世界のソーシャルメディア分析市場:2027年までの予測

出版:Daedal Research (デダルリサーチ) 出版年月:2022年8月

世界のソーシャルメディア分析市場:展開タイプ(オンプレミス、クラウド)、コンポーネント(サービス、ソフトウェア)、地域別規模と動向 – 2027年までの予測
Global Social Media Analytics Market: Analysis By Deployment Type (On-Premise and Cloud), By Component (Services and Software), By Region Size & Forecast with Impact Analysis of COVID-19 and Forecast up to 2027

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The practice of acquiring and evaluating data from social networks like Facebook, Instagram, LinkedIn, and Twitter is known as social media analytics. Marketers frequently use it to track online conversations about products and companies. In 2021, the global social media analytics market was valued at US$5.41 billion, and is probable to reach US$30.86 billion by 2027.

Growing popularity of mobile e-commerce, need for improvising on customer services, their cost-effectiveness, easy availability, rising usage of text analysis for improving customer experience and development of image analysis solutions would impact demand for social media analytics in the coming years. The social media analytics market is projected to grow at a CAGR of 33.75%, during the forecast period of 2022-2027.

Market Segmentation Analysis:

By Deployment Type: The report splits the global social media analytics market into two deployment types: On-Premises and Cloud. Cloud social media analytics market is anticipated to grow at the highest CAGR in the future as it is extremely cost-effective and can be used to store data and perform analytics, thereby expanding the growth. The market would be driven by increased storage capacity, enhanced performance of the internet, and provide further improvement in cloud services.

By Component: The report divides the global social media analytics market into two components: Services and Software. Services segment held the maximum share of 65% in the global social media analytics market. The growing adoption of social media analytics across all major verticals, such as BFSI, telecom and IT, retail and e-commerce, health care and life science, etc. is primarily boosting the demand for social media analytics services in the market. Whereas, the solutions segment is expected to hold a larger market share during the forecast period mainly due to adaptation by industries vertically which not only includes private players for advertisement purposes but also includes pharmaceutical industries, health and lifestyle, media industry, telecom industry, etc.

By Region: According to this report, the global social media analytics market can be divided into five major regions: Asia Pacific, North America, Europe, Latin America and Middle East and Africa. The North America social media analytics market enjoyed the market share of 38% in 2021, primarily owing to high adoption of digital technologies among individuals, rising social media penetration especially among teenagers and young adults, and the growing adoption of software as a service (SaaS) model platform. While the US continues to be a prominent region of North America social media analytics market, accounting for the adoption of different analytical solutions and the rising penetration of social media.

Global Social Media Analytics Market Dynamics:

Growth Drivers: Data generation is skyrocketing, interaction with the outside world becoming increasingly complex with new media platforms. With growing data creation, the companies can get better insights about consumers. Such insights can provide valuable input used for decisions involving, for example product development, which enable markets to expand and may lead to a competitive advantage. Further, the market is expected to increase due to growing influence of social media, rising number of internet users, increasing number of smartphone users, growing digital advertisement spending, etc.

Challenges: Social media data, if not preserved carefully by the companies, may give rise to data compromised issues which may impact the trust and reliability among the stakeholders of the social media analytical company. An attacker could exploit social media data as vulnerable to access sensitive data. Some other challenges that social media analytics market face are lack of standard measures for social media analytics, complexities in analytical workflow and harsh regulations, etc.

Trends: A major trend gaining pace in social media analytics market is rising adoption of 5G connections. The advent of the 5G network would facilitate applications of new infrastructure investment. 5G would also change the way social media data is analyzed. Both consumers and brands will have access to 5G technology, and that will have a multiplying effect. More trends in the market are believed to augment the growth of social media analytics market during the forecasted period include surge in adoption of cloud computing, integration of artificial intelligence (AI) with social media analytics software, growth in data analytic services, increasing adoption of internet of things (IOT), etc.

