出版：MarketsandMarkets（マーケッツアンドマーケッツ） 出版年月：2021年11月
処方分析市場:コンポーネント、用途（顧客維持とエンゲージメント、パーソナライズされた推奨事項）、展開モード、組織の規模、業種、機能、地域別 – 2026年までの世界予測
Prescriptive Analytics Market with COVID-19 Impact Analysis by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability, and Region – Global Forecast to 2026
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| 種別 | 英文調査報告書 |
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The prescriptive analytics market size to grow from USD 4.9 billion in 2021 to USD 14.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 24.0% during the forecast period. Various factors such as increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence to drive the market, and proliferation of customer channels are expected to drive the adoption of prescriptive analytics solutions and services.
Prescriptive analytics is an advanced form of analytics, which comprehensively analyzes the data to determine the best possible outcomes among numerous choices under given parameters. This advanced technology combines tools and techniques, such as machine learning, artificial intelligence, mathematical sciences, and multiple computational modeling procedures to prescribe the next course of action that should be undertaken. The technology is capable of forecasting future scenarios, prescribing various outcomes that might arise with the passage of time. The prescriptive analytics technology utilizes both descriptive as well as predictive analytical algorithms to help businesses make quick and actionable decisions in near real-time. The much-anticipated self-driving cars are the best example of prescriptive analytical techniques that will drive the way into the future.
The cloud segment to have the highest CAGR during the forecast period
By deployment mode, the prescriptive analytics market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. Prescriptive analytics solution providers are focusing on cloud-based prescriptive solutions for their clients, as many organizations have migrated to either a private or a public cloud. Cloud-based solutions and services providers, such as IBM Corporation, Ayata, and Qual Metrix, are focusing on the development of cloud software that would incorporate the on-premises application into the cloud.
The SMEs segment to hold higher CAGR during the forecast period
The prescriptive analytics market has been segmented by organization size into large enterprises and SMEs. The market for SMEs is expected to register a higher CAGR during the forecast period. These enterprises are early adopters of prescriptive analytics solutions. They are faced with the troublesome task of effectively managing security because of the diverse nature of IT infrastructure, which is complex in nature.
Among regions, APAC to hold highest CAGR during the forecast period
APAC is expected to grow at a good pace during the forecast period. Security spending in APAC is increasing significantly due to the ever-growing threat landscape. Traditional methods are no longer adequate to manage and mitigate advanced cyberattacks. Hence, prescriptive analytics vendors in this region focus on innovations related to their product line. China, India, and Australia have displayed ample growth opportunities in the prescriptive analytics market.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the prescriptive analytics market.
By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
By Designation: C-Level Executives: 35%, D-Level Executives: 25%, and Managers: 40%
By Region: APAC: 25%, Europe: 30%, North America: 30%, MEA: 10%, Latin America: 5%
The report includes the study of key players offering prescriptive analytics solutions and services. It profiles major vendors in the global prescriptive analytics market. The major vendors in the global prescriptive analytics market include IBM(US), Microsoft(US), Salesforce(US), SAP(Germany), SAS Institute(US), Talend(US), FICO(US), Ayata(US), Altair(US), Alteryx(US), Tibco(US), Sisense(US) and Infor(US).
