出版：ABI Research（ABIリサーチ） 出版年月：2022年8月
Set-Top Boxes and CPE
セットトップボックスとCPEのマーケットデータ 2022年第3四半期
Market Data | 3Q 2022 | MD-STB-175
| 図表数 | 92 |
| 種別 | 英文マーケットデータ（Excel） |
| 価格 |
ABI Research（ABIリサーチ）「セットトップボックスとCPEのマーケットデータ 2022年第3四半期 – Set-Top Boxes and CPE」は多様なセットトップボックス市場を調査し、主要セグメント毎の市場データをMS Excelで提供します。
主な特長
- 多様なセットトップボックス（STB）およびサブボックスのタイプ別出荷数と収益予測
- 2020年から2028年までの地域別有料放送世帯の概観とその進化
- 主要地域（北米、西欧、東欧、ラテンアメリカ、アジア太平洋地域、中東＆アフリカ）毎の高粒度データ
- 2014年から2021年までの出荷数、収益、平均販売価格（ASP）の年別データ
主な対象セグメント
- 地域
- 北米
- 西欧
- 東欧
- 中東＆アフリカ
- アジア太平洋地域
- ラテンアメリカ
- セットトップボックス（STB）
- ケーブル
- 衛星
- IPTV
- DTT
- サブボックスタイプ
- SD
- HD
- DVR
- HD DVR
- プラットフォーム
- 有料放送
- FTA
Actionable Benefits
- Plan Set-Top Box (STB) production schedule by referring to projected market data through 2028 for different STB types, including cable, satellite, and Internet Protocol Television (IPTV).
- Understand the evolving technological landscape of the STB market, and use these data to devise product design strategies.
- Gauge the proportions of cable and satellite STBs that are Internet Protocol (IP)-capable, and align roadmaps accordingly.
- Identify key STB vendors to develop strategic partnerships.
Critical Questions Answered
- How large is the STB market currently, and how will the market value develop over the next 6 years?
- What is the current and future split between cable, satellite, IPTV, and Digital Terrestrial Television (DTT) STB shipments in different regions internationally?
- In which regions are STB shipments expected to decline, and where are they forecast to grow?
- To what extent have international macro-economic challenges, such as the COVID-19 pandemic, supply chain disruptions, and shifting consumer sentiments, impacted the STB market?
- Which vendors are market leaders in terms of shipments and revenue for different STB types across the 2014 to 2021 time period?
Research Highlights
- Shipment and revenue projections for different types of STBs, spanning cable, satellite, IPTV, and DTT, and sub box types, such as Standard Definition (SD), High Definition (HD), Digital Video Recorders (DVRs).
- An overview of pay TV households per region and their evolution from 2020 to 2028.
- Data are broken down into the North American, Western European, Eastern European, Latin American, Asia-Pacific, and Middle East & African markets to provide regional granularity.
- Detailed annual figures for all market-leading vendors for shipments, revenue, and Average Selling Prices (ASPs) by box type across the 2014 to 2021 time period.
Who Should Read This?
- Product managers of media device vendors.
- Decision makers in chipset manufacturing companies supplying the STB market.
- Market analysts of video streaming service providers.
- Managers of software solution providers for pay TV and broadband services.
