アジア太平洋地域の屋外広告市場の洞察 : 2028年までの予測

出版：QYResearch（QYリサーチ）　出版年月：2023年2月

APAC Outdoor Advertising Market Insights, Forecast to 2028
アジア太平洋地域の屋外広告市場の洞察 : 2028年までの予測

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Market Analysis and Insights: APAC Market
Due to the COVID-19 pandemic, APAC market size is projected to reach US$ 22.25 billion by 2028, from US$ 16.74 billion in 2021, at a CAGR of 5.98% during 2022-2028.
In APAC, the key players of Outdoor Advertising include JCDecaux, Focus Media, oOh! Media, Asiaray Media Group Limited, Moove Media Pte Ltd, Mediacorp Pte Ltd., Dentsu Inc., Beijing Bashi Media, and etc. The top five vendors held 23.91% of the market, in terms of Outdoor Advertising revenue in 2021.
APAC Scope and Market Size
Outdoor Advertising market is segmented by players, region (country), by Type, and by Application. Players, stakeholders, and other participants in the APAC market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2017-2028.
By Company
JCDecaux
Focus Media
oOh!media Limited
Asiaray Media Group Limited
Moove Media Pte Ltd
Mediacorp Pte Ltd.
Dentsu Inc.
Beijing Bashi Media

Segment by Type
Digital
Traditional

Segment by Application
Large Enterprise
SME

Segment by Country/Region
Thailand
Malaysia
Philippines
Singapore
Vietnam
Indonesia
Laos
Cambodia
Bangladesh
Myanmar
Bhutan
Nepal
Japan

