AVoDとFAST予測　2025-2030年

About the report

Powered by over 22 years of trusted research and deep industry connections, this report taps into our extensive datasets and unrivalled knowledge base to deliver insights you can act on.

Inside this report, you will discover:

• Forecasts for the growth of FAST and AVoD subscribers and revenues, through 2030.
• How dominance by Tubi, Pluto TV, and YouTube shapes the respective markets.
• M&A intelligence – “who’s buying who”, and why it matters.
• Analysis of evolving AVoD and FAST business models, paired with strategic context for the key decisions shaping their growth.
• Why SVoD, AVoD, and FAST definitions may soon collapse entirely, and what you must do to adapt.

For OTT providers, the message is loud and clear: the walls between SVoD, AVoD, and FAST are crumbling, and only the agile will survive.

AVoD and FAST players can’t afford to stand still. Business models must evolve, consolidation is coming, and success will depend on bold, data-driven moves – diversifying content, sharpening the user experience, and making the smartest calls on partnerships, M&A, and platform strategy.

Even though SVoD still dominates in dollars, FAST remains the streaming market’s highest growth opportunity, with free ad-supported streaming TV forecast to swell into a market worth tens of $billions over the next five years.

Our new report provides actionable insights for anyone operating in the OTT value chain:

OTT service providers 
The message is loud and clear: the walls between SVoD, AVoD, and FAST are crumbling, and only the agile will survive.  Consolidation is coming, and success will depend on bold, strategic moves – diversifying content; sharpening the user experience; and making the smartest calls on partnerships, M&A, and platform strategy. This new report offers the critical intelligence you need to make informed decisions, and become a power player in the dynamic OTT market.

Technology vendors 
As the OTT lines blur, service providers will be rethinking their platforms, monetization models, and content strategies. That means they’ll be looking for future-proof technology partners who can help them pivot quickly, integrate new capabilities, and scale seamlessly. The winners will be the vendors who anticipate these shifts and align their offerings with where the market is headed next. This report gives you the strategic insight to position your solutions at the center of the OTT transformation.

Investors
FAST’s growth will keep the sector on your radar, while AVoD’s reliance on a few giants raises both caution and strategic interest – market concentration around a handful of dominant players creates volatility, but also the potential for outsized returns when the right challengers emerge or consolidation plays out. This report delivers the data-backed perspective you need to spot undervalued assets, anticipate market shifts, and make confident bets in an OTT landscape that’s being rewritten in real time.

Table of Contents

Snapshot Summary
Introduction
The Forecast
AVoD Summary
FAST Summary
AVoD Detail
FAST Detail
OTT Comparisons – SVoD, AVoD, and FAST
Forecast Assumptions
Methodology
Glossary
Rethink TV’s Main Contributors
Rethink Leadership
About Rethink

Table of Graphs

Figure 1: OTT Comparison – Total Revenue Context ($)
Figure 2: AVoD – Monthly Active Users
Figure 3: AVoD – Paid Subscribers
Figure 4: AVoD – Monthly Hours Watched
Figure 5: AVoD – Advertising + Subscription Revenue ($)
Figure 6: AVoD Revenue ($) – Global
Figure 7: FAST – Monthly Active Users
Figure 8: FAST – Monthly Active Users
Figure 9: FAST – Ad-Supported Revenue ($)
Figure 10: AVoD – Monthly Active Users
Figure 11: AVoD – Free Users
Figure 12: AVoD – Paid Subscribers
Figure 13: AVoD – Users by Monetization
Figure 14: AVoD – Revenue by Monetization
Figure 15: AVoD MAUs – Global
Figure 16: AVoD Paid Subscribers – Global
Figure 17: AVoD Advertising Revenue – Global ($)
Figure 18: AVoD Monthly Hours Watched – Global
Figure 19: FAST – Monthly Active Users
Figure 20: FAST – Monthly Hours Watched
Figure 21: FAST – Advertising Revenue – by Region ($)
Figure 22: OEM-led FAST – Monthly Active Users
Figure 23: OEM-led FAST – Ad-Supported Revenue ($)
Figure 24: FAST – Monthly Active Users – OEM vs. Total
Figure 25: FAST – Ad-Supported Revenue – OEM vs. Total ($)
Figure 26: FAST – Ad-Supported Revenue – Pluto TV, Tubi, vs Others ($)
Figure 27: OTT Comparison – Users
Figure 28: OTT Comparison – Paid Users
Figure 29: OTT Comparison – Ad-Supported Users
Figure 30: OTT Comparison – Total Revenue ($)
Figure 31: OTT Comparison – Subscription Revenue ($)
Figure 32: OTT Comparison – Advertising Revenue ($)

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