Research Coverage
The market study covers the prescriptive analytics market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment mode, organization size, application, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall prescriptive analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
目次
1INTRODUCTION26
1.1INTRODUCTION TO COVID-1926
1.2COVID-19 HEALTH ASSESSMENT26
FIGURE 1COVID-19: THE GLOBAL PROPAGATION26
FIGURE 2COVID-19 PROPAGATION: SELECT COUNTRIES27
1.3COVID-19 ECONOMIC ASSESSMENT28
FIGURE 3REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 202028
1.3.1COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT29
FIGURE 4CRITERIA IMPACTING THE GLOBAL ECONOMY29
FIGURE 5SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY30
1.4OBJECTIVES OF THE STUDY31
1.5MARKET DEFINITION32
1.5.1INCLUSIONS AND EXCLUSIONS32
1.6MARKET SCOPE33
FIGURE 6PRESCRIPTIVE ANALYTICS MARKET: MARKET SEGMENTATION33
1.6.1REGIONAL SCOPE34
1.6.2YEARS CONSIDERED FOR THE STUDY34
1.7CURRENCY CONSIDERED35
TABLE 1UNITED STATES DOLLAR EXCHANGE RATE, 2018–202035
1.8STAKEHOLDERS35
1.9SUMMARY OF CHANGES35
2RESEARCH METHODOLOGY37
2.1RESEARCH DATA37
FIGURE 7PRESCRIPTIVE ANALYTICS MARKET: RESEARCH DESIGN37
2.1.1SECONDARY DATA38
2.1.2PRIMARY DATA38
TABLE 2PRIMARY INTERVIEWS39
2.1.2.1Breakup of primary profiles39
FIGURE 8BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION39
2.1.2.2Key insights of industry experts40
2.2MARKET BREAKUP AND DATA TRIANGULATION41
FIGURE 9DATA TRIANGULATION41
2.3MARKET SIZE ESTIMATION42
FIGURE 10PRESCRIPTIVE ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES42
2.3.1TOP-DOWN APPROACH42
2.3.2BOTTOM-UP APPROACH43
FIGURE 11MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE PRESCRIPTIVE ANALYTICS MARKET43
FIGURE 12MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE PRESCRIPTIVE ANALYTICS MARKET44
FIGURE 13MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF THE PRESCRIPTIVE ANALYTICS MARKET45
FIGURE 14MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 3, BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE46
2.4MARKET FORECAST47
TABLE 3FACTOR ANALYSIS47
2.5COMPANY EVALUATION MATRIX METHODOLOGY48
FIGURE 15COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE48
2.6STARTUP/SME EVALUATION MATRIX METHODOLOGY49
FIGURE 16STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE49
2.7ASSUMPTIONS FOR THE STUDY50
2.8LIMITATIONS OF THE STUDY51
3EXECUTIVE SUMMARY52
TABLE 4PRESCRIPTIVE ANALYTICS MARKET SIZE AND GROWTH,
2015–2020 (USD MILLION, Y-O-Y%)53
TABLE 5PRESCRIPTIVE ANALYTICS MARKET SIZE AND GROWTH RATE,
2021–2026 (USD MILLION, Y-O-Y%)53
FIGURE 17BY COMPONENT, SOFTWARE SEGMENT TO ACHIEVE A LARGER MARKET SIZE IN 202153
FIGURE 18PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE IN 202154
FIGURE 19SUPPLY CHAIN MANAGEMENT APPLICATION TO DOMINATE THE MARKET IN 202154
FIGURE 20ON-PREMISES DEPLOYMENT TO LEAD THE MARKET IN 202154
FIGURE 21LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE IN 202155
FIGURE 22BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO ACCOUNT FOR THE LARGEST MARKET SIZE IN 202155
FIGURE 23NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 202156
4PREMIUM INSIGHTS57
4.1ATTRACTIVE OPPORTUNITIES IN THE PRESCRIPTIVE ANALYTICS MARKET57
FIGURE 24INCREASING ADOPTION OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING TECHNOLOGIES TO BOOST THE MARKET GROWTH57
4.2PRESCRIPTIVE ANALYTICS MARKET, BY VERTICAL58
FIGURE 25BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO LEAD THE MARKET BY 202658
4.3PRESCRIPTIVE ANALYTICS MARKET, BY REGION58
FIGURE 26NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 202058
4.4PRESCRIPTIVE ANALYTICS MARKET, BY SOLUTION AND VERTICAL59
FIGURE 27RISK MANAGEMENT AND BANKING, FINANCIAL SERVICES, AND INSURANCE SEGMENTS TO ACCOUNT FOR THE LARGEST MARKET SHARES IN 202159
5MARKET OVERVIEW60
5.1INTRODUCTION60
5.2MARKET DYNAMICS60
FIGURE 28PRESCRIPTIVE ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES61
5.2.1DRIVERS61
5.2.1.1Emergence of advanced technologies, such as big data and IoT61
5.2.1.2Rise in popularity of real-time accessibility of data for efficient business operations62
5.2.2RESTRAINTS62
5.2.2.1Complex analytical workflow62
5.2.2.2Dynamic nature of data62
5.2.3OPPORTUNITIES62
5.2.3.1Overcoming the lacunae of traditional business intelligence tools62
5.2.3.2Growing investment in big data infrastructure across geographies63
5.2.3.3Rise in cyber-crimes and need for crime prediction and prevention63
5.2.4CHALLENGES64
