アジア太平洋地域のロイヤリティプログラム市場データブック　2022年第1四半期

出版：PayNXT360（ペイNXT360）　出版年月：2022年4月

アジア太平洋地域のロイヤリティプログラム市場データブック　2022年第1四半期：エンドユーザ、運用指標、小売商品力学、消費者層を軸にしたロイヤリティプログラム動向に関する50以上のKPI

Asia Pacific Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2022 Update

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Report Description

According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Asia Pacific is expected to grow by 12.9% on annual basis to reach US$ 48138.9 million in 2022. In value terms, the Loyalty Programs Market in Asia Pacific has recorded a CAGR of 13.3% during 2017–2021. The Loyalty Programs Market in Asia Pacific will continue to grow over the forecast period and is expected to record a CAGR of 12.5% during 2022-2026. Loyalty Programs Market in the country will increase from US$ 42622.8 million in 2021 to reach US$ 76982.1 million by 2026.

Loyalty and reward programs are gaining market share in the Asia Pacific region. A large population, rapid digitalization, and consumers’ inclination towards rewards programs primarily supported the strong market growth in this region. In the last two to three years, key economies such as India, China, Indonesia, and Singapore witnessed substantial demand for loyalty and rewards programs. Moreover, rising fintech start-ups are also expanding their market share through innovative product launches in this category. Consequently, PayNXT360 expects the market to record strong growth in 2022.

In the last two to three years, the e-commerce market experienced rapid growth in China, and along with the growth of the online market, the loyalty and rewards programs industry also surged significantly in the country. Notably, e-commerce platforms across different product categories started offering loyalty programs to gain increasing market share and revenue. These programs provided good results to e-commerce players when compared to western standards.

As the trend in online shopping continued to gain momentum during the last decade, the adoption of loyalty and rewards programs also gained widespread popularity in the country. This trend is expected to continue as global and local brands continue to seek loyalty and rewards programs as a differentiation factor in their strategy further.

Quick-service restaurants are launching green rewards programs to expand their market share in China

To promote a more sustainable lifestyle and attract consumers who are driven by eco-friendly brands, quick-service restaurants are launching green rewards programs that incentivize consumer behaviours. For instance,

• In December 2021, KFC China announced that it is launching a three-week green rewards program that encourages and incentivizes the behavior of consumers that helps in reducing carbon reduction. Some of the actions for which KFC China is rewarding customers include mobile ordering, opting out of using disposable cutlery, waste ordering, reducing food waste, and in-store pickup.
• For these actions, KFC China is offering green points that customers can use for receiving special coupons. Notably, the quick-service restaurant launched the rewards program in all of the 7,900 stores across China and was accessible to the more than 320 million KFC members in the country. During the three-week campaign in December 2021, over 28 million members participated in the rewards program, which helped in a total carbon reduction of 145 tons of CO2 equivalent.

In India, loyalty and reward programs have been used as strategies by brands and organizations, especially in the hospitality, tourism, aviation, and retail sectors. Presently, with the global economic slowdown, businesses, in order to retain their customers and ensure profit generation, have adopted customer relationship management techniques with a more aggressive approach to sustain profitable long-term relationships. Therefore, loyalty programs are gaining popularity due to their ability to establish relationships with customers, drive product usage, repeat sales, and, most significantly, customer retention in India.

Credit card providers are partnering with grocery stores to launch loyalty programs

With the shift in lifestyle preferences and increasing disposable income, consumers are looking for premium products and experiences. Therefore, premium cards are being launched, signifying a significant share in overall spending, which is an indication of consumers’ increasing affinity toward the premium lifestyle. For instance,

• In March 2022, SBI Card entered into a partnership with an Indian premium grocery store brand, Nature’s Basket, to launch ‘Nature’s Basket SBI Card.’
• Through this card (all variants), customers will earn up to 20 Reward Points on every Rs. 100 spent at Nature’s Basket stores and up to 10 Reward Points on every Rs. 100 spent on dining, movies, and international travel.
• Together with this, the cardholders will be able to enjoy benefits such as complimentary BookMyShow movie tickets, Taj gift vouchers, Nature’s Basket welcome gift vouchers, and also access to higher tiers of the Nature’s Basket loyalty program.
• Additionally, Nature’s Basket SBI Card Elite offers customers exclusive check-out counters at Nature’s Basket stores and concierge assistance to address customers’ requirements around flower delivery, gift delivery, and online doctor consultation.

PayNXT360 expects that since India’s premium consumer segment is showing strong potential for growth, the exclusive benefits for the SBI card loyal customers are likely to be retained by the company over the longer run.

With the global shakeups due to Covid-19, many businesses had to embrace different strategies to retain their customers and expand their market share in Indonesia. Moreover, according to PayNXT360’s Q1 2022 Global Loyalty and Rewards Market Survey, around 60% of these businesses invested substantially in their digital transformation and customer retention strategies in Indonesia. Consequently, loyalty and programs became one of the most used techniques during this period. Additionally, loyalty programs also went through a digital transformation over the last two years, just like the businesses.

Indonesian B2B rewards and loyalty providers are attracting investments

With the businesses seeing all-time lows, companies are hyper-focused on loyalty programs to capture new customers and retain the existing customers. Therefore, loyalty and CRM management companies are attracting funds in the country. For instance,

• In March 2022, Aldmic Technology, an Indonesia-based digital voucher start-up, raised Series A funding from South Korea-based Coop Marketing, the company behind Kakao Gift.
• Notably, the company provides gifts vouchers that can be purchased by companies and distributed to their employees as part of a loyalty program. Specifically, this company, through its expertise, helped develop Samsung Gifts Indonesia, the rewards program of the company.

