インドのゲームアクセサリー市場調査レポート : 2030年までの予測

出版：Market Research Future（マーケットリサーチフューチャー）　出版年月：2023年6月

India Gaming Accessories Market Research Report Forecast to 2030
インドのゲームアクセサリー市場調査レポート : 2030年までの予測

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India Gaming Accessories Market Research Report Forecast to 2030
Market Overview
Video games are big business, and total global content sales now outnumber both music and video combined, while also growing faster. Until recently, the industry lagged other media categories in embracing the structural, behavioral, and economic shifts that have transformed the industry. However, this is rapidly changing, and the opportunities for game publishers and other advertisers who quickly embrace these changes are enormous. Previously considered a niche area and the domain of teens and hardcore enthusiasts, gaming involvement is now widespread. Monetisation has risen in tandem with this trend, with the video gaming sector currently accounting for more income than the music and film industries combined. Meanwhile, the nature of games and how players interact with them continue to expand, resulting in new customers, gamer categories, and gaming behaviors.
People’s general attitudes regarding gaming have been mostly unfavorable. This is because most adults believe that gaming has more drawbacks than advantages. Physical activities and sports have always been significantly more popular in Indian society than internet gaming. This is mostly due to the late growth of gaming in India and people’s aversion to adopting change. However, the current generation has a much more positive attitude toward gaming. Some people play games for fun, while others have turned to gaming as a career option, owing primarily to the growth of e-sports in India.
In terms of future development and total market potential, India’s gaming sector is seeing a remarkable surge. In today’s current computer world, the gaming business is one of the most significant, innovative, and imaginative sectors. It is regarded as one of the most exciting industries in the world due to its impact on social, technological, and entertainment advancements. India, the world’s largest country with a young population, is welcome the interests of the younger generation in digital sports and entertainment. Furthermore, with the emergence of low-cost gaming devices, the number of mobile phone gamers is increasing and shows no indications of slowing. According to industry estimates, approximately 60% of online gamers in India are under the age of 24. Young internet users, particularly those using mobile devices, have a greater tendency for playing online games.
The India Gaming Accessories market accounted for a valuation of USD 343.9 million in 2021, and it is projected to reach USD 2,130.9 million in 2030 at a 23.5% CAGR.
Market Segmentation
This India Gaming Accessories market research report categorizes the market based on components, packaging type, technology type, applications, end users, and region/country. Based on the products, the market is segmented into gamepads/ joysticks/ controllers, gaming keyboards, gaming mice, headsets, surfaces, virtual reality (V) devices, cooling fans, web cameras, and others. Based on device type, the market has been bifurcated into pc (desktop and laptop), smartphones, and gaming consoles. Based on the distribution channel, the market has been segmented into offline and online. Based on end-use, the market is segmented into casual and professional gaming.
Major Players
Alienware, Logitech International SA, Razer Inc, Mad Catz Global Limited, Turtle Beach, Corsair Gaming Inc., Cooler Master, Sennheiser Electronic GmbH & Co. KG, HyperX, Anker, Redragon, SADES Technological Corporation, Plantronics, Sony Corporation, Nintendo Co. Ltd., Oculus VR LLC, Gamdias, Ant Esports, SteelSeries, 1STPLAYER, Green Soul Ergonomics, and Zebronics India Pvt., XPG.

