Marketing Automation Market - Global Forecast To 2030
商品番号 : SMB-14747
| 出版社 | MarketsandMarkets |
| 出版年月 | 2025年7月 |
| ページ数 | 381 |
| 図表数 | 406 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 4,950 |
| 種別 | 英文調査報告書 |
この調査レポートでは、マーケティングオートメーション市場を、提供内容（ソフトウェア（電子メールマーケティング自動化ツール、顧客ジャーニーマッピング、統合CRMツール、分析とレポート、キャンペーン管理、リードジェネレーション、ワークフロー管理、コンテンツ管理、ソーシャルメディア管理、その他のソフトウェア（プロジェクトと資産管理、イベントとウェビナーの自動化））とサービス（プロフェッショナルサービス（トレーニングとコンサルティングサービス、システム統合と実装、サポートとメンテナンス）とマネージドサービス）、展開タイプ（クラウドとオンプレミス）、チャネル統合タイプ（ソーシャルメディア、電子メールとウェブサイト、モバイル有料広告（PPC/ディスプレイ）、ダイレクトメッセージング/チャットボットまたは仮想アシスタント））に基づいて分類しています。アプリケーション (顧客獲得および維持、リード資格付けおよび変換、オムニチャネル キャンペーンの実行、パーソナライズされた顧客エンゲージメント、ライフサイクル管理および行動ターゲティング、ブランド認知度およびポジショニング、アップセルおよびクロスセル、イベントまたはウェビナー マーケティング、顧客フィードバックおよび調査自動化、およびその他のアプリケーション {パフォーマンス分析および ROI 追跡、およびマーケティング ワークフロー自動化})、エンド ユーザー (エンタープライズ ユーザー (メディアおよびエンターテイメント (ゲームおよびスポーツ、放送およびストリーミング サービス プロバイダー、映画およびビデオ制作およびその他 {デジタル コンテンツ パブリッシャーおよびソーシャル メディア プラットフォーム}、小売および e コマース、広告およびマーケティング エージェンシー、ヘルスケアおよびライフ サイエンス、教育、BFSI、製造、旅行およびホスピタリティ、およびその他のエンタープライズ ユーザー {IT および通信、運輸および物流、不動産および建設})、個人ユーザー) および地域 (北米、ヨーロッパ、アジア太平洋、中東およびアフリカ、およびラテン アメリカ)。
本レポートは、マーケティングオートメーション市場の成長に影響を与える推進要因、制約要因、課題、そして機会に関する詳細な情報を網羅しています。主要業界プレーヤーの詳細な分析により、事業概要、ソリューション、サービス、主要戦略、契約、パートナーシップ、合意、新製品・新サービスの発売、合併・買収、そして市場に関連する最近の動向に関する洞察を提供しています。また、市場エコシステムにおける新興スタートアップ企業の競合分析も網羅しています。
The marketing automation market is experiencing strong growth, projected to rise from USD 47.02 billion in 2025 to USD 81.01 billion by 2030, at a CAGR of 11.5% during the forecast period. The increasing demand for AI-powered marketing automation tools is transforming customer engagement through real-time personalization and behavioral targeting. Businesses are leveraging automation to tailor messages and campaigns that resonate with individual preferences, significantly improving ROI. Additionally, the rising adoption of these solutions among small and medium-sized enterprises presents a substantial opportunity, driven by their need to optimize marketing efforts on a scale. However, inconsistent data formats and fragmented customer data across platforms pose challenges, often hindering seamless automation and limiting campaign effectiveness.
マーケティングオートメーション市場は力強い成長を遂げており、2025年の470.2億米ドルから2030年には810.1億米ドルに達し、予測期間中の年平均成長率（CAGR）は11.5%と予測されています。AIを活用したマーケティングオートメーションツールの需要が高まるにつれ、リアルタイムのパーソナライゼーションと行動ターゲティングを通じて顧客エンゲージメントが変革しています。企業はオートメーションを活用して、個々の嗜好に合ったメッセージやキャンペーンをカスタマイズし、ROIを大幅に向上させています。さらに、大規模なマーケティング活動の最適化を求める中小企業の間でこれらのソリューションの導入が拡大しており、大きなビジネスチャンスが生まれています。しかしながら、データ形式の一貫性のなさやプラットフォーム間での顧客データの断片化が課題となっており、シームレスなオートメーションの実現を妨げ、キャンペーンの効果を限定的なものにしているケースが多く見られます。
“Direct messaging channel integration segment to account for the fastest growth rate during the forecast period”
Direct messaging channel integration is experiencing the fastest growth rate in the marketing automation market due to its ability to deliver personalized, real-time communication across platforms such as WhatsApp, Facebook Messenger, and SMS. Consumers increasingly favor messaging platforms over traditional channels, as they yield higher open rates, faster response times, and enhanced conversion outcomes. This reflects the growing demand for timely, contextually relevant interactions, reaching customers within their preferred digital environments. Integrating direct messaging into automation also enables seamless omnichannel engagement and leverages advanced analytics and AI to tailor content, enhancing efficiency and marketing performance.
“Cloud deployment segment to hold the largest market share during the forecast period”
Cloud deployment holds the largest market share in marketing automation due to its scalability, cost-effectiveness, and ease of integration with other digital tools. Cloud-based solutions enable real-time data access, faster implementation, and seamless updates without extensive on-premise infrastructure. They support remote access, making them ideal for distributed marketing teams and dynamic campaign execution. Additionally, cloud platforms offer enhanced flexibility for businesses of all sizes, from startups to large enterprises. The growing adoption of SaaS models, combined with rising demand for automated, data-driven marketing, continues to drive the dominance of cloud deployment in the marketing automation market.
“North America leads with a mature digital ecosystem and high enterprise adoption, while Asia Pacific records the fastest growth due to rapid digitalization and increasing marketing investments”
North America leads the marketing automation market, driven by its mature digital ecosystem, widespread adoption of CRM systems, and the strong presence of major technology vendors. The region benefits from early integration of AI and machine learning into marketing workflows, enabling data-driven customer engagement and robust omnichannel strategies. Enterprises across various sectors leverage automation to boost campaign efficiency, nurture leads, and enhance customer retention. In contrast, Asia Pacific stands out as the fastest-growing market, propelled by rapid digital transformation, an expanding e-commerce sector, and rising investments in marketing technologies. China, India, and Japan are experiencing a surge in demand for automated, personalized marketing solutions, further supported by government-backed digital initiatives. The region’s accelerating digital economy positions it as a pivotal growth hub for marketing automation.
Breakdown of Primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the marketing automation market.
- By Company: Tier I – 25%, Tier II – 45%, and Tier III – 20%
- By Designation: C-Level Executives – 35%, D-Level Executives –40%, and Others – 25%
- By Region: North America – 45%, Europe – 25%, Asia Pacific – 15%, Middle East & Africa – 10%, and Latin America – 5%
The report includes a study of key players offering marketing automation. The major market players include Hubspot (US), Adobe (US), Oracle (US), Salesforce (US), Microsoft (US), SAP (Germany), Thryv (US), SAS Institute (US), Klaviyo (US), Intuit (US), Google (US), IBM (US), Zoho (India), Sprinklr (US), Braze (US), SugarCRM (US), CentraHub CRM (India), Mekari (Indonesia), Acoustic (US), RD Station (Brazil), Brevo (France), Pipedrive (US), Creatio (US), Acquia (US), ActiveCampaign (US), LeadSquared (India), Constant Contact (US), BusinessNEXT (India), Sitecore (US), GetResponse (Poland), Inconcert (Spain), Maropost (Canada), ClickDimensions (US), Omnisend (UK), Act-On (US), Edrone (Poland), iContact (US), Ometria (UK), Mindmatrix (US), Drip (US), Kit (US), SimplyCast (Canada), VBOUT (US), Net-Results (US), and GreenRope (US).
Research Coverage
This research report categorizes the marketing automation market based on offering (software (email marketing automation tools, customer journey mapping, integrated CRM tools, analytics and reporting, campaign management, lead generation, workflow management, content management, social media management and other software {project & asset management, event and webinar automation}) and services (professional services {training & consulting services, system integration & implementation, and support & maintenance} and managed services)), deployment type (cloud & on-premises), channel integration type (social media, email & website, mobile paid Ads {PPC/Display}, and direct messaging/chatbots or virtual assistants), application (customer acquisition & retention, lead qualification and conversion, omnichannel campaign execution, personalized customer engagement, lifecycle management & behavioral targeting, brand awareness and positioning, upselling and cross-selling, event or webinar marketing, customer feedback & survey automation, and other applications {performance analytics & ROI tracking, and marketing workflow automation}), end user (enterprise users (media & entertainment (gaming & sports, broadcasting & streaming service providers, film & video production and others {digital content publishers & social media platforms}, retail & e-commerce, advertising & marketing agencies, healthcare & life sciences, education, BFSI, manufacturing, travel & hospitality and other enterprise users {IT & telecom, transportation & logistics, and real estate & construction}) and individual users) and region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America).