With the loyalty programs helping keep customers engaged and turning positive ROI for companies, PayNXT360 expects these B2B loyalty companies to attract more investments over the next four to eight quarters in the country.

Scope

Country reports in this bundled offering provide in-depth analysis of social commerce. Below is a summary of key market segments:

Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

• Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
–Loyalty Schemes
–Loyalty Platforms

• Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
–Point-based Loyalty Program
–Tiered Loyalty Program
–Subscription Loyalty Program
–Perks Loyalty Program
–Coalition Loyalty Program
–Hybrid Loyalty Program

• Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
–In-Store
–Online
–Mobile

• Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
–Retail
–Financial Services
–Healthcare & Wellness
–Restaurants & Food Delivery
–Travel & Hospitality (Cabs, Hotels, Airlines)
–Telecoms
–Media & Entertainment
–Others

• Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
–Diversified Retailers
–Department Stores
–Specialty Stores
–Clothing, Footwear & Accessories
–Toy & Hobby Shops
–Supermarket and Convenience Store
–Home Merchandise
–Other

• Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
–Card Based Access
–Digital Access

• Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
–B2C Consumers
–B2B Consumers

• Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
–Software
–Services

• Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
–Custom Built Platform
–Off the Shelf Platform

Reasons to buy

• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.

目次

This tittle is a bundled offering provides detailed 14 reports, covering regional insights along with data centric analysis at regional and country level:

1. Asia Pacific Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
2. Australia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
3. Bangladesh Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
4. China Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
5. India Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
6. Indonesia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
7. Japan Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
8. Malaysia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
9. South Korea Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
10. Philippines Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
11. Singapore Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
12. Taiwan Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
13. Thailand Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
14. Vietnam Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 36 charts and 29 tables for each country / region:

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer

2 Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

3 Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
3.1 Loyalty Spend Share by Functional Domains, 2017-2026
3.2 Loyalty Spend Value by Loyalty Schemes, 2017-2026
3.3 Loyalty Spend Value by Loyalty Platforms, 2017-2026

4 Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
4.1 Loyalty Spend Share by Loyalty Program Type, 2021 Vs 2026
4.2 Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
4.3 Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
4.4 Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
4.5 Loyalty Spend Value by Perks Loyalty Program, 2017-2026
4.6 Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
4.7 Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026

5 Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
5.1 Loyalty Spend Share by Channel, 2017-2026
5.2 Loyalty Spend Value by In-Store, 2017-2026
5.3 Loyalty Spend Value by Online, 2017-2026
5.4 Loyalty Spend Value by Mobile, 2017-2026

6 Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
6.1 Loyalty Spend Share by Key Sectors, 2021 Vs 2026
6.2 Loyalty Spend Value in Retail, 2017-2026
6.3 Loyalty Spend Value in Financial Services, 2017-2026
6.4 Loyalty Spend Value in Healthcare & Wellness, 2017-2026
6.5 Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
6.6 Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
6.7 Loyalty Spend Value in Telecoms, 2017-2026
6.8 Loyalty Spend Value in Media & Entertainment, 2017-2026
6.9 Loyalty Spend Value in Others, 2017-2026

7 Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
7.1 Loyalty Spend Share by Retail Segments, 2021 Vs 2026
7.2 Loyalty Spend Value by Diversified Retailers, 2017-2026
7.3 Loyalty Spend Value by Department Stores, 2017-2026
7.4 Loyalty Spend Value by Specialty Stores, 2017-2026
7.5 Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
7.6 Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
7.7 Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
7.8 Loyalty Spend Value by Home Merchandise, 2017-2026
7.9 Loyalty Spend Value by Other, 2017-2026

8 Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
8.1 Loyalty Spend Share by Accessibility, 2021 Vs 2026
8.2 Loyalty Spend Value by Card Based Access, 2017-2026
8.3 Loyalty Spend Value by Digital Access, 2017-2026

9 Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
9.1 Loyalty Spend Share by Consumer Type, 2021 Vs 2026
9.2 Loyalty Spend Value by B2C Consumers, 2017-2026
9.3 Loyalty Spend Value by B2B Consumers, 2017-2026

10 Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
10.1 Loyalty Spend Share by Loyalty Platform, 2021 Vs 2026
10.2 Loyalty Spend Value by Software, 2017-2026
10.3 Loyalty Spend Value by Services, 2017-2026

11 Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
11.1 Loyalty Spend Share by Software Platforms, 2021 Vs 2026
11.2 Loyalty Spend Value by Custom Built Platform, 2017-2026
11.3 Loyalty Spend Value by Off the Shelf Platform, 2017-2026

12 Further Reading
12.1 About PayNXT360
12.2 Related Research

All country reports mentioned above will have the following tables:

Table 1: Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026

All country reports mentioned above will have the following figures:

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Ecommerce – Transaction Volume (Million), 2019-2028
Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Social Commerce – Transaction Volume (Million), 2019-2028
Figure 8: Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
Figure 9: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Figure 10: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Social Commerce Other – Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
Figure 16: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 17: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 18: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
Figure 20: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Figure 21: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Figure 22: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 23: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Figure 24: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Figure 25: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 26: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 27: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 28: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
Figure 30: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 31: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 32: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2029