5.2.4.1Lack of advanced analytical knowledge among the workforce64
5.2.4.2Diversity of data models based on business needs64
5.2.4.3Reluctance to adopt advanced analytical technology64
6INDUSTRY TRENDS65
6.1INTRODUCTION65
6.2EVOLUTION65
FIGURE 29EVOLUTION OF PRESCRIPTIVE ANALYTICS MARKET65
6.3VALUE CHAIN ANALYSIS67
FIGURE 30PRESCRIPTIVE ANALYTICS MARKET: VALUE CHAIN ANALYSIS67
6.4CASE STUDY ANALYSIS68
6.4.1CASE STUDY 1: A BUILDING PRODUCTS MANUFACTURER SEES USD 5 MILLION IN ANNUAL VALUE WITH RIVER LOGIC68
6.4.2CASE STUDY 2: LOGI REPORT TO IMPROVE MORTGAGE OPERATIONS69
6.4.3CASE STUDY 3: TIBCO’S AGILE TECHNOLOGY ALLOWS CARGOSMART TO FACILITATE CUSTOMERS69
6.4.4CASE STUDY 4: IBM DRIVING INNOVATION IN BULK TANKER TRANSPORTATION WITH ADVANCED ANALYTICS AND OPTIMIZATION70
6.4.5CASE STUDY 5: ALTAIR VISUAL ANALYTICS IS THE CORE ELEMENT IN THE FLEXTRADE SECURITIES TRADING PLATFORM70
6.5PRESCRIPTIVE ANALYTICS USE CASES71
6.5.1INTRODUCTION71
6.5.2TRAVEL AND TRANSPORTATION OPTIMIZATION71
6.5.3OIL PRODUCTION THROUGH FRACKING71
6.5.4IMPROVING THE HEALTHCARE INDUSTRY71
6.5.5GOOGLE’S SELF-DRIVEN CAR72
6.6PATENT ANALYSIS72
6.6.1METHODOLOGY72
6.6.2DOCUMENT TYPE72
TABLE 6PATENTS FILED, 2018–202172
6.6.3INNOVATION AND PATENT APPLICATIONS72
FIGURE 31TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2018-202173
6.6.3.1Top applicants73
FIGURE 32TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS, 2018–202173
TABLE 7TOP TEN PATENT OWNERS (US) IN THE PRESCRIPTIVE ANALYTICS MARKET, 2018-202174
6.7PRICING MODEL ANALYSIS74
6.8TECHNOLOGY ANALYSIS75
6.8.1ARTIFICIAL INTELLIGENCE, MACHINE LEARNING, AND PRESCRIPTIVE ANALYTICS75
6.8.2CLOUD COMPUTING AND PRESCRIPTIVE ANALYTICS75
6.8.3ANALYTICS AND PRESCRIPTIVE ANALYTICS75
6.8.4IOT AND PRESCRIPTIVE ANALYTICS75
6.9PORTER’S FIVE FORCES ANALYSIS76
FIGURE 33PRESCRIPTIVE ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS76
TABLE 8PRESCRIPTIVE ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS76
6.9.1THREAT OF NEW ENTRANTS77
6.9.2THREAT OF SUBSTITUTES77
6.9.3BARGAINING POWER OF SUPPLIERS77
6.9.4BARGAINING POWER OF BUYERS77
6.9.5INTENSITY OF COMPETITIVE RIVALRY77
6.10REGULATORY IMPLICATIONS78
6.10.1GENERAL DATA PROTECTION REGULATION78
6.10.2HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 199678
6.10.3BASEL COMMITTEE ON BANKING SUPERVISION 239 COMPLIANCE79
6.10.4SARBANES-OXLEY ACT OF 200279
7PRESCRIPTIVE ANALYTICS MARKET, BY COMPONENT80
7.1INTRODUCTION81
TABLE 9PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION)81
TABLE 10PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)81
FIGURE 34SOFTWARE COMPONENT IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD81
7.2SOFTWARE82
TABLE 11PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)82
TABLE 12PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)82
7.3SERVICES83
TABLE 13PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION)83
TABLE 14PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION)83
7.3.1PROFESSIONAL SERVICES84
TABLE 15PROFESSIONAL SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)84
TABLE 16PROFESSIONAL SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)84
7.3.2MANAGED SERVICES85
TABLE 17MANAGED SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)85
TABLE 18MANAGED SERVICES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)85
8PRESCRIPTIVE ANALYTICS MARKET ANALYSIS, BY APPLICATION86
8.1INTRODUCTION87
TABLE 19PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION)87
TABLE 20PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)87
FIGURE 35RISK MANAGEMENT APPLICATION IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD88
8.2RISK MANAGEMENT88
TABLE 21RISK MANAGEMENT MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)88
TABLE 22RISK MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)89
8.3OPERATIONS MANAGEMENT89
TABLE 23OPERATION MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)89
TABLE 24OPERATION MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)90
8.4REVENUE MANAGEMENT90
TABLE 25REVENUE MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)90
TABLE 26REVENUE MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)91
8.5NETWORK MANAGEMENT91
TABLE 27NETWORK MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)91
TABLE 28NETWORK MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)92
8.6SUPPLY CHAIN MANAGEMENT92
TABLE 29SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)92
TABLE 30SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)93
8.7WORKFORCE MANAGEMENT93
