世界のホームフレグランス市場:2027 年までの予測

出版:Daedal Research (デダルリサーチ) 出版年月:2022年9月

世界のホームフレグランス市場:製品タイプ(香り付きキャンドル、ルームスプレー、リードディフューザーなど)、流通チャネル(スーパーマーケット/ハイパーマーケット、コンビニエンスストア、オンラインストアなど)、地域別規模と分析 – 2027 年までの予測
Global Home Fragrance Market: Analysis By Product Type (Scented Candles, Room Sprays, Reed Diffusers, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Others), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2027

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The global home fragrance market in 2021 was valued at US$7.12 billion. The market is expected to reach US$9.70 billion by 2027. Home perfumes are personal care items that release aroma to cover up unpleasant odors. Additionally, these scents aid in lowering weariness and easing tension. There are many different types of home fragrance diffusers, including reed diffusers, smart diffusers, essential scented candles, air pockets, and sprays. Also, they are available in a variety of designs, colors, and types, which improve the aesthetics of homes.

Home fragrances, such as customizable plug-ins, aromatherapy diffusers, and aromatic candles with platform lids, are some of the creative offerings that have increased their demand among target customers. Therefore, expanding the scale of product offerings is one of the main factors that would drive the demand for home fragrances in the forthcoming years. The market is expected to grow at a CAGR of approx. 5.3% during the forecasted period of 2022-2027.

Market Segmentation Analysis:

By Product Type: The report provides the bifurcation of the market into four segments based on the product type: Scented Candles, Room Spray, Reed Diffusers, and Others. In 2021, scented candles held a major share of 38.5% in the market. On the other hand, the reed diffusers segment is expected to grow at the highest CAGR in the forthcoming years as reed diffusers are relatively inexpensive as compared to other fragrance products, which makes them more lucrative products.

By Distribution Channel: The report further provides the segmentation based on the distribution channel: Supermarket/Hypermarket, Online Stores, Convenience Stores, and Others. The supermarket/hypermarkets held the highest share of more than 30% in the market. The market’s expansion is aided by the competitive advantages of supermarkets/hypermarkets such as longer opening hours, greater product assortment, and better adaptation to consumer shopping habits.

By Region: The report provides insight into the home fragrance market based on the regions namely North America, Europe, Asia Pacific, and the Rest of the World. North America held the major share of above 30% in the market owing to growing penetration of fragrance-based companies, increasing population, and rising adoption of room sprays in homes. The US market is further divided based on product type namely, Room Spray, Scented Candles, Reed Diffusers, and Others.

In Europe, Germany is expected to be the fastest growing region in the forecasted period. Whereas, in the Asia Pacific region, China held almost 52% share in the market owing to the rise in spending on home furnishings, growth in the air care market, and high consumer preference for pleasant aromas in their surroundings.

Market Dynamics:

Growth Drivers: The global home fragrance market has been growing over the past few years, due to factors such as rapid urbanization, improving consumer confidence index, accelerating e-commerce channels, rising adoption of aromatherapy candles, and many other factors. With rapid urbanization and a rise in the population’s disposable income, it is observed that both commercials, as well as domestic buyers, are preferring to buy home fragrance products online as it offers them access to a wide range of products, thus reducing their time spent on shopping. Thus, the accelerating e-commerce channels have positively contributed to the market growth.

Challenges: However, the market has been confronted with some challenges specifically, high competitive pressure, retail consolidations, etc.

Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as technological innovations in diffusers, high preference for personalized scented candles, etc. In daily life, several fragrances appear and a sense of smell plays an important role in the physiological effects of mood, stress, and working capacity. The demand for home fragrances is strong because in a study conducted by Mood Media, “75% of all emotions generated every day are due to smell”. Hence, the plethora of fragrances on the market now is an interface between sensorial gratification, wellness, and mental stimulation.

Impact Analysis of COVID-19 and Way Forward:

In 2020, the global home fragrance sales have been weak and there have been widespread store closures. However, after the relaxation of the lockdown, the industry responded positively to the crisis. Throughout 2020, various home fragrance product manufacturers were focused on the promotion of classic or popular products to drive repeat purchases. Manufacturers were also using online quizzes and personalization profiles to guide customers toward their ideal home fragrance. The technological innovations have also helped home fragrance retailers to align with safety regulations in stores.

