世界のVチューバ―（バーチャルユーチューバー）市場　2022年

出版：QYResearch（QYリサーチ）　出版年月：2023年1月

Global Vtuber (Virtual YouTuber) Market Research Report 2022
世界のVチューバ―（バーチャルユーチューバー）市場調査レポート　2022年

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QYResearch（QYリサーチ）「世界のVチューバ―（バーチャルユーチューバー）市場調査レポート　2022年 – Global Vtuber (Virtual YouTuber) Market Research Report 2022」は世界のVtuber市場を広範に調査・分析した結果をまとめた市場調査レポートです。

Report Overview

The global Vtuber (Virtual YouTuber) market size is projected to reach US$ 17.4 billion by 2028, from US$ 1.639 billion in 2021, at a CAGR of 35.55% during 2022-2028.

Fully considering the economic change by this health crisis, 2D Vtuber accounting for 88.33% of the Vtuber (Virtual YouTuber) global market in 2021, is projected to value US$ 14.73 billion by 2028, growing at a revised 34.79% CAGR in the post-COVID-19 period. While Digital Contents & Derivative segment is altered to an 38.60% CAGR throughout this forecast period.

China Vtuber (Virtual YouTuber) market size is valued at US$ 732.59 million in 2021, while the North America and Europe Vtuber (Virtual YouTuber) are US$ 200.33 million and US$ 182.72 million, severally.

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Vtuber (Virtual YouTuber) market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Vtuber (Virtual YouTuber) market in terms of revenue.

Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Vtuber (Virtual YouTuber) market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Vtuber (Virtual YouTuber) market.

Global Vtuber (Virtual YouTuber) Scope and Market Size

Vtuber (Virtual YouTuber) market is segmented by players, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Vtuber (Virtual YouTuber) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2017-2028.

