出版：Astute Analytica（アステュートアナリティカ） 出版年月：2022年9月
世界のアフィリエイトマーケティングプラットフォーム市場 : 製品 (販売1件当たりのコスト、その他)、用途 (物理的製品、バーチャル製品)、業界 (ホスピタリティ、ヘルスケア、その他)、チャネル (直接販売、その他)、推計と予測 2017 – 2030年
Global Affiliate Marketing Platform Market, By Product (Cost Per Sale, Others), By Application (Physical Products, Virtual Products), By Industry (Hospitality, Healthcare, Others), By Channel (Direct Sale, Others), Estimation & Forecast, 2017 – 2030
The global affiliate marketing platform market held a market value of USD 19,217.4 million in 2021 and is estimated to reach USD 36,902.1 million by the year 2030. The market is anticipated to register a CAGR of 7.7% during the forecast period.
Affiliate marketing platforms are generally performance based, which are used extensively over the last few years to drive the sales of companies and generate a substantial level of income and profit. The affiliate marketing platform market is subject to a high rise owing to its high cost-effective element for startups as well as established firms. Also, the generation of employment through these platforms is a significant factor that aids the industry growth.
Incorporation of AI and voice searches has led to an effective increase in the usage of affiliate marketing platform industry. Leveraging the available affiliate marketing technologies, affiliates are gaining high optimization and efficacy to fuel change.
In addition to that, there has been many rising cases related to affiliate frauds that lure customers. Therefore, this has created a notion among the end users, and have decreased the preference rates of affiliate marketing platforms.
Generation of income and employment through affiliate marketing business models
Affiliates can have a large audience of potential followers to whom they can market. Affiliate payment typically depends upon industries, however, with increasing digitalization, the industry is seeing potential buyers as well as other stakeholders having keen interest for the same. Moreover, the income generated is also a crucial factor for the industry growth. For instance, according to the Affiliate Marketing Benchmark Report, 16.21% of the surveyed affiliates made an annual affiliate income between USD 10,000 to USD 50,000. Thus, such measures aid the industry growth.
Cost effective program for businesses
Affiliates invest in promoting products as they see a direct reward. In light of this, most of the companies in all industries are beginning to see value in this type of partnership model. For instance, Facebook ads saw an average of 1% return on investment for marketers, whereas Big Commerce reported affiliate marketing can be attributed to 16% of all online sales in 2019. Therefore, the demand for such platforms has risen expansively.
The global affiliate marketing platform market is segmented into product, application, industry, and channel.
• Cost Per Sale
• Cost Per Lead
• Cost Per Click
The cost per click segment is estimated to cross the mark of USD 5,000 million revenue by 2027. Moreover, the cost per sale is estimated to hold the highest CAGR of 8.1% over the anticipated period.
• Physical Products
• Virtual Products
The virtual products segment held the largest market share of more than 65% in 2021.
o Investment/Trading Firms
Multi Asset Brokers
• Entertainment and Media
• Retail and e-commerce
• Consumer Goods
• Payment and Ticketing
• Sales and Marketing
The retail and e-commerce segment held the largest share of nearly 25% in 2021. Moreover, the consumer goods segment holds an opportunity of more than USD 2,000 million during 2022 to 2030.
• Direct Sale
• Distribution Channel
The direct sales segment is estimated to hold the highest growth rate of 8% over the forecast period.
By region, the global affiliate marketing platform market is divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
The North American market for affiliate marketing platform held the largest market share of more than 40% in 2021. In addition to that, the Asia Pacific industry for affiliate marketing platform is likely to grow at the highest growth rate of 8.8%.
The European region is predicted to grow at a steady rate owing to the rising product launches. The Middle East and Africa region is growing due to the increasing demand for cutting-edge advancements in affiliate marketing platforms.
The key players operating in the global affiliate marketing platform market include Admitad, Affiliatly, Alibaba, Amazon, AWIN, Bluehost, CJ Affiliate, Clickbank, Converting Team, CrakRevenue, eBay, Everflow.io, iDevAffiliate, LeadDyno, Leadpages, Omnistar Affiliate, Post Affiliate Pro, Rakuten, Referral Rock, ReferralCandy, Refersion, ShareASale, Shopify, StudioPress, Tapfiliate, Targeleon, Tradedoubler, and many others. The top four players in the market held near about 65% market share.