The scope of the report covers detailed information regarding the drivers, restraints, challenges, and opportunities influencing the growth of the marketing automation market. A detailed analysis of the key industry players was done to provide insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, and mergers and acquisitions; and recent developments associated with the market. This report also covered the competitive analysis of upcoming startups in the market ecosystem.
Key Benefits of Buying the Report
The report will provide market leaders and new entrants with information on the closest approximations of the revenue numbers for the overall marketing automation market and its subsegments. It will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. It will also help stakeholders understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights into the following pointers:
- Analysis of key drivers (transforming customer engagement using AI powered marketing automation, need for personalized marketing to maximize returns by reaching target audience and transforming customer experience with omnichannel automation platforms), restraints (security and privacy concerns for confidential data), opportunities (maximize ROI with predictive analytics and autonomous campaign management, accelerating real-time hyper-personalization with generative AI and high adoption of marketing automation solutions among SMEs), and challenges (integrating marketing automation software with other business applications and inconsistent data formats pose a barrier to efficient marketing automation)
- Product Development/Innovation: Detailed insights into upcoming technologies, research & development activities, and new product & service launches in the marketing automation
- Market Development: Comprehensive information about lucrative markets – analyzing the marketing automation market across varied regions
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the marketing automation market
- Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players such as Hubspot (US), Adobe (US), Oracle (US), Salesforce (US), Microsoft (US), SAP (Germany), Thryv (US), SAS Institute (US), Klaviyo (US), Intuit (US), Google (US), IBM (US), Zoho (India), Sprinklr (US), Braze (US), SugarCRM (US), CentraHub CRM (India), Mekari (Indonesia), Acoustic (US), RD Station (Brazil), Brevo (France), Pipedrive (US), Creatio (US), Acquia (US), ActiveCampaign (US), LeadSquared (India), Constant Contact (US), BusinessNEXT (India), Sitecore (US), GetResponse (Poland), Inconcert (Spain), Maropost (Canada), ClickDimensions (US), Omnisend (UK), Act-On (US), Edrone (Poland), iContact (US), Ometria (UK), Mindmatrix (US), Drip (US), Kit (US), SimplyCast (Canada), VBOUT (US), Net-Results (US), GreenRope (US)
The report also helps stakeholders understand the pulse of the marketing automation market and provides them with information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
1 INTRODUCTION 36
1.1 STUDY OBJECTIVES 36
1.2 MARKET DEFINITION 36
1.2.1 INCLUSIONS AND EXCLUSIONS 37
1.3 MARKET SCOPE 37
1.3.1 MARKET SEGMENTATION 38
1.3.2 YEARS CONSIDERED 39
1.4 CURRENCY CONSIDERED 39
1.5 STAKEHOLDERS 40
1.6 SUMMARY OF CHANGES 40
2 RESEARCH METHODOLOGY 42
2.1 RESEARCH DATA 42
2.1.1 SECONDARY DATA 43
2.1.2 PRIMARY DATA 43
2.1.2.1 Primary Interviews 43
2.1.2.2 Breakup of Primary Profiles 44
2.1.2.3 Key Industry Insights 44
2.2 MARKET BREAKUP AND DATA TRIANGULATION 45
2.3 MARKET SIZE ESTIMATION 46
2.3.1 TOP-DOWN APPROACH 46
2.3.2 BOTTOM-UP APPROACH 47
2.4 MARKET FORECAST 51
2.5 STUDY ASSUMPTIONS 52
2.6 STUDY LIMITATIONS 53
3 EXECUTIVE SUMMARY 54
4 PREMIUM INSIGHTS 59
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN MARKETING AUTOMATION MARKET 59
4.2 MARKETING AUTOMATION MARKET: TOP THREE SOFTWARE TYPES 60
4.3 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY OFFERING AND END USER 60
4.4 MARKETING AUTOMATION MARKET, BY REGION 61
5 MARKET OVERVIEW 62
5.1 INTRODUCTION 62
5.2 MARKET DYNAMICS 62
5.2.1 DRIVERS 63
5.2.1.1 Transforming customer engagement using AI-powered marketing automation 63
5.2.1.2 Need for personalized marketing to maximize returns by reaching target audience 63
5.2.1.3 Transforming customer experience with omnichannel automation platforms 63
5.2.2 RESTRAINTS 64
5.2.2.1 Security and privacy concerns for confidential data 64
5.2.3 OPPORTUNITIES 64
5.2.3.1 Maximize ROI with predictive analytics and autonomous campaign management 64
5.2.3.2 Accelerating real-time hyper-personalization with generative AI 64
5.2.3.3 High adoption of marketing automation solutions among SMEs 65
5.2.4 CHALLENGES 65
5.2.4.1 Integrating marketing automation software with other business applications 65
5.2.4.2 Overcoming integration gaps and content bottlenecks in marketing automation systems 65
5.3 IMPACT OF 2025 US TARIFF – MARKETING AUTOMATION MARKET 66
5.3.1 INTRODUCTION 66
5.3.2 KEY TARIFF RATES 66
5.3.3 PRICE IMPACT ANALYSIS 67
5.3.3.1 Strategic shifts and emerging trends 67
5.3.4 IMPACT ON COUNTRY/REGION 68
5.3.4.1 US 68
5.3.4.1.1 Strategic shifts and key observations 68
5.3.4.2 China 69
5.3.4.2.1 Strategic shifts and key observations 69
5.3.4.3 Europe 70
5.3.4.3.1 Strategic shifts and key observations 70
5.3.4.4 India 71
5.3.4.4.1 Strategic shifts and key observations 71
5.3.5 IMPACT ON END-USE INDUSTRIES 72
5.3.5.1 Media & Entertainment 72
5.3.5.2 Retail & E-commerce 72
5.3.5.3 Healthcare & Life Sciences 73
5.4 EVOLUTION OF MARKETING AUTOMATION MARKET 73
5.5 SUPPLY CHAIN ANALYSIS 75
5.6 ECOSYSTEM ANALYSIS 76
5.6.1 SOFTWARE PROVIDERS 79
5.6.1.1 Email Marketing Automation Tools 79
5.6.1.2 Customer Journey Mapping 79
5.6.1.3 Integrated CRM Tools 80
5.6.1.4 Analytics and Reporting 80
5.6.1.5 Campaign Management 80
5.6.1.6 Lead Generation 80
5.6.1.7 Workflow Management 80
5.6.1.8 Content Management 81
5.6.1.9 Social Media Management 81
5.7 INVESTMENT LANDSCAPE AND FUNDING SCENARIO 81
5.8 CASE STUDY ANALYSIS 82
5.8.1 CASE STUDY 1: GO GEOTHERMAL STREAMLINED PROCESSES WITH ZOHO EXPENSE AND TRANSFORMED EXPENSE MANAGEMENT 82
5.8.2 CASE STUDY 2: PRETTYLITTER AND KLAVIYO ENHANCED CUSTOMER ENGAGEMENT WITH DATA-DRIVEN MARKETING AUTOMATION 83
5.8.3 CASE STUDY 3: TONIES AND BRAZE OVERCAME ENGAGEMENT CHALLENGES WITH PERSONALIZED CUSTOMER COMMUNICATION SOLUTIONS 84
5.8.4 CASE STUDY 4: BLUE NILE ENHANCED CUSTOMER ENGAGEMENT AND SALES EFFICIENCY WITH FRESHWORKS’ FRESHSALES CRM 85
5.8.5 CASE STUDY 5: HOW PIPEDRIVE HELPED MOTOR MART OVERCOME SALES PROCESS INEFFICIENCIES AND LOST WHATSAPP CONTACTS 86
5.9 TECHNOLOGY ANALYSIS 86
5.9.1 KEY TECHNOLOGIES 87
5.9.1.1 Artificial Intelligence (AI) 87
5.9.1.2 Predictive Analytics 87
5.9.1.3 Context-aware AI 87
5.9.1.4 Geofencing and GIS 87
5.9.2 COMPLEMENTARY TECHNOLOGIES 88
5.9.2.1 Cloud Computing 88
5.9.2.2 Cybersecurity 88
5.9.2.3 Edge Computing 88
5.9.3 ADJACENT TECHNOLOGIES 88
5.9.3.1 VR/AR 88
5.9.3.2 Blockchain 89
5.9.3.3 IoT 89
5.9.3.4 5G Connection & Networking 89
5.10 REGULATORY LANDSCAPE 89
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 89
5.10.1.1 Regulatory framework 94
5.10.1.1.1 North America 94
5.10.1.1.1.1 US 94
5.10.1.1.1.2 Canada 94
5.10.1.1.2 Europe 94
5.10.1.1.2.1 UK 95
5.10.1.1.2.2 Germany 95
5.10.1.1.2.3 France 95
5.10.1.1.2.4 Italy 95
5.10.1.1.3 Asia Pacific 96
5.10.1.1.3.1 India 96
5.10.1.1.3.2 China 96
5.10.1.1.3.3 Japan 96
5.10.1.1.3.4 South Korea 96
5.10.1.1.3.5 Australia 97
5.10.1.1.4 Middle East & Africa 97
5.10.1.1.4.1 Saudi Arabia 97
5.10.1.1.4.2 UAE 97
5.10.1.1.4.3 Africa 97
5.10.1.1.5 Latin America 98
5.10.1.1.5.1 Brazil 98
5.10.1.1.5.2 Mexico 98
5.10.1.1.5.3 Argentina 98
5.11 PATENT ANALYSIS 99
5.11.1 METHODOLOGY 99
5.11.2 PATENTS FILED, BY DOCUMENT TYPE, 2016–2025 99
5.11.3 INNOVATION AND PATENT APPLICATIONS 99
5.12 PRICING ANALYSIS 104
5.12.1 AVERAGE SELLING PRICE OF SOFTWARE, BY KEY PLAYER, 2025 105
5.12.2 AVERAGE SELLING PRICE, BY SOFTWARE, 2025 106
5.13 KEY CONFERENCES AND EVENTS, 2025–2026 107
5.14 PORTER’S FIVE FORCES ANALYSIS 107
5.14.1 THREAT OF NEW ENTRANTS 109
5.14.2 THREAT OF SUBSTITUTES 109
5.14.3 BARGAINING POWER OF SUPPLIERS 109
5.14.4 BARGAINING POWER OF BUYERS 109