By Company

AnyColor
Cover Group
Bilibili
Youtube
774, inc
Mikai
Yuehua Entertainment

Segment by Type

2D Vtuber
3D Vtuber

Segment by Application

Livestreaming & Performance
Digital Contents & Derivative
Others

By Region

North America

United States
Canada

Asia-Pacific

China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia

Europe

Germany
France
U.K.
Italy
Russia
Rest of Europe

Latin America

Mexico
Brazil
Rest of Latin America

Middle East & Africa

Middle East
Africa

目次

1 Report Overview 1
1.1 Study Scope 1
1.2 Market Analysis by Type 1
1.2.1 Global Vtuber (Virtual YouTuber) Market Size Growth Rate by Type: 2017 VS 2021 VS 2028 1
1.2.2 2D Vtuber Models 2
1.2.3 3D Vtuber Models 3
1.3 Market by Application 3
1.3.1 Global Vtuber (Virtual YouTuber) Market Share by Application: 2017 VS 2021 VS 2028 4
1.3.2 Livestreaming & Performance 5
1.3.3 Digital Contents & Derivative 6
1.3.4 Others 6
1.4 Study Objectives 7
1.5 Years Considered 8
2 Global Growth Trends 9
2.1 Global Vtuber (Virtual YouTuber) Market Perspective (2017-2028) 9
2.2 Vtuber (Virtual YouTuber) Growth Trends by Region 10
2.2.1 Vtuber (Virtual YouTuber) Market Size by Region: 2017 VS 2021 VS 2028 10
2.2.2 Vtuber (Virtual YouTuber) Historic Market Size by Region (2017-2022) 11
2.2.3 Vtuber (Virtual YouTuber) Forecasted Market Size by Region (2023-2028) 12
2.3 Vtuber (Virtual YouTuber) Market Dynamics 12
2.3.1 Vtuber (Virtual YouTuber) Industry Trends 12
2.3.2 Vtuber (Virtual YouTuber) Market Drivers 13
2.3.3 Vtuber (Virtual YouTuber) Market Challenges 14
3 Competition Landscape by Key Players 15
3.1 Global Top Vtuber (Virtual YouTuber) Players by Revenue 15
3.1.1 Global Top Vtuber (Virtual YouTuber) Players by Revenue (2017-2022) 15
3.1.2 Global Vtuber (Virtual YouTuber) Revenue Market Share by Players (2017-2022) 15
3.2 Global Vtuber (Virtual YouTuber) Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 16
3.3 Players Covered: Ranking by Vtuber (Virtual YouTuber) Revenue 16
3.4 Global Vtuber (Virtual YouTuber) Market Concentration Ratio 18
3.4.1 Global Vtuber (Virtual YouTuber) Market Concentration Ratio (CR5 and HHI) 18
3.4.2 Global Top 10 and Top 5 Companies by Vtuber (Virtual YouTuber) Revenue in 2021 20
3.5 Vtuber (Virtual YouTuber) Key Players Head office and Area Served 20
3.6 Key Players Vtuber (Virtual YouTuber) Product Solution and Service 21
3.7 Date of Enter into Vtuber (Virtual YouTuber) Market 21
3.8 Mergers & Acquisitions, Expansion Plans 22
4 Vtuber (Virtual YouTuber) Breakdown Data by Type 24
4.1 Global Vtuber (Virtual YouTuber) Historic Market Size by Type (2017-2022) 24
4.2 Global Vtuber (Virtual YouTuber) Forecasted Market Size by Type (2023-2028) 24
5 Vtuber (Virtual YouTuber) Breakdown Data by Application 26
5.1 Global Vtuber (Virtual YouTuber) Historic Market Size by Application (2017-2022) 26
5.2 Global Vtuber (Virtual YouTuber) Forecasted Market Size by Application (2023-2028) 27
6 North America 28
6.1 North America Vtuber (Virtual YouTuber) Market Size (2017-2028) 28
6.2 North America Vtuber (Virtual YouTuber) Market Size by Country (2017-2022) 28
6.3 North America Vtuber (Virtual YouTuber) Market Share by Country (2023-2028) 29