目次

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 10
2 MARKET INTRODUCTION 12
2.1 DEFINITION 12
2.2 SCOPE OF THE STUDY 12
2.3 RESEARCH OBJECTIVE 12
2.4 LIST OF ASSUMPTIONS 13
2.5 MARKET STRUCTURE 13
3 RESEARCH METHODOLOGY 14
4 MARKET DYNAMICS 21
4.1 INTRODUCTION 21
4.2 DRIVERS 22
4.2.1 GROWING ADOPTION OF SMARTPHONES 22
4.2.2 RISING DEMAND FOR VR GAMING 22
4.2.3 DRIVERS IMPACT ANALYSIS 23
4.3 RESTRAINTS 23
4.3.1 HIGH COST OF GAMING PERIPHERALS 23
4.4 OPPORTUNITIES 24
4.4.1 ADVANCEMENTS IN ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY 24
4.5 IMPACT ANALYSIS OF COVID-19 24
4.5.1 IMPACT ON SEMICONDUCTOR MANUFACTURERS 24
4.5.2 IMPACT ON COMPONENT MANUFACTURERS 25
4.5.3 IMPACT ON DEVICE MANUFACTURERS 25
4.5.4 COVID-19 IMPACT ON SUPPLY CHAIN DELAYS 25
5 MARKET FACTOR ANALYSIS 26
5.1 SUPPLY CHAIN ANALYSIS 26
5.1.1 DESIGN & DEVELOPMENT 26
5.1.2 COMPONENT SUPPLY 26
5.1.3 SYSTEM ASSEMBLY 27
5.1.4 END USERS 27
5.2 PORTER’S FIVE FORCES MODEL 27
5.2.1 THREAT OF NEW ENTRANTS 28
5.2.2 BARGAINING POWER OF SUPPLIERS 28
5.2.3 THREAT OF SUBSTITUTES 28
5.2.4 BARGAINING POWER OF BUYERS 28
5.2.5 INTENSITY OF RIVALRY 28
6 INDIA GAMING ACCESSORIES MARKET, BY PRODUCT 29
6.1 OVERVIEW 29
6.1.1 INDIA GAMING ACCESSORIES MARKET, BY PRODUCT, 2018–2030 (USD MILLION) 30
6.2 GAMEPADS/ JOYSTICKS/ CONTROLLERS 30
6.3 GAMING KEYBOARDS 30
6.4 GAMING MOUSE 30
6.5 HEADSETS 31
6.6 SURFACES 31
6.7 VIRTUAL REALITY (VR) DEVICES 31
6.8 COOLING FANS 31
6.9 WEB CAMERA 31
6.10 OTHERS 31
7 INDIA GAMING ACCESSORIES MARKET, BY DEVICE TYPE 32
7.1 OVERVIEW 32
7.1.1 INDIA GAMING ACCESSORIES MARKET, BY DEVICE TYPE, 2018–2030 (USD MILLION) 33
7.2 PC (DESKTOP AND LAPTOP) 33
7.3 SMARTPHONES 33
7.4 GAMING CONSOLES 33
8 INDIA GAMING ACCESSORIES MARKET, BY DISTRIBUTION CHANNEL 34
8.1 OVERVIEW 34
8.1.1 INDIA GAMING ACCESSORIES MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 35
8.2 ONLINE 35
8.3 OFFLINE 35
9 INDIA GAMING ACCESSORIES MARKET, BY END USER 36
9.1 OVERVIEW 36
9.1.1 INDIA GAMING ACCESSORIES MARKET, BY END USER, 2018–2030 (USD MILLION) 37
9.2 CASUAL GAMING 37
9.3 PROFESSIONAL GAMING 37
10 COMPETITIVE LANDSCAPE 38
10.1 COMPETITIVE BENCHMARKING 39
10.2 VENDOR SHARE ANALYSIS 40
10.3 RECENT DEVELOPMENTS 40
10.3.1 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS 40
10.3.2 BUSINESS EXPANSIONS/ACQUISITIONS 41
10.3.3 PRODUCT LAUNCHES/DEVELOPMENTS 41
11 COMPANY PROFILES 45
11.1 ALIENWARE 45
11.1.1 COMPANY OVERVIEW 45
11.1.2 FINANCIAL OVERVIEW 46
11.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 47
11.1.4 KEY DEVELOPMENTS 48
11.1.5 SWOT ANALYSIS 48
11.1.6 KEY STRATEGIES 49
11.2 LOGITECH. 50
11.2.1 COMPANY OVERVIEW 50
11.2.2 FINANCIAL OVERVIEW 51
11.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 51
11.2.4 KEY DEVELOPMENTS 53
11.2.5 SWOT ANALYSIS 54
11.2.6 KEY STRATEGIES 54
11.3 RAZER INC. 55
11.3.1 COMPANY OVERVIEW 55
11.3.2 FINANCIAL OVERVIEW 56
11.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 56
11.3.4 KEY DEVELOPMENTS 58
11.3.5 SWOT ANALYSIS 58
11.3.6 KEY STRATEGIES 59
11.4 MAD CATS GLOBAL LIMITED. 60
11.4.1 COMPANY OVERVIEW 60
11.4.2 FINANCIAL OVERVIEW 60
11.4.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 60
11.4.4 KEY DEVELOPMENTS 61
11.4.5 SWOT ANALYSIS 62
11.4.6 KEY STRATEGIES 62
11.5 TURTLE BEACH. 63
11.5.1 COMPANY OVERVIEW 63
11.5.2 FINANCIAL OVERVIEW 64
11.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 65
11.5.4 KEY DEVELOPMENTS 65
11.5.5 SWOT ANALYSIS 66
11.5.6 KEY STRATEGIES 66
11.6 CORSAIR 67
11.6.1 COMPANY OVERVIEW 67
11.6.2 FINANCIAL OVERVIEW 68
11.6.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 68
11.6.4 KEY DEVELOPMENTS 70
11.6.5 SWOT ANALYSIS 71
11.6.6 KEY STRATEGIES 71
11.7 COOLER MASTER TECHNOLOGY INC. 72
11.7.1 COMPANY OVERVIEW 72
11.7.2 FINANCIAL OVERVIEW 72
11.7.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 72
11.7.4 KEY DEVELOPMENTS 73
11.8 EPOS 74
11.8.1 COMPANY OVERVIEW 74
11.8.2 FINANCIAL OVERVIEW 75
11.8.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 76
11.8.4 KEY DEVELOPMENTS 77
11.8.5 SWOT ANALYSIS 78
11.8.6 KEY STRATEGIES 78
11.9 HP DEVELOPMENT COMPANY, L.P. 79
11.9.1 COMPANY OVERVIEW 79
11.9.2 FINANCIAL OVERVIEW 80
11.9.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 80
11.9.4 KEY DEVELOPMENTS 82
11.9.5 SWOT ANALYSIS 82
11.9.6 KEY STRATEGIES 83
11.10 ANKER INNOVATIONS 84
11.10.1 COMPANY OVERVIEW 84
11.10.2 FINANCIAL OVERVIEW 84
11.10.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 84
11.10.4 KEY DEVELOPMENTS 84
11.11 REDRAGON ZONE 85
11.11.1 COMPANY OVERVIEW 85
11.11.2 FINANCIAL OVERVIEW 85
11.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 85
11.11.4 KEY DEVELOPMENTS 87
11.11.5 SWOT ANALYSIS 87
11.11.6 KEY STRATEGIES 87
11.12 SADES TECHNOLOGICAL CORPORATION 88
11.12.1 COMPANY OVERVIEW 88
11.12.2 FINANCIAL OVERVIEW 88
11.12.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 88
11.12.4 KEY DEVELOPMENTS 89
11.13 NINTENDO 90
11.13.1 COMPANY OVERVIEW 90
11.13.2 FINANCIAL OVERVIEW 91
11.13.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 92
11.13.4 KEY DEVELOPMENTS 93
11.13.5 SWOT ANALYSIS 93
11.13.6 KEY STRATEGIES 94
11.14 META 95
11.14.1 COMPANY OVERVIEW 95
11.14.2 FINANCIAL OVERVIEW 96
11.14.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 96
11.14.4 KEY DEVELOPMENTS 97
11.14.5 SWOT ANALYSIS 97
11.14.6 KEY STRATEGIES 97
11.15 ZEBRONICS INDIA PVT. LTD. 98
11.15.1 COMPANY OVERVIEW 98
11.15.2 FINANCIAL OVERVIEW 98
11.15.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 98
11.15.4 KEY DEVELOPMENTS 101
11.15.5 SWOT ANALYSIS 101
11.15.6 KEY STRATEGIES 102
11.16 SONY CORPORATION 103
11.16.1 COMPANY OVERVIEW 103
11.16.2 FINANCIAL OVERVIEW 104
11.16.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 105
11.16.4 KEY DEVELOPMENTS 106
11.16.5 SWOT ANALYSIS 106
11.16.6 KEY STRATEGIES 107