5.14.5 INTENSITY OF COMPETITIVE RIVALRY 109
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA 110
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS 110
5.15.2 BUYING CRITERIA 111
5.16 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 112
5.17 IMPACT OF GENERATIVE AI ON MARKETING AUTOMATION MARKET 113
5.17.1 TOP USE CASES & MARKET POTENTIAL 113
5.17.1.1 Key Use Cases 113
5.17.1.1.1 Content Creation 114
5.17.1.1.2 Hyper-personalized Campaigns 114
5.17.1.1.3 Automated A/B Testing and Optimization 114
5.17.1.1.4 Conversational Campaigns with Assistants 114
5.17.1.1.5 Dynamic Email and Ad Personalization 114
5.17.1.1.6 Predictive Campaign Planning 114
6 MARKETING AUTOMATION MARKET, BY OFFERING 115
6.1 INTRODUCTION 116
6.1.1 OFFERING: MARKETING AUTOMATION MARKET DRIVERS 116
6.2 SOFTWARE 118
6.2.1 EMAIL MARKETING AUTOMATION TOOLS 120
6.2.1.1 Optimizing lifecycle engagement through trigger-based, personalized email delivery systems 120
6.2.2 CUSTOMER JOURNEY MAPPING 121
6.2.2.1 Visualizing multi-touchpoint journeys using behavior-driven orchestration and segmentation tools 121
6.2.3 INTEGRATED CRM TOOLS 122
6.2.3.1 Unifying customer data and engagement for real-time personalization and conversion tracking 122
6.2.4 ANALYTICS & REPORTING 124
6.2.4.1 Driving data-backed optimization through cross-channel performance and attribution analytics 124
6.2.5 CAMPAIGN MANAGEMENT 125
6.2.5.1 Coordinating multichannel campaign execution with centralized targeting and orchestration frameworks 125
6.2.6 LEAD GENERATION 126
6.2.6.1 Capturing and qualifying prospects via predictive scoring and intelligent targeting systems 126
6.2.7 WORKFLOW MANAGEMENT 127
6.2.7.1 Automating cross-functional marketing processes through logic-based execution frameworks 127
6.2.8 CONTENT MANAGEMENT 128
6.2.8.1 Orchestrating multichannel content delivery through centralized creation and dynamic personalization tools 128
6.2.9 SOCIAL MEDIA MANAGEMENT 129
6.2.9.1 Automating social publishing and engagement with unified scheduling and analytics interfaces 129
6.2.10 OTHER SOFTWARE TYPES 130
6.3 SERVICES 132
6.3.1 PROFESSIONAL SERVICES 134
6.3.1.1 Enabling seamless platform integration through specialized professional services 134
6.3.1.2 Training & consulting services 136
6.3.1.3 System integration & implementation 137
6.3.1.4 Support & maintenance 138
6.3.2 MANAGED SERVICES 139
6.3.2.1 Maximizing marketing ROI through expert-driven managed automation services 139
7 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE 141
7.1 INTRODUCTION 142
7.1.1 DEPLOYMENT TYPE: MARKETING AUTOMATION MARKET DRIVERS 142
7.2 CLOUD 143
7.2.1 ENABLING SCALABLE, CLOUD-NATIVE MARKETING AUTOMATION WITH REAL-TIME DATA ORCHESTRATION 143
7.3 ON-PREMISES 144
7.3.1 ENTERPRISE-DEPLOYED MARKETING AUTOMATION WITH FULL DATA SOVEREIGNTY AND SECURITY CONTROL 144
8 MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE 146
8.1 INTRODUCTION 147
8.1.1 CHANNEL INTEGRATION TYPE: MARKETING AUTOMATION MARKET DRIVERS 147
8.2 SOCIAL MEDIA 148
8.2.1 ORCHESTRATE AUTOMATED SOCIAL INTERACTIONS USING REAL-TIME ENGAGEMENT DATA AND DYNAMIC AUDIENCE TARGETING 148
8.3 EMAIL & WEBSITE 149
8.3.1 CROSS-CHANNEL PERSONALIZATION VIA REAL-TIME WEB BEHAVIOR AND EMAIL AUTOMATION 149
8.4 MOBILE 150
8.4.1 BEHAVIORAL-DRIVEN MOBILE MESSAGING WITH SDK-BASED TRACKING AND CONTEXTUAL TRIGGER EXECUTION 150
8.5 PAID ADS 151
8.5.1 DATA-SYNCED PAID MEDIA AUTOMATION WITH REAL-TIME AUDIENCE TARGETING AND ATTRIBUTION 151
8.6 DIRECT MESSAGING 152
8.6.1 CONVERSATIONAL AUTOMATION THROUGH AGENTS INTEGRATED WITH CUSTOMER JOURNEY FRAMEWORKS 152
9 MARKETING AUTOMATION MARKET, BY APPLICATION 154
9.1 INTRODUCTION 155
9.1.1 APPLICATION: MARKETING AUTOMATION MARKET DRIVERS 155
9.2 CUSTOMER ACQUISITION & RETENTION 157
9.2.1 AUTOMATING LIFECYCLE ENGAGEMENT TO MAXIMIZE RETENTION, LOYALTY, AND CUSTOMER LIFETIME VALUE 157
9.3 LEAD ACQUISITION AND CONVERSION 158
9.3.1 INTENT-BASED WORKFLOWS ACCELERATE LEAD CONVERSION, ALIGNING SALES AND MARKETING EFFORTS 158
9.4 OMNICHANNEL CAMPAIGN EXECUTION 159
9.4.1 UNIFIED DATA ACTIVATION DELIVERS CONSISTENT CROSS-CHANNEL MESSAGING WITH HIGHER ENGAGEMENT RATES 159
9.5 PERSONALIZED CUSTOMER ENGAGEMENT 160
9.5.1 DELIVERING TAILORED CROSS-CHANNEL MESSAGING USING BEHAVIOR-DRIVEN AUTOMATION WORKFLOWS 160
9.6 LIFECYCLE MANAGEMENT & BEHAVIORAL TARGETING 161
9.6.1 AUTOMATING CUSTOMER JOURNEYS WITH CONTEXTUAL TRIGGERS AND REAL-TIME BEHAVIORAL SEGMENTATION 161
9.7 BRAND AWARENESS & POSITIONING 162
9.7.1 REINFORCING BRAND IDENTITY THROUGH CONSISTENT, AUTOMATED MULTICHANNEL CAMPAIGN SEQUENCES 162
9.8 UPSELLING AND CROSS-SELLING 163
9.8.1 EXPANDING CUSTOMER VALUE WITH TIMELY, DATA-DRIVEN UPSELL AND CROSS-SELL AUTOMATION 163
9.9 EVENT MARKETING 164
9.9.1 STREAMLINING EVENT PROMOTIONS AND FOLLOW-UPS WITH TRIGGER-BASED AUTOMATION TOOLS 164
9.10 CUSTOMER FEEDBACK & SURVEY AUTOMATION 165
9.10.1 AUTOMATING FEEDBACK COLLECTION TO DRIVE INSIGHTFUL, ACTIONABLE CUSTOMER EXPERIENCE ENHANCEMENTS 165
9.11 OTHER APPLICATIONS 166
10 MARKETING AUTOMATION MARKET, BY END USER 168
10.1 INTRODUCTION 169
10.1.1 END USER: MARKETING AUTOMATION MARKET DRIVERS 169
10.2 ENTERPRISE USERS 171
10.2.1 MEDIA & ENTERTAINMENT 173
10.2.1.1 Enabling agile campaign execution through audience insights and real-time performance optimization tools 173
10.2.1.2 Gaming & Sports 175
10.2.1.3 Broadcasting & Streaming Service Providers 175
10.2.1.4 Film & Video Production 175
10.2.1.5 Other Media & Entertainment Enterprise Users 175
10.2.2 RETAIL & E-COMMERCE 176
10.2.2.1 Driving personalization and retention through segmentation and targeted automated workflows 176
10.2.3 ADVERTISING & MARKETING AGENCIES 177
10.2.3.1 Enable seamless omnichannel messaging for enhanced brand consistency and customer experience 177
10.2.4 HEALTHCARE & LIFE SCIENCES 178
10.2.4.1 Implement marketing automation to enhance patient engagement and operational efficiency 178
10.2.5 EDUCATION 179
10.2.5.1 Enhancing strategic communication and engagement through intelligent automation in education 179
10.2.6 BFSI 181
10.2.6.1 Marketing automation enhances engagement, compliance, lead prioritization, and efficiency in BFSI 181
10.2.7 MANUFACTURING 182
10.2.7.1 Driving operational efficiency and lead conversion to accelerate growth and enhance channel performance 182
10.2.8 TRAVEL & HOSPITALITY 183
10.2.8.1 Driving guest engagement with real-time, behavior-triggered communication and personalization 183
10.2.8.2 Hotels & Resorts 184
10.2.8.3 Airlines & Aviation 185
10.2.8.4 Online Travel Agencies (OTAs) & Booking Platforms 185
10.2.8.5 Other Travel & Hospitality Enterprise Users 185
10.2.9 OTHER ENTERPRISE USERS 186
10.3 INDIVIDUAL USERS 187
11 MARKETING AUTOMATION MARKET, BY REGION 189
11.1 INTRODUCTION 190
11.2 NORTH AMERICA 192
11.2.1 NORTH AMERICA: MARKETING AUTOMATION MARKET DRIVERS 192
11.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK 193
11.2.3 US 201
11.2.3.1 High digital adoption and consumer expectations drive US marketing automation growth 201
11.2.4 CANADA 202
11.2.4.1 Canada advances marketing automation adoption amid digital growth and regulatory push 202
11.3 EUROPE 203
11.3.1 EUROPE: MARKETING AUTOMATION MARKET DRIVERS 203
11.3.2 EUROPE: MACROECONOMIC OUTLOOK 204
11.3.3 UK 211
11.3.3.1 Driving customer-centric growth through AI-enabled personalization in UK 211
11.3.4 GERMANY 212
11.3.4.1 Germany advances marketing automation with precision and compliance focus 212
11.3.5 FRANCE 213
11.3.5.1 Driving omnichannel engagement and AI personalization while ensuring data sovereignty in France 213
11.3.6 ITALY 214
11.3.6.1 Rising need to maintain competitiveness and deliver context-aware marketing communications to drive growth 214
11.3.7 SPAIN 215
11.3.7.1 Accelerating marketing automation adoption in Spain through AI-driven personalization and omnichannel integration 215
11.3.8 REST OF EUROPE 216
11.4 ASIA PACIFIC 217
11.4.1 ASIA PACIFIC: MARKETING AUTOMATION MARKET DRIVERS 217
11.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK 218
11.4.3 CHINA 227
11.4.3.1 Platform-native automation and AI-led personalization define China’s marketing strategy 227