目次

1 REPORT OVERVIEW 1
1.1 Study Scope 1
1.2 Market Analysis by Type 1
1.2.1 APAC Market Size Growth Rate by Type: 2017 VS 2021 VS 2028 1
1.2.2 Digital 2
1.2.3 Traditional 3
1.3 Market by Application 3
1.3.1 APAC Market Share by Application: 2017 VS 2021 VS 2028 3
1.3.2 Large Enterprise 4
1.3.3 SME 4
1.4 Study Objectives 4
2 APAC GROWTH TRENDS 6
2.1 APAC Market Perspective (2017-2028) 6
2.2 Outdoor Advertising Growth Trends by Country 7
2.2.1 Outdoor Advertising Market Size by Country: 2017 VS 2021 VS 2028 7
2.2.2 Outdoor Advertising Historic Market Size by Country (2017-2022) 8
2.2.3 Outdoor Advertising Forecasted Market Size by Country (2023-2028) 9
2.3 Outdoor Advertising Market Dynamics 11
2.3.1 Outdoor Advertising Industry Trends 11
2.3.2 Outdoor Advertising Market Drivers 11
2.3.3 Outdoor Advertising Market Challenges 12
2.3.4 Outdoor Advertising Market Restraints 12
3 COMPETITION LANDSCAPE BY KEY PLAYERS 14
3.1 APAC Outdoor Advertising Revenue by Players 14
3.1.1 APAC Outdoor Advertising Revenue by Players (2017-2022) 14
3.1.2 APAC Revenue Market Share by Players (2017-2022) 15
3.2 APAC Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 15
3.3 Players Covered: Ranking by Outdoor Advertising Revenue 16
3.4 APAC Market Concentration Ratio 17
3.4.1 APAC Market Concentration Ratio (CR5 and HHI) 17
3.4.2 Top 5 Companies in APAC, by Outdoor Advertising Revenue in 2021 18
3.5 Outdoor Advertising Key Players Head office and Area Served 18
4 OUTDOOR ADVERTISING BREAKDOWN DATA BY TYPE 20
4.1 APAC Historic Market Size by Type (2017-2022) 20
4.2 APAC Forecasted Market Size by Type (2023-2028) 20
4.3 Advertising Cost of Traditional/Digital by Country 2021 21
5 OUTDOOR ADVERTISING BREAKDOWN DATA BY APPLICATION 22
5.1 APAC Historic Market Size by Application (2017-2022) 22
5.2 APAC Forecasted Market Size by Application (2023-2028) 22
6 THAILAND 24
6.1 Thailand Outdoor Advertising Market Size (2017-2028) 24
6.2 Thailand Outdoor Advertising Market Size by Type 24
6.2.1 Thailand Outdoor Advertising Market Size by Type (2017-2022) 24
6.2.2 Thailand Outdoor Advertising Market Size by Type (2023-2028) 25
6.2.3 Thailand Outdoor Advertising Market Share by Type (2017-2028) 25
7 MALAYSIA 26
7.1 Malaysia Outdoor Advertising Market Size (2017-2028) 26
7.2 Malaysia Outdoor Advertising Market Size by Type 26
7.2.1 Malaysia Outdoor Advertising Market Size by Type (2017-2022) 26
7.2.2 Malaysia Outdoor Advertising Market Size by Type (2023-2028) 27
7.2.3 Malaysia Outdoor Advertising Market Share by Type (2017-2028) 27
8 PHILIPPINES 28
8.1 Philippines Outdoor Advertising Market Size (2017-2028) 28
8.2 Philippines Outdoor Advertising Market Size by Type 28
8.2.1 Philippines Outdoor Advertising Market Size by Type (2017-2022) 28
8.2.2 Philippines Outdoor Advertising Market Size by Type (2023-2028) 29
8.2.3 Philippines Outdoor Advertising Market Share by Type (2017-2028) 29
9 SINGAPORE 30
9.1 Singapore Outdoor Advertising Market Size (2017-2028) 30
9.2 Singapore Outdoor Advertising Market Size by Type 30
9.2.1 Singapore Outdoor Advertising Market Size by Type (2017-2022) 30
9.2.2 Singapore Outdoor Advertising Market Size by Type (2023-2028) 31
9.2.3 Singapore Outdoor Advertising Market Share by Type (2017-2028) 31
10 VIETNAM 32
10.1 Vietnam Outdoor Advertising Market Size (2017-2028) 32
10.2 Vietnam Outdoor Advertising Market Size by Type 32
10.2.1 Vietnam Outdoor Advertising Market Size by Type (2017-2022) 32
10.2.2 Vietnam Outdoor Advertising Market Size by Type (2023-2028) 33
10.2.3 Vietnam Outdoor Advertising Market Share by Type (2017-2028) 33
11 INDONESIA 34
11.1 Indonesia Outdoor Advertising Market Size (2017-2028) 34
11.2 Indonesia Outdoor Advertising Market Size by Type 34
11.2.1 Indonesia Outdoor Advertising Market Size by Type (2017-2022) 34
11.2.2 Indonesia Outdoor Advertising Market Size by Type (2023-2028) 35
11.2.3 Indonesia Outdoor Advertising Market Share by Type (2017-2028) 35
12 LAOS 36
12.1 Laos Outdoor Advertising Market Size (2017-2028) 36
12.2 Laos Outdoor Advertising Market Size by Type 36
12.2.1 Laos Outdoor Advertising Market Size by Type (2017-2022) 36
12.2.2 Laos Outdoor Advertising Market Size by Type (2023-2028) 37
12.2.3 Laos Outdoor Advertising Market Share by Type (2017-2028) 37
13 CAMBODIA 38