Impact Analysis of COVID-19 and Way Forward:

The COVID-19 pandemic has had a favorable impact on the worldwide social media analytics market’s growth. People began using social media tools to communicate around the world during the COVID-19 pandemic. People stayed at home due to the lockdown, and social media platforms were congested at the moment. Many governments, public officials, and hospitals used social media platforms to interact with the public and disseminate knowledge about infectious illness safety and actions to be done.

Competitive Landscape and Recent Developments:

The social media analytics market is fragmented with the presence of a large number of players dominating worldwide. Key players of the social media analytics market are:

Salesforce.com, Inc.
IBM Corporation
Oracle Corporation
Adobe Inc.
Alphabet Inc. (Google)
SAS Institute
Hootsuite Inc.
NetBase Quid
GoodData Corporation
Digimind Company
Talkwalker Inc.
Khoros LLC
Cision Ltd. (Brandwatch Company)
QualtricsXM (Clarabridge)
Sprout Social

In May 2022, Sprout Social announced its partnership with TikTok as a part of TikTok marketing partner program. It will launch first-of-its-kind integration that allows Sprout users to grow their video strategy. Also, in February 2021, Cision acquired Brandwatch for US$450 million, which has helped create strong media monitoring and contact databases. This acquisition combines two large players who offer a wide range of services from PR to marketing and social media engagement, making it a PR, Marketing, and social listening giant.


目次

1. Executive Summary

2. Introduction

2.1 Social Media Analytics: An Overview
2.1.1 Benefits of Social Media Analytics

2.2 Social Media Analytics Segmentation: An Overview
2.2.1 Social Media Analytics Segmentation

3. Global Market Analysis

3.1 Global Social Media Analytics Market: An Analysis

3.1.1 Global Social Media Analytics Market: An Overview
3.1.2 Global Social Media Analytics Market by Value
3.1.3 Global Social Media Analytics Market by Deployment Type (On-Premises and Cloud)
3.1.4 Global Social Media Analytics Market by Component (Services and Software)
3.1.5 Global Social Media Analytics Market by Region (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

3.2 Global Social Media Analytics Market: Deployment Type Analysis

3.2.1 Global Social Media Analytics Market by Deployment Type: An Overview
3.2.2 Global On-Premises Social Media Analytics Market by Value
3.2.3 Global Cloud Social Media Analytics Market by Value

3.3 Global Social Media Analytics Market: Component Analysis

3.3.1 Global Social Media Analytics Market by Component: An Overview
3.3.2 Global Services Social Media Analytics Market by Value
3.3.3 Global Software Social Media Analytics Market by Value

4. Regional Market Analysis

4.1 North America Social Media Analytics Market: An Analysis

4.1.1 North America Social Media Analytics Market: An Overview
4.1.2 North America Social Media Analytics Market by Value
4.1.3 North America Social Media Analytics Market by Region (The US, Canada and Mexico)
4.1.4 The US Social Media Analytics Market by Value
4.1.5 Canada Social Media Analytics Market by Value
4.1.6 Mexico Social Media Analytics Market by Value

4.2 Asia Pacific Social Media Analytics Market: An Analysis

4.2.1 Asia Pacific Social Media Analytics Market: An Overview
4.2.2 Asia Pacific Social Media Analytics Market by Value
4.2.3 Asia Pacific Social Media Analytics Market by Region (China, India, Japan and Rest of Asia Pacific)
4.2.4 China Social Media Analytics Market by Value
4.2.5 India Social Media Analytics Market by Value
4.2.6 Japan Social Media Analytics Market by Value
4.2.7 Rest of Asia Pacific Social Media Analytics Market by Value

4.3 Europe Social Media Analytics Market: An Analysis

4.3.1 Europe Social Media Analytics Market: An Overview
4.3.2 Europe Social Media Analytics Market by Value
4.3.3 Europe Social Media Analytics Market by Region (UK, Germany, Spain and Rest of Europe)
4.3.4 UK Social Media Analytics Market by Value
4.3.5 Germany Social Media Analytics Market by Value
4.3.6 Spain Social Media Analytics Market by Value
4.3.7 Rest of Europe Social Media Analytics Market by Value

