User Experience (UX) Research Software Market Size, Share & Industry Analysis
商品番号 : SMB-71179
| 出版社 | Fortune Business Insights |
| 出版年月 | 2024年12月 |
| ページ数 | 120 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 4,850 |
| 種別 | 英文調査報告書 |
世界のユーザーエクスペリエンス (UX) 調査ソフトウェア市場規模は、2023年に 3億9,060万米ドルと評価され、2024 年には4億2,730 万米ドルに達することが見込まれています。市場は2024年から 2032年までに年平均成長率（CAGR）11.6%で成長し、2032年までに10億3,060万米ドルに達するとFortune Business Insightsでは予測しています。
ユーザーエクスペリエンス調査ソフトウェア企業団体やデザイナーが製品、アプリケーション、ウェブサイトでのユーザーの反応を理解するために設計されたデジタルツールセットを意味しています。企業のユーザーの行動、関心分野、好み、体験に関する定性的および定量的データを収集でこのようなツールが活用されます。企業が情報に基づいた意思決定を行い、顧客体験を最適化するために役立つデータ主導の洞察に対するニーズが高まるにつれて、ユーザーエクスペリエンス（UX）調査ソフトウェアの使用は増えるでしょう。
Fortune Business Insights（フォーチュンビジネスインサイツ）「ユーザーエクスペリエンス（UX）調査ソフトウェア市場 : 導入 (オンプレミスおよびクラウド)、企業タイプ [大企業および中小企業 (SME)]、業界 (金融サービス、小売および消費財、ヘルスケアおよび医薬品、自動車、旅行およびホスピタリティ、その他)、地域別の市場規模、シェア、業界分析および予測 2024-2032年 – User Experience (UX) Research Software Market Size, Share & Industry Analysis, By Deployment (On-premises and Cloud), By Enterprise Type (Large Enterprises and Small and Medium Enterprise (SMEs)), By Industry (Financial Services, Retail and Consumer Goods, Healthcare and Pharmaceuticals, Automotive, Travel and Hospitality, Others), and Regional Forecast, 2024 – 2032」は世界のユーザエクスペリエンス調査用ソフトウェア市場を調査し、主要セグメント別に分析・予測しています。
主な調査対象セグメント
- 展開
- オンプレミス
- クラウド
- 企業タイプ
- 大企業
- 中小企業
- 産業
- 金融サービス
- 小売業＆消費財
- 医療＆製薬
- 自動車
- 旅行＆ホスピタリティ
- その他（教育、政府など
- 地域
- 北米
- 米国
- カナダ
- メキシコ
- 南米
- ブラジル
- アルゼンチン
- その他の南米
- 欧州
- 英国
- ドイツ
- フランス
- イタリア
- スペイン
- ロシア
- ベネルクス諸国
- 北欧
- その他の欧州
- 中東＆アフリカ
- トルコ
- イスラエル
- GCC
- 北アフリカ
- 南アフリカ
- その他の中東＆アフリカ
- アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- ASEAN諸国
- オセアニア諸国
- 北米
Growth Factors of User Experience (UX) Research Software Market
The global User Experience (UX) research software market size was valued at USD 390.6 million in 2023 and is expected to reach a valuation of USD 427.3 million in 2024. The market is predicted to touch USD 1,030.6 million by 2032, recording a CAGR of 11.6% during the forecast period of 2024-2032.
A User Experience (UX) research software refers to a set of digital tools that are designed to aid organizations and designers in understanding the ways in which users interact with a product, an application, or a website. These tools also help companies gather qualitative and quantitative data about user behavior, areas of concern, preferences, and experiences. The rising need for data-driven insights to help companies make informed decisions and optimize customer experience will increase the use of this software.
The COVID-19 pandemic had a positive impact on the market’s progress due to the increased inclination toward remote work culture and rising use of online tools and solutions to reduce the workload. Moreover, the adoption of internet-connected devices also increased during this period, which further fueled the demand for User Experience (UX) research software.
One of the key factors bolstering the growth of this market is the increasing integration of automation and Artificial Intelligence (AI) into UX research software to help organizations analyze the experiences and preferences of their customers. With the help of automation, organizations can automate the process of data analysis, thereby helping AI improve the effectiveness of their operations. Another factor helping the market grow is the growing use of Augmented Reality (AR) and Virtual Reality (VR) in this software. Using these technologies can play a key role in improving the efficiency of UX research by creating realistic virtual environments that provide users with greater control over their environment. AR and VR can also help organizations enhance the testing and design processes for improved user experiences. These factors are expected to favor the User Experience (UX) research software market growth.