13.1 Cambodia Outdoor Advertising Market Size (2017-2028) 38
13.2 Cambodia Outdoor Advertising Market Size by Type 38
13.2.1 Cambodia Outdoor Advertising Market Size by Type (2017-2022) 38
13.2.2 Cambodia Outdoor Advertising Market Size by Type (2023-2028) 39
13.2.3 Cambodia Outdoor Advertising Market Share by Type (2017-2028) 39
14 BANGLADESH 40
14.1 Bangladesh Outdoor Advertising Market Size (2017-2028) 40
14.2 Bangladesh Outdoor Advertising Market Size by Type 40
14.2.1 Bangladesh Outdoor Advertising Market Size by Type (2017-2022) 40
14.2.2 Bangladesh Outdoor Advertising Market Size by Type (2023-2028) 41
14.2.3 Bangladesh Outdoor Advertising Market Share by Type (2017-2028) 41
15 MYANMAR 42
15.1 Myanmar Outdoor Advertising Market Size (2017-2028) 42
15.2 Myanmar Outdoor Advertising Market Size by Type 42
15.2.1 Myanmar Outdoor Advertising Market Size by Type (2017-2022) 42
15.2.2 Myanmar Outdoor Advertising Market Size by Type (2023-2028) 43
15.2.3 Myanmar Outdoor Advertising Market Share by Type (2017-2028) 43
16 BHUTAN 44
16.1 Bhutan Outdoor Advertising Market Size (2017-2028) 44
16.2 Bhutan Outdoor Advertising Market Size by Type 44
16.2.1 Bhutan Outdoor Advertising Market Size by Type (2017-2022) 44
16.2.2 Bhutan Outdoor Advertising Market Size by Type (2023-2028) 45
16.2.3 Bhutan Outdoor Advertising Market Share by Type (2017-2028) 45
17 NEPAL 46
17.1 Nepal Outdoor Advertising Market Size (2017-2028) 46
17.2 Nepal Outdoor Advertising Market Size by Type 46
17.2.1 Nepal Outdoor Advertising Market Size by Type (2017-2022) 46
17.2.2 Nepal Outdoor Advertising Market Size by Type (2023-2028) 47
17.2.3 Nepal Outdoor Advertising Market Share by Type (2017-2028) 47
18 JAPAN 48
18.1 Japan Outdoor Advertising Market Size (2017-2028) 48
18.2 Japan Outdoor Advertising Market Size by Type 48
18.2.1 Japan Outdoor Advertising Market Size by Type (2017-2022) 48
18.2.2 Japan Outdoor Advertising Market Size by Type (2023-2028) 49
18.2.3 Japan Outdoor Advertising Market Share by Type (2017-2028) 49
19 KEY PLAYERS PROFILES 50
19.1 JCDecaux 50
19.1.1 JCDecaux Company Details 50
19.1.2 JCDecaux Business Overview 50
19.1.3 JCDecaux Outdoor Advertising Introduction 51
19.1.4 JCDecaux Revenue in Outdoor Advertising Business in APAC (2017-2022) 52
19.2 Focus Media 52
19.2.1 Focus Media Company Details 52
19.2.2 Focus Media Business Overview 53
19.2.3 Focus Media Outdoor Advertising Introduction 53
19.2.4 Focus Media Revenue in Outdoor Advertising Business in APAC (2017-2022) 53
19.3 oOh! Media 54
19.3.1 oOh! Media Company Details 54
19.3.2 oOh! Media Business Overview 54
19.3.3 oOh! Media Outdoor Advertising Introduction 55
19.3.4 oOh! Media Revenue in Outdoor Advertising Business in APAC (2017-2022) 55
19.4 Asiaray Media Group Limited 56
19.4.1 Asiaray Media Group Limited Company Details 56
19.4.2 Asiaray Media Group Limited Business Overview 56
19.4.3 Asiaray Media Group Limited Outdoor Advertising Introduction 57
19.4.4 Asiaray Media Group Limited Revenue in Outdoor Advertising Business in APAC (2017-2022) 58
19.5 Moove Media Pte Ltd 58
19.5.1 Moove Media Pte Ltd Company Details 58
19.5.2 Moove Media Pte Ltd Business Overview 58
19.5.3 Moove Media Pte Ltd Outdoor Advertising Introduction 59
19.5.4 Moove Media Pte Ltd Revenue in Outdoor Advertising Business in APAC (2017-2022) 60
19.6 Mediacorp Pte Ltd. 60
19.6.1 Mediacorp Pte Ltd. Company Details 60
19.6.2 Mediacorp Pte Ltd. Business Overview 60
19.6.3 Mediacorp Pte Ltd. Outdoor Advertising Introduction 61
19.6.4 Mediacorp Pte Ltd. Revenue in Outdoor Advertising Business in APAC (2017-2022) 61
19.7 Dentsu Inc. 62
19.7.1 Dentsu Inc. Company Details 62
19.7.2 Dentsu Inc. Business Overview 62
19.7.3 Dentsu Inc. Outdoor Advertising Introduction 63
19.7.4 Dentsu Inc. Revenue in Outdoor Advertising Business in APAC (2017-2022) 63
19.8 Beijing Bashi Media 63
19.8.1 Beijing Bashi Media Company Details 63
19.8.2 Beijing Bashi Media Business Overview 64
19.8.3 Beijing Bashi Media Outdoor Advertising Introduction 64
19.8.4 Beijing Bashi Media Revenue in Outdoor Advertising Business in APAC (2017-2022) 65
20 ANALYST’S VIEWPOINTS/CONCLUSIONS 66
21 APPENDIX 67
21.1 Research Methodology 67
21.1.1 Methodology/Research Approach 67
21.1.2 Data Source 70
21.2 Disclaimer 73
21.3 Author Details 74

