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A2P＆ビジネスメッセージング市場　2025-2030年

A2P & Business Messaging Market: 2025-2030

A2P＆ビジネスメッセージング市場　2025-2030年

商品番号 : SMB-85333

出版社Juniper Research
出版年月2025年9月
価格タイプFull Research Suite
価格GBP 4,250
種別英文調査報告書
※※部分購入も可能です。価格表をご参照ください。

Juniper Researchの包括的なA2P＆ビジネスメッセージング調査スイートは、急速な進化を遂げている市場の詳細な分析で構成されています。モバイル通信事業者が、この変化を乗り切り、将来的にビジネスメッセージングから収益を拡大するための指針を提供します。本レポートでは、iOSにおけるリッチコミュニケーションサービス（RCS）のサポート、高額な料金と不正利用に悩むSMS、そして新機能の提供とSMS料金の引き下げを進めているオーバーザトップ（OTT）ビジネスメッセージングチャネルなど、市場における大きな混乱を評価しています。

A2Pメッセージング市場レポートには、個別にご購入いただける複数のオプションをご用意しております。A2Pメッセージングのトラフィックと収益に関する市場予測（A2P SMS、RCSビジネスメッセージング、OTTビジネスメッセージングチャネル別、さらに8つの業界別）へのアクセスが含まれます。最新の市場動向と機会を網羅した包括的な調査に加え、A2Pメッセージング分野の主要プレーヤーに関する詳細な分析を掲載した競合他社リーダーボードレポート（主要プレーヤー18名へのインタビューに基づく）も含まれています。これらのすべての要素を網羅し、大幅な割引が適用されたフルレポートとしてご購入いただくことも可能です。

この市場調査では、A2P＆ビジネスメッセージングの状況を詳細に分析し、市場における混乱がビジネスメッセージングによる事業者収益の将来的な成長にどのような影響を与えるかを評価します。また、ビジネスメッセージングトラフィックの将来的な成長分野と、その成長を牽引する主要なユースケースに関する洞察を提供します。本レポートは、事業者にとっての戦略的機会を詳細に分析し、主要なパートナーシップと収益化の機会について考察します。

プレスリリース

A2P＆ビジネスメッセージング市場　2025-2030年 12

Overview

Our extensive A2P & Business Messaging research suite comprises detailed analysis of a market undergoing rapid evolution. It provides guidance to mobile operators on how to navigate this shift and grow revenue from business messaging in the future. This report assesses the significant disruption in the market; including Rich Communication Services (RCS) support on iOS, SMS challenged with high prices and fraud, and over-the-top (OTT) business messaging channels launching new capabilities and undercutting SMS prices.

A2P＆ビジネスメッセージング市場　2025-2030年
A2P & Business Messaging Market 2025-2030

The A2P messaging market report includes several different options that can be purchased separately. This includes access to a market forecast of A2P messaging traffic and revenue, split by A2P SMS, RCS business messaging, and OTT business messaging channels, and further split by eight industries. This includes a comprehensive study highlighting the latest market trends and opportunities, as well as a Competitor Leaderboard document containing an extensive analysis of the major players in the A2P messaging space, backed by 18 interviews with leading market players. The coverage can also be purchased as a full research suite, containing all these elements and including a substantial discount.

The study will provide operators with recommendations on how to effectively monetise A2P SMS and RCS business messaging over the next few years. Moreover, it assesses the A2P SMS, RCS business messaging, and OTT business messaging markets in detail; identifying key trends impacting the growth of each channel.

All report content is delivered in the English language.

Key Features

  • Market Dynamics: Provides detailed insight into the outlook of the A2P messaging market; assessing key drivers to future market growth, including the impact of small and medium-sized enterprise adoption, as well as the growth in demand for rich media and conversational messaging use cases. It addresses key partnerships that A2P messaging players must prioritise for future success in the market, as well as essential business models. The research also explores the shift in demand for business messaging traffic across key industries, including banking, insurance, healthcare, hospitality, retail, transportation, media & entertainment, and IT & tech.
  • Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, industry trends, and findings within the A2P messaging market; accompanied by key strategic recommendations for stakeholders.
  • Benchmark Industry Forecasts: This provides market sizing and forecasts for the A2P messaging market, including five-year forecasts for total A2P messaging traffic, and operator and messaging platform revenue split by A2P SMS, RCS business messaging, and OTT business messaging, and further split by industry, including banking, insurance, healthcare, hospitality, retail, transportation, media & entertainment, and IT & tech.
  • Juniper Research Competitor Leaderboard: Key industry player capability and capacity assessment for 24 A2P messaging vendors, via the Juniper Research Competitor Leaderboard.