Competitive Landscape:

The global home fragrance market is highly fragmented, with a large number of small- and medium-sized manufacturers operating in the market.

The key players in the global home fragrance market are:

Reckitt Benckiser Group plc
The Procter & Gamble Company
Henkel AG & Co. KGaA
Newell Brands Inc.
3M Company
Godrej Consumer Products
S.C. Johnson & Son Inc.
Faultless Brands
Beaumont Products, Inc.
Regent Holding Company, LLC (Illume, Inc.)
GALA Group GmbH (Korona Candles)
Voluspa
Seda France Inc.
NEST Fragrances, LLC

Some of the strategies among key players in the market for home fragrances are product launches, mergers, acquisitions, and collaborations. For instance, in 2022, Newell Brands announced the launch of a new brand, Friday Collective™. The bold lifestyle brand has launched a range of scented candles that channel optimism and joy with vibrant colors and unexpected fragrance combinations. Whereas, in 2022, Henkel and Chip Integration Technology Center (CITC) announced that the organizations have formalized an agreement to collaborate on the development of high-thermal die attach solutions.


目次

1. Executive Summary

2. Introduction

2.1 Home Fragrance: An Overview
2.1.1 Introduction to Home Fragrance
2.1.2 Benefits of Home Fragrance

2.2 Home Fragrance Segmentation: An Overview
2.2.1 Home Fragrance Segmentation

3. Global Market Analysis

3.1 Global Home Fragrance Market: An Analysis

3.1.1 Global Home Fragrance Market: An Overview
3.1.2 Global Home Fragrance Market by Value
3.1.3 Global Home Fragrance Market by Product Type (Scented Candles, Room Spray, Reed Diffusers, and Others)
3.1.4 Global Home Fragrance Market by Distribution Channel (Supermarket/Hypermarket, Online Stores, Convenience Store, and Others)
3.1.5 Global Home Fragrance Market by Region (North America, Europe, Asia Pacific, and Rest of the World)

3.2 Global Home Fragrance Market: Product Type Analysis

3.2.1 Global Home Fragrance Market by Product Type: An Overview
3.2.2 Global Scented Candles Home Fragrance Market by Value
3.2.3 Global Room Spray Home Fragrance Market by Value
3.2.4 Global Reed Diffusers Home Fragrance Market by Value
3.2.5 Global Other Home Fragrance Market by Value

3.3 Global Home Fragrance Market: Distribution Channel Analysis

3.3.1 Global Home Fragrance Market by Distribution Channel: An Overview
3.3.2 Global Supermarket/Hypermarket Home Fragrance Market by Value
3.3.3 Global Online Stores Home Fragrance Market by Value
3.3.4 Global Convenience Store Home Fragrance Market by Value
3.3.5 Global Others Home Fragrance Market by Value

4. Regional Market Analysis

4.1 North America Home Fragrance Market: An Analysis

4.1.1 North America Home Fragrance Market: An Overview
4.1.2 North America Home Fragrance Market by Value
4.1.3 North America Home Fragrance Market by Region (The US, Canada, and Mexico)
4.1.4 The US Home Fragrance Market by Value
4.1.5 The US Home Fragrance Market by Product Type (Room Spray, Scented Candles, Reed Diffusers, and Others)
4.1.6 The US Room Spray Home Fragrance Market by Value
4.1.7 The US Scented Candles Home Fragrance Market by Value
4.1.8 The US Reed Diffusers Home Fragrance Market by Value
4.1.9 The US Others Home Fragrance Market by Value
4.1.10 Canada Home Fragrance Market by Value
4.1.11 Mexico Home Fragrance Market by Value

4.2 Europe Home Fragrance Market: An Analysis

4.2.1 Europe Home Fragrance Market: An Overview
4.2.2 Europe Home Fragrance Market by Value
4.2.3 Europe Home Fragrance Market by Region (The UK, France, Germany, and Rest of the Europe)
4.2.4 The UK Home Fragrance Market by Value
4.2.5 France Home Fragrance Market by Value
4.2.6 Germany Home Fragrance Market by Value
4.2.7 Rest of Europe Home Fragrance Market by Value