当レポートは下記年間契約サービスに属する市場データレポートです。
- コンシューマ技術のリサーチサービス
Consumer Technologies Research Service - Wi-Fi、ブルートゥース、無線コネクティビティのリサーチサービス
Wi-Fi, Bluetooth & Wireless Connectivity Research Service
ABIリサーチの年間サービスは特定市場の最新・詳細情報をPDFレポート、EXCELファイル、ニューズレターなどを一年を通じて契約者へ提供しています。当レポート単体でももちろんご購入いただけますが、年間契約サービスをご利用いただくことで、継続的に市場情報を入手いただくことが可能です。詳細はChosaReport.comまでお気軽にお問い合わせください。
目次
Tables
- TV Platforms Worldwide, Definitions
- STB Types, Definitions
- Multiroom STB Types, Definitions
- 4K/UltraHD-Capable STB (% of Total STB Shipments), World Markets: 2020 to 2028
- HEVC-Capable STB (% of Total STB Shipment), World Markets: 2020 to 2028
- Pay TV Households by Region, World Markets: 2020 to 2028
- TV Households by Platform, World Markets: 2020 to 2028
- STB Shipments by Region, World Markets: 2020 to 2028
- STB Market Value by Region, World Markets: 2020 to 2028
- STB Shipments by Platform, World Markets: 2020 to 2028
- STB Market Value by Platform, World Markets: 2020 to 2028
- Cable STB Shipments by Box Type, World Markets: 2020 to 2028
- Cable STB Market Value by Box Type, World Markets: 2020 to 2028
- Satellite STB Shipments by Box Type, World Markets: 2020 to 2028
- Satellite STB Market Value by Box Type, World Markets: 2020 to 2028
- IPTV STB Shipments by Box Type, World Markets: 2020 to 2028
- IPTV STB Market Value by Box Type, World Markets: 2020 to 2028
- Cable IP-Capable Box Shipments by Region, World Markets: 2020 to 2028
- Cable IP-Capable Box Penetration Rate by Region, World Markets: 2020 to 2028
- Satellite IP-Capable Box Shipments by Region, World Markets: 2020 to 2028
- Satellite IP-Capable Box Penetration Rate by Region, World Markets: 2020 to 2028
- Card Shipments by Region and Platform, World Markets: 2020 to 2028
- TV Households by Platform, North America: 2020 to 2028
- Pay TV STB Shipments by Country and Platform, North America: 2020 to 2028
- CATV STB Shipments by Box Type, North America: 2020 to 2028
- DBS STB Shipments by Box Type, North America: 2020 to 2028
- IPTV STB Shipments by Box Type, North America: 2020 to 2028
- DTT STB Shipments by Box Type, North America: 2020 to 2028
- STB Revenue by Platform, North America: 2020 to 2028
- TV Households by Platform, Western Europe: 2020 to 2028
- Pay TV STB Shipments by Country and Platform, Western Europe: 2020 to 2028
- CATV STB Shipments by Box Type, Western Europe: 2020 to 2028
- DBS STB Shipments by Box Type, Western Europe: 2020 to 2028
- IPTV STB Shipments by Box Type, Western Europe: 2020 to 2028
- FTA DTT, FTA DBS, Pay DTT STB Shipments by Box Type, Western Europe: 2020 to 2028
- STB Revenue by Platform, Western Europe: 2020 to 2028
- STB Shipments by Platform, Austria: 2020 to 2028
- STB Shipments by Platform, Belgium: 2020 to 2028
- STB Shipments by Platform, France: 2020 to 2028
- STB Shipments by Platform, Germany: 2020 to 2028
- STB Shipments by Platform, Italy: 2020 to 2028
- STB Shipments by Platform, Netherlands: 2020 to 2028
- STB Shipments by Platform, Portugal: 2020 to 2028
- STB Shipments by Platform, Spain: 2020 to 2028
- STB Shipments by Platform, Sweden: 2020 to 2028
- STB Shipments by Platform, Switzerland: 2020 to 2028
- STB Shipments by Platform, United Kingdom: 2020 to 2028
- TV Households by Platform, Eastern Europe: 2020 to 2028
- Pay TV STB Shipments by Country and Platform, Eastern Europe: 2020 to 2028
- CATV STB Shipments by Box Type, Eastern Europe: 2020 to 2028
- DBS STB Shipments by Box Type, Eastern Europe: 2020 to 2028
- IPTV STB Shipments by Box Type, Eastern Europe: 2020 to 2028
- FTA DTT, FTA DBS, Pay DTT STB Shipments by Box Type, Eastern Europe: 2020 to 2028
- STB Revenue by Platform, Eastern Europe: 2020 to 2028
- STB Shipments by Platform, Czech Republic: 2020 to 2028
- STB Shipments by Platform, Poland: 2020 to 2028
- STB Shipments by Platform, Romania: 2020 to 2028
- STB Shipments by Platform, Russia: 2020 to 2028
- STB Shipments by Platform, Ukraine: 2020 to 2028
- TV Households by Platform, Latin America: 2020 to 2028
- Pay TV STB Shipments by Country and Platform, Latin America: 2020 to 2028
- CATV STB Shipments by Box Type, Latin America: 2020 to 2028
- DBS STB Shipments by Box Type, Latin America: 2020 to 2028
- IPTV STB Shipments by Box Type, Latin America: 2020 to 2028
- FTA DTT, FTA DBS, Pay DTT STB Shipments by Box Type, Latin America: 2020 to 2028
- STB Revenue by Platform, Latin America: 2020 to 2028
- STB Shipments by Platform, Argentina: 2020 to 2028
- STB Shipments by Platform, Brazil: 2020 to 2028
- STB Shipments by Platform, Mexico: 2020 to 2028
- TV Households by Platform, Asia-Pacific: 2020 to 2028