Research Deliverables

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A2P＆ビジネスメッセージング市場　2025-2030年 1234

Market Data & Forecasting Report

The market-leading research suite for the A2P & Business Messaging market includes access to the full set of market forecast data of over 210 tables and more than 146,000 datapoints. Metrics in the research suite include:

  • Total A2P messaging traffic and revenue, split by channel:
    • A2P SMS
    • RCS Business Messaging
    • OTT Business Messaging
  • Total A2P messaging traffic and revenue is then further split by industry:
    • Banking
    • Insurance
    • Healthcare
    • Hospitality
    • Retail & eCommerce
    • Transportation
    • Media & Entertainment
    • IT & Tech
    • Other
  • Total messaging platform revenue from business messaging.

Juniper Research Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool: This tool lets users look at metrics for all key regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select and compare different countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.

Market Trends & Strategies Report

This market study examines the A2P & Business Messaging landscape in detail; assessing how disruption within the market will impact the future growth in operator revenue from business messaging; providing insight into where future growth in business messaging traffic will be, and key use cases driving this growth. The report offers in-depth analysis of the strategic opportunities for operators; addressing key partnership and monetisation opportunities.

It evaluates industry-level opportunities for A2P messaging growth; summarising the forecasted growth in traffic across A2P SMS, RCS business messaging, and OTT business messaging for each industry. The research provides an understanding of each industry’s needs from business messaging, and how these needs will drive the shift in business messaging channel preferences for different industry use cases over the next few years.

Competitor Leaderboard Report

This A2P & Business Messaging market study includes a Competitor Leaderboard report, which provides detailed evaluation and market positioning of 24 A2P messaging vendors. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers, based on product and capability assessments.

Juniper Research’s Competitor Leaderboard for A2P & Business Messaging includes the following key players:

  • Bird
  • CEQUENS
  • Clickatell
  • CM.com
  • Comviva
  • Globe Teleservices
  • Global Message Services (GMS)
  • Infobip
  • Interop Technologies
  • LANCK Telecom
  • LINK Mobility
  • Mitto
  • Monty Mobile
  • Orange Wholesale
  • Plivo
  • Proximus Global
  • Sinch
  • SMSPortal
  • Soprano Design
  • Syniverse
  • Tanla Platforms
  • Tata Communications
  • Twilio
  • Vonage

This report is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by robust methodology.

レポート構成＆価格表

A2P＆ビジネスメッセージング市場　2025-2030年 12345

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プレスリリース

Conversational Use Cases Fuel Global Messaging Boom: Nearly 3 Trillion Business Messages by 2030

Greater Visibility into Conversational Messaging Is Essential for Operators to Unlock Value

Hampshire, UK – 1st September 2025: A new study from Juniper Research, the foremost experts in telecoms markets, has found global business messaging traffic will grow from 2 trillion messages in 2025 to nearly 3 trillion by 2030.

This includes traffic delivered over SMS, Rich Communication Services (RCS), and over-the-top (OTT) messaging channels. This monumental growth will be driven by the increasing demand from enterprises for conversational messaging use cases, including commerce and customer support. 

However, despite this significant opportunity, Juniper Research believes that operators are unprepared to capitalise on conversational use cases across RCS. A reliance on Google to monitor RCS business messaging traffic leaves operators with limited visibility over the channel; a major drawback impacting operators’ ability to analyse adoption and maximise revenue potential.

A2P SMS, RBM & OTT – Market Snapshot for 2025

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Source: Juniper Research

Operators Must Adapt Conversational Messaging Approach

Juniper Research asserts that visibility over enterprise conversational traffic will be essential for operators to grow revenue from conversational use cases. It allows operators to identify usage patterns and, in turn, develop optimal pricing strategies for conversational messaging.

Operators must identify partners that provide this transparency; enabling them to track the traffic across their networks. More granular visibility into conversational traffic allows operators to adapt models over time, to maximise revenue from conversational messaging.

Molly Gatford, Senior Research Analyst at Juniper Research, remarked: “As authentication use cases shift from messaging channels, conversational messaging presents a potential new revenue stream for operators. Therefore, operators must prioritise the monetisation of conversational use cases to secure future revenue growth.”

About the Research Suite

The new research suite offers the most comprehensive assessment of the A2P & Business Messaging Market to date, including insightful market analysis and in-depth forecasts for over 60 countries. The dataset contains over 146,000 market statistics within a five-year period. It includes a ‘Competitor Leaderboard’ and an examination of current and future market opportunities.

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