4.4 Latin America Social Media Analytics Market: An Analysis

4.4.1 Latin America Social Media Analytics Market: An Overview
4.4.2 Latin America Social Media Analytics Market by Value

4.5 Middle East and Africa Social Media Analytics Market: An Analysis

4.5.1 Middle East and Africa Social Media Analytics Market: An Overview
4.5.2 Middle East and Africa Social Media Analytics Market by Value

5. Impact of COVID-19

5.1 Impact of COVID-19 on Social Media Analytics

5.1.1 Impact of COVID-19 on Social Media Market
5.1.2 Social Media Companies’ Response towards the Pandemic
5.1.3 Impact of COVID-19 on Social Media Analytics Market
5.1.4 Factors Influencing Social Media Analytics Market Due to COVID-19
5.1.5 Post COVID-19 Impact

6. Market Dynamics

6.1 Growth Driver
6.1.1 Rising Number of Internet Users
6.1.2 Growing Influence of Social Media
6.1.3 Escalating Data Generation
6.1.4 Increasing Number of Smartphone Users
6.1.5 Growing Digital Advertisement Spending
6.1.6 Increased Focus on Targeted marketing and Competitive Intelligence
6.1.7 High Rate of Adoption in SMEs

6.2 Challenges
6.2.1 Large Number of Victims of Cyber Crime
6.2.2 Lack of Standard Measures for Social Media Analytics
6.2.3 Complexities in Analytical Workflow and Harsh Regulations

6.3 Market Trends
6.3.1 Rising Adoption of 5G Connections
6.3.2 Surge in Adoption of Cloud Computing
6.3.3 Integration of Artificial Intelligence (AI) with Social Media Analytics Software
6.3.4 Growth in Data Analytic Services
6.3.5 Increasing Adoption of Internet of Things (IoT)

7. Competitive Landscape

7.1 Global Social Media Analytics Players by Market Share
7.1.1 Global Social Media Analytics Players by Market Share

7.2 Global Social Media Analytics Market Players by Number of Companies using the Technology
7.3 Global Social Media Analytics Market Players by the Markets Comparison