11.4.4 JAPAN 228
11.4.4.1 Seamless integration and precision in Japan’s marketing automation 228
11.4.5 INDIA 229
11.4.5.1 India accelerates marketing automation adoption amid digital and customer-centric shift 229
11.4.6 SOUTH KOREA 230
11.4.6.1 South Korea strengthens marketing automation regulations with emphasis on AI ethics 230
11.4.7 AUSTRALIA & NEW ZEALAND 231
11.4.7.1 Australia & New Zealand embrace scalable marketing automation backed by strong regulatory compliance 231
11.4.8 ASEAN 232
11.4.8.1 Driving personalized engagement, ASEAN accelerates marketing automation adoption amid rapid digital expansion 232
11.4.9 REST OF ASIA PACIFIC 233
11.5 MIDDLE EAST & AFRICA 235
11.5.1 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET DRIVERS 235
11.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK 235
11.5.3 MIDDLE EAST 243
11.5.3.1 Saudi Arabia 244
11.5.3.1.1 Saudi Arabia accelerates marketing automation with Arabic AI and local platforms 244
11.5.3.2 UAE 245
11.5.3.2.1 UAE advances automation through regulatory precision and strategic tech partnerships 245
11.5.3.3 Qatar 246
11.5.3.3.1 Leveraging multilingual automation to drive personalized communication and loyalty program engagement 246
11.5.3.4 Turkey 247
11.5.3.4.1 Leverage AI-powered analytics for advanced customer segmentation and targeting strategies 247
11.5.3.5 Rest of Middle East 248
11.5.4 AFRICA 249
11.6 LATIN AMERICA 250
11.6.1 LATIN AMERICA: MARKETING AUTOMATION MARKET DRIVERS 250
11.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK 251
11.6.3 BRAZIL 258
11.6.3.1 Enterprise-led digital innovation driving strategic marketing automation adoption in Brazil 258
11.6.4 MEXICO 259
11.6.4.1 Cross-border campaign management and localization fuel marketing automation growth in Mexico 259
11.6.5 ARGENTINA 260
11.6.5.1 Startups and innovation ecosystem power Argentina’s expanding marketing automation landscape 260
11.6.6 REST OF LATIN AMERICA 261
12 COMPETITIVE LANDSCAPE 263
12.1 OVERVIEW 263
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021–2025 263
12.3 REVENUE ANALYSIS, 2020–2024 266
12.4 MARKET SHARE ANALYSIS, 2024 267
12.5 PRODUCT COMPARATIVE ANALYSIS 269
12.5.1 PRODUCT COMPARATIVE ANALYSIS, BY OFFERING (KEY PLAYERS) 269
12.5.1.1 HubSpot Marketing Hub (HubSpot) 270
12.5.1.2 Adobe Marketo Engage (Adobe) 270
12.5.1.3 Oracle Eloqua Marketing Automation (Oracle) 270
12.5.1.4 Marketing Automation Software (Salesforce) 270
12.5.1.5 Braze Customer Engagement Platform (Braze) 270
12.5.2 PRODUCT COMPARATIVE ANALYSIS, BY OFFERING (STARTUPS/SMES) 271
12.5.2.1 GetResponse Platform (GetResponse) 271
12.5.2.2 Omnisend platform (Omnisend) 272
12.5.2.3 Act-On Marketing Automation Tools (Act-On) 272
12.5.2.4 Kit platform (Kit) 272
12.5.2.5 Marketing Automation Platform (VBOUT) 272
12.6 COMPANY VALUATION AND FINANCIAL METRICS 273
12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 274
12.7.1 STARS 274
12.7.2 EMERGING LEADERS 274
12.7.3 PERVASIVE PLAYERS 274
12.7.4 PARTICIPANTS 274
12.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024 276
12.7.5.1 Company footprint 276
12.7.5.2 Regional footprint 277
12.7.5.3 Software footprint 278
12.7.5.4 Application footprint 279
12.7.5.5 Enterprise user footprint 280
12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024 281
12.8.1 PROGRESSIVE COMPANIES 281
12.8.2 RESPONSIVE COMPANIES 281
12.8.3 DYNAMIC COMPANIES 281
12.8.4 STARTING BLOCKS 281
12.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024 283
12.8.5.1 Detailed list of key startups/SMEs 283
12.8.5.2 Competitive benchmarking of key startups/SMEs 284
12.9 COMPETITIVE SCENARIO AND TRENDS 285
12.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS 285
12.9.2 DEALS 286
13 COMPANY PROFILES 288
13.1 INTRODUCTION 288
13.2 KEY PLAYERS 288
13.2.1 HUBSPOT 288
13.2.1.1 Business overview 288
13.2.1.2 Products/Solutions/Services offered 290
13.2.1.3 Recent developments 290
13.2.1.3.1 Product Enhancements 290
13.2.1.3.2 Deals 291
13.2.1.4 MnM view 291
13.2.1.4.1 Key strengths 291
13.2.1.4.2 Strategic choices 292
13.2.1.4.3 Weaknesses and competitive threats 292
13.2.2 ADOBE 293
13.2.2.1 Business overview 293
13.2.2.2 Products/Solutions/Services offered 294
13.2.2.3 Recent developments 295
13.2.2.3.1 Product Enhancements 295
13.2.2.3.2 Deals 296
13.2.2.4 MnM view 296
13.2.2.4.1 Key strengths 296
13.2.2.4.2 Strategic choices 296
13.2.2.4.3 Weaknesses and competitive threats 297
13.2.3 ORACLE 298
13.2.3.1 Business overview 298
13.2.3.2 Products/Solutions/Services offered 299
13.2.3.3 Recent developments 300
13.2.3.3.1 Product Enhancements 300
13.2.3.4 MnM view 300
13.2.3.4.1 Key strengths 300
13.2.3.4.2 Strategic choices 300
13.2.3.4.3 Weaknesses and competitive threats 301
13.2.4 SALESFORCE 302
13.2.4.1 Business overview 302
13.2.4.2 Products/Solutions/Services offered 303
13.2.4.3 Recent developments 304
13.2.4.3.1 Product Launches and Enhancements 304
13.2.4.4 MnM view 304
13.2.4.4.1 Key strengths 304
13.2.4.4.2 Strategic choices 304
13.2.4.4.3 Weaknesses and competitive threats 305
13.2.5 BRAZE 306
13.2.5.1 Business overview 306
13.2.5.2 Products/Solutions/Services offered 307
13.2.5.3 Recent developments 308
13.2.5.3.1 Product Launches and Enhancements 308
13.2.5.3.2 Deals 308
13.2.5.4 MnM view 310
13.2.5.4.1 Key strengths 310
13.2.5.4.2 Strategic choices 310
13.2.5.4.3 Weaknesses and competitive threats 310
13.2.6 INTUIT 311
13.2.6.1 Business overview 311
13.2.6.2 Products/Solutions/Services offered 312
13.2.6.3 Recent developments 313
13.2.6.3.1 Product Launches and Enhancements 313
13.2.6.3.2 Deals 313
13.2.7 SAP 314
13.2.7.1 Business overview 314
13.2.7.2 Products/Solutions/Services offered 315
13.2.7.3 Recent developments 316
13.2.7.3.1 Product Launches and Enhancements 316
13.2.7.3.2 Deals 316
13.2.8 SAS INSTITUTE 317
13.2.8.1 Business overview 317
13.2.8.2 Products/Solutions/Services offered 317
13.2.8.3 Recent developments 318
13.2.8.3.1 Product Launches and Enhancements 318
13.2.9 KLAVIYO 319
13.2.9.1 Business overview 319
13.2.9.2 Products/Solutions/Services offered 320
13.2.9.3 Recent developments 321
13.2.9.3.1 Expansions 321
13.2.10 THRYV 322
13.2.10.1 Business overview 322
13.2.10.2 Products/Solutions/Services offered 323
13.2.10.3 Recent developments 324
13.2.10.3.1 Deals 324
13.2.11 MICROSOFT 325
13.2.12 RD STATION 326
13.2.13 GOOGLE 327
13.2.14 IBM 328
13.2.15 SITECORE 329
13.2.16 GETRESPONSE 330
13.2.17 CLICKDIMENSIONS 331
13.2.18 MAROPOST 332
13.2.19 ICONTACT 333
13.2.20 OMNISEND 334
13.2.21 ACT-ON 335
13.2.22 OMETRIA 336
13.2.23 KIT 337
13.2.24 INCONCERT 338
13.2.25 DRIP 339
13.3 OTHER PLAYERS 340
13.3.1 LEADSQUARED 340
13.3.2 BUSINESSNEXT 341
13.3.3 ACTIVECAMPAIGN 342
13.3.4 CREATIO 343
13.3.5 ACQUIA 344
13.3.6 CONSTANT CONTACT 345
13.3.7 SPRINKLR 346
13.3.8 PIPEDRIVE 347
13.3.9 SUGARCRM 348
13.3.10 ZOHO 349
13.3.11 BREVO 350
13.3.12 ACOUSTIC 351
13.3.13 MEKARI 352
13.3.14 CENTRAHUB CRM 353
13.3.15 EDRONE 354
13.3.16 MINDMATRIX 355
13.3.17 SIMPLYCAST 356
13.3.18 GREENROPE 357
13.3.19 VBOUT 358
13.3.20 NET-RESULTS 359
14 ADJACENT AND RELATED MARKETS 360
14.1 INTRODUCTION 360
14.2 MARTECH MARKET – GLOBAL FORECAST TO 2030 360
14.2.1 MARKET DEFINITION 360
14.2.2 MARKET OVERVIEW 360
14.2.2.1 MarTech Market, by Offering 361
14.2.2.2 MarTech Market, by End User 361
14.2.2.3 MarTech Market, by Region 363
14.3 AI FOR SALES AND MARKETING MARKET – GLOBAL FORECAST TO 2030 364
14.3.1 MARKET DEFINITION 364
14.3.2 MARKET OVERVIEW 364
14.3.2.1 AI for Sales and Marketing Market, by Offering 365
14.3.2.2 AI for Sales and Marketing Market, by Application 365
14.3.2.3 AI for Sales and Marketing Market, by End User 366
14.3.2.4 AI for Sales and Marketing Market, by Region 368
15 APPENDIX 370
15.1 DISCUSSION GUIDE 370
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 377
15.3 CUSTOMIZATION OPTIONS 379
15.4 RELATED REPORTS 379
15.5 AUTHOR DETAILS 380
LIST OF TABLES
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATES, 2020–2024 39
TABLE 2 FACTOR ANALYSIS 51
TABLE 3 GLOBAL MARKETING AUTOMATION MARKET SIZE AND GROWTH RATE,
2020–2024 (USD MILLION, Y-O-Y %) 55
TABLE 4 GLOBAL MARKETING AUTOMATION MARKET SIZE AND GROWTH RATE,