6.4 United States 30
6.5 Canada 31
7 Europe 32
7.1 Europe Vtuber (Virtual YouTuber) Market Size (2017-2028) 32
7.2 Europe Vtuber (Virtual YouTuber) Market Size by Country (2017-2022) 32
7.3 Europe Vtuber (Virtual YouTuber) Market Size by Country (2023-2028) 33
7.4 Germany 34
7.5 France 35
7.6 U.K. 36
7.7 Italy 37
7.8 Russia 38
8 Asia-Pacific 39
8.1 Asia-Pacific Vtuber (Virtual YouTuber) Market Size (2017-2028) 39
8.2 Asia-Pacific Vtuber (Virtual YouTuber) Market Size by Region (2017-2022) 39
8.3 Asia-Pacific Vtuber (Virtual YouTuber) Market Size by Region (2023-2028) 40
8.4 China 42
8.5 Japan 43
8.6 South Korea 44
8.7 Australia 45
8.8 Southeast Asia 46
8.9 India 47
9 Latin America 48
9.1 Latin America Vtuber (Virtual YouTuber) Market Size (2017-2028) 48
9.2 Latin America Vtuber (Virtual YouTuber) Market Size by Country (2017-2022) 48
9.3 Latin America Vtuber (Virtual YouTuber) Market Size by Country (2023-2028) 49
9.4 Brazil 50
9.5 Mexico 51
10 Middle East & Africa 52
10.1 Middle East & Africa Vtuber (Virtual YouTuber) Market Size (2017-2028) 52
10.2 Middle East & Africa Vtuber (Virtual YouTuber) Market Size by Country (2017-2022) 52
10.3 Middle East & Africa Vtuber (Virtual YouTuber) Market Size by Country (2023-2028) 53
10.4 Middle East 54
10.5 Africa 55
11 Key Players Profiles 56
11.1 AnyColor 56
11.1.1 AnyColor Company Details 56
11.1.2 AnyColor Business Overview 56
11.1.3 AnyColor Vtuber (Virtual YouTuber) Introduction 56
11.1.4 AnyColor Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) 58
11.1.5 AnyColor Recent Development 59
11.2 COVER Corporation 60
11.2.1 COVER Corporation Company Details 60
11.2.2 COVER Corporation Business Overview 60
11.2.3 COVER Corporation Vtuber (Virtual YouTuber) Introduction 61
11.2.4 COVER Corporation Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) 61
11.3 Bilibili 62
11.3.1 Bilibili Company Details 62
11.3.2 Bilibili Business Overview 63
11.3.3 Bilibili Vtuber (Virtual YouTuber) Introduction 63
11.3.4 Bilibili Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) 64
11.3.5 Bilibili Recent Development 65
11.4 Youtube 66
11.4.1 Youtube Company Details 66
11.4.2 Youtube Business Overview 66
11.4.3 Youtube Vtuber (Virtual YouTuber) Introduction 67
11.4.4 Youtube Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) 67
11.5 774 inc. 68
11.5.1 774 inc. Company Details 68
11.5.2 774 inc. Business Overview 69
11.5.3 774 inc. Vtuber (Virtual YouTuber) Introduction 69
11.5.4 774 inc. Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) 70
11.6 Mikai 70
11.6.1 Mikai Company Details 70
11.6.2 Mikai Business Overview 71
11.6.3 Mikai Vtuber (Virtual YouTuber) Introduction 71
11.6.4 Mikai Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) 72
11.7 Yuehua Entertainment 73
11.7.1 Yuehua Entertainment Company Details 73
11.7.2 Yuehua Entertainment Business Overview 74
11.7.3 Yuehua Entertainment Vtuber (Virtual YouTuber) Introduction 74
11.7.4 Yuehua Entertainment Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) 75
12 Analyst’s Viewpoints/Conclusions 77
13 Appendix 78
13.1 Research Methodology 78
13.1.1 Methodology/Research Approach 78
13.1.2 Data Source 81
13.2 Disclaimer 84
13.3 Author Details 85

