ラテンアメリカのロイヤリティプログラム市場データブック　2022年第1四半期

出版：PayNXT360（ペイNXT360）　出版年月：2022年4月

ラテンアメリカのロイヤリティプログラム市場データブック　2022年第1四半期：エンドユーザ、運用指標、小売商品力学、消費者層を軸にしたロイヤリティプログラム動向に関する50以上のKPI

Latin America Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2022 Update

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Report Description

According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Latin America is expected to grow by 13.5% on annual basis to reach US$ 6652.7 million in 2022. In value terms, the Loyalty Programs Market in Latin America has recorded a CAGR of 13.8% during 2017–2021. The Loyalty Programs Market in Latin America will continue to grow over the forecast period and is expected to record a CAGR of 13.2% during 2022-2026. Loyalty Programs Market in the country will increase from US$ 5859.8 million in 2021 to reach US$ 10923.8 million by 2026.

The Latin American loyalty and rewards market recorded significant growth despite economic challenges in the last two to three years. Demand for rewards programs increased considerably in countries such as Brazil, Mexico, and Argentina during the pandemic period. This was primarily due to with rapid digitalization of the payment systems; many fintech start-ups launched their loyalty and rewards programs to expand their target market. Moreover, growing online retailing also created awareness and demand for these products in the region.

The loyalty and rewards programs market is majorly driven by mass merchants and international brands in Brazil, with local business loyalty programs being a rarity in the country. However, as the demand among consumers for local business loyalty programs continues to rise, PayNXT360 expects more and more local businesses to invest in developing and launching loyalty programs over the next two to three years in Brazil.

According to PayNXT360’s Q1 2022 Loyalty and Rewards Market Survey, credit card firms have the majority of the market share in the Brazilian loyalty and rewards program industry, with nearly 60% of the consumers being enrolled in loyalty programs offered by credit card firms. Apart from the credit card firms, banks and mass merchants also have a substantial share with nearly 40% and 32%, respectively. This is followed by online-only stores and airline programs. In contrast, around 15% of the consumers are enrolled in loyalty programs offered by local retail stores in Brazil.

Brazilian fintech companies are targeting bridge millennials to expand their business in the country

With the rising income level among bridge millennials (population between 32 and 41 years), spending behavior is also changing in the country. PayNXT360 expects consumers of this demographics to make for the perfect target market for small and medium-sized merchants seeking to launch their loyalty and rewards programs in the country.

PayNXT360 in its recent survey, found that the Brazilian bridge millennials have a better spending power compared to other consumer demographics. This makes bridge millennials a more powerful consumer segment for small and medium-sized businesses who are considering designing their loyalty programs and attracting higher spending power consumer groups to boost their growth and revenue.

Loyalty program firms are launching initial public offerings to raise funding and boost their growth in Brazil

Over the next two years, the loyalty and rewards programs market is expected to grow significantly in Brazil. Consequently, to tap into this growing loyalty and rewards programs market, firms are taking the route of the initial public offering to raise funds to accelerate their growth in the country from the short to medium-term perspective. For instance,

• Dotz, one of the leading loyalty program firms in Brazil, launched its initial public offering of nearly 815 million reais or US$146 million. As of April 2021, the company had more than 20 million active users in the country. According to the company, the fund will be used for its expansion in the Brazilian market.

In Mexico, some of the most successful customer loyalty and rewards programs are engaging and retaining customers by creating an emotional connection to the brand while making participation in the program effortless. Over the last three to four years, the strategy of offering loyalty and rewards programs seems to be paying off for brands and businesses as they continue to compete with declining foot traffic and profit margins in the country.

With the growing traction towards loyalty and rewards programs among consumers in Mexico, an increasing number of businesses are planning to invest more in their customer loyalty programs. According PayNXT360’s Global Loyalty and Rewards Market Survey, around 65.5% of the businesses were planning to invest more in their customer loyalty program. Moreover, many businesses were willing to spend substantial amount on loyalty technologies compared to the previous year.

Regional loyalty program providers are seeking to expand their footprint in Mexico

As the loyalty and rewards programs industry continues to mature and grow in Mexico, regional and global providers are seeking to expand their footprint in the country to gain a market share for themselves. For instance,

• In April 2022, Leal, the Colombian start-up that offers loyalty programs in the Latin American region, announced that the firm had raised US$10 million in its Series A funding round, which the firm is planning to use for launching its operations in Mexico. With the newly infused capital, the firm is planning to forge alliances with more than 1,000 retailers and onboard 3 million consumers by the end of 2022.
• Notably, the firm is targeting retailers who are looking to better understand their customers through consumer data analysis technology. Through an API, Leal connects to billing and point of sale payment terminals, thereby capturing important consumption habits and other data. This is then converted into analytics and business intelligence, helping retailers increase their business growth.

Loyalty program providers are entering into strategic partnerships with digital payment firms in Mexico

Over the last three to four years, the adoption of digital payment services has surged significantly among consumers in Mexico. In the midst of this growing adoption of digital payment products, loyalty program providers are targeting digital payment firms to further boost their growth in the country. For instance,

• In August 2021, PAYBACK, one of the leading customer loyalty program providers in Mexico, announced that the firm had entered into a strategic partnership with i2c, the leading digital payment, and banking technology firm, and KEO, an innovative lending company.
• Under the partnership, the firms are launching a KEO PAYBACK American Express Card. Notably, the card is aimed at boosting consumer credit availability in Mexico, which will subsequently help in increasing financial inclusion. Apart from offering credit access, PAYBACK will also provide Mexican consumers with robust loyalty benefits when they use the KEO PAYBACK American Express Card.