2025–2030 (USD MILLION, Y-O-Y %) 55
TABLE 5 US-ADJUSTED RECIPROCAL TARIFF RATES 66
TABLE 6 MARKETING AUTOMATION MARKET: ROLE OF PLAYERS IN ECOSYSTEM 77
TABLE 7 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 90
TABLE 8 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 91
TABLE 9 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 91
TABLE 10 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92
TABLE 11 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 93
TABLE 12 PATENTS FILED, 2016–2025 99
TABLE 13 LIST OF TOP PATENTS IN MARKETING AUTOMATION MARKET, 2024–2025 100
TABLE 14 AVERAGE SELLING PRICE OF SOFTWARE, BY KEY PLAYER, 2025 105
TABLE 15 AVERAGE SELLING PRICE, BY SOFTWARE, 2025 106
TABLE 16 MARKETING AUTOMATION MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2025–2026 107
TABLE 17 PORTER’S FIVE FORCES’ IMPACT ON MARKETING AUTOMATION MARKET 108
TABLE 18 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE ENTERPRISE USERS 110
TABLE 19 KEY BUYING CRITERIA FOR TOP THREE END USERS 111
TABLE 20 MARKETING AUTOMATION MARKET, BY OFFERING, 2020–2024 (USD MILLION) 117
TABLE 21 MARKETING AUTOMATION MARKET, BY OFFERING, 2025–2030 (USD MILLION) 117
TABLE 22 MARKETING AUTOMATION MARKET, BY SOFTWARE, 2020–2024 (USD MILLION) 119
TABLE 23 MARKETING AUTOMATION MARKET, BY SOFTWARE, 2025–2030 (USD MILLION) 119
TABLE 24 SOFTWARE: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 120
TABLE 25 SOFTWARE: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 120
TABLE 26 EMAIL MARKETING AUTOMATION TOOLS: MARKETING AUTOMATION MARKET,
BY REGION, 2020–2024 (USD MILLION) 121
TABLE 27 EMAIL MARKETING AUTOMATION TOOLS: MARKETING AUTOMATION MARKET,
BY REGION, 2025–2030 (USD MILLION) 121
TABLE 28 CUSTOMER JOURNEY MAPPING: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 122
TABLE 29 CUSTOMER JOURNEY MAPPING: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 122
TABLE 30 INTEGRATED CRM TOOLS: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 123
TABLE 31 INTEGRATED CRM TOOLS: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 123
TABLE 32 ANALYTICS & REPORTING: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 124
TABLE 33 ANALYTICS & REPORTING: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 124
TABLE 34 CAMPAIGN MANAGEMENT: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 125
TABLE 35 CAMPAIGN MANAGEMENT: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 126
TABLE 36 LEAD GENERATION: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 126
TABLE 37 LEAD GENERATION: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 127
TABLE 38 WORKFLOW MANAGEMENT: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 127
TABLE 39 WORKFLOW MANAGEMENT: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 128
TABLE 40 CONTENT MANAGEMENT: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 128
TABLE 41 CONTENT MANAGEMENT: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 129
TABLE 42 SOCIAL MEDIA MANAGEMENT: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 130
TABLE 43 SOCIAL MEDIA MANAGEMENT: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 130
TABLE 44 OTHER SOFTWARE TYPES: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 131
TABLE 45 OTHER SOFTWARE TYPES: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 131
TABLE 46 MARKETING AUTOMATION MARKET, BY SERVICE, 2020–2024 (USD MILLION) 132
TABLE 47 MARKETING AUTOMATION MARKET, BY SERVICE, 2025–2030 (USD MILLION) 133
TABLE 48 SERVICES: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 133
TABLE 49 SERVICES: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 133
TABLE 50 MARKETING AUTOMATION MARKET, BY PROFESSIONAL SERVICE,
2020–2024 (USD MILLION) 135
TABLE 51 MARKETING AUTOMATION MARKET, BY PROFESSIONAL SERVICE,
2025–2030 (USD MILLION) 135
TABLE 52 PROFESSIONAL SERVICES: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 135
TABLE 53 PROFESSIONAL SERVICES: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 136
TABLE 54 TRAINING & CONSULTING SERVICES: MARKETING AUTOMATION MARKET,
BY REGION, 2020–2024 (USD MILLION) 136
TABLE 55 TRAINING & CONSULTING SERVICES: MARKETING AUTOMATION MARKET,
BY REGION, 2025–2030 (USD MILLION) 137
TABLE 56 SYSTEM INTEGRATION & IMPLEMENTATION: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 137
TABLE 57 SYSTEM INTEGRATION & IMPLEMENTATION: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 138
TABLE 58 SUPPORT & MAINTENANCE: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 138
TABLE 59 SUPPORT & MAINTENANCE: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 139
TABLE 60 MANAGED SERVICES: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 139
TABLE 61 MANAGED SERVICES: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 140
TABLE 62 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE,
2020–2024 (USD MILLION) 143
TABLE 63 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE,
2025–2030 (USD MILLION) 143
TABLE 64 CLOUD: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 144
TABLE 65 CLOUD: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 144
TABLE 66 ON-PREMISES: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 145
TABLE 67 ON-PREMISES: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 145
TABLE 68 MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE,
2020–2024 (USD MILLION) 148
TABLE 69 MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE,
2025–2030 (USD MILLION) 148
TABLE 70 SOCIAL MEDIA: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 149
TABLE 71 SOCIAL MEDIA: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 149
TABLE 72 EMAIL & WEBSITE: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 150
TABLE 73 EMAIL & WEBSITE: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 150
TABLE 74 MOBILE: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 151
TABLE 75 MOBILE: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 151
TABLE 76 PAID ADS: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 152
TABLE 77 PAID ADS: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 152
TABLE 78 DIRECT MESSAGING: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 153
TABLE 79 DIRECT MESSAGING: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 153
TABLE 80 MARKETING AUTOMATION MARKET, BY APPLICATION, 2020–2024 (USD MILLION) 156
TABLE 81 MARKETING AUTOMATION MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 157
TABLE 82 CUSTOMER ACQUISITION & RETENTION: MARKETING AUTOMATION MARKET,
BY REGION, 2020–2024 (USD MILLION) 158
TABLE 83 CUSTOMER ACQUISITION & RETENTION: MARKETING AUTOMATION MARKET,
BY REGION, 2025–2030 (USD MILLION) 158
TABLE 84 LEAD ACQUISITION AND CONVERSION: MARKETING AUTOMATION MARKET,
BY REGION, 2020–2024 (USD MILLION) 159
TABLE 85 LEAD ACQUISITION AND CONVERSION: MARKETING AUTOMATION MARKET,
BY REGION, 2025–2030 (USD MILLION) 159
TABLE 86 OMNICHANNEL CAMPAIGN EXECUTION: MARKETING AUTOMATION MARKET,
BY REGION, 2020–2024 (USD MILLION) 160
TABLE 87 OMNICHANNEL CAMPAIGN EXECUTION: MARKETING AUTOMATION MARKET,
BY REGION, 2025–2030 (USD MILLION) 160
TABLE 88 PERSONALIZED CUSTOMER ENGAGEMENT: MARKETING AUTOMATION MARKET,
BY REGION, 2020–2024 (USD MILLION) 161
TABLE 89 PERSONALIZED CUSTOMER ENGAGEMENT: MARKETING AUTOMATION MARKET,
BY REGION, 2025–2030 (USD MILLION) 161
TABLE 90 LIFECYCLE MANAGEMENT & BEHAVIORAL TARGETING: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 162
TABLE 91 LIFECYCLE MANAGEMENT & BEHAVIORAL TARGETING: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 162
TABLE 92 BRAND AWARENESS AND POSITIONING: MARKETING AUTOMATION MARKET,
BY REGION, 2020–2024 (USD MILLION) 163
TABLE 93 BRAND AWARENESS AND POSITIONING: MARKETING AUTOMATION MARKET,
BY REGION, 2025–2030 (USD MILLION) 163
TABLE 94 UPSELLING AND CROSS-SELLING: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 164
TABLE 95 UPSELLING AND CROSS-SELLING: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 164
TABLE 96 EVENT MARKETING: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 165
TABLE 97 EVENT MARKETING: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 165
TABLE 98 CUSTOMER FEEDBACK & SURVEY AUTOMATION: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 166