TABLE 31WORKFORCE MANAGEMENT MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)93
TABLE 32WORKFORCE MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)94
8.8OTHER APPLICATIONS94
TABLE 33OTHER APPLICATIONS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)94
TABLE 34OTHER APPLICATIONS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)95
9PRESCRIPTIVE ANALYTICS MARKET ANALYSIS, BY BUSINESS FUNCTION96
9.1INTRODUCTION97
TABLE 35PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2015–2020 (USD MILLION)97
TABLE 36PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2021–2026 (USD MILLION)97
FIGURE 36BUSINESS OPERATIONS FUNCTION IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD98
9.2HUMAN RESOURCES98
TABLE 37HUMAN RESOURCES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)99
TABLE 38HUMAN RESOURCES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)99
9.3SALES100
TABLE 39SALES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)100
TABLE 40SALES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)100
9.4MARKETING101
TABLE 41MARKETING MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)101
TABLE 42MARKETING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)101
9.5FINANCE102
TABLE 43FINANCE MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)102
TABLE 44FINANCE MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)103
9.6OPERATIONS103
TABLE 45OPERATIONS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)104
TABLE 46OPERATIONS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)104
10PRESCRIPTIVE ANALYTICS MARKET ANALYSIS, BY DATA TYPE105
10.1INTRODUCTION106
TABLE 47PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE,
2015–2020 (USD MILLION)106
TABLE 48PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE,
2021–2026 (USD MILLION)106
FIGURE 37STRUCTURED DATA TYPE IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD107
10.2UNSTRUCTURED DATA107
TABLE 49UNSTRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)107
TABLE 50UNSTRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)108
10.3SEMI-STRUCTURED DATA108
TABLE 51SEMI-STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)108
TABLE 52SEMI-STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)109
10.4STRUCTURED DATA109
TABLE 53STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)109
TABLE 54STRUCTURED DATA TYPE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)110
TABLE 55OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)110
TABLE 56OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)110
11PRESCRIPTIVE ANALYTICS MARKET, BY ORGANIZATION SIZE111
11.1INTRODUCTION112
TABLE 57PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2015–2020 (USD MILLION)112
TABLE 58PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)112
FIGURE 38LARGE ENTERPRISE SEGMENT IS ESTIMATED TO HAVE A LARGER MARKET SIZE DURING THE FORECAST PERIOD113
11.2LARGE ENTERPRISES113
TABLE 59LARGE ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)114
TABLE 60LARGE ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)114
11.3SMALL AND MEDIUM-SIZED ENTERPRISES114
TABLE 61SMALL AND MEDIUM-SIZED ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)115
TABLE 62SMALL AND MEDIUM-SIZED ENTERPRISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)115
12PRESCRIPTIVE ANALYTICS MARKET, BY DEPLOYMENT MODEL116
12.1INTRODUCTION117
TABLE 63PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2015–2020 (USD MILLION)117
TABLE 64PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2021–2026 (USD MILLION)117
FIGURE 39ON-PREMISES DEPLOYMENT MODEL IS ESTIMATED TO HAVE A LARGER MARKET SIZE DURING THE FORECAST PERIOD117
12.2ON-PREMISES118
TABLE 65ON-PREMISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)118
TABLE 66ON-PREMISES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)118
12.3CLOUD119
TABLE 67CLOUD: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)119
TABLE 68CLOUD: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)119
13PRESCRIPTIVE ANALYTICS MARKET, BY VERTICAL120
13.1INTRODUCTION121
13.2COVID-19 IMPACT121
TABLE 69PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION)122
TABLE 70PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)122
FIGURE 40BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL IS ESTIMATED TO BE THE LARGEST MARKET DURING THE FORECAST PERIOD123
13.3HEALTHCARE AND LIFE SCIENCES123
TABLE 71HEALTHCARE AND LIFE SCIENCES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)124
TABLE 72HEALTHCARE AND LIFE SCIENCES: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)124
