Global Mobile Identity Market: 2025-2029
商品番号 : SMB-74888
| 出版社 | Juniper Research |
| 出版年月 | 2025年3月 |
| 価格タイプ | Full Research Suite |
| 価格 | GBP 4,250 |
| 種別 | 英文調査報告書 |
| ※ | ※部分購入も可能です。価格表をご参照ください。 |
Overview
Our Mobile Identity research suite provides detailed and insightful analysis of a market set for significant change over the next five years. It enables stakeholders, from mobile identity vendors and mobile operators, to better understand how the mobile identity market will evolve; assessing the extent to which the decline in SMS business messaging and migration to alternative mobile identity solutions will disrupt established services.
当社のモバイルID調査レポートは、今後 5 年間で大きな変化が見込まれる市場について、詳細かつ洞察力に富んだ分析を提供します。これにより、モバイルIDベンダーやモバイルオペレーターなどの関係者は、モバイルID市場がどのように進化するかをより深く理解し、SMSビジネスメッセージングの衰退と代替モバイルIDソリューションへの移行が既存のサービスにどの程度混乱をもたらすかを評価できます。
The mobile identity market suite includes several different options that can be purchased separately, including data and forecasts for traffic and future revenue potential of mobile identity. Additionally, it includes an insightful study uncovering key trends and future opportunities within the market, as well as an extensive analysis of 18 leading vendors in the mobile identity space. The coverage can also be purchased as a full research suite, which contains all these elements and includes a substantial discount.
モバイルID市場レポートには、トラフィックとモバイルIDの将来の収益可能性に関するデータと予測など、個別に購入できるさまざまなオプションが含まれています。さらに、市場内の主要な傾向と将来の機会を明らかにする洞察力のある調査、およびモバイルID分野の主要ベンダー18社の詳細な分析が含まれています。この調査は、これらすべての要素が含まれ、大幅な割引が適用される完全な調査レポートとして購入することもできます。
Collectively, they provide a critical tool for understanding this ever-changing market; allowing mobile identity vendors and operators to capitalise on trends and shape their future strategy. This research suite’s unparalleled coverage makes it an incredibly useful resource for projecting the future of such an unpredictable market.
Key Features
- Market Dynamics: Insights into key trends and market opportunities resulting from changes within the mobile identity market. This study addresses key growth opportunities for mobile identity vendors and mobile operators, including one-time passwords (OTPs) via over the top (OTT) messaging and rich communications services (RCS), as well as number verification application programming interfaces (APIs). It assesses challenges posed to mobile operators by authentication traffic migrating to non-operator monetisable platforms and the security of emerging mobile identity solutions, providing recommendations for how these must be navigated. Moreover, it includes a regional market growth rate analysis on the current development and future growth of mobile identity across 61 key countries, identifying key focus markets.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the mobile identity market, accompanied by key strategic recommendations for mobile identity vendors and mobile operators.
- Benchmark Industry Forecasts: Five-year forecast databases are provided for the mobile identity market, providing user, traffic, and revenue splits for each sector. These sector splits include SMS OTPs, phone number verification APIs, RCS OTPs, voice OTPs, OTT OTPs, mobile station international subscriber directory number (MSISDN) and biometric authentication.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 18 mobile identity vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.
Research Deliverables
Market Trends & Strategies
This trends analysis report examines the mobile identity market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly-changing market. This essential strategy report delivers a comprehensive analysis of the strategic opportunities for mobile identity providers, market challenges, and how stakeholders must navigate these. It also includes an evaluation of the key country-level opportunities for mobile roaming growth, with the Country Readiness Index.
このトレンド分析レポートでは、モバイルID市場の状況を詳細に調査し、急速に変化するこの市場の発展を形作る市場トレンドと要因を評価します。この重要な戦略レポートでは、モバイルIDプロバイダーの戦略的機会、市場の課題、および関係者がこれらに対処する方法について包括的な分析を提供します。また、国別準備指数を使用して、モバイルローミングの成長に関する主要な国レベルの機会の評価も含まれています。
Competitor Leaderboard Report
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 18 leading vendors in the mobile identity space. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers, based on capacity and capability assessments:
- BICS
- Clickatell
- CM.com
- Comviva
- GMS Worldwide
- Infobip
- LINK Mobility
- Methics
- Mitto
- Monty Mobile
- Prelude
- Route Mobile
- Sinch
- Syniverse
- Tata Communications
- Telesign
- Twilio
- Vonage
This competitive analysis document is centred around the Juniper Research Competitor Leaderboard, a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market; backed by a robust methodology.
Market Data & Forecasts Report
The market-leading research suite for the mobile identity market includes access to a comprehensive five-year forecast dataset comprising 57 tables and over 25,900 datapoints. Metrics in the research suite include:
- Total Operator-billed Mobile Identity Revenue
- Total Mobile Identity Revenue
These metrics are provided for the following key market verticals:
- Biometric Authentication
- MSISDN
- OTT OTPs
- Phone Number Verification APIs
- RCS OTPs
- SMS OTPs
- Voice OTPs
Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions via five interactive scenarios.
レポート構成＆価格表
プレスリリース
APIs to Account for More Than Half of Global Mobile Identity Revenue by 2029
Hampshire, UK – 11th March 2025: A new study from Juniper Research, the foremost experts in telecommunications markets, predicts that global revenue from mobile identity application programming interfaces (APIs) will reach $22 billion in 2029; rising from $2.4 billion in 2025.
英国ハンプシャー – 2025 年 3 月 11 日: 通信市場の第一人者であるジュニパーリサーチの新しい調査によると、モバイルIDアプリケーション プログラミングインターフェイス (API) による世界の収益は、2025 年の 24 億ドルから 2029 年には 220 億ドルに達すると予測されています。
This significant growth over the next four years will be driven by increasing support for network APIs that silently authenticate users through operator networks, rather than over SMS.
今後 4 年間のこの大幅な成長は、SMS ではなくオペレータネットワークを通じてユーザーをサイレントに認証するネットワークAPIのサポートが拡大することによって推進されます。
Mobile identity services leverage a mobile subscriber’s phone number through messaging or API calls to authenticate users’ identities in industries such as banking, healthcare, and online retail.
モバイルIDサービスは、メッセージングまたは API 呼び出しを通じてモバイル加入者の電話番号を活用し、銀行、医療、オンライン小売などの業界のユーザーの ID を認証します。
The Value of Identity APIs Lies in Their Security
The study identified a suite of emerging ‘verification APIs’ as being set to disrupt established mobile identity solutions, such as one-time passwords (OTPs), over the next four years. Specifically, it predicts that APIs which compare the phone number used during sign-up with the phone number accessing the mobile network will be the key use case for API growth in mobile identity.
Juniper Research predicts that the increased security offered by this API, such as spoofing mitigation, will deliver greater value for digital service providers than SMS-based authentication. To ensure API growth is sustainable, the report recommends that mobile identity vendors implement rate limits to the number of API calls that can be requested by users, to avoid fraudulent use of APIs.
Research author Georgia Allen remarked, “APIs are now comparable in price to SMS, however the additional security provided by APIs alone provides enough of a value proposition to encourage enterprises to rapidly migrate mobile identity traffic.”
About the Research
The new research suite offers the most comprehensive assessment of the mobile identity market to date, including market analysis and in-depth forecasts for 61 countries. The dataset contains over 25,900 market statistics within a five-year period. The report includes a Country Readiness Index and a Competitor Leaderboard.
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