LIST OF TABLES
TABLE 1 MARKET SYNOPSIS 11
TABLE 2 LIST OF ASSUMPTIONS 13
TABLE 3 INDIA GAMING ACCESSORIES MARKET, BY PRODUCT, 2018–2030 (USD MILLION) 30
TABLE 4 INDIA GAMING ACCESSORIES MARKET, BY DEVICE TYPE, 2018–2030 (USD MILLION) 33
TABLE 5 INDIA GAMING ACCESSORIES MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 35
TABLE 6 INDIA GAMING ACCESSORIES MARKET, BY END USER, 2018–2030 (USD MILLION) 37
TABLE 7 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS 40
TABLE 8 BUSINESS EXPANSIONS/ACQUISITIONS 41
TABLE 9 PRODUCT LAUNCHES/DEVELOPMENTS 41
TABLE 10 ALIENWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 47
TABLE 11 ALIENWARE: KEY DEVELOPMENTS 48
TABLE 12 LOGITECH.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 51
TABLE 13 LOGITECH.: KEY DEVELOPMENTS 53
TABLE 14 RAZER INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 56
TABLE 15 RAZER INC.: KEY DEVELOPMENTS 58
TABLE 16 MAD CATS GLOBAL LIMITED.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 60
TABLE 17 MAD CATS GLOBAL LIMITED.: KEY DEVELOPMENTS 61
TABLE 18 TURTLE BEACH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 65
TABLE 19 TURTLE BEACH: KEY DEVELOPMENTS 65
TABLE 20 CORSAIR: PRODUCTS/SOLUTIONS/SERVICES OFFERED 68
TABLE 21 CORSAIR: KEY DEVELOPMENTS 70
TABLE 22 COOLER MASTER TECHNOLOGY INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 72
TABLE 23 EPOS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 76
TABLE 24 EPOS: KEY DEVELOPMENTS 77
TABLE 25 HP DEVELOPMENT COMPANY, L.P.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 80
TABLE 26 HP DEVELOPMENT COMPANY, L.P.: KEY DEVELOPMENTS 82
TABLE 27 ANKER INNOVATIONS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 84
TABLE 28 REDRAGON ZONE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 85
TABLE 29 REDRAGON ZONE: KEY DEVELOPMENTS 87
TABLE 30 SADES TECHNOLOGICAL CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 88
TABLE 31 NINTENDO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 92
TABLE 32 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED 96
TABLE 33 ZEBRONICS INDIA PVT. LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 98
TABLE 34 ZEBRONICS INDIA PVT. LTD.: KEY DEVELOPMENTS 101
TABLE 35 SONY CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 105
TABLE 36 SONY CORPORATION: KEY DEVELOPMENTS 106