13.4BANKING, FINANCIAL SERVICES, AND INSURANCE125
TABLE 73BANKING, FINANCIAL SERVICES, AND INSURANCE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)125
TABLE 74BANKING, FINANCIAL SERVICES, AND INSURANCE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)126
13.5TELECOM AND INFORMATION TECHNOLOGY126
TABLE 75TELECOM AND IT: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)126
TABLE 76TELECOM AND IT: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)127
13.6RETAIL AND ECOMMERCE127
TABLE 77RETAIL AND CONSUMER GOODS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)127
TABLE 78RETAIL AND ECOMMERCE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)128
13.7MEDIA AND ENTERTAINMENT128
TABLE 79MEDIA AND ENTERTAINMENT: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)129
TABLE 80MEDIA AND ENTERTAINMENT: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)129
13.8MANUFACTURING129
TABLE 81MANUFACTURING: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)130
TABLE 82MANUFACTURING: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)130
13.9ENERGY AND UTILITY131
TABLE 83ENERGY AND UTILITY: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)131
TABLE 84ENERGY AND UTILITY: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)132
13.10TRAVEL AND HOSPITALITY132
TABLE 85TRAVEL AND HOSPITALITY: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)133
TABLE 86TRAVEL AND HOSPITALITY: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)133
13.11TRANSPORTATION AND LOGISTICS133
TABLE 87TRANSPORTATION AND LOGISTICS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)134
TABLE 88TRANSPORTATION AND LOGISTICS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)134
13.12GOVERNMENT AND DEFENSE134
TABLE 89GOVERNMENT AND DEFENSE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)135
TABLE 90GOVERNMENT AND DEFENSE: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)135
13.13OTHER VERTICALS136
TABLE 91OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)136
TABLE 92OTHER VERTICALS: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)136
14PRESCRIPTIVE ANALYTICS MARKET, BY REGION137
14.1INTRODUCTION138
14.2COVID-19 IMPACT138
FIGURE 41SOUTH KOREA TO HAVE THE HIGHEST CAGR IN THE PRESCRIPTIVE ANALYTICS MARKET DURING THE FORECAST PERIOD139
TABLE 93PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)139
TABLE 94PRESCRIPTIVE ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)139
FIGURE 42NORTH AMERICA TO HAVE THE LARGEST MARKET SIZE IN THE PRESCRIPTIVE ANALYTICS MARKET DURING THE FORECAST PERIOD140
14.3NORTH AMERICA140
14.3.1NORTH AMERICA: REGULATIONS140
14.3.1.1Personal Information Protection and Electronic Documents
Act (PIPEDA)140
14.3.1.2Gramm-Leach-Bliley Act141
14.3.1.3Health Insurance Portability and Accountability Act (HIPAA) of 1996141
14.3.1.4Federal Information Security Management Act (FISMA)141
14.3.1.5Federal Information Processing Standards (FIPS)141
14.3.1.6California Consumer Privacy Act (CSPA)142
FIGURE 43NORTH AMERICA MARKET SNAPSHOT142
TABLE 95NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)143
TABLE 96NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)143
TABLE 97NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)143
TABLE 98NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)144
TABLE 99NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION)144
TABLE 100NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION)145
TABLE 101NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)145
TABLE 102NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)145
TABLE 103NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION)146
TABLE 104NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION)146
TABLE 105NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)146
TABLE 106NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)146
TABLE 107NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)147
TABLE 108NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)147
TABLE 109NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)147
TABLE 110NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)148
TABLE 111NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)148
TABLE 112NORTH AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)148
14.3.2UNITED STATES149
14.3.3CANADA149
14.4EUROPE149
14.4.1EUROPE: REGULATIONS150
14.4.1.1General Data Protection Regulation (GDPR)150
14.4.1.2European Committee for Standardization (CEN)150
14.4.1.3EU’s General Court150