Comprehensive Analysis of User Experience (UX) Research Software Market
The market is divided into three segments: deployment, industry, and enterprise type. Based on deployment, the market is segmented into cloud and on-premises. The on-premises segment captured the largest global User Experience (UX) research software market share in 2023 as on-premises UX research software will help organizations deal with concerns regarding data privacy and security caused by cyberattacks. Based on industry, the market is segmented into financial services, retail and consumer goods, healthcare and pharmaceuticals, automotive, travel and hospitality, and others. The financial services segment accounted for the biggest market share due to the rising demand for seamless and personalized digital transactions among banking customers. Based on enterprise, the market is divided into Small & Medium Enterprises (SMEs) and large enterprises. The Small & Medium Enterprises (SMEs) is predicted to register the fastest CAGR during the forecast period as the UX research software helps SMEs optimize their digital interfaces, ensure effective use of resources, and prevent expensive redesigning processes.
The market’s study covers regions, such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa. Out of these regions, North America held a dominant position in the global market due to the growing adoption of UX research software solutions by various tech companies to develop user-centric designs and meet customer expectations.
Some of the key companies operating in the User Experience (UX) research software market include TryMyUI, Inc. (Trymata), Qualtrics, UserTesting, Lookback, Hotjar Ltd., Lyssna (UsabilityHub), Maze, Userlytics, and UserInterviews Inc., among many others. These market players are focusing on launching new products and entering various partnership, collaboration, merger, and acquisition deals with other organizations to expand their market share and product portfolios. These strategies will also help them gain a strong competitive edge.
April 2023: UserZoom announced its merger with UserTesting to assist organizations in creating human-centric experiences. This merger helped more companies speed up their time to insights, access fast feedback and validation, measure the performance of their capabilities, and carry out quality research.
Table of Segmentation
Global User Experience (UX) Research Software Market Scope
| Study Period | 2019-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Period | 2019-2022 |
| Growth Rate | CAGR of 11.6% from 2024 to 2032 |
| Unit | Value (USD Million) |
Segmentation
By Deployment, Enterprise Type, Industry, and Region
By Deployment
- On-premises
- Cloud
By Enterprise Type
- Large Enterprises
- Small and Medium Enterprises (SMEs)
By Industry
- Financial Services
- Retail and Consumer Goods
- Healthcare and Pharmaceuticals
- Automotive
- Travel and Hospitality
- Others (Education, Government, etc.)
By Region
- North America (By Deployment, Enterprise Type, Industry, and Country)
o U.S.
o Canada
o Mexico
- South America (By Deployment, Enterprise Type, Industry, and Country)
o Brazil
o Argentina
o Rest of South America
- Europe (By Deployment, Enterprise Type, Industry, and Country)
o UK
o Germany
o France
o Italy
o Spain
o Russia
o Benelux
o Nordics
o Rest of Europe
- Middle East & Africa (By Deployment, Enterprise Type, Industry, and Country)
o Turkey
o Israel
o GCC
o North Africa
o South Africa
o Rest of Middle East & Africa
- Asia Pacific (By Deployment, Enterprise Type, Industry, and Country)
o China
o Japan
o India
o South Korea
o ASEAN
o Oceania
o Rest of Asia Pacific
Companies Profiled in the Report
- UserTesting (U.S.)
- Qualtrics (U.S.)
- Hotjar Ltd. (Malta)
- Lookback (U.S.)
- Userlytics (U.S.)
- Lyssna (UsabilityHub) (Australia)
- TryMyUI, Inc. (Trymata) (U.S.)
- Maze (U.S.)
- UserInterviews Inc. (U.S.)
- Loop11 (Australia)