8. Company Profiles

8.1 Salesforce.com, Inc.
8.1.1 Business Overview
8.1.2 Operating Regions
8.1.3 Business Strategy

8.2 IBM Corporation
8.2.1 Business Overview
8.2.2 Operating Segments
8.2.3 Business Strategy

8.3 Oracle Corporation
8.3.1 Business Overview
8.3.2 Operating Businesses
8.3.3 Business Strategy

8.4 Adobe Inc.
8.4.1 Business Overview
8.4.2 Operating Segments
8.4.3 Business Strategy

8.5 Alphabet Inc. (Google)
8.5.1 Business Overview
8.5.2 Operating Segments
8.5.3 Business Strategy

8.6 SAS Institute
8.6.1 Business Overview
8.6.2 Business Strategy

8.7 Hootsuite Inc.
8.7.1 Business Overview
8.7.2 Business Strategy

8.8 NetBase Quid
8.8.1 Business Overview
8.8.2 Business Strategy

8.9 GoodData Corporation
8.9.1 Business Overview
8.9.2 Business Strategy

8.10 Digimind Company
8.10.1 Business Overview
8.10.2 Business Strategy

8.11 Talkwalker Inc.
8.11.1 Business Overview
8.11.2 Business Strategy

8.12 Khoros LLC
8.12.1 Business Overview
8.12.2 Business Strategy

8.13 Cision Ltd. (Brandwatch Company)
8.13.1 Business Overview
8.13.2 Business Strategy

8.14 QualtricsXM (Clarabridge)
8.14.1 Business Overview
8.14.2 Business Strategy

8.15 Sprout Social
8.15.1 Business Overview
8.15.2 Business Strategy

List of Figures

Figure 1: Benefits of Social Media Analytics
Figure 2: Social Media Analytics Segmentation
Figure 3: Global Social Media Analytics Market by Value; 2017-2021 (US$ Billion)
Figure 4: Global Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 5: Global Social Media Analytics Market by Deployment Type; 2021 (Percentage, %)
Figure 6: Global Social Media Analytics Market by Component; 2021 (Percentage, %)
Figure 7: Global Social Media Analytics Market by Region; 2021 (Percentage, %)
Figure 8: Global On-Premises Social Media Analytics Market by Value; 2017-2021 (US$ Billion)
Figure 9: Global On-Premises Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 10: Global Cloud Social Media Analytics Market by Value; 2017-2021 (US$ Billion)
Figure 11: Global Cloud Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 12: Global Services Social Media Analytics Market by Value; 2017-2021 (US$ Billion)
Figure 13: Global Services Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 14: Global Software Social Media Analytics Market by Value; 2017-2021 (US$ Billion)
Figure 15: Global Software Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 16: North America Social Media Analytics Market by Value; 2017-2021 (US$ Billion)
Figure 17: North America Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 18: North America Social Media Analytics Market by Region; 2021 (Percentage, %)
Figure 19: The US Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 20: The US Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 21: Canada Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 22: Canada Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 23: Mexico Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 24: Mexico Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 25: Asia Pacific Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 26: Asia Pacific Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 27: Asia Pacific Social Media Analytics Market by Region; 2021 (Percentage, %)
Figure 28: China Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 29: China Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 30: India Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 31: India Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 32: Japan Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 33: Japan Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 34: Rest of Asia Pacific Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 35: Rest of Asia Pacific Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 36: Europe Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 37: Europe Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 38: Europe Social Media Analytics Market by Region; 2021 (Percentage, %)
Figure 39: UK Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 40: UK Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 41: Germany Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 42: Germany Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 43: Spain Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 44: Spain Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 45: Rest of Europe Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 46: Rest of Europe Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 47: Latin America Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 48: Latin America Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 49: Middle East and Africa Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 50: Middle East and Africa Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 51: Social Media Companies’ Response towards the Pandemic
Figure 52: Factors Influencing Social Media Analytics Market Due to COVID-19
Figure 53: Global Internet Users and Penetration; 2016-2021 (Billion & Percentage, %)
Figure 54: Global Social Media Users; Jan 2017–Jan 2022 (Million)
Figure 55: Global Data Creation; 2020, 2021& 2025 (Zettabyte)
Figure 56: Global Number of Smartphone Subscriptions; 2017–2027 (Billion)
Figure 57: Global and the US Digital Advertisement Spending; 2021–2025 (US$ Billion)
Figure 58: The US Cybercrime Complaints Received and Cybercrimes Losses Reported; 2016-2020 (Thousand and US$ Billion)
Figure 59: Global 5G Smartphone Subscriptions; 2020-2027 (Billion)
Figure 60: Global Cloud Computing Market by Software Type; 2018–2024 (US$ Billion)
Figure 61: Global Artificial Intelligence (AI) Market Revenue; 2020-2024 (US$ Billion)
Figure 62: Global Big data and Business Analytics Revenue; 2018-2022 (US$ Billion)
Figure 63: Global Number of Internet of Things (IOT) Devices Connections; 2019-2024 (Billion)
Figure 64: Global Social Media Analytics Players by Market Share; 2021 (Percentage, %)
Figure 65: Global Social Media Analytics Market Players by the Markets Comparison
Figure 66: Salesforce.com, Inc. Revenue by Regions; 2022 (Percentage, %)
Figure 67: IBM Revenue by Segment; 2021 (Percentage, %)
Figure 68: Oracle Corporation Revenues by Business; 2022 (Percentage, %)
Figure 69: Adobe Inc. Revenue by Segments; 2021 (Percentage, %)
Figure 70: Alphabet Inc. (Google) Revenues by Operating Segments; 2021 (Percentage, %)
Table 1: Global Social Media Analytics Market Players by Number of Companies using the Technology


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