LIST OF FIGURES
FIGURE 1 INDIA GAMING ACCESSORIES SERVICES MARKET: MARKET STRUCTURE 13
FIGURE 2 BOTTOM-UP AND TOP-DOWN APPROACHES 18
FIGURE 3 MARKET DYNAMIC ANALYSIS OF INDIA GAMING ACCESSORIES MARKET 21
FIGURE 4 DRIVER IMPACT ANALYSIS 23
FIGURE 5 RESTRAINTS IMPACT ANALYSIS 24
FIGURE 6 SUPPLY CHAIN ANALYSIS: INDIA GAMING ACCESSORIES MARKET 26
FIGURE 7 PORTER’S FIVE FORCES ANALYSIS OF THE INDIA GAMING ACCESSORIES MARKET 27
FIGURE 8 INDIA GAMING ACCESSORIES MARKET, BY PRODUCT, 2021 (% SHARE) 29
FIGURE 9 INDIA GAMING ACCESSORIES MARKET, BY PRODUCT, 2021 VS 2030 (USD MILLION) 29
FIGURE 10 INDIA GAMING ACCESSORIES MARKET, BY DEVICE TYPE, 2021 (% SHARE) 32
FIGURE 11 INDIA GAMING ACCESSORIES MARKET, BY DEVICE TYPE, 2021 VS 2030 (USD MILLION) 32
FIGURE 12 INDIA GAMING ACCESSORIES MARKET, BY DISTRIBUTION CHANNEL, 2021 (% SHARE) 34
FIGURE 13 INDIA GAMING ACCESSORIES MARKET, BY DISTRIBUTION CHANNEL, 2021 VS 2030 (USD MILLION) 34
FIGURE 14 INDIA GAMING ACCESSORIES MARKET, BY END USER, 2021 (% SHARE) 36
FIGURE 15 INDIA GAMING ACCESSORIES MARKET, BY END USER, 2021 VS 2030 (USD MILLION) 36
FIGURE 16 INDIA GAMING ACCESSORIES MARKET: COMPETITIVE BENCHMARKING 39
FIGURE 17 VENDOR SHARE ANALYSIS, 2021 (%) 40
FIGURE 18 ALIENWARE (DELL INC.): FINANCIAL OVERVIEW SNAPSHOT 46
FIGURE 19 ALIENWARE: SWOT ANALYSIS 48
FIGURE 20 LOGITECH.: FINANCIAL OVERVIEW SNAPSHOT 51
FIGURE 21 LOGITECH.: SWOT ANALYSIS 54
FIGURE 22 RAZER INC.: FINANCIAL OVERVIEW SNAPSHOT 56
FIGURE 23 RAZER INC.: SWOT ANALYSIS 58
FIGURE 24 MAD CATS GLOBAL LIMITED.: SWOT ANALYSIS 62
FIGURE 25 TURTLE BEACH.: FINANCIAL OVERVIEW SNAPSHOT 64
FIGURE 26 TURTLE BEACH: SWOT ANALYSIS 66
FIGURE 27 CORSAIR: FINANCIAL OVERVIEW SNAPSHOT 68
FIGURE 28 CORSAIR: SWOT ANALYSIS 71
FIGURE 29 EPOS (DEMANT GROUP): FINANCIAL OVERVIEW SNAPSHOT 75
FIGURE 30 EPOS: SWOT ANALYSIS 78
FIGURE 31 HP DEVELOPMENT COMPANY, L.P.: FINANCIAL OVERVIEW SNAPSHOT 80
FIGURE 32 HP DEVELOPMENT COMPANY, L.P.: SWOT ANALYSIS 82
FIGURE 33 REDRAGON ZONE: SWOT ANALYSIS 87
FIGURE 34 NINTENDO: FINANCIAL OVERVIEW SNAPSHOT 91
FIGURE 35 NINTENDO: SWOT ANALYSIS 93
FIGURE 36 META: FINANCIAL OVERVIEW SNAPSHOT 96
FIGURE 37 META: SWOT ANALYSIS 97
FIGURE 38 ZEBRONICS INDIA PVT. LTD.: SWOT ANALYSIS 101
FIGURE 39 SONY CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 104
FIGURE 40 SONY CORPORATION: SWOT ANALYSIS 106