Table 1. APAC Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028 1
Table 2. APAC Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028 3
Table 3. APAC Market Size by Country (US$ Million): 2017 VS 2021 VS 2028 7
Table 4. APAC Market Size by Country (2017-2022) & (US$ Million) 8
Table 5. APAC Market Share by Country (2017-2022) 8
Table 6. APAC Forecasted Market Size by Country (2023-2028) & (US$ Million) 9
Table 7. APAC Market Share by Country (2023-2028) 10
Table 8. Outdoor Advertising Market Trends 11
Table 9. Outdoor Advertising Market Drivers 11
Table 10. Outdoor Advertising Market Challenges 12
Table 11. Outdoor Advertising Market Restraints 12
Table 12. APAC Revenue by Players (2017-2022) & (US$ Million) 14
Table 13. APAC Market Share by Players (2017-2022) 15
Table 14. APAC Top Outdoor Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Outdoor Advertising as of 2021) 15
Table 15. Ranking of APAC Top Outdoor Advertising Companies by Revenue (US$ Million) in 2021 16
Table 16. APAC 5 Largest Players Market Share by Outdoor Advertising Revenue (CR5 and HHI) & (2017-2022) 17
Table 17. Key Players Headquarters and Area Served 18
Table 18. APAC Market Size by Type (2017-2022) & (US$ Million) 20
Table 19. APAC Revenue Market Share by Type (2017-2022) 20
Table 20. APAC Forecasted Market Size by Type (2023-2028) & (US$ Million) 20
Table 21. APAC Revenue Market Share by Type (2023-2028) 21
Table 22. Advertising Cost of Traditional/Digital by Country 2021 (USD) 21
Table 23. APAC Market Size by Application (2017-2022) & (US$ Million) 22
Table 24. APAC Revenue Market Share by Application (2017-2022) 22
Table 25. APAC Forecasted Market Size by Application (2023-2028) & (US$ Million) 22
Table 26. APAC Revenue Market Share by Application (2023-2028) 23
Table 27. Thailand Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million) 24
Table 28. Thailand Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million) 25
Table 29. Malaysia Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million) 26
Table 30. Malaysia Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million) 27
Table 31. Philippines Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million) 28
Table 32. Philippines Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million) 29
Table 33. Singapore Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million) 30
Table 34. Singapore Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million) 31
Table 35. Vietnam Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million) 32
Table 36. Vietnam Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million) 33
Table 37. Indonesia Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million) 34
Table 38. Indonesia Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million) 35
Table 39. Laos Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million) 36
Table 40. Laos Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million) 37
Table 41. Cambodia Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million) 38
Table 42. Cambodia Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million) 39
Table 43. Bangladesh Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million) 40
Table 44. Bangladesh Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million) 41
Table 45. Myanmar Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million) 42
Table 46. Myanmar Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million) 43
Table 47. Bhutan Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million) 44
Table 48. Bhutan Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million) 45
Table 49. Nepal Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million) 46
Table 50. Nepal Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million) 47
Table 51. Japan Outdoor Advertising Market Size by Type (2017-2022) & (US$ Million) 48
Table 52. Japan Outdoor Advertising Market Size by Type (2023-2028) & (US$ Million) 49
Table 53. JCDecaux Company Details 50
Table 54. JCDecaux Outdoor Advertising Case Introduction 51
Table 55. JCDecaux Revenue in Outdoor Advertising Business in APAC (2017-2022) Revenue (US$ Million) & Gross Margin 52
Table 56. Focus Media Company Details 52
Table 57. Focus Media Outdoor Advertising Introduction 53
Table 58. Focus Media Revenue in Outdoor Advertising Business in APAC (2017-2022) Revenue (US$ Million) & Gross Margin 53
Table 59. oOh! Media Company Details 54
Table 60. oOh! Media Outdoor Advertising Introduction 55
Table 61. oOh! Media Revenue in Outdoor Advertising Business in APAC (2017-2022) Revenue (US$ Million) & Gross Margin 55
Table 62. Asiaray Media Group Limited Company Details 56
Table 63. Asiaray Media Group Limited Outdoor Advertising Introduction 57
Table 64. Asiaray Media Group Limited Revenue in Outdoor Advertising Business in APAC (2017-2022) Revenue (US$ Million) & Gross Margin 58
Table 65. Moove Media Pte Ltd Company Details 58
Table 66. Moove Media Pte Ltd Outdoor Advertising Introduction 59
Table 67. Moove Media Pte Ltd Revenue in Outdoor Advertising Business in APAC (2017-2022) Revenue (US$ Million) & Gross Margin 60
Table 68. Mediacorp Pte Ltd. Company Details 60
Table 69. Mediacorp Pte Ltd. Outdoor Advertising Introduction 61
Table 70. Mediacorp Pte Ltd. Revenue in Outdoor Advertising Business in APAC (2017-2022) Revenue (US$ Million) & Gross Margin 61
Table 71. Dentsu Inc. Company Details 62
Table 72. Dentsu Inc. Outdoor Advertising Introduction 63
Table 73. Dentsu Inc. Revenue in Outdoor Advertising Business in APAC (2017-2022) Revenue (US$ Million) & Gross Margin 63
Table 74. Beijing Bashi Media Company Details 63
Table 75. Beijing Bashi Media Outdoor Advertising Introduction 64
Table 76. Beijing Bashi Media Revenue in Outdoor Advertising Business in APAC (2017-2022) Revenue (US$ Million) & Gross Margin 65
Table 77. Research Programs/Design for This Report 67
Table 78. Key Data Information from Secondary Sources 71
Table 79. Key Data Information from Primary Sources 72