TABLE 99 CUSTOMER FEEDBACK & SURVEY AUTOMATION: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 166
TABLE 100 OTHER APPLICATIONS: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 167
TABLE 101 OTHER APPLICATIONS: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 167
TABLE 102 MARKETING AUTOMATION MARKET, BY END USER, 2020–2024 (USD MILLION) 170
TABLE 103 MARKETING AUTOMATION MARKET, BY END USER, 2025–2030 (USD MILLION) 170
TABLE 104 MARKETING AUTOMATION MARKET, BY ENTERPRISE USER,
2020–2024 (USD MILLION) 172
TABLE 105 MARKETING AUTOMATION MARKET, BY ENTERPRISE USER,
2025–2030 (USD MILLION) 172
TABLE 106 ENTERPRISE USERS: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 173
TABLE 107 ENTERPRISE USERS: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 173
TABLE 108 MEDIA & ENTERTAINMENT: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 174
TABLE 109 MEDIA & ENTERTAINMENT: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 174
TABLE 110 RETAIL & E-COMMERCE: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 177
TABLE 111 RETAIL & E-COMMERCE: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 177
TABLE 112 ADVERTISING & MARKETING AGENCIES: MARKETING AUTOMATION MARKET,
BY REGION, 2020–2024 (USD MILLION) 178
TABLE 113 ADVERTISING & MARKETING AGENCIES: MARKETING AUTOMATION MARKET,
BY REGION, 2025–2030 (USD MILLION) 178
TABLE 114 HEALTHCARE & LIFE SCIENCES: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 179
TABLE 115 HEALTHCARE & LIFE SCIENCES: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 179
TABLE 116 EDUCATION: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 180
TABLE 117 EDUCATION: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 180
TABLE 118 BFSI: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 181
TABLE 119 BFSI: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 181
TABLE 120 MANUFACTURING: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 182
TABLE 121 MANUFACTURING: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 183
TABLE 122 TRAVEL & HOSPITALITY: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 184
TABLE 123 TRAVEL & HOSPITALITY: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 184
TABLE 124 OTHER ENTERPRISE USERS: MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 187
TABLE 125 OTHER ENTERPRISE USERS: MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 187
TABLE 126 INDIVIDUAL USERS: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 188
TABLE 127 INDIVIDUAL USERS: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 188
TABLE 128 MARKETING AUTOMATION MARKET, BY REGION, 2020–2024 (USD MILLION) 191
TABLE 129 MARKETING AUTOMATION MARKET, BY REGION, 2025–2030 (USD MILLION) 191
TABLE 130 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 194
TABLE 131 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 194
TABLE 132 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY SOFTWARE,
2020–2024 (USD MILLION) 194
TABLE 133 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY SOFTWARE,
2025–2030 (USD MILLION) 195
TABLE 134 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY SERVICE,
2020–2024 USD MILLION) 195
TABLE 135 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY SERVICE,
2025–2030 (USD MILLION) 195
TABLE 136 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION) 196
TABLE 137 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 196
TABLE 138 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2020–2024 (USD MILLION) 196
TABLE 139 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2025–2030 (USD MILLION) 196
TABLE 140 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE, 2020–2024 (USD MILLION) 197
TABLE 141 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE, 2025–2030 (USD MILLION) 197
TABLE 142 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 198
TABLE 143 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 198
TABLE 144 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY END USER,
2020–2024 (USD MILLION) 199
TABLE 145 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY END USER,
2025–2030 (USD MILLION) 199
TABLE 146 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION) 199
TABLE 147 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY ENTERPRISE USER, 2025–2030 (USD MILLION) 200
TABLE 148 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 200
TABLE 149 NORTH AMERICA: MARKETING AUTOMATION MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 200
TABLE 150 US: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 201
TABLE 151 US: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 201
TABLE 152 CANADA: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 202
TABLE 153 CANADA: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 202
TABLE 154 EUROPE: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 204
TABLE 155 EUROPE: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 204
TABLE 156 EUROPE: MARKETING AUTOMATION MARKET, BY SOFTWARE,
2020–2024 (USD MILLION) 205
TABLE 157 EUROPE: MARKETING AUTOMATION MARKET, BY SOFTWARE,
2025–2030 (USD MILLION) 205
TABLE 158 EUROPE: MARKETING AUTOMATION MARKET, BY SERVICE,
2020–2024 USD MILLION) 206
TABLE 159 EUROPE: MARKETING AUTOMATION MARKET, BY SERVICE,
2025–2030 (USD MILLION) 206
TABLE 160 EUROPE: MARKETING AUTOMATION MARKET, BY PROFESSIONAL SERVICE,
2020–2024 (USD MILLION) 206
TABLE 161 EUROPE: MARKETING AUTOMATION MARKET, BY PROFESSIONAL SERVICE,
2025–2030 (USD MILLION) 206
TABLE 162 EUROPE: MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE,
2020–2024 (USD MILLION) 207
TABLE 163 EUROPE: MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE,
2025–2030 (USD MILLION) 207
TABLE 164 EUROPE: MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE, 2020–2024 (USD MILLION) 207
TABLE 165 EUROPE: MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE, 2025–2030 (USD MILLION) 208
TABLE 166 EUROPE: MARKETING AUTOMATION MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 208
TABLE 167 EUROPE: MARKETING AUTOMATION MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 209
TABLE 168 EUROPE: MARKETING AUTOMATION MARKET, BY END USER,
2020–2024 (USD MILLION) 209
TABLE 169 EUROPE: MARKETING AUTOMATION MARKET, BY END USER,
2025–2030 (USD MILLION) 209
TABLE 170 EUROPE: MARKETING AUTOMATION MARKET, BY ENTERPRISE USER,
2020–2024 (USD MILLION) 210
TABLE 171 EUROPE: MARKETING AUTOMATION MARKET, BY ENTERPRISE USER,
2025–2030 (USD MILLION) 210
TABLE 172 EUROPE: MARKETING AUTOMATION MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 211
TABLE 173 EUROPE: MARKETING AUTOMATION MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 211
TABLE 174 UK: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 212
TABLE 175 UK: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 212
TABLE 176 GERMANY: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 213
TABLE 177 GERMANY: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 213
TABLE 178 FRANCE: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 214
TABLE 179 FRANCE: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 214
TABLE 180 ITALY: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 214
TABLE 181 ITALY: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 215
TABLE 182 SPAIN: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 215
TABLE 183 SPAIN: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 215
TABLE 184 REST OF EUROPE: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 216
TABLE 185 REST OF EUROPE: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 217
TABLE 186 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 219
TABLE 187 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 220
TABLE 188 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY SOFTWARE, 2020–2024 (USD MILLION) 220
TABLE 189 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY SOFTWARE, 2025–2030 (USD MILLION) 221
TABLE 190 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY SERVICE,
2020–2024 USD MILLION) 221
TABLE 191 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY SERVICE,
2025–2030 (USD MILLION) 221
TABLE 192 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION) 222
