sales Value by Type: 2019 VS 2023 VS 2030 (US$ Billion) 22

Table 11. Global Skin Care Product Sales Value by Type (2019-2024) & (US$ Billion) 23

Table 12. Global Skin Care Product Sales Value by Type (2025-2030) & (US$ Billion) 24

Table 13. Global Skin Care Product Sales Market Share in Value by Type (2019-2024) 24

Table 14. Global Skin Care Product Sales Market Share in Value by Type (2025-2030) 25

Table 15. Global Skin Care Product Sales Value by Sales Channel : 2019 VS 2023 VS 2030 (US$ Billion) 27

Table 16. Global Skin Care Product Sales Value by Sales Channel (2019-2024) & (US$ Billion) 27

Table 17. Global Skin Care Product Sales Value by Sales Channel (2025-2030) & (US$ Billion) 27

Table 18. Global Skin Care Product Sales Market Share in Value by Sales Channel (2019-2024) 28

Table 19. Global Skin Care Product Sales Market Share in Value by Sales Channel (2025-2030) 28

Table 20. Global Skin Care Product Sales Value by Region, (2019 VS 2023 VS 2030) & (US$ Billion) 29

Table 21. Global Skin Care Product Sales Value by Region (2019-2024) & (US$ Billion) 29

Table 22. Global Skin Care Product Sales Value by Region (2025-2030) & (US$ Billion) 30

Table 23. Global Skin Care Product Sales Value by Region (2019-2024) & (%) 30

Table 24. Global Skin Care Product Sales Value by Region (2025-2030) & (%) 31

Table 25. Key Countries/Regions Skin Care Product Sales Value Growth Trends, (US$ Billion): 2019 VS 2023 VS 2030 42

Table 26. Key Countries/Regions Skin Care Product Sales Value, (2019-2024) & (US$ Billion) 43

Table 27. Key Countries/Regions Skin Care Product Sales Value, (2025-2030) & (US$ Billion) 44

Table 28. L’Oreal Basic Information List 67

Table 29. L’Oreal Description and Business Overview 67

Table 30. Revenue (US$ Billion) in Skin Care Product Business of L’Oreal (2019-2024) 69

Table 31. The Estee Lauder Companies Basic Information List 70

Table 32. The Estee Lauder Companies Description and Business Overview 70

Table 33. Revenue (US$ Billion) in Skin Care Product Business of The Estee Lauder Companies (2019-2024) 72

Table 34. Beiersdorf Basic Information List 73

Table 35. Beiersdorf Description and Business Overview 73

Table 36. Revenue (US$ Billion) in Skin Care Product Business of Beiersdorf (2019-2024) 74

Table 37. Shiseido Basic Information List 75

Table 38. Shiseido Description and Business Overview 75

Table 39. Revenue (US$ Billion) in Skin Care Product Business of Shiseido (2019-2024) 76

Table 40. P&G Basic Information List 77

Table 41. P&G Description and Business Overview 77

Table 42. Revenue (US$ Billion) in Skin Care Product Business of P&G (2019-2024) 79

Table 43. Unilever Basic Information List 80

Table 44. Unilever Description and Business Overview 80

Table 45. Revenue (US$ Billion) in Skin Care Product Business of Unilever (2019-2024) 82

Table 46. Natura &Co Basic Information List 83

Table 47. Natura &Co Description and Business Overview 83

Table 48. Revenue (US$ Billion) in Skin Care Product Business of Natura &Co (2019-2024) 84

Table 49. Johnson & Johnson Basic Information List 85

Table 50. Johnson & Johnson Description and Business Overview 85

Table 51. Revenue (US$ Billion) in Skin Care Product Business of Johnson & Johnson (2019-2024) 87

Table 52. Kao Corporation Basic Information List 87

Table 53. Kao Corporation Description and Business Overview 88

Table 54. Revenue (US$ Billion) in Skin Care Product Business of Kao Corporation (2019-2024) 89

Table 55. Sisley Paris Basic Information List 90

Table 56. Sisley Paris Description and Business Overview 90

Table 57. Sisley Paris Skin Care Product Information 91

Table 58. Revenue (US$ Billion) in Skin Care Product Business of Sisley Paris (2019-2024) 91

Table 59. Amore Pacific Basic Information List 92

Table 60. Amore Pacific Description and Business Overview 92

Table 61. Amore Pacific Skin Care Product Information 93

Table 62. Revenue (US$ Billion) in Skin Care Product Business of Amore Pacific (2019-2024) 93

Table 63. Jahwa Basic Information List 94

Table 64. Jahwa Description and Business Overview 94

Table 65. Revenue (US$ Billion) in Skin Care Product Business of Jahwa (2019-2024) 95

Table 66. Raw Materials Key Suppliers Lists 96

Table 67. Skin Care Product Downstream Customers 98

Table 68. Skin Care Product Distributors List 99

Table 69. Research Programs/Design for This Report 103

Table 70. Key Data Information from Secondary Sources 107

Table 71. Key Data Information from Primary Sources 108





List of Figures



Figure 1. Skin Care Product Product Picture 1

Figure 2. Global Skin Care Product Sales Value, 2019 VS 2023 VS 2030 (US$ Billion) 2