List of Tables

Table 1. Global Vtuber (Virtual YouTuber) Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028 1
Table 2. Global Vtuber (Virtual YouTuber) Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028 4
Table 3. Global Vtuber (Virtual YouTuber) Market Size by Region (US$ Million): 2017 VS 2021 VS 2028 10
Table 4. Global Vtuber (Virtual YouTuber) Market Size by Region (2017-2022) & (US$ Million) 11
Table 5. Global Vtuber (Virtual YouTuber) Market Share by Region (2017-2022) 11
Table 6. Global Vtuber (Virtual YouTuber) Forecasted Market Size by Region (2023-2028) & (US$ Million) 12
Table 7. Global Vtuber (Virtual YouTuber) Market Share by Region (2023-2028) 12
Table 8. Vtuber (Virtual YouTuber) Market Trends 12
Table 9. Vtuber (Virtual YouTuber) Market Drivers 13
Table 10. Vtuber (Virtual YouTuber) Market Challenges 14
Table 11. Global Vtuber (Virtual YouTuber) Revenue by Players (2017-2022) & (US$ Million) 15
Table 12. Global Vtuber (Virtual YouTuber) Market Share by Players (2017-2022) 15
Table 13. Global Top Vtuber (Virtual YouTuber) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Vtuber (Virtual YouTuber) as of 2021) 17
Table 14. Ranking of Global Top Vtuber (Virtual YouTuber) Companies by Revenue (US$ Million) in 2021 18
Table 15. Global 5 Largest Players Market Share by Vtuber (Virtual YouTuber) Revenue (CR5 and HHI) & (2017-2022) 19
Table 16. Key Players Headquarters and Area Served 20
Table 17. Key Players Vtuber (Virtual YouTuber) Product Solution and Service 21
Table 18. Date of Enter into Vtuber (Virtual YouTuber) Market 21
Table 19. Mergers & Acquisitions, Expansion Plans 22
Table 20. Global Vtuber (Virtual YouTuber) Market Size by Type (2017-2022) & (US$ Million) 24
Table 21. Global Vtuber (Virtual YouTuber) Revenue Market Share by Type (2017-2022) 24
Table 22. Global Vtuber (Virtual YouTuber) Forecasted Market Size by Type (2023-2028) & (US$ Million) 24
Table 23. Global Vtuber (Virtual YouTuber) Revenue Market Share by Type (2023-2028) 25
Table 24. Global Vtuber (Virtual YouTuber) Market Size by Application (2017-2022) & (US$ Million) 26
Table 25. Global Vtuber (Virtual YouTuber) Revenue Market Share by Application (2017-2022) 26
Table 26. Global Vtuber (Virtual YouTuber) Forecasted Market Size by Application (2023-2028) & (US$ Million) 27
Table 27. Global Vtuber (Virtual YouTuber) Revenue Market Share by Application (2023-2028) 27
Table 28. North America Vtuber (Virtual YouTuber) Market Size by Country (2017-2022) & (US$ Million) 28
Table 29. North America Vtuber (Virtual YouTuber) Market Size by Country (2023-2028) & (US$ Million) 29
Table 30. Europe Vtuber (Virtual YouTuber) Market Size by Country (2017-2022) & (US$ Million) 32
Table 31. Europe Vtuber (Virtual YouTuber) Market Size by Country (2023-2028) & (US$ Million) 33
Table 32. Asia-Pacific Vtuber (Virtual YouTuber) Market Size by Region (2017-2022) & (US$ Million) 39
Table 33. Asia-Pacific Vtuber (Virtual YouTuber) Market Size by Region (2023-2028) & (US$ Million) 40
Table 34. Latin America Vtuber (Virtual YouTuber) Market Size by Country (2017-2022) & (US$ Million) 48
Table 35. Latin America Vtuber (Virtual YouTuber) Market Size by Country (2023-2028) & (US$ Million) 49
Table 36. Middle East & Africa Vtuber (Virtual YouTuber) Market Size by Country (2017-2022) & (US$ Million) 52
Table 37. Middle East & Africa Vtuber (Virtual YouTuber) Market Size by Country (2023-2028) & (US$ Million) 53
Table 38. AnyColor Company Details 56
Table 39. AnyColor Business Overview 56
Table 40. AnyColor Vtuber (Virtual YouTuber) Product 56
Table 41. AnyColor Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) & (US$ Million) 58
Table 42. AnyColor Recent Development 59
Table 43. COVER Corporation Company Details 60
Table 44. COVER Corporation Business Overview 60
Table 45. COVER Corporation Vtuber (Virtual YouTuber) Product 61
Table 46. COVER Corporation Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) & (US$ Million) 61
Table 47. Bilibili Company Details 62
Table 48. Bilibili Business Overview 63
Table 49. Bilibili Vtuber (Virtual YouTuber) Product 63
Table 50. Bilibili Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) & (US$ Million) 64
Table 51. Bilibili Recent Development 65
Table 52. Youtube Company Details 66
Table 53. Youtube Business Overview 66
Table 54. Youtube Vtuber (Virtual YouTuber) Product 67
Table 55. Mikai Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) & (US$ Million) 67
Table 56. 774 inc. Company Details 68
Table 57. 774 inc. Business Overview 69
Table 58. 774 inc. Vtuber (Virtual YouTuber) Product 69
Table 59. 774 inc. Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) & (US$ Million) 70
Table 60. Mikai Company Details 70
Table 61. Mikai Business Overview 71
Table 62. Mikai Vtuber (Virtual YouTuber) Product 71
Table 63. Mikai Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) & (US$ Million) 72
Table 64. Yuehua Entertainment Company Details 73
Table 65. Yuehua Entertainment Business Overview 74
Table 66. Yuehua Entertainment Vtuber (Virtual YouTuber) Product 74
Table 67. Yuehua Entertainment Revenue in Vtuber (Virtual YouTuber) Business (2017-2022) & (US$ Million) 75
Table 68. Research Programs/Design for This Report 78
Table 69. Key Data Information from Secondary Sources 82
Table 70. Key Data Information from Primary Sources 83