4.3 Asia Pacific Home Fragrance Market: An Analysis

4.3.1 Asia Pacific Home Fragrance Market: An Overview
4.3.2 Asia Pacific Home Fragrance Market by Value
4.3.3 Asia Pacific Home Fragrance Market by Region (China, India, and Rest of the Asia Pacific)
4.3.4 China Home Fragrance Market by Value
4.3.5 India Home Fragrance Market by Value
4.3.6 Rest of Asia Pacific Home Fragrance Market by Value

4.4 Rest of World Home Fragrance Market: An Analysis

4.4.1 Rest of World Home Fragrance Market: An Overview
4.4.2 Rest of World Home Fragrance Market by Value

5. Impact of COVID-19

5.1 Impact of COVID on Home Fragrance Market
5.1.1 General Impact
5.1.2 Market Changes

6. Market Dynamics

6.1 Growth Drivers
6.1.1 Rapid Urbanization
6.1.2 Improving Consumer Confidence Index
6.1.3 Surging Gen Z and Millennial Population
6.1.4 Accelerating E-Commerce Channels
6.1.5 Rising Adoption of Aromatherapy Candles

6.2 Challenges
6.2.1 Retail Consolidations
6.2.2 High Competitive Pressure
6.2.3 Allergic Reaction to Individual with Health Complication

6.3 Market Trends
6.3.1 Technological Innovations in Diffusers
6.3.2 High Preference for Personalized Scented Candles
6.3.3 Rising use in Stress Relieving

7. Competitive Landscape

7.1 Global Home Fragrance Market Players: A Financial Comparison
7.2 Global Home Fragrance Market Players: Market Capitalization Comparison

8. Company Profiling

8.1 Reckitt Benckiser Group plc
8.1.1 Business Overview
8.1.2 Operating Segment
8.1.3 Business Strategy

8.2 The Procter & Gamble Company
8.2.1 Business Overview
8.2.2 Operating Segment
8.2.3 Business Strategy

8.3 Henkel AG & Co. KGaA
8.3.1 Business Overview
8.3.2 Operating Segment
8.3.3 Business Strategy

8.4 Newell Brands Inc.
8.4.1 Business Overview
8.4.2 Operating Segment
8.4.3 Business Strategy

8.5 3M Company
8.5.1 Business Overview
8.5.2 Operating Segment
8.5.3 Business Strategy

