拡張現実と複合現実のマーケットデータ　2022年第1四半期

出版：ABI Research（ABIリサーチ） 出版年月：2022年2月

Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain
拡張現実と複合現実のマーケットデータ　2022年第1四半期：デバイス、ユースケース、垂直、バリューチェーン
Market Data | 1Q 2022 | MD-ARMR-106

レポート目次　　お問合せ・ご注文　　価格・納期について

ABI Research（ABIリサーチ）「拡張現実と複合現実のマーケットデータ　2022年第1四半期：デバイス、ユースケース、垂直、バリューチェーン – Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain」は世界の拡張現実（AR）および複合現実（MR）市場データを垂直市場、デバイスタイプ、地域、バリューチェーン、各セグメント毎にExcelファイルで提供しています。

Actionable Benefits

• Acquire broad and deep quantitative knowledge of the entire augmented and mixed reality market value chain, including smart glasses hardware and total market revenues.
• Identify value for an AR implementation across device types, verticals, use cases, regions, market focus (enterprise vs consumer) and value chain segments.
• Understand present day and forward-looking impactful trends and how that impact shapes quantitative elements of the market.
• Recognize the dynamics between AR enabled mobile devices and smart glasses, augmented versus mixed reality.

Critical Questions Answered

• What is the overall size of the augmented and mixed reality market today and in the future, for both devices and total value chain?
• How does this size differ by vertical, device type, region, and value chain segment?
• What are the driving trends of these differences and how do they permeate throughout the market?
• What are some of the most widely adopted use cases today and how do these change going forward?

Research Highlights

• Vertical by vertical segmentation of the market across 14 verticals including sub-segmentation by 6 regions, 2 form factors (monocular versus binocular), 2 device types (augmented versus mixed reality), market focus (consumer versus enterprise), 10 value chain segments, and 41 use cases.
• Interactive dashboards for smart glasses shipments, install base, revenues, and average sale prices, as well as for total augmented and mixed reality value chain revenues across value chain segments.
• Pivot tables and raw data included for all data points to allow for user manipulation and analysis.
• Granular and exhaustive definitions section to clearly understand segmentation and differentiation used within the database as well as the wider market.

Who Should Read This?

• Decision makers for those actively implementing augmented reality or looking to in the future, especially for content and network enablers, tech suppliers, and potential AR customers.
• Product managers wanting quantitative backup for AR/MR device, partnership, or implementation roadmaps.
• Innovation leaders invested in the overall digitization space wanting to understand inter and intra-market AR/MR dynamics.

当レポートは下記年間契約サービスに属する市場データレポートです。

• 【年間サービス】拡張現実と仮想現実リサーチサービス
  Augmented & Virtual Reality Research Service

ABIリサーチの年間サービスは特定市場の最新・詳細情報をPDFレポート、EXCELファイル、ニューズレターなどを一年を通じて契約者へ提供しています。当レポート単体でももちろんご購入いただけますが、年間契約サービスをご利用いただくことで、継続的に市場情報を入手いただくことが可能です。詳細はChosaReport.comまでお気軽にお問い合わせください。

New York, New York – March 31, 2022

With investment and interest growing exponentially, the augmented reality market is set to grow at an equally significant rate over the next five years. According to new research by global technology intelligence firm ABI Research, nearly 40 million Augmented Reality (AR) smart glasses will ship in 2027, with the total augmented and mixed reality market surpassing US$220 billion in the same year. Much of this growth will to stem from the consumer market on the back of new hardware and content, but the enterprise AR space will also continue to show strong growth.

“It is impossible to miss news surrounding the augmented reality market today, both from the fascinating metaverse side and the more grounded and short-term augmented reality opportunities and investment,” says Eric Abbruzzese, Research Director at ABI Research. “Massive, far-reaching rebrands like with Meta alongside more traditional new devices, software, and services from big names like Google and Apple lend credence to the momentum.”

Media and entertainment and sports and fitness lead in adoption and growth over the next five years, with 118% and 101% installed base CAGRs, respectively. Tourism, healthcare, retail, and education are also growing significantly, thanks to cross-market opportunities and an increasing addressable user base of consumers. Binocular, mixed reality devices dominate the forecast in terms of growth, powered by declining prices, increasing capability, and a greater selection of mixed reality content in all verticals—what devices exactly end up pushing the market is unclear, with lessening incumbent advantages meeting increasing competition. Even with binocular focus, monocular devices are not to be discounted. They are still seeing steady growth and usage mostly in enterprise domains where environmental awareness precedes immersive content—RealWear, Vuzix, and similar devices will continue to see success here.

