Visma ASの戦略的SWOTインサイト

Report Overview

Report Summary

Visma AS – Strategic SWOT Insights – A 360° Review of Opportunities, Challenges and Risk, Corporate and ESG Strategies, Competitive Intelligence and Operational KPI’s, and Recent Trends is a comprehensive and easily accessible overview of Visma AS ‘s business operations. It provides a detailed analysis of the company’s strategic standing, as well as its position in the industry compared to competitors. The report includes several key features to facilitate decision-making and provide insights into the company’s performance.

The report begins with in-depth information about Visma AS including key insights, business segments, key executives, locations, products and services, historical events, corporate strategy, and management discussions. This section provides a solid foundation for understanding the company’s key attributes.

Next, the report assesses Visma AS’s strategic standing through various analyses. The ESG spotlight evaluates the company’s environmental, social, and governance performance, providing insights into its sustainability efforts and ethical practices. The SWOT analysis examines the company’s internal strengths and weaknesses, as well as external opportunities and threats. By integrating these strategic analyses, the report offers a comprehensive understanding of Visma AS’s overall strategic standing and supports informed decision-making and strategic planning.

Finally, the report includes recent news and deal activities undertaken by Visma AS enhancing awareness of the company’s business trends, growth perspectives, and more.

Key Highlights

Visma AS is a leading provider of business-critical software and services, headquartered in Oslo, Norway. The company was established in 1996 and has since grown into one of Europe’s foremost suppliers of cloud-based solutions for enterprises, public sector organizations, and accounting firms. Visma operates in more than 30 countries, with a strong presence across the Nordic region, Benelux, Central and Eastern Europe, and Latin America.

The company’s operations span a diverse range of segments including cloud ERP software, payroll and HRM systems, accounting solutions, and procurement software. Through these offerings, Visma supports over 1.7 million customers in digitizing and automating their core business processes. It is particularly well known for its scalable cloud platforms that serve organizations of all sizes, from small startups to large institutions.

Visma AS in the News:-

– 29-Apr-2025 – Visma strengthens its offering of HR Tech in Latin America through the acquisition of Lara AI
– 09-Apr-2025 – Visma sharpens strategic focus in Penneo and Creditro
– 05-Feb-2025 – Visma expands financial management offering in France with acquisition of Evoliz
– 22-Jan-2025 – Visma’s offer for Penneo accepted by more than 90 percent of shareholders

Scope

• Tactical Analysis:- Various strategic frameworks to gain insights into a Visma AS’s competitive position and operational environment. These analytical tools assist in identifying competitive advantages, potential risks, and areas for improvement and efficiency, enabling companies to make informed tactical decisions.
• Business Strategy:- Contributes to shaping the Visma AS’s overall direction, goals, and decision-making processes, ensuring long-term success and alignment with stakeholder expectations.
• Company Fundamentals:- These fundamentals offer valuable insights into the Visma AS’s history, operations, leadership, and geographical presence, aiding in a comprehensive understanding of the organization.
• Competitive Landscape:- An identification of the Visma AS’s main competitors, providing insights into the competitive landscape it operates in.

Reasons to Buy

• Comprehensive Understanding of the Visma AS’s internal and external factors through SWOT analysis and Corporate Strategy.
• Strive Strategic Decision Making with various analyses and identifying potential customers and suppliers.
• Mitigate Risk with help of thorough analysis of internal and external factors. Furthermore, develop strategies and contingency plans to address these challenges and minimize their impact on business operations.
• Competitive Benchmarking will help to gain a competitive advantage by understanding industry trends, customer preferences, and best practices.
• Valuable insights from the report enable investors and partners to make informed decisions regarding potential Collaborations, Investments, or Partnerships with the company.

Additionally, available deep-dive analysis on the company Visma AS:

• Visma AS PESTLE Analysis
• Visma AS Value Chain Analysis
• Visma AS Porter’s Five Forces Analysis
• Visma AS VRIO Analysis
• Visma AS BCG Analysis
• Visma AS Segmentation, Targeting and Positioning (STP) Analysis
• Visma AS Ansoff Matrix Analysis