Table of Contents
1. Introduction
1.1. Definition, By Segment
1.2. Research Methodology/Approach
1.3. Data Sources
2. Executive Summary
3. Market Dynamics
3.1. Macro and Micro Economic Indicators
3.2. Drivers, Restraints, Opportunities and Trends
3.3. Impact of Generative AI
4. Competition Landscape
4.1. Business Strategies Adopted by Key Players
4.2. Consolidated SWOT Analysis of Key Players
4.3. Global User Experience (UX) Research Software Key Players (Top 3 – 5) Market Share/Ranking, 2023
5. Global User Experience (UX) Research Software Market Size Estimates and Forecasts, By Segments, 2019-2032
5.1. Key Findings
5.2. By Deployment (USD)
5.2.1. On-premises
5.2.2. Cloud
5.3. By Enterprise Type (USD)
5.3.1. Large Enterprises
5.3.2. Small and Medium Enterprises (SMEs)
5.4. By Industry (USD)
5.4.1. Financial Services
5.4.2. Retail and Consumer Goods
5.4.3. Healthcare and Pharmaceuticals
5.4.4. Automotive
5.4.5. Travel and Hospitality
5.4.6. Others (Education, Government, etc.)
5.5. By Region (USD)
5.5.1. North America
5.5.2. South America
5.5.3. Europe
5.5.4. Middle East & Africa
5.5.5. Asia Pacific
6. North America User Experience (UX) Research Software Market Size Estimates and Forecasts, By Segments, 2019-2032
6.1. Key Findings
6.2. By Deployment (USD)
6.2.1. On-premises
6.2.2. Cloud
6.3. By Enterprise Type (USD)
6.3.1. Large Enterprises
6.3.2. Small and Medium Enterprises (SMEs)
6.4. By Industry (USD)
6.4.1. Financial Services
6.4.2. Retail and Consumer Goods
6.4.3. Healthcare and Pharmaceuticals
6.4.4. Automotive
6.4.5. Travel and Hospitality
6.4.6. Others (Education, Government, etc.)
6.5. By Country (USD)
6.5.1. United States
6.5.2. Canada
6.5.3. Mexico
7. South America User Experience (UX) Research Software Market Size Estimates and Forecasts, By Segments, 2019-2032
7.1. Key Findings
7.2. By Deployment (USD)
7.2.1. On-premises
7.2.2. Cloud
7.3. By Enterprise Type (USD)
7.3.1. Large Enterprises
7.3.2. Small and Medium Enterprises (SMEs)
7.4. By Industry (USD)
7.4.1. Financial Services
7.4.2. Retail and Consumer Goods
7.4.3. Healthcare and Pharmaceuticals
7.4.4. Automotive
7.4.5. Travel and Hospitality
7.5. Others (Education, Government, etc.)
7.6. By Country (USD)
7.6.1. Brazil
7.6.2. Argentina
7.6.3. Rest of South America
8. Europe User Experience (UX) Research Software Market Size Estimates and Forecasts, By Segments, 2019-2032
8.1. Key Findings
8.2. By Deployment (USD)
8.2.1. On-premises
8.2.2. Cloud
8.3. By Enterprise Type (USD)
8.3.1. Large Enterprises
8.3.2. Small and Medium Enterprises (SMEs)
8.4. By Industry (USD)
8.4.1. Financial Services
8.4.2. Retail and Consumer Goods
8.4.3. Healthcare and Pharmaceuticals
8.4.4. Automotive
8.4.5. Travel and Hospitality
8.4.6. Others (Education, Government, etc.)
8.5. By Country (USD)
8.5.1. United Kingdom
8.5.2. Germany
8.5.3. France
8.5.4. Italy
8.5.5. Spain
8.5.6. Russia
8.5.7. Benelux
8.5.8. Nordics
8.5.9. Rest of Europe
9. Middle East & Africa User Experience (UX) Research Software Market Size Estimates and Forecasts, By Segments, 2019-2032
9.1. Key Findings
9.2. By Deployment (USD)
9.2.1. On-premises
9.2.2. Cloud
9.3. By Enterprise Type (USD)
9.3.1. Large Enterprises
9.3.2. Small and Medium Enterprises (SMEs)
9.4. By Industry (USD)
9.4.1. Financial Services
9.4.2. Retail and Consumer Goods
9.4.3. Healthcare and Pharmaceuticals
9.4.4. Automotive
9.4.5. Travel and Hospitality
9.4.6. Others (Education, Government, etc.)
9.5. By Country (USD)
9.5.1. Turkey
9.5.2. Israel
9.5.3. GCC
9.5.4. North Africa
9.5.5. South Africa
9.5.6. Rest of MEA
10. Asia Pacific User Experience (UX) Research Software Market Size Estimates and Forecasts, By Segments, 2019-2032
10.1. Key Findings
10.2. By Deployment (USD)
10.2.1. On-premises
10.2.2. Cloud
10.3. By Enterprise Type (USD)
10.3.1. Large Enterprises
10.3.2. Small and Medium Enterprises (SMEs)
10.4. By Industry (USD)
10.4.1. Financial Services
10.4.2. Retail and Consumer Goods
10.4.3. Healthcare and Pharmaceuticals
10.4.4. Automotive
10.4.5. Travel and Hospitality
10.4.6. Others (Education, Government, etc.)
10.5. By Country (USD)
10.5.1. China
10.5.2. Japan
10.5.3. India
10.5.4. South Korea
10.5.5. ASEAN
10.5.6. Oceania
10.5.7. Rest of Asia Pacific
11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
11.1. UserTesting
11.1.1. Overview
11.1.1.1. Key Management
11.1.1.2. Headquarters
11.1.1.3. Offerings/Business Segments
11.1.2. Key Details (Key details are consolidated data and not product/service specific)
11.1.2.1. Employee Size
11.1.2.2. Past and Current Revenue
11.1.2.3. Geographical Share
11.1.2.4. Business Segment Share
11.1.2.5. Recent Developments
11.2. Qualtrics
11.2.1. Overview
11.2.1.1. Key Management
11.2.1.2. Headquarters
11.2.1.3. Offerings/Business Segments
11.2.2. Key Details (Key details are consolidated data and not product/service specific)
11.2.2.1. Employee Size
11.2.2.2. Past and Current Revenue
11.2.2.3. Geographical Share
11.2.2.4. Business Segment Share
11.2.2.5. Recent Developments
11.3. Hotjar Ltd.
11.3.1. Overview
11.3.1.1. Key Management
11.3.1.2. Headquarters
11.3.1.3. Offerings/Business Segments
11.3.2. Key Details (Key details are consolidated data and not product/service specific)
11.3.2.1. Employee Size
11.3.2.2. Past and Current Revenue
11.3.2.3. Geographical Share
11.3.2.4. Business Segment Share
11.3.2.5. Recent Developments
11.4. Lookback
11.4.1. Overview
11.4.1.1. Key Management
11.4.1.2. Headquarters
11.4.1.3. Offerings/Business Segments
11.4.2. Key Details (Key details are consolidated data and not product/service specific)
11.4.2.1. Employee Size
11.4.2.2. Past and Current Revenue
11.4.2.3. Geographical Share
11.4.2.4. Business Segment Share
11.4.2.5. Recent Developments
11.5. Userlytics
11.5.1. Overview
11.5.1.1. Key Management
11.5.1.2. Headquarters
11.5.1.3. Offerings/Business Segments
11.5.2. Key Details (Key details are consolidated data and not product/service specific)
11.5.2.1. Employee Size
11.5.2.2. Past and Current Revenue
11.5.2.3. Geographical Share
11.5.2.4. Business Segment Share
11.5.2.5. Recent Developments
11.6. Lyssna (UsabilityHub)
11.6.1. Overview
11.6.1.1. Key Management
11.6.1.2. Headquarters
11.6.1.3. Offerings/Business Segments
11.6.2. Key Details (Key details are consolidated data and not product/service specific)
11.6.2.1. Employee Size
11.6.2.2. Past and Current Revenue
11.6.2.3. Geographical Share
11.6.2.4. Business Segment Share
11.6.2.5. Recent Developments
11.7. TryMyUI, Inc. (Trymata)
11.7.1. Overview
11.7.1.1. Key Management
11.7.1.2. Headquarters
11.7.1.3. Offerings/Business Segments
11.7.2. Key Details (Key details are consolidated data and not product/service specific)
11.7.2.1. Employee Size
11.7.2.2. Past and Current Revenue
11.7.2.3. Geographical Share
11.7.2.4. Business Segment Share
11.7.2.5. Recent Developments
11.8. Maze
11.8.1. Overview
11.8.1.1. Key Management
11.8.1.2. Headquarters
11.8.1.3. Offerings/Business Segments
11.8.2. Key Details (Key details are consolidated data and not product/service specific)
11.8.2.1. Employee Size
11.8.2.2. Past and Current Revenue
11.8.2.3. Geographical Share
11.8.2.4. Business Segment Share
11.8.2.5. Recent Developments
11.9. UserInterviews Inc.
11.9.1. Overview
11.9.1.1. Key Management
11.9.1.2. Headquarters
11.9.1.3. Offerings/Business Segments
11.9.2. Key Details (Key details are consolidated data and not product/service specific)
11.9.2.1. Employee Size
11.9.2.2. Past and Current Revenue
11.9.2.3. Geographical Share
11.9.2.4. Business Segment Share
11.9.2.5. Recent Developments
11.10. Loop11
11.10.1. Overview
11.10.1.1. Key Management
11.10.1.2. Headquarters
11.10.1.3. Offerings/Business Segments
11.10.2. Key Details (Key details are consolidated data and not product/service specific)
11.10.2.1. Employee Size
11.10.2.2. Past and Current Revenue
11.10.2.3. Geographical Share
11.10.2.4. Business Segment Share
11.10.2.5. Recent Developments
12. Key Takeaways
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