The list of CFD Brokers includes XM Global Limited, BDSwiss Group, eToro, FxPro Group Limited, ForexTime Limited, IC Markets, IG Group plc, IronFX, Pepperstone Group Limited, XTB, VantageFX, Plus500, MultiBank, AvaTrade, ActivTrades, Eightcap Affiliates, Libertex Affiliates, Blackbull Affiliates, FP Markets, among others.
The industry is facing huge turnover and companies are continuously thriving to sustain in the market. For instance, in September 2021, Publisher Discovery partnered with Everflow to address the complications, scale and functionality required by modern marketers. Similarly, in October 2020, Admitad India, one of India’s leading affiliate networks, on-boarded the electronics retailer Vijay Sales as an exclusive advertiser on the platform for their affiliate marketing practices. This move will permit them to connect with prospective publishers, who shall promote their products across the board, on different online mediums.
The global affiliate marketing platform market report provides insights on the below pointers:
• Market Penetration: Provides comprehensive information on the market offered by the prominent players
• Market Development: The report offers detailed information about lucrative emerging markets and analyzes penetration across mature segments of the markets
• Market Diversification: Provides in-depth information about untapped geographies, recent developments, and investments
• Competitive Landscape Assessment: Mergers & acquisitions, certifications, product launches in the global affiliate marketing platform market have been provided in this research report. In addition, the report also emphasizes the SWOT analysis of the leading players
• Product Development & Innovation: The report provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
• Pricing Analysis: Pricing analysis of various metals and other components used in the manufacturing
• Manufacturing Cost Analysis: Cost-share of various components, cost analysis
• Industry Outlook
o Growth in Global Advertisement Spending (Year-on-Year (%) growth)
o Countries by Share of Total Advertisement Spending In 2021 (%)
o Top Five Countries, by Advertisement Spending Growth Rate, 2021 (Year-on-year % Growth)
o Competitive Dashboard (Comparative)
Market Share, By Multi Asset Broker Companies, Based on Sales (2018)
Market Share, By Multi Asset Broker Companies, Based on Sales (2019)
Market Share, By Multi Asset Broker Companies, Based on Sales (2020)
The global affiliate marketing platform market report answers questions such as:
• What is the market size and forecast of the global affiliate marketing platform market?
• What are the inhibiting factors and impact of COVID-19 on the global affiliate marketing platform market during the assessment period?
• Which are the products/segments/applications/areas to invest in over the assessment period in the global affiliate marketing platform market?
• What is the competitive strategic window for opportunities in the global affiliate marketing platform market?
• What are the technology trends and regulatory frameworks in the global affiliate marketing platform market?
• What is the market share of the leading players in the global affiliate marketing platform market?
• What modes and strategic moves are considered favorable for entering the global affiliate marketing platform market?