Table of Contents

Table of Contents
Table of Contents 2
Tables 6
Charts 7
Visma AS – Key Company Facts 8
Visma AS – Company Description 9
Visma AS – Top Executives 10
Visma AS – Top Executives Biographies 11
Visma AS – Head Office & Locations 13
Head Office – Country 13
Key Subsidiaries 14
Key Joint Ventures 15
Visma AS – Products and Services 16
Products 16
Services 17
Visma AS – Historic Events 18
Visma AS – Company’s Management Discussion 20
Visma AS – Company’s Mission and Vision 23
Mission 23
Vision 23
Visma AS – Corporate Strategy 24
Visma AS – Business Description 28
Small Business 28
Medium Business 29
Ecosystem 29
Public 30
Visma AS – ESG Spotlight 31
Environment 31
Social 32
Corporate Governance 32
Visma AS – SWOT Analysis 34
Overview 34
Strengths 36
Weaknesses 38
Opportunities 40
Threats 42
Competing Players 44
Snapshot of Competing Players 45
Intuit Inc 45
Key Company Facts 45
Company Description 45
Key Financials 46
Share Price Trend – May-2024 to Jun-2025 (Average Share Closing Price) 46
Key Financial Ratio Analysis 51
Microsoft Corporation 52
Key Company Facts 52
Company Description 52
Microsoft Corporation – SWOT Spotlight 53
Microsoft Corporation – PESTLE Spotlight 55
Key Financials 57
Share Price Trend – Jan-2024 to Jun-2025 (Average Share Closing Price) 57
Key Financial Ratio Analysis 62
SAP SE 63
Key Company Facts 63
Company Description 63
SAP SE – SWOT Spotlight 64
SAP SE – PESTLE Spotlight 66
Key Financials 68
Share Price Trend – Jan-2024 to Jun-2025 (Average Share Closing Price) 68
Key Financial Ratio Analysis 73
The Sage Group plc 74
Key Company Facts 74
Company Description 74
Key Financials 75
Share Price Trend – Jan-2024 to Jun-2025 (Average Share Closing Price) 75
Key Financial Ratio Analysis 80
Fortnox AB 81
Key Company Facts 81
Company Description 81
Key Financials 82
Share Price Trend – Jan-2024 to Jun-2025 (Average Share Closing Price) 82
Key Financial Ratio Analysis 87
Visma AS – In the News 88
29-Apr-2025- Visma strengthens its offering of HR Tech in Latin America through the acquisition of Lara AI 88
09-Apr-2025- Visma sharpens strategic focus in Penneo and Creditro 89
05-Feb-2025- Visma expands financial management offering in France with acquisition of Evoliz 90
05-Feb-2025- Visma expands financial management offering in France with acquisition of Evoliz 91
22-Jan-2025- Visma’s offer for Penneo accepted by more than 90 percent of shareholders 92
24-Oct-2024- Continued profitable growth for Visma in Q3 93
03-Oct-2024- Visma strengthens HR tech offering in Chile with acquisition of Rex+ Group 95
03-Sep-2024- Visma expands software presence in Germany with investment in pathway solutions 96
21-Aug-2024- European entrepreneurs challenged by high administrative burdens 98
12-Jul-2024- Visma reaches EUR 2.5 billion in ARR after solid Q2 100
08-Jul-2024- Visma enters Croatia with acquisition of eInvoicing provider Moj eRa?un 102
27-Jun-2024- Team Visma | Lease a Bike extends tech leadership with launch of innovative Control Room 104
23-May-2024- Visma accelerates innovation in France with the acquisition of tech leader MyCompanyFiles 105
16-Apr-2024- Visma enters the Italian software market with investment in Fiscozen 107
17-Jan-2024- Visma strengthens presence in France through acquisition of Chaintrust 109
Visma AS – Key Deals 110
08-Apr-2025 – Visma strengthens presence in the DACH region with acquisition of leading pre-accounting provider Finmatics 110
13-Mar-2025 – Visma sells Admincontrol to Euronext 111
12-Mar-2025 – Visma completes acquisition of Penneo 112
16-Dec-2024 – Visma broadens offering to Belgian accountants with investment in Bizzcontrol 113
11-Dec-2024 – Visma expands portfolio of time tracking and project management solutions with acquisition of TimeChimp 114
28-Nov-2024 – Visma strengthens expense management offering with the acquisition of Mobilexpense 115
11-Apr-2024 – Denmark’s leading digital learning platform joins Visma 117
31-Jan-2024 – Visma partners with UNICEF to support education and youth entrepreneurship 118
Appendix 120
Definitions 120
SWOT Analysis 120
PESTLE Analysis 120
Value Chain Analysis 120
ESG Spotlight 120
Research Methodology 121
Disclaimer 122
Contact Us 122