List of Figures

Figure 1. APAC Market Share by Type: 2021 VS 2028 2
Figure 2. Digital Features 2
Figure 3. Traditional Features 3
Figure 4. APAC Market Share by Application: 2021 VS 2028 4
Figure 5. APAC Market Size (US$ Million), Year-over-Year: 2017-2028 6
Figure 6. APAC Market Size, (US$ Million), 2017 VS 2021 VS 2028 7
Figure 7. The 5 Players Market Share by Outdoor Advertising Revenue in 2021 18
Figure 8. Thailand Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million) 24
Figure 9. Thailand Outdoor Advertising Market Share by Type (2017-2028) 25
Figure 10. Malaysia Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million) 26
Figure 11. Malaysia Outdoor Advertising Market Share by Type (2017-2028) 27
Figure 12. Philippines Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million) 28
Figure 13. Philippines Outdoor Advertising Market Share by Type (2017-2028) 29
Figure 14. Singapore Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million) 30
Figure 15. Singapore Outdoor Advertising Market Share by Type (2017-2028) 31
Figure 16. Vietnam Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million) 32
Figure 17. Vietnam Outdoor Advertising Market Share by Type (2017-2028) 33
Figure 18. Indonesia Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million) 34
Figure 19. Indonesia Outdoor Advertising Market Share by Type (2017-2028) 35
Figure 20. Laos Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million) 36
Figure 21. Laos Outdoor Advertising Market Share by Type (2017-2028) 37
Figure 22. Cambodia Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million) 38
Figure 23. Cambodia Outdoor Advertising Market Share by Type (2017-2028) 39
Figure 24. Bangladesh Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million) 40
Figure 25. Bangladesh Outdoor Advertising Market Share by Type (2017-2028) 41
Figure 26. Myanmar Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million) 42
Figure 27. Myanmar Outdoor Advertising Market Share by Type (2017-2028) 43
Figure 28. Bhutan Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million) 44
Figure 29. Bhutan Outdoor Advertising Market Share by Type (2017-2028) 45
Figure 30. Nepal Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million) 46
Figure 31. Nepal Outdoor Advertising Market Share by Type (2017-2028) 47
Figure 32. Japan Outdoor Advertising Market Size YoY Growth (2017-2028) & (US$ Million) 48
Figure 33. Japan Outdoor Advertising Market Share by Type (2017-2028) 49
Figure 34. Bottom-up and Top-down Approaches for This Report 69
Figure 35. Data Triangulation 70
Figure 36. Key Executives Interviewed 72