TABLE 113EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION)150
TABLE 114EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)151
TABLE 115EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION)151
TABLE 116EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)151
TABLE 117EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION)152
TABLE 118EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION)152
TABLE 119EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION)152
TABLE 120EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION)153
TABLE 121EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE,
2015–2020 (USD MILLION)153
TABLE 122EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE,
2021–2026 (USD MILLION)153
TABLE 123EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)154
TABLE 124EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)154
TABLE 125EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)154
TABLE 126EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)154
TABLE 127EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION)155
TABLE 128EUROPE: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)155
14.4.2UNITED KINGDOM156
14.4.3FRANCE156
14.4.4GERMANY156
14.4.5REST OF EUROPE156
14.5ASIA PACIFIC157
14.5.1ASIA PACIFIC: REGULATIONS157
14.5.1.1Personal Data Protection Act (PDPA)157
14.5.1.2International Organization for Standardization (ISO) 27001157
FIGURE 44ASIA PACIFIC AMERICA MARKET SNAPSHOT158
TABLE 129ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)158
TABLE 130ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)158
TABLE 131ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)159
TABLE 132ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)159
TABLE 133ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015–2020 (USD MILLION)160
TABLE 134ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION)160
TABLE 135ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION)160
TABLE 136ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION)161
TABLE 137ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION)161
TABLE 138ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION)161
TABLE 139ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)162
TABLE 140ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)162
TABLE 141ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)162
TABLE 142ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)162
TABLE 143ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION)163
TABLE 144ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)163
TABLE 145ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY,
2015–2020 (USD MILLION)164
TABLE 146ASIA PACIFIC: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)164
14.5.2AUSTRALIA164
14.5.3NEW ZEALAND165
14.5.4SOUTH KOREA165
14.5.5CHINA165
14.5.6INDIA166
14.5.7REST OF ASIA-PACIFIC166
14.6MIDDLE EAST AND AFRICA166
14.6.1MIDDLE EAST AND AFRICA: REGULATIONS166
14.6.1.1Israeli Privacy Protection Regulations (Data Security), 5777-2017166
14.6.1.2GDPR Applicability in KSA167
14.6.1.3Protection of Personal Information Act (POPIA)167
TABLE 147MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY COMPONENT, 2015–2020 (USD MILLION)167
TABLE 148MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)167
TABLE 149MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY APPLICATION, 2015–2020 (USD MILLION)168
TABLE 150MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY APPLICATION, 2021–2026 (USD MILLION)168
TABLE 151MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2015–2020 (USD MILLION)169
TABLE 152MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2021–2026 (USD MILLION)169
TABLE 153MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY SERVICE, 2015–2020 (USD MILLION)169
TABLE 154MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY SERVICE, 2021–2026 (USD MILLION)170
TABLE 155MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DATA TYPE, 2015–2020 (USD MILLION)170
TABLE 156MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DATA TYPE, 2021–2026 (USD MILLION)170
TABLE 157MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)170
TABLE 158MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)171
TABLE 159MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)171
TABLE 160MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)171
TABLE 161MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY VERTICAL, 2015–2020 (USD MILLION)172