Figure 3. Global Skin Care Product Sales Value (2019-2030) & (US$ Billion) 3

Figure 4. Skin Care Product Report Years Considered 7

Figure 5. Global Skin Care Product Players Revenue Ranking (2023) & (US$ Billion) 9

Figure 6. The 5 Largest Companies in the World: Market Share by Skin Care Product Revenue in 2023 13

Figure 7. The 10 Largest Companies in the World: Market Share by Skin Care Product Revenue in 2023 14

Figure 8. Face Creams & Moisturizers Picture 18

Figure 9. Cleansers & Face Wash Picture 19

Figure 10. Sunscreen Picture 19

Figure 11. Masks Picture 20

Figure 12. Serums Picture 20

Figure 13. Toner Picture 21

Figure 14. Global Skin Care Product Sales Value by Type (2019-2030) & (US$ Billion) 22

Figure 15. Global Skin Care Product Sales Value Market Share by Type in 2023 23

Figure 16. Global Skin Care Product Sales Value by Sales Channel (2019-2030) & (US$ Billion) 26

Figure 17. North America Skin Care Product Sales Value (2019-2030) & (US$ Billion) 32

Figure 18. North America Skin Care Product Sales Value by Country (US$ Billion), 2019-2030 33

Figure 19. Europe Skin Care Product Sales Value, (2019-2030) & (US$ Billion) 34

Figure 20. Europe Skin Care Product Sales Value by Country (US$ Billion), 2019-2030 35

Figure 21. Asia Pacific Skin Care Product Sales Value, (2019-2030) & (US$ Billion) 36

Figure 22. Asia Pacific Skin Care Product Sales Value by Region (%), 2023 VS 2030 37

Figure 23. Latin America Skin Care Product Sales Value, (2019-2030) & (US$ Billion) 38

Figure 24. Latin America Skin Care Product Sales Value by Country (US$ Billion), 2019-2030 39

Figure 25. Middle East & Africa Skin Care Product Sales Value, (2019-2030) & (US$ Billion) 40

Figure 26. Middle East & Africa Skin Care Product Sales Value by Country (US$ Billion), 2019-2030 41

Figure 27. United States Skin Care Product Sales Value, (2019-2030) & (US$ Billion) 46

Figure 28. United States Skin Care Product Sales Value by Type (%), 2023 VS 2030 47

Figure 29. United States Skin Care Product Sales Value by Sales Channel (%), 2023 VS 2030 48

Figure 30. Europe Skin Care Product Sales Value, (2019-2030) & (US$ Billion) 49

Figure 31. Europe Skin Care Product Sales Value by Type (%), 2023 VS 2030 50

Figure 32. Europe Skin Care Product Sales Value by Sales Channel (%), 2023 VS 2030 51

Figure 33. China Skin Care Product Sales Value, (2019-2030) & (US$ Billion) 52

Figure 34. China Skin Care Product Sales Value by Type (%), 2023 VS 2030 53

Figure 35. China Skin Care Product Sales Value by Sales Channel (%), 2023 VS 2030 54

Figure 36. Japan Skin Care Product Sales Value, (2019-2030) & (US$ Billion) 55

Figure 37. Japan Skin Care Product Sales Value by Type (%), 2023 VS 2030 56

Figure 38. Japan Skin Care Product Sales Value by Sales Channel (%), 2023 VS 2030 57

Figure 39. South Korea Skin Care Product Sales Value, (2019-2030) & (US$ Billion) 58

Figure 40. South Korea Skin Care Product Sales Value by Type (%), 2023 VS 2030 59

Figure 41. South Korea Skin Care Product Sales Value by Sales Channel (%), 2023 VS 2030 60

Figure 42. Southeast Asia Skin Care Product Sales Value, (2019-2030) & (US$ Billion) 61

Figure 43. Southeast Asia Skin Care Product Sales Value by Type (%), 2023 VS 2030 62

Figure 44. Southeast Asia Skin Care Product Sales Value by Sales Channel (%), 2023 VS 2030 63

Figure 45. India Skin Care Product Sales Value, (2019-2030) & (US$ Billion) 64

Figure 46. India Skin Care Product Sales Value by Type (%), 2023 VS 2030 65

Figure 47. India Skin Care Product Sales Value by Sales Channel (%), 2023 VS 2030 66

Figure 48. L’Oreal Skin Care Product Information 69

Figure 49. The Estee Lauder Companies Skin Care Product Information 72

Figure 50. Beiersdorf Skin Care Product Information 74

Figure 51. Shiseido Skin Care Product Information 76

Figure 52. P&G Skin Care Product Information 79

Figure 53. Unilever Skin Care Product Information 82

Figure 54. Natura &Co Skin Care Product Information 84

Figure 55. Johnson & Johnson Skin Care Product Information 86

Figure 56. Kao Corporation Skin Care Product Information 89

Figure 57. Jahwa Skin Care Product Information 95

Figure 58. Skin Care Product Industrial Chain 96

Figure 59. Skin Care Product Manufacturing Cost Structure 97

Figure 60. Bottom-up and Top-down Approaches for This Report 105

Figure 61. Data Triangulation 106

Figure 62. Key Executives Interviewed 108