Tables
Table 1: Visma AS – Company Facts
Table 2: Visma AS – Digital Presence
Table 3: Visma AS – Top Executives
Table 4: Visma AS – Top Executives Biographies
Table 5: Visma AS – Subsidiaries
Table 6: Visma AS – Key Joint Ventures
Table 7: Visma AS – Products
Table 8: Visma AS – Services
Table 9: Visma AS – Historic Events
Table 10: Visma AS -Competing Players
Table 11: Competing Players – Intuit Inc – Key Company Facts
Table 12: Intuit Inc – Share Price Trend – May-2024 to Jun-2025
Table 13: Competing Players – Intuit Inc – Profit and Loss Statement
Table 14: Intuit Inc – Balance Sheet 2021-2024
Table 15: Intuit Inc – Cash Flow Statement 2021-2024
Table 16: Intuit Inc – Ratio Analysis – 2021-2024
Table 17: Competing Players – Microsoft Corporation – Key Company Facts
Table 18: Microsoft Corporation – Share Price Trend – Jan-2024 to Jun-2025
Table 19: Competing Players – Microsoft Corporation – Profit and Loss Statement
Table 20: Microsoft Corporation – Balance Sheet 2021-2024
Table 21: Microsoft Corporation – Cash Flow Statement 2021-2024
Table 22: Microsoft Corporation – Ratio Analysis – 2021-2024
Table 23: Competing Players – SAP SE – Key Company Facts
Table 24: SAP SE – Share Price Trend – Jan-2024 to Jun-2025
Table 25: Competing Players – SAP SE – Profit and Loss Statement
Table 26: SAP SE – Balance Sheet 2021-2024
Table 27: SAP SE – Cash Flow Statement 2021-2024
Table 28: SAP SE – Ratio Analysis – 2021-2024
Table 29: Competing Players – The Sage Group plc – Key Company Facts
Table 30: The Sage Group plc – Share Price Trend – Jan-2024 to Jun-2025
Table 31: Competing Players – The Sage Group plc – Profit and Loss Statement
Table 32: The Sage Group plc – Balance Sheet 2021-2024
Table 33: The Sage Group plc – Cash Flow Statement 2021-2024
Table 34: The Sage Group plc – Ratio Analysis – 2021-2024
Table 35: Competing Players – Fortnox AB – Key Company Facts
Table 36: Fortnox AB – Share Price Trend – Jan-2024 to Jun-2025
Table 37: Competing Players – Fortnox AB – Profit and Loss Statement
Table 38: Fortnox AB – Balance Sheet 2021-2024
Table 39: Fortnox AB – Cash Flow Statement 2021-2024
Table 40: Fortnox AB – Ratio Analysis – 2021-2024

Charts
Figure 1: Visma AS – SWOT Analysis35
Figure 4: Intuit Inc – Average Share Price Trend -May-2024 to Jun-202547
Figure 5: Intuit Inc – Profit and Loss Statement – 2021-202448
Figure 6: Intuit Inc – Balance Sheet – 2021-202449
Figure 7: Intuit Inc – Cash Flow Statement 2021-202450
Figure 8: Competing Players – Microsoft Corporation – SWOTSpotlight54
Figure 9: Competing Players – Microsoft Corporation – PESTLE Spotlight56
Figure 10: Microsoft Corporation – Average Share Price Trend -Jan-2024 to Jun-202558
Figure 11: Microsoft Corporation – Profit and Loss Statement – 2021-202459
Figure 12: Microsoft Corporation – Balance Sheet – 2021-202460
Figure 13: Microsoft Corporation – Cash Flow Statement 2021-202461
Figure 14: Competing Players – SAP SE – SWOTSpotlight65
Figure 15: Competing Players – SAP SE – PESTLE Spotlight67
Figure 16: SAP SE – Average Share Price Trend -Jan-2024 to Jun-202569
Figure 17: SAP SE – Profit and Loss Statement – 2021-202470
Figure 18: SAP SE – Balance Sheet – 2021-202471
Figure 19: SAP SE – Cash Flow Statement 2021-202472
Figure 20: The Sage Group plc – Average Share Price Trend -Jan-2024 to Jun-202576
Figure 21: The Sage Group plc – Profit and Loss Statement – 2021-202477
Figure 22: The Sage Group plc – Balance Sheet – 2021-202478
Figure 23: The Sage Group plc – Cash Flow Statement 2021-202479
Figure 24: Fortnox AB – Average Share Price Trend -Jan-2024 to Jun-202583
Figure 25: Fortnox AB – Profit and Loss Statement – 2021-202484
Figure 26: Fortnox AB – Balance Sheet – 2021-202485
Figure 27: Fortnox AB – Cash Flow Statement 2021-202486

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