8.6 Godrej Consumer Products Limited
8.6.1 Business Overview
8.6.2 Revenue by Product Categories
8.6.3 Business Strategy

8.7 S.C. Johnson & Son Inc.
8.7.1 Business Overview
8.7.2 Business Strategy

8.8 Faultless Brands
8.8.1 Business Overview
8.8.2 Business Strategy

8.9 Regent Holding Company, LLC (Illume, Inc.)
8.9.1 Business Overview
8.9.2 Business Strategy

8.10 Beaumont Products, Inc.
8.10.1 Business Overview

8.11 GALA Group GmbH (Korona Candles)
8.11.1 Business Overview

8.12 Voluspa
8.12.1 Business Overview

8.13 Seda France Inc.
8.13.1 Business Overview

8.14 NEST Fragrances, LLC
8.14.1 Business Overview

List of Figures

Figure 1: Benefits of Home Fragrance
Figure 2: Home Fragrance Segmentation
Figure 3: Global Home Fragrance Market by Value; 2017-2021 (US$ Billion)
Figure 4: Global Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 5: Global Home Fragrance Market by Product Type; 2021 (Percentage, %)
Figure 6: Global Home Fragrance Market by Distribution Channel; 2021 (Percentage, %)
Figure 7: Global Home Fragrance Market by Region; 2021 (Percentage, %)
Figure 8: Global Scented Candles Home Fragrance Market by Value; 2017-2021 (US$ Billion)
Figure 9: Global Scented Candles Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 10: Global Room Spray Home Fragrance Market by Value; 2017-2021 (US$ Billion)
Figure 11: Global Room Spray Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 12: Global Reed Diffusers Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 13: Global Reed Diffusers Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 14: Global Other Home Fragrance Market by Value; 2017-2021 (US$ Billion)
Figure 15: Global Other Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 16: Global Supermarket/Hypermarket Home Fragrance Market by Value; 2017-2021 (US$ Billion)
Figure 17: Global Supermarket/Hypermarket Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 18: Global Online Stores Home Fragrance Market by Value; 2017-2021 (US$ Billion)
Figure 19: Global Online Stores Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 20: Global Convenience Store Home Fragrance Market by Value; 2017-2021 (US$ Billion)
Figure 21: Global Convenience Store Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 22: Global Others Home Fragrance Market by Value; 2017-2021 (US$ Billion)
Figure 23: Global Others Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 24: North America Home Fragrance Market by Value; 2017-2021 (US$ Billion)
Figure 25: North America Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 26: North America Home Fragrance Market by Region; 2021 (Percentage, %)
Figure 27: The US Home Fragrance Market by Value; 2017-2021 (US$ Billion)
Figure 28: The US Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 29: The US Home Fragrance Market by Product Type; 2021 (Percentage, %)
Figure 30: The US Room Spray Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 31: The US Room Spray Home Fragrance Market by Value; 2022-2027 (US$ Million)
Figure 32: The US Scented Candles Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 33: The US Scented Candles Home Fragrance Market by Value; 2022-2027 (US$ Million)
Figure 34: The US Reed Diffusers Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 35: The US Reed Diffusers Home Fragrance Market by Value; 2022-2027 (US$ Million)
Figure 36: The US Others Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 37: The US Others Home Fragrance Market by Value; 2022-2027 (US$ Million)
Figure 38: Canada Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 39: Canada Home Fragrance Market by Value; 2022-2027 (US$ Million)
Figure 40: Mexico Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 41: Mexico Home Fragrance Market by Value; 2022-2027 (US$ Million)
Figure 42: Europe Home Fragrance Market by Value; 2017-2021 (US$ Billion)
Figure 43: Europe Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 44: Europe Home Fragrance Market by Region; 2021 (Percentage, %)
Figure 45: The UK Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 46: The UK Home Fragrance Market by Value; 2022-2027 (US$ Million)
Figure 47: France Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 48: France Home Fragrance Market by Value; 2022-2027 (US$ Million)
Figure 49: Germany Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 50: Germany Home Fragrance Market by Value; 2022-2027 (US$ Million)
Figure 51: Rest of Europe Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 52: Rest of Europe Home Fragrance Market by Value; 2022-2027 (US$ Million)
Figure 53: Asia Pacific Home Fragrance Market by Value; 2017-2021 (US$ Billion)
Figure 54: Asia Pacific Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 55: Asia Pacific Home Fragrance Market by Region; 2021 (Percentage, %)
Figure 56: China Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 57: China Home Fragrance Market by Value; 2022-2027 (US$ Billion)
Figure 58: India Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 59: India Home Fragrance Market by Value; 2022-2027 (US$ Million)
Figure 60: Rest of Asia Pacific Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 61: Rest of Asia Pacific Home Fragrance Market by Value; 2022-2027 (US$ Million)
Figure 62: Rest of World Home Fragrance Market by Value; 2017-2021 (US$ Million)
Figure 63: Rest of World Home Fragrance Market by Value; 2022-2027 (US$ Million)
Figure 64: Global Share of Urban Population in Total Population; 2015, 2020 & 2050 (Percentage, %)
Figure 65: Global Consumer Confidence in Developed and Emerging Countries; Q2 2018-Q4 2021
Figure 66: Global Population by Age Group; 2019-2021 (Million)
Figure 67: Global Retail E-Commerce Sales; 2016-2022 (US$ Trillion)
Figure 68: Global Home Fragrance Players by Market Capitalization; 2022 (US$ Billion)
Figure 69: Reckitt Benckiser Group plc Net Revenue by Segment; 2021 (Percentage, %)
Figure 70: The Procter & Gamble Company Net Sales by Segment; 2021 (Percentage, %)
Figure 71: Henkel AG & Co. KGaA Sales by Segment; 2021 (Percentage, %)
Figure 72: Newell Brands Inc. Net Sales by Segment; 2021 (Percentage, %)
Figure 73: 3M Company Net Sales by Segment; 2021 (Percentage, %)
Figure 74: Godrej Consumer Products Limited Revenue by Product Categories; 2022 (Percentage, %)
Table 1: Global Home Fragrance Market Players: A Financial Comparison; 2021/2022


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