TABLE 193 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 222
TABLE 194 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE,
2020–2024 (USD MILLION) 222
TABLE 195 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE,
2025–2030 (USD MILLION) 222
TABLE 196 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE, 2020–2024 (USD MILLION) 223
TABLE 197 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE, 2025–2030 (USD MILLION) 223
TABLE 198 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY APPLICATION, 2020–2024 (USD MILLION) 224
TABLE 199 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 224
TABLE 200 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY END USER, 2020–2024 (USD MILLION) 225
TABLE 201 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY END USER, 2025–2030 (USD MILLION) 225
TABLE 202 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION) 225
TABLE 203 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY ENTERPRISE USER,
2025–2030 (USD MILLION) 226
TABLE 204 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 226
TABLE 205 ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 227
TABLE 206 CHINA: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 227
TABLE 207 CHINA: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 228
TABLE 208 JAPAN: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 228
TABLE 209 JAPAN: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 229
TABLE 210 INDIA: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 229
TABLE 211 INDIA: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 230
TABLE 212 SOUTH KOREA: MARKETING AUTOMATION MARKET, BY OFFERING, 2020–2024 (USD MILLION) 230
TABLE 213 SOUTH KOREA: MARKETING AUTOMATION MARKET, BY OFFERING, 2025–2030 (USD MILLION) 231
TABLE 214 AUSTRALIA & NEW ZEALAND: MARKETING AUTOMATION MARKET, BY OFFERING, 2020–2024 (USD MILLION) 231
TABLE 215 AUSTRALIA & NEW ZEALAND: MARKETING AUTOMATION MARKET, BY OFFERING, 2025–2030 (USD MILLION) 232
TABLE 216 ASEAN: MARKETING AUTOMATION MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 232
TABLE 217 ASEAN: MARKETING AUTOMATION MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 233
TABLE 218 ASEAN: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 233
TABLE 219 ASEAN: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 233
TABLE 220 REST OF ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 234
TABLE 221 REST OF ASIA PACIFIC: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 234
TABLE 222 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 236
TABLE 223 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 236
TABLE 224 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY SOFTWARE, 2020–2024 (USD MILLION) 237
TABLE 225 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY SOFTWARE, 2025–2030 (USD MILLION) 237
TABLE 226 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY SERVICE,
2020–2024 USD MILLION) 238
TABLE 227 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY SERVICE,
2025–2030 (USD MILLION) 238
TABLE 228 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION) 238
TABLE 229 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 238
TABLE 230 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2020–2024 (USD MILLION) 239
TABLE 231 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2025–2030 (USD MILLION) 239
TABLE 232 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE, 2020–2024 (USD MILLION) 239
TABLE 233 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE, 2025–2030 (USD MILLION) 240
TABLE 234 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY APPLICATION, 2020–2024 (USD MILLION) 240
TABLE 235 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 241
TABLE 236 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY END USER, 2020–2024 (USD MILLION) 241
TABLE 237 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY END USER, 2025–2030 (USD MILLION) 241
TABLE 238 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION) 242
TABLE 239 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY ENTERPRISE USER, 2025–2030 (USD MILLION) 242
TABLE 240 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY REGION,
2020–2024 (USD MILLION) 242
TABLE 241 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY REGION,
2025–2030 (USD MILLION) 243
TABLE 242 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 243
TABLE 243 MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 244
TABLE 244 SAUDI ARABIA: MARKETING AUTOMATION MARKET, BY OFFERING, 2020–2024 (USD MILLION) 244
TABLE 245 SAUDI ARABIA: MARKETING AUTOMATION MARKET, BY OFFERING, 2025–2030 (USD MILLION) 245
TABLE 246 UAE: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 245
TABLE 247 UAE: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 245
TABLE 248 QATAR: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 246
TABLE 249 QATAR: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 246
TABLE 250 TURKEY: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 247
TABLE 251 TURKEY: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 247
TABLE 252 REST OF MIDDLE EAST: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 248
TABLE 253 REST OF MIDDLE EAST: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 249
TABLE 254 AFRICA: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 249
TABLE 255 AFRICA: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 250
TABLE 256 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 251
TABLE 257 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 251
TABLE 258 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY SOFTWARE,
2020–2024 (USD MILLION) 252
TABLE 259 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY SOFTWARE,
2025–2030 (USD MILLION) 252
TABLE 260 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY SERVICE,
2020–2024 USD MILLION) 253
TABLE 261 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY SERVICE,
2025–2030 (USD MILLION) 253
TABLE 262 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION) 253
TABLE 263 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 253
TABLE 264 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2020–2024 (USD MILLION) 254
TABLE 265 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2025–2030 (USD MILLION) 254
TABLE 266 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE, 2020–2024 (USD MILLION) 254
TABLE 267 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY CHANNEL INTEGRATION TYPE, 2025–2030 (USD MILLION) 255
TABLE 268 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 255
TABLE 269 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 256
TABLE 270 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY END USER, 2020–2024 (USD MILLION) 256
TABLE 271 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY END USER, 2025–2030 (USD MILLION) 256
TABLE 272 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION) 257
TABLE 273 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY ENTERPRISE USER, 2025–2030 (USD MILLION) 257
TABLE 274 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 258
TABLE 275 LATIN AMERICA: MARKETING AUTOMATION MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 258
TABLE 276 BRAZIL: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 259
TABLE 277 BRAZIL: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 259
TABLE 278 MEXICO: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 259
TABLE 279 MEXICO: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 260
TABLE 280 ARGENTINA: MARKETING AUTOMATION MARKET, BY OFFERING,
2020–2024 (USD MILLION) 260
TABLE 281 ARGENTINA: MARKETING AUTOMATION MARKET, BY OFFERING,
2025–2030 (USD MILLION) 261
TABLE 282 REST OF LATIN AMERICA: MARKETING AUTOMATION MARKET, BY OFFERING, 2020–2024 (USD MILLION) 262
TABLE 283 REST OF LATIN AMERICA: MARKETING AUTOMATION MARKET, BY OFFERING, 2025–2030 (USD MILLION) 262
TABLE 284 OVERVIEW OF STRATEGIES ADOPTED BY KEY MARKETING
AUTOMATION VENDORS, 2021–2025 263
TABLE 285 MARKETING AUTOMATION MARKET: DEGREE OF COMPETITION 267
TABLE 286 MARKETING AUTOMATION MARKET: REGIONAL FOOTPRINT (29 PLAYERS) 277
TABLE 287 MARKETING AUTOMATION MARKET: SOFTWARE FOOTPRINT (29 PLAYERS) 278