TABLE 162MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY VERTICAL, 2021–2026 (USD MILLION)172
TABLE 163MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)173
TABLE 164MIDDLE EAST AND AFRICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)173
14.6.2MIDDLE EAST173
14.6.3AFRICA173
14.7LATIN AMERICA174
14.7.1LATIN AMERICA: REGULATIONS174
14.7.1.1Brazil Data Protection Law174
14.7.1.2Argentina Personal Data Protection Law No. 25.326174
TABLE 165LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)175
TABLE 166LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)175
TABLE 167LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)175
TABLE 168LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)176
TABLE 169LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2015–2020 (USD MILLION)176
TABLE 170LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2021–2026 (USD MILLION)177
TABLE 171LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)177
TABLE 172LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)177
TABLE 173LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2015–2020 (USD MILLION)178
TABLE 174LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY DATA TYPE, 2021–2026 (USD MILLION)178
TABLE 175LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)178
TABLE 176LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)178
TABLE 177LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)179
TABLE 178LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)179
TABLE 179LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)179
TABLE 180LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)180
TABLE 181LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)180
TABLE 182LATIN AMERICA: PRESCRIPTIVE ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)180
14.7.2BRAZIL181
14.7.3MEXICO181
14.7.4REST OF LATIN AMERICA181
15COMPETITIVE LANDSCAPE182
15.1OVERVIEW182
15.2KEY PLAYER STRATEGIES182
FIGURE 45OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN THE PRESCRIPTIVE ANALYTICS MARKET182
15.3REVENUE ANALYSIS183
FIGURE 46REVENUE ANALYSIS FOR KEY COMPANIES IN THE PAST FIVE YEARS183
15.4MARKET SHARE ANALYSIS184
FIGURE 47PRESCRIPTIVE ANALYTICS MARKET SHARE ANALYSIS184
TABLE 183PRESCRIPTIVE ANALYTICS MARKET: DEGREE OF COMPETITION185
15.5COMPANY EVALUATION QUADRANT185
15.5.1STARS185
15.5.2EMERGING LEADERS185
15.5.3PERVASIVE PLAYERS185
15.5.4PARTICIPANTS185
FIGURE 48KEY PRESCRIPTIVE ANALYTICS MARKET PLAYERS, COMPANY EVALUATION MATRIX, 2021186
15.6COMPETITIVE BENCHMARKING187
TABLE 184COMPANY SOLUTION FOOTPRINT (TOP THREE)187
TABLE 185COMPANY REGION FOOTPRINT188
15.7STARTUP/SME EVALUATION QUADRANT189
15.7.1PROGRESSIVE COMPANIES189
15.7.2RESPONSIVE COMPANIES189
15.7.3DYNAMIC COMPANIES189
15.7.4STARTING BLOCKS189
FIGURE 49STARTUP/SME PRESCRIPTIVE ANALYTICS MARKET EVALUATION MATRIX, 2021190
15.8COMPETITIVE SCENARIO191
15.8.1PRODUCT LAUNCHES191
TABLE 186PRODUCT LAUNCHES, JULY 2020–AUGUST 2021191
15.8.2DEALS193
TABLE 187DEALS, OCTOBER 2020–AUGUST 2021193
16COMPANY PROFILES194
(Business and financial overview, Products offered, Recent developments & MnM View)*
16.1KEY PLAYERS194
16.1.1IBM194
TABLE 188IBM: BUSINESS OVERVIEW194
FIGURE 50IBM: FINANCIAL OVERVIEW195
TABLE 189IBM: SOLUTIONS OFFERED195
TABLE 190IBM: PRODUCT LAUNCHES AND ENHANCEMENTS196
TABLE 191IBM: DEALS196
16.1.2MICROSOFT198
TABLE 192MICROSOFT: BUSINESS OVERVIEW198
FIGURE 51MICROSOFT: COMPANY SNAPSHOT199
TABLE 193MICROSOFT: SOLUTIONS OFFERED199
TABLE 194MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS200
TABLE 195MICROSOFT: DEALS200
16.1.3SALESFORCE202
TABLE 196SALESFORCE: BUSINESS OVERVIEW202
FIGURE 52SALESFORCE: COMPANY SNAPSHOT203
TABLE 197SALESFORCE: SOLUTIONS OFFERED203
TABLE 198SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS204
TABLE 199SALESFORCE: DEALS204
16.1.4SAP206
TABLE 200SAP: BUSINESS OVERVIEW206
FIGURE 53SAP: FINANCIAL OVERVIEW207
TABLE 201SAP: SOLUTIONS OFFERED207
TABLE 202SAP: PRODUCT LAUNCHES AND ENHANCEMENTS208
TABLE 203SAP: DEALS208
16.1.5SAS INSTITUTE210
TABLE 204SAS INSTITUTE: BUSINESS OVERVIEW210
FIGURE 54SAS: FINANCIAL OVERVIEW210
TABLE 205SAS: SOLUTIONS OFFERED211
TABLE 206SAS: PRODUCT LAUNCHES AND ENHANCEMENTS211
TABLE 207SAS: DEALS211
16.1.6TALEND213
TABLE 208TALEND: BUSINESS OVERVIEW213
FIGURE 55TALEND: FINANCIAL OVERVIEW213
TABLE 209TALEND: SOLUTIONS OFFERED214
TABLE 210TALEND: PRODUCT LAUNCHES AND ENHANCEMENTS214
TABLE 211TALEND: DEALS214
16.1.7FICO215
TABLE 212FICO: BUSINESS OVERVIEW215
FIGURE 56FICO: FINANCIAL OVERVIEW216
TABLE 213FICO: SOLUTIONS OFFERED216