Chapter 1. Research Framework
1.1 Research Objective
1.2 Type Overview
1.3 Market Segmentation
Chapter 2. Research Methodology
2.1 Qualitative Research
2.1.1 Primary & Secondary Sources
2.2 Quantitative Research
2.2.1 Primary & Secondary Sources
2.3 Breakdown of Primary Research Respondents, By Region
2.4 Assumption for the Study
2.5 Market Type Estimation
2.6. Data Triangulation
Chapter 3. Executive Summary: Global Affiliate Marketing Platform Market
Chapter 4. Global Affiliate Marketing Platform Market Overview
4.1. Industry Value Chain Analysis
4.1.2. Technology Integrator
4.1.3. Service Provider
4.1.4. End User
4.1.5. Growth in Global Advertisement spending (Year-on-year % growth)
4.1.6. Countries by Share of Total Advertisement Spending In 2021 (%)
4.2. Affiliate Marketing Platform Industry Outlook
4.3. PESTLE Analysis
4.4. Porter’s Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of Substitutes
4.4.4. Threat of New Entrants
4.4.5. Degree of Competition
4.5. Market Dynamics and Trends
4.5.1. Growth Drivers
4.5.4. Key Trends
4.6. Covid-19 Impact Assessment on Market Growth Trend
4.7. Market Growth and Outlook
4.7.1. Market Revenue Estimates and Forecast (US$ Mn), 2017 – 2030
4.7.2. Pricing Analysis
4.8. Competition Dashboard
4.8.1. Market Concentration Rate
4.8.2. Company Market Share Analysis (Value %), 2018 – 2020
4.8.3. Competitor Mapping
Chapter 5. Affiliate Marketing Platform Market Analysis, By Product
5.1. Key Insights
5.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
5.2.1. Cost Per Sale
5.2.2. Cost Per Lead
5.2.3. Cost Per Click
Chapter 6. Affiliate Marketing Platform Market Analysis, By Application
6.1. Key Insights
6.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
6.2.1. Physical Products
6.2.2. Virtual Products
Chapter 7. Affiliate Marketing Platform Market Analysis, By Industry
7.1. Key Insights
7.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
184.108.40.206. Investment/ Trading Firms
220.127.116.11.1. Multi Asset Brokers
7.2.5. Entertainment and Media
7.2.6. Retail and e-commerce
7.2.7. Consumer Goods
7.2.9. Payment and Ticketing
7.2.10. Sales and Marketing
Chapter 8. Affiliate Marketing Platform Market Analysis, By Channel
8.1. Key Insights
8.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
8.2.1. Direct Sale
8.2.2. Distribution Channel
Chapter 9. Affiliate Marketing Platform Market Analysis, By Region/Country
9.1. Key Insights
9.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
9.2.1. North America
18.104.22.168. The U.S.
22.214.171.124. Western Europe
126.96.36.199.1. The UK
188.8.131.52.6. Rest of Western Europe
184.108.40.206. Eastern Europe
220.127.116.11.3. Rest of Eastern Europe
9.2.3. Asia Pacific
18.104.22.168. Australia & New Zealand
22.214.171.124. Rest of Asia Pacific
9.2.4. Middle East & Africa (MEA)
126.96.36.199. Saudi Arabia
188.8.131.52. South Africa
184.108.40.206. Rest of MEA
9.2.5. South America
220.127.116.11. Rest of South America
Chapter 10. North America Affiliate Marketing Platform Market Analysis
10.1. Key Insights
10.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
10.2.1. By Product
10.2.2. By Application
10.2.3. By Industry
10.2.4. By Channel
10.2.5. By Country
Chapter 11. Europe Affiliate Marketing Platform Market Analysis
11.1. Key Insights
11.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
11.2.1. By Product
11.2.2. By Application
11.2.3. By Industry
11.2.4. By Channel
11.2.5. By Country
Chapter 12. Asia Pacific Affiliate Marketing Platform Market Analysis
12.1. Key Insights
12.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
12.2.1. By Product
12.2.2. By Application
12.2.3. By Industry
12.2.4. By Channel
12.2.5. By Country
Chapter 13. Middle East & Africa Affiliate Marketing Platform Market Analysis
13.1. Key Insights
13.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
13.2.1. By Product
13.2.2. By Application
13.2.3. By Industry
13.2.4. By Channel
13.2.5. By Country
Chapter 14. South America Affiliate Marketing Platform Market Analysis
14.1. Key Insights
14.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
14.2.1. By Product
14.2.2. By Application
14.2.3. By Industry
14.2.4. By Channel
14.2.5. By Country
Chapter 15. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)
15.7. CJ Affiliate
15.9. Converting Team
15.16. Omnistar Affiliate
15.17. Post Affiliate Pro
15.19. Referral Rock
CFD Broker List of Companies
15.30. XM Global Limited
15.31. BDSwiss Group
15.33. FxPro Group Limited
15.34. ForexTime Limited
15.35. IC Markets
15.36. IG Group plc
15.38. Pepperstone Group Limited
15.45. Eightcap Affiliates
15.46. Libertex Affiliates
15.47. Blackbull Affiliates
15.48. FP Markets