PayNXT360 expects more loyalty program providers to enter into strategic partnerships with digital payment firms over the next four to eight quarters. This is expected to further boost the financial inclusion rate in the country from the short to medium-term perspective while supporting the growth of the loyalty and rewards programs market in Mexico.

Scope

Country reports in this bundled offering provide in-depth analysis of social commerce. Below is a summary of key market segments:

Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

• Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
–Loyalty Schemes
–Loyalty Platforms

• Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
–Point-based Loyalty Program
–Tiered Loyalty Program
–Subscription Loyalty Program
–Perks Loyalty Program
–Coalition Loyalty Program
–Hybrid Loyalty Program

• Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
–In-Store
–Online
–Mobile

• Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
–Retail
–Financial Services
–Healthcare & Wellness
–Restaurants & Food Delivery
–Travel & Hospitality (Cabs, Hotels, Airlines)
–Telecoms
–Media & Entertainment
–Others

• Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
–Diversified Retailers
–Department Stores
–Specialty Stores
–Clothing, Footwear & Accessories
–Toy & Hobby Shops
–Supermarket and Convenience Store
–Home Merchandise
–Other

• Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
–Card Based Access
–Digital Access

• Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
–B2C Consumers
–B2B Consumers

• Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
–Software
–Services

• Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
–Custom Built Platform
–Off the Shelf Platform

Reasons to buy

• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.

目次

This tittle is a bundled offering provides detailed 5 reports, covering regional insights along with data centric analysis at regional and country level:

1. Latin America Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
2. Argentina Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
3. Brazil Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
4. Colombia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
5. Mexico Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 36 charts and 29 tables for each country / region:

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer

2 Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

3 Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
3.1 Loyalty Spend Share by Functional Domains, 2017-2026
3.2 Loyalty Spend Value by Loyalty Schemes, 2017-2026
3.3 Loyalty Spend Value by Loyalty Platforms, 2017-2026

4 Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
4.1 Loyalty Spend Share by Loyalty Program Type, 2021 Vs 2026
4.2 Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
4.3 Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
4.4 Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
4.5 Loyalty Spend Value by Perks Loyalty Program, 2017-2026
4.6 Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
4.7 Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026

5 Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
5.1 Loyalty Spend Share by Channel, 2017-2026
5.2 Loyalty Spend Value by In-Store, 2017-2026
5.3 Loyalty Spend Value by Online, 2017-2026
5.4 Loyalty Spend Value by Mobile, 2017-2026

6 Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
6.1 Loyalty Spend Share by Key Sectors, 2021 Vs 2026
6.2 Loyalty Spend Value in Retail, 2017-2026
6.3 Loyalty Spend Value in Financial Services, 2017-2026
6.4 Loyalty Spend Value in Healthcare & Wellness, 2017-2026
6.5 Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
6.6 Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
6.7 Loyalty Spend Value in Telecoms, 2017-2026
6.8 Loyalty Spend Value in Media & Entertainment, 2017-2026
6.9 Loyalty Spend Value in Others, 2017-2026

7 Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
7.1 Loyalty Spend Share by Retail Segments, 2021 Vs 2026
7.2 Loyalty Spend Value by Diversified Retailers, 2017-2026
7.3 Loyalty Spend Value by Department Stores, 2017-2026
7.4 Loyalty Spend Value by Specialty Stores, 2017-2026
7.5 Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
7.6 Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
7.7 Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
7.8 Loyalty Spend Value by Home Merchandise, 2017-2026
7.9 Loyalty Spend Value by Other, 2017-2026

8 Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
8.1 Loyalty Spend Share by Accessibility, 2021 Vs 2026
8.2 Loyalty Spend Value by Card Based Access, 2017-2026
8.3 Loyalty Spend Value by Digital Access, 2017-2026

9 Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
9.1 Loyalty Spend Share by Consumer Type, 2021 Vs 2026
9.2 Loyalty Spend Value by B2C Consumers, 2017-2026
9.3 Loyalty Spend Value by B2B Consumers, 2017-2026

10 Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
10.1 Loyalty Spend Share by Loyalty Platform, 2021 Vs 2026
10.2 Loyalty Spend Value by Software, 2017-2026
10.3 Loyalty Spend Value by Services, 2017-2026

11 Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
11.1 Loyalty Spend Share by Software Platforms, 2021 Vs 2026
11.2 Loyalty Spend Value by Custom Built Platform, 2017-2026
11.3 Loyalty Spend Value by Off the Shelf Platform, 2017-2026

12 Further Reading
12.1 About PayNXT360
12.2 Related Research

All country reports mentioned above will have the following tables:

Table 1: Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026

All country reports mentioned above will have the following figures:

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Ecommerce – Transaction Volume (Million), 2019-2028
Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Social Commerce – Transaction Volume (Million), 2019-2028
Figure 8: Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
Figure 9: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Figure 10: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Social Commerce Other – Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
Figure 16: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 17: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 18: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
Figure 20: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Figure 21: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Figure 22: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 23: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Figure 24: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Figure 25: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 26: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 27: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 28: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
Figure 30: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 31: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 32: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028