TABLE 288 MARKETING AUTOMATION MARKET: APPLICATION FOOTPRINT (29 PLAYERS) 279
TABLE 289 MARKETING AUTOMATION MARKET: ENTERPRISE USER FOOTPRINT (29 PLAYERS) 280
TABLE 290 MARKETING AUTOMATION MARKET: KEY STARTUPS/SMES, 2024 283
TABLE 291 MARKETING AUTOMATION MARKET: COMPETITIVE BENCHMARKING OF
KEY STARTUPS/SMES 284
TABLE 292 MARKETING AUTOMATION MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2021–2025 285
TABLE 293 MARKETING AUTOMATION MARKET: DEALS, 2021–2025 286
TABLE 294 HUBSPOT: COMPANY OVERVIEW 289
TABLE 295 HUBSPOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 290
TABLE 296 HUBSPOT: PRODUCT ENHANCEMENTS 290
TABLE 297 HUBSPOT: DEALS 291
TABLE 298 ADOBE: COMPANY OVERVIEW 293
TABLE 299 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 294
TABLE 300 ADOBE: PRODUCT ENHANCEMENTS 295
TABLE 301 ADOBE: DEALS 296
TABLE 302 ORACLE: COMPANY OVERVIEW 298
TABLE 303 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 299
TABLE 304 ORACLE: PRODUCT ENHANCEMENTS 300
TABLE 305 SALESFORCE: COMPANY OVERVIEW 302
TABLE 306 SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 303
TABLE 307 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS 304
TABLE 308 BRAZE: COMPANY OVERVIEW 306
TABLE 309 BRAZE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 307
TABLE 310 BRAZE: PRODUCT LAUNCHES AND ENHANCEMENTS 308
TABLE 311 BRAZE: DEALS 308
TABLE 312 INTUIT: COMPANY OVERVIEW 311
TABLE 313 INTUIT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 312
TABLE 314 INTUIT: PRODUCT LAUNCHES AND ENHANCEMENTS 313
TABLE 315 INTUIT: DEALS 313
TABLE 316 SAP: COMPANY OVERVIEW 314
TABLE 317 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 315
TABLE 318 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS 316
TABLE 319 SAP: DEALS 316
TABLE 320 SAS INSTITUTE: COMPANY OVERVIEW 317
TABLE 321 SAS INSTITUTE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 317
TABLE 322 SAS INSTITUTE: PRODUCT LAUNCHES AND ENHANCEMENTS 318
TABLE 323 KLAVIYO: COMPANY OVERVIEW 319
TABLE 324 KALVIYO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 320
TABLE 325 KALVIYO: EXPANSIONS 321
TABLE 326 THRYV: COMPANY OVERVIEW 322
TABLE 327 THRYV: PRODUCTS/SOLUTIONS/SERVICES OFFERED 323
TABLE 328 THRYV: DEALS 324
TABLE 329 MARTECH MARKET, BY OFFERING, 2020–2024 (USD MILLION) 361
TABLE 330 MARTECH MARKET, BY OFFERING, 2025–2030 (USD MILLION) 361
TABLE 331 MARTECH MARKET, BY END USER, 2020–2024 (USD MILLION) 362
TABLE 332 MARTECH MARKET, BY END USER, 2025–2030 (USD MILLION) 362
TABLE 333 MARTECH MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION) 362
TABLE 334 MARTECH MARKET, BY ENTERPRISE USER, 2025–2030 (USD MILLION) 363
TABLE 335 MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 363
TABLE 336 MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 364
TABLE 337 AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 365
TABLE 338 AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 365
TABLE 339 AI FOR SALES & MARKETING MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 366
TABLE 340 AI FOR SALES & MARKETING MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 366
TABLE 341 AI FOR SALES & MARKETING MARKET, BY END USER, 2020–2024 (USD MILLION) 367
TABLE 342 AI FOR SALES & MARKETING MARKET, BY END USER, 2025–2030 (USD MILLION) 367
TABLE 343 AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER,
2020–2024 (USD MILLION) 367
TABLE 344 AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER,
2025–2030 (USD MILLION) 368
TABLE 345 AI FOR SALES & MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 368
TABLE 346 AI FOR SALES & MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 369
LIST OF FIGURES
FIGURE 1 MARKETING AUTOMATION MARKET: RESEARCH DESIGN 42
FIGURE 2 DATA TRIANGULATION 45
FIGURE 3 MARKETING AUTOMATION MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 46
FIGURE 4 APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): REVENUE FROM OFFERINGS IN MARKETING AUTOMATION MARKET 47
FIGURE 5 APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICE COMPANIES OF MARKETING AUTOMATION MARKET 48
FIGURE 6 APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF MARKETING AUTOMATION MARKET 49
FIGURE 7 APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF MARKETING AUTOMATION THROUGH OVERALL MARKETING AUTOMATION SPENDING 50
FIGURE 8 SOFTWARE SEGMENT TO DOMINATE MARKET IN 2025 56
FIGURE 9 EMAIL & WEBSITE TO HOLD LARGEST MARKET SHARE IN 2025 56
FIGURE 10 CUSTOMER ACQUISITION & RETENTION SEGMENT TO LEAD MARKET IN 2025 57
FIGURE 11 HEALTHCARE AND LIFE SCIENCES TO REGISTER HIGHEST GROWTH RATE DURING FORECAST PERIOD 57
FIGURE 12 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 58
FIGURE 13 RISING DEMAND FOR PERSONALIZED MARKETING TO MAXIMIZE RETURNS
BY REACHING TARGET AUDIENCE 59
FIGURE 14 ANALYTICS AND REPORTING SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 60
FIGURE 15 SOFTWARE AND ENTERPRISE USERS SEGMENT TO HOLD LARGEST MARKET SHARES IN NORTH AMERICA IN 2025 60
FIGURE 16 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2025 61
FIGURE 17 MARKETING AUTOMATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 62
FIGURE 18 MARKETING AUTOMATION MARKET EVOLUTION 73
FIGURE 19 MARKETING AUTOMATION MARKET: SUPPLY CHAIN ANALYSIS 75
FIGURE 20 KEY PLAYERS IN MARKETING AUTOMATION ECOSYSTEM 79
FIGURE 21 MARKETING AUTOMATION MARKET: INVESTMENT LANDSCAPE AND FUNDING SCENARIO 81
FIGURE 22 NUMBER OF PATENTS GRANTED IN LAST 10 YEARS, 2016–2025 100
FIGURE 23 REGIONAL ANALYSIS OF PATENTS GRANTED, 2016–2025 103
FIGURE 24 AVERAGE SELLING PRICE, BY SOFTWARE, 2025 106
FIGURE 25 MARKETING AUTOMATION MARKET: PORTER’S FIVE FORCES ANALYSIS 108
FIGURE 26 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE ENTERPRISE USERS 110
FIGURE 27 KEY BUYING CRITERIA FOR TOP THREE END USERS 111
FIGURE 28 MARKETING AUTOMATION MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS 112
FIGURE 29 MARKET POTENTIAL OF GENERATIVE AI IN ENHANCING MARKETING AUTOMATION ACROSS KEY USE CASES 113
FIGURE 30 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 117
FIGURE 31 ANALYTICS & REPORTING SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 118
FIGURE 32 MANAGED SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING
FORECAST PERIOD 132
FIGURE 33 SYSTEM INTEGRATION & IMPLEMENTATION TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 134
FIGURE 34 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 142
FIGURE 35 MOBILE TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 147
FIGURE 36 PERSONALIZED CUSTOMER ENGAGEMENT SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 156
FIGURE 37 ENTERPRISE USERS SEGMENT TO REGISTER HIGHER CAGR DURING
FORECAST PERIOD 170
FIGURE 38 HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST
CAGR DURING FORECAST PERIOD 171
FIGURE 39 NORTH AMERICA TO BE LARGEST REGIONAL MARKET DURING FORECAST PERIOD 190
FIGURE 40 INDIA TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD 191
FIGURE 41 NORTH AMERICA: MARKETING AUTOMATION MARKET SNAPSHOT 193
FIGURE 42 ASIA PACIFIC: MARKETING AUTOMATION MARKET SNAPSHOT 219
FIGURE 43 REVENUE ANALYSIS OF KEY PLAYERS IN MARKETING AUTOMATION MARKET, 2020–2024 266
FIGURE 44 SHARE OF LEADING COMPANIES IN MARKETING AUTOMATION MARKET, 2024 267
FIGURE 45 PRODUCT COMPARATIVE ANALYSIS (OFFERING) 269
FIGURE 46 PRODUCT COMPARATIVE ANALYSIS (OFFERING) (STARTUPS/SMES) 271
FIGURE 47 FINANCIAL METRICS OF KEY VENDORS 273
FIGURE 48 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK
BETA OF KEY VENDORS 273
FIGURE 49 MARKETING AUTOMATION MARKET:
COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024 275
FIGURE 50 MARKETING AUTOMATION MARKET: COMPANY FOOTPRINT (29 PLAYERS) 276
FIGURE 51 MARKETING AUTOMATION MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024 282
FIGURE 52 HUBSPOT: COMPANY SNAPSHOT 289
FIGURE 53 ADOBE: COMPANY SNAPSHOT 294
FIGURE 54 ORACLE: COMPANY SNAPSHOT 299
FIGURE 55 SALESFORCE: COMPANY SNAPSHOT 303
FIGURE 56 BRAZE: COMPANY SNAPSHOT 307
FIGURE 57 INTUIT: COMPANY SNAPSHOT 312
FIGURE 58 SAP: COMPANY SNAPSHOT 315
FIGURE 59 KLAVIYO: COMPANY SNAPSHOT 320
FIGURE 60 THRYV: COMPANY SNAPSHOT 323
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