出版：Inkwood Research（インクウッドリサーチ） 出版年月：2023年5月
ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET FORECAST 2023-2032
アジア太平洋地域のデジタルマーケティングソフトウェア市場予測 2023-2032年
| ページ数 | 170 |
| 価格 | |
| シングルユーザライセンス | USD 1,250 |
| マルチユーザライセンス | USD 1,500 |
| エンタープライズライセンス | USD 2,000 |
| 種別 | 英文調査報告書 |
アジア太平洋地域のデジタルマーケティングソフトウェア市場は2023年から2032年の予測期間に年平均成長率（CAGR）14.45％で成長することが予測されています。
Inkwood Research（インクウッドリサーチ）「アジア太平洋地域のデジタルマーケティングソフトウェア市場予測 2023-2032年 – ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET FORECAST 2023-2032」はアジア太平洋地域のデジタルマーケティングソフトウェア市場における主要セグメント毎の調査・分析結果を提供します。
主な掲載内容
- 市場ダイナミクス
- 主要促進要因
- 主要阻害要因
- 重要分析
- 重要技術動向
- ファイブフォース分析
- 市場成熟度分析
- 市場集中度分析
- コンポーネント別市場
- ソリューション
- サービス
- 展開別市場
- クラウド
- オンプレミス
- 企業規模別市場
- 大企業
- 中小企業
- エンドユーザ別市場
- 自動車
- BFSI
- 教育
- 政府
- ヘルスケア
- 製造業
- メディア＆エンターテインメント
- その他のエンドユーザ
- 地域別分析
- アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- インドネシア
- タイ
- ベトナム
- オーストラリア＆ニュージーランド
- その他のアジア太平洋地域
- アジア太平洋地域
- 競争環境
KEY FINDINGS
The Asia-Pacific digital marketing software market is anticipated to surge with a 14.45% CAGR during the forecast period, 2023-2032. Changing consumer behavior shifts in an increased focus on video content, advertising budget spending, data-driven marketing strategies, and the rising popularity of digital trends accelerate market growth.
MARKET INSIGHTS
The Asia-Pacific digital marketing software market growth evaluation entails the assessment of Australia & New Zealand, Vietnam, Thailand, Japan, South Korea, China, Indonesia, India, and Rest of Asia-Pacific. In South Korea, over half of online video consumption takes place on mobile devices, outpacing traditional TV viewing. Short videos are gaining popularity due to their mobile-friendly nature, with brands leveraging them to engage audiences constantly on the move. Industry sources report that 73% of video ads are short films lasting under two minutes.
Furthermore, 96.7% of South Korean internet users engage with social media, offering significant growth potential for social media marketing as a digital strategy. Brands can foster interaction and engagement by creating branded online communities and crafting targeted content for Korean consumers. Influencer marketing has also gained traction in South Korea, with businesses collaborating with social media influencers to amplify brand exposure.
On the other hand, India has witnessed considerable investment in digital platforms and technology development. The growing digital platform adoption, particularly among younger individuals, has spurred demand for digital marketing software, fueling market expansion. Increased smartphone sales across India also contribute to the digital marketing industry’s growth, as the country is one of the world’s largest smartphone markets, catering to a diverse consumer base. The rise in internet usage and more affordable mobile phones have propelled e-commerce growth within the nation.
COMPETITIVE INSIGHTS
Leading companies in the market include HubSpot, Google Inc, Adobe, etc.
Our report offerings include:
• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation caters to a thorough assessment of key segments with their market estimations.
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments
目次
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2 METHODOLOGY
1.3 ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
2.5. MAJOR MARKET FINDINGS
2.5.1. GROWING SIGNIFICANCE OF MULTI-CHANNEL MARKETING
2.5.2. INCREASING INVESTMENT IN DIGITAL ADVERTISING
2.5.3. USE OF VISUAL AND INTERACTIVE CONTENT TO KEEP THE USERS ENGAGED
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. ADVANTAGES OF DIGITAL MARKETING OVER CONVENTIONAL MARKETING STRATEGIES
3.1.2. EQUAL OPPORTUNITY FOR ALL BUSINESS SIZES
3.1.3. SURGE IN SOCIAL MEDIA AND EMAIL MARKETING TO ALTER USER ENGAGEMENT
3.2. KEY RESTRAINTS
3.2.1. CONCERNS ABOUT CYBER SECURITY RISKS
3.2.2. HIGH DEGREE OF COMPETITION IN THE DIGITAL MARKETING FIELD
3.2.3. LACK OF SKILLED PROGRAMMERS
4. KEY ANALYTICS
4.1. KEY TECHNOLOGY TRENDS
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1. BUYERS POWER
4.2.2. SUPPLIERS POWER
4.2.3. SUBSTITUTION
4.2.4. NEW ENTRANTS
4.2.5. INDUSTRY RIVALRY
4.3. MARKET MATURITY ANALYSIS
4.4. MARKET CONCENTRATION ANALYSIS
5. MARKET BY COMPONENT
5.1. SOLUTION
5.1.1. CRM SOFTWARE
5.1.2. EMAIL MARKETING
5.1.3. SOCIAL MEDIA
5.1.4. SEARCH MARKETING
5.1.5. CONTENT MANAGEMENT
5.1.6. MARKETING AUTOMATION
5.1.7. CAMPAIGN MANAGEMENT
5.1.8. OTHER SOLUTIONS
5.2. SERVICE
5.2.1. PROFESSIONAL SERVICES
5.2.2. MANAGED SERVICES
6. MARKET BY DEPLOYMENT
6.1. CLOUD
6.2. ON-PREMISE
7. MARKET BY ENTERPRISE SIZE
7.1. LARGE ENTERPRISES
7.2. SMALL & MEDIUM ENTERPRISES
8. MARKET BY END-USER
8.1. AUTOMOTIVE
8.2. BFSI
8.3. EDUCATION
8.4. GOVERNMENT
8.5. HEALTHCARE
8.6. MANUFACTURING
8.7. MEDIA & ENTERTAINMENT
8.8. OTHER END-USERS
9. GEOGRAPHICAL ANALYSIS
9.1. ASIA-PACIFIC
9.1.1. MARKET ESTIMATES & SIZES
9.1.2. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET DRIVERS
9.1.3. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET CHALLENGES
9.1.4. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE REGULATORY FRAMEWORK
9.1.5. KEY PLAYERS IN ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET
9.1.6. COUNTRY ANALYSIS
9.1.6.1. CHINA
9.1.6.1.1. CHINA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.2. JAPAN
9.1.6.2.1. JAPAN DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.3. INDIA
9.1.6.3.1. INDIA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.4. SOUTH KOREA
9.1.6.4.1. SOUTH KOREA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.5. INDONESIA
9.1.6.5.1. INDONESIA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.6. THAILAND
9.1.6.6.1. THAILAND DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.7. VIETNAM
9.1.6.7.1. VIETNAM DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.8. AUSTRALIA & NEW ZEALAND
9.1.6.8.1. AUSTRALIA & NEW ZEALAND DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.9. REST OF ASIA-PACIFIC
9.1.6.9.1. REST OF ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
10. COMPETITIVE LANDSCAPE
10.1. KEY STRATEGIC DEVELOPMENTS
10.1.1. MERGERS & ACQUISITIONS
10.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
10.1.3. PARTNERSHIPS & AGREEMENTS
10.1.4. BUSINESS EXPANSIONS & DIVESTITURES
10.2. COMPANY PROFILES
10.2.1. ADOBE IN
10.2.1.1. COMPANY OVERVIEW
10.