“Much of the interest, and thus growth, will be seen in the consumer space. However, overlap with cross-market content and services and shared interest for consumer-targeted smart glasses devices in enterprise applications will drive the market from all directions. Metaverse does play a role over the next five years, especially as a catalyst for interest and investment, but day to day usage will still be found in more traditional ecosystems powering augmented reality,” concludes Abbruzzese.

These findings are from ABI Research’s Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain market data report. This report is part of the company’s Augmented and Virtual Reality research service, which includes research, data, and ABI Insights. Market Data spreadsheets are composed of deep data, market share analysis, and highly segmented, service-specific forecasts to provide detailed insight where opportunities lie.

About ABI Research

ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.

目次

Tables

1. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
2. Total Smart Glasses Shipments by Region, World Markets: 2015 to 2027
3. Total Smart Glasses Shipments by Form Factor, World Markets: 2015 to 2027
4. Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
5. Total Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
6. Total Smart Glasses Shipments by Market, World Markets: 2015 to 2027
7. Augmented Reality Attach Rate by Device Type, World Markets: 2015 to 2027
8. Smart Glasses Installed Base by Region, World Markets: 2015 to 2027
9. Smart Glasses Installed Base by Vertical, World Markets: 2015 to 2027
10. Total Augmented Reality Market Revenue by Vertical, World Markets: 2015 to 2027
11. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
12. Healthcare: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
13. Healthcare: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
14. Healthcare: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
15. Healthcare: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
16. Healthcare: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
17. Healthcare: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
18. Healthcare: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
19. Healthcare: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
20. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
21. Energy & Utilities: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
22. Energy & Utilities: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
23. Energy & Utilities: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
24. Energy & Utilities: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
25. Energy & Utilities: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
26. Energy & Utilities: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
27. Energy & Utilities: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
28. Energy & Utilities: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
29. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
30. Manufacturing: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
31. Manufacturing: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
32. Manufacturing: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
33. Manufacturing: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
34. Manufacturing: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
35. Manufacturing: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
36. Manufacturing: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
37. Manufacturing: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
38. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
39. Logistics: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
40. Logistics: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
41. Logistics: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
42. Logistics: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
43. Logistics: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
44. Logistics: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
45. Logistics: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
46. Logistics: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
47. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
48. Education: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
49. Education: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
50. Education: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
51. Education: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
52. Education: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
53. Education: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
54. Education: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
55. Education: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
56. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
57. Media & Entertainment: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
58. Media & Entertainment: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
59. Media & Entertainment: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
60. Media & Entertainment: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
61. Media & Entertainment: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
62. Media & Entertainment: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
63. Media & Entertainment: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
64. Media & Entertainment: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
65. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
66. Government & Military: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
67. Government & Military: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
68. Government & Military: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
69. Government & Military: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
70. Government & Military: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
71. Government & Military: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
72. Government & Military: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
73. Government & Military: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
74. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
75. Retail, Commerce, & Marketing: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
76. Retail, Commerce, & Marketing: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
77. Retail, Commerce, & Marketing: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
78. Retail, Commerce, & Marketing: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
79. Retail, Commerce, & Marketing: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
80. Retail, Commerce, & Marketing: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
81. Retail, Commerce, & Marketing: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
82. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
83. Transportation & Automotive: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
84. Transportation & Automotive: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
85. Transportation & Automotive: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
86. Transportation & Automotive: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
87. Transportation & Automotive: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
88. Transportation & Automotive: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
89. Transportation & Automotive: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
90. Transportation & Automotive: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
91. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
92. Tourism: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
93. Tourism: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
94. Tourism: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
95. Tourism: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
96. Tourism: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
97. Tourism: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
98. Tourism: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
99. Tourism: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
100. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
101. Insurance: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
102. Insurance: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
103. Insurance: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
104. Insurance: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
105. Insurance: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
106. Insurance: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
107. Insurance: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
108. Insurance: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
109. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
110. Sports & Fitness: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
111. Sports & Fitness: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
112. Sports & Fitness: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
113. Sports & Fitness: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
114. Sports & Fitness: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
115. Sports & Fitness: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
116. Sports & Fitness: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
117. Sports & Fitness: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
118. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
119. AEC & Real Estate: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
120. AEC & Real Estate: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
121. AEC & Real Estate: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
122. AEC & Real Estate: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
123. AEC & Real Estate: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
124. AEC & Real Estate: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
125. AEC & Real Estate: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
126. AEC & Real Estate: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
127. Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
128. Other: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
129. Other: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
130. Other: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
131. Other: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
132. Other: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
133. Other: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
134. Other: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
135. Other: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027