List of Figures

Figure 1. Global Vtuber (Virtual YouTuber) Market Share by Type: 2021 VS 2028 2
Figure 2. 2D Vtuber Features 3
Figure 3. 3D Vtuber Features 3
Figure 4. Global Vtuber (Virtual YouTuber) Market Share by Application: 2021 VS 2028 5
Figure 5. Performance Case Studies 5
Figure 6. Shopping Case Studies 6
Figure 7. Others Case Studies 7
Figure 8. Vtuber (Virtual YouTuber) Report Years Considered 8
Figure 9. Global Vtuber (Virtual YouTuber) Market Size (US$ Million), Year-over-Year: 2017-2028 9
Figure 10. Global Vtuber (Virtual YouTuber) Market Size, (US$ Million), 2017 VS 2021 VS 2028 10
Figure 11. Global Vtuber (Virtual YouTuber) Market Share by Region: 2021 VS 2028 11
Figure 12. Global Vtuber (Virtual YouTuber) Market Share by Players in 2021 16
Figure 13. Global Top Vtuber (Virtual YouTuber) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Vtuber (Virtual YouTuber) as of 2021) 17
Figure 14. The 5 Players Market Share by Vtuber (Virtual YouTuber) Revenue in 2021 20
Figure 15. North America Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 28
Figure 16. North America Vtuber (Virtual YouTuber) Market Share by Country (2017-2028) 29
Figure 17. United States Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 30
Figure 18. Canada Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 31
Figure 19. Europe Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 32
Figure 20. Europe Vtuber (Virtual YouTuber) Market Share by Country (2017-2028) 33
Figure 21. Germany Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 34
Figure 22. France Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 35
Figure 23. U.K. Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 36
Figure 24. Italy Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 37
Figure 25. Russia Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 38
Figure 26. Asia-Pacific Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 39
Figure 27. Asia-Pacific Vtuber (Virtual YouTuber) Market Share by Region (2017-2028) 41
Figure 28. China Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 42
Figure 29. Japan Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 43
Figure 30. South Korea Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 44
Figure 31. Australia Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 45
Figure 32. Southeast Asia Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 46
Figure 33. India Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 47
Figure 34. Latin America Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 48
Figure 35. Latin America Vtuber (Virtual YouTuber) Market Share by Country (2017-2028) 49
Figure 36. Brazil Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 50
Figure 37. Mexico Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 51
Figure 38. Middle East & Africa Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 52
Figure 39. Middle East & Africa Vtuber (Virtual YouTuber) Market Share by Country (2017-2028) 53
Figure 40. Middle East Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 54
Figure 41. Africa Vtuber (Virtual YouTuber) Market Size YoY Growth (2017-2028) & (US$ Million) 55
Figure 42. AnyColor Revenue Growth Rate in Vtuber (Virtual YouTuber) Business (2017-2022) 59
Figure 43. COVER Corporation Revenue Growth Rate in Vtuber (Virtual YouTuber) Business (2017-2022) 62
Figure 44. Bilibili Revenue Growth Rate in Vtuber (Virtual YouTuber) Business (2017-2022) 65
Figure 45. Youtube Revenue Growth Rate in Vtuber (Virtual YouTuber) Business (2017-2022) 68
Figure 46. 774 inc. Revenue Growth Rate in Vtuber (Virtual YouTuber) Business (2017-2022) 70
Figure 47. Mikai Revenue Growth Rate in Vtuber (Virtual YouTuber) Business (2017-2022) 73
Figure 48. Yuehua Entertainment Revenue Growth Rate in Vtuber (Virtual YouTuber) Business (2017-2022) 76
Figure 49. Bottom-up and Top-down Approaches for This Report 80
Figure 50. Data Triangulation 81
Figure 51. Key Executives Interviewed 83