- Pay TV STB Shipments by Country and Platform, Asia-Pacific: 2020 to 2028
- CATV STB Shipments by Box Type, Asia-Pacific: 2020 to 2028
- DBS STB Shipments by Box Type, Asia-Pacific: 2020 to 2028
- IPTV STB Shipments by Box Type, Asia-Pacific: 2020 to 2028
- FTA DTT, FTA DBS, Pay DTT STB Shipments by Box Type, Asia-Pacific: 2020 to 2028
- STB Revenue by Platform, Asia-Pacific: 2020 to 2028
- STB Shipments by Platform, Asia-Pacific: 2020 to 2028
- STB Shipments by Platform, China: 2020 to 2028
- STB Shipments by Platform, Japan: 2020 to 2028
- STB Shipments by Platform, Malaysia: 2020 to 2028
- STB Shipments by Platform, South Korea: 2020 to 2028
- STB Shipments by Platform, Taiwan: 2020 to 2028
- STB Shipments by Platform, Thailand: 2020 to 2028
- STB Shipments by Platform, India: 2020 to 2028
- STB Shipments by Platform, Vietnam: 2020 to 2028
- TV Households by Platform, Middle East & Africa: 2020 to 2028
- Pay TV STB Shipments by Country and Platform, Middle East & Africa: 2020 to 2028
- CATV STB Shipments by Box Type, Middle East & Africa: 2020 to 2028
- DBS STB Shipments by Box Type, Middle East & Africa: 2020 to 2028
- IPTV STB Shipments by Box Type, Middle East & Africa: 2020 to 2028
- FTA DTT, FTA DBS, Pay DTT STB Shipments by Box Type, Middle East & Africa: 2020 to 2028
- STB Revenue by Platform, Middle East & Africa: 2020 to 2028
- STB Shipments by Platform, Turkey: 2020 to 2028
- STB Shipments by Platform, Egypt: 2020 to 2028
- STB Shipments by Platform, South Africa: 2020 to 2028
[プレスリリース]Set-Top Box Market Contraction Will Stabilize Post-2024 And Level Off at 194 Million Shipments Between 2025 and 2028
Hybrid box types, IPTV expansion, and greater emerging market demand offsets legacy Cable and Satellite STB shipment decline
29 Sep 2022
Set-top box (STB) shipments continued to decline in 2021, driven by a combination of migration to streaming, market saturation, consumer cost-cutting measures, and supply chain constraints. According to ABI Research, a global technology intelligence firm, subdued demand will result in a contraction of global annual STB shipments from 203.1 million in 2022 to 195.2 million in 2025. Thereafter STB shipments will level off around the 194 million mark between 2025 and 2028, with the declining market for traditional STB in mature markets compensated by the arrival of hybrid box types and the strength of the recovery in emerging markets.
“Vendors must adapt to remain competitive in a contracting market. To counter the competition from streaming, particularly in mature markets, vendors should look to develop more hybrid set-top boxes that integrate streaming services,” Andrew Spivey, Industry Analyst at ABI Research, advises. “Furthermore, vendors should explore incorporating additional value-added features into STB units to further raise their value proposition to the consumer.”
In 2021 STB vendor market shares continued to remain relatively stable, despite the industry experiencing significant market disruptions and undergoing a downward trajectory. Huawei retained its mantle as the largest overall STB manufacturer by a significant margin and bucked the trend by exporting 12% more shipments in 2021 than the previous year. This enabled the company to capture an even greater share of the market. Skyworth, the second largest vendor, grew its market share by 0.9%, while the third largest vendor Technicolor saw its share decrease by a similar amount. Although the pandemic recovery allowed vendors to ship more units in 2021 compared to 2020, logistical constraints, overall dampened demand, and migration to streaming in mature markets meant that the shipments of virtually all other vendors continued to decline in 2021.
In mature markets, demand will be driven primarily by STB churn, which is becoming more frequent as operators compete in an increasingly saturated environment. “To appeal to these consumers, vendors must develop more advanced hybrid box types. It is important that vendors also appreciate the longer-term shifting regional demand for STB equipment and adjust their production roadmap to meet the specific requirements of these markets,” Spivey concludes.
These findings are from ABI Research’s Set-Top Boxes and CPE market data report. This report is part of the company’s Wi-Fi, Bluetooth & Wireless Connectivity research service, which includes research, data, and analyst insights. Market Data spreadsheets are composed of deep data, market share analysis, and highly segmented, service-specific forecasts to provide detailed insight into where opportunities lie.
About ABI Research
ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.