TABLE 214FICO: PRODUCT LAUNCHES AND ENHANCEMENTS217
TABLE 215FICO: DEALS217
16.1.8ALTAIR218
TABLE 216ALTAIR: BUSINESS OVERVIEW218
FIGURE 57ALTAIR: COMPANY SNAPSHOT219
TABLE 217ALTAIR: SOLUTIONS OFFERED219
TABLE 218ALTAIR: PRODUCT LAUNCHES AND ENHANCEMENTS220
TABLE 219ALTAIR: DEALS220
16.1.9TIBCO221
TABLE 220TIBCO: BUSINESS OVERVIEW221
TABLE 221TIBCO SOFTWARE: SOLUTIONS OFFERED221
TABLE 222TIBCO SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS222
TABLE 223TIBCO SOFTWARE: DEALS222
16.1.10ALTERYX223
TABLE 224ALTERYX: BUSINESS OVERVIEW223
FIGURE 58ALTERYX: COMPANY SNAPSHOT224
TABLE 225ALTERYX: SOLUTIONS OFFERED224
TABLE 226ALTERYX: PRODUCT LAUNCHES AND ENHANCEMENTS225
TABLE 227ALTERYX: DEALS225
16.1.11SISENSE226
TABLE 228SISENSE: BUSINESS OVERVIEW226
TABLE 229SISENSE: SOLUTIONS OFFERED226
TABLE 230SISENSE: PRODUCT LAUNCHES AND ENHANCEMENTS227
TABLE 231SISENSE: DEALS227
16.1.12INFOR228
TABLE 232INFOR: BUSINESS OVERVIEW228
TABLE 233INFOR: SOLUTIONS OFFERED228
TABLE 234INFOR: PRODUCT LAUNCHES AND ENHANCEMENTS229
TABLE 235INFOR: DEALS229
16.1.13RAPIDMINER230
16.1.14IMPROVADO230
16.1.15FRONTLINE SYSTEMS231
16.1.16ZEBRA231
16.1.17RIVER LOGIC232
16.1.18AYATA232
16.1.19LOGI ANALYTICS233
16.1.20HAPPIEST MINDS233
16.1.21STITCH DATA234
16.1.22QLIK234
16.1.23MITEK ANALYTICS235
16.1.24NETFORMX235
16.1.25PANORAT.IO236
*Details on Business and financial overview, Products offered, Recent developments & MnM View might not be captured in case of unlisted companies.
17ADJACENT MARKETS237
17.1INTRODUCTION237
17.2MOBILE APPS AND WEB ANALYTICS MARKET – GLOBAL FORECAST TO 2025237
17.2.1MARKET DEFINITION237
17.2.2MARKET OVERVIEW237
TABLE 236MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2015–2019 (USD MILLION, Y-O-Y %)238
TABLE 237MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %)238
17.2.3MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT238
TABLE 238MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION)238
TABLE 239MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION)239
17.2.4MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION239
TABLE 240MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION)239
TABLE 241MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION)240
17.2.5MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE240
TABLE 242MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)240
TABLE 243MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)241
17.2.6MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE241
TABLE 244MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)241
TABLE 245MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)242
17.2.7MOBILE APPS AND WEB ANALYTICS MARKET, BY INDUSTRY VERTICAL242
TABLE 246MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION)242
TABLE 247MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION)243
17.2.8MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION243
TABLE 248MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION)244
TABLE 249MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION)244
17.2.9BIG DATA MARKET – GLOBAL FORECAST TO 2025244
17.2.9.1Market definition244
17.2.9.2Market overview245
17.2.9.2.1Big data market, by component245
TABLE 250BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)245
TABLE 251SOLUTIONS: BIG DATA MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)246
TABLE 252BIG DATA MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION)246
TABLE 253PROFESSIONAL SERVICES: BIG DATA MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION)246
17.2.9.2.2Big data market, by deployment mode247
TABLE 254BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,
2018–2025 (USD MILLION)247
TABLE 255CLOUD: BIG DATA MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)247
17.2.9.2.3Big data market, by organization size247
TABLE 256BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)248
17.2.9.2.4Big data market, by business function248
TABLE 257BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,
2018–2025 (USD MILLION)248
17.2.9.2.5Big data market, by industry vertical249
TABLE 258BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)249
17.2.9.2.6Big data market, by region250
TABLE 259BIG DATA MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)250
18APPENDIX251
18.1DISCUSSION GUIDE251
18.2KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL255
18.3AVAILABLE CUSTOMIZATIONS257
18.4RELATED REPORTS257
18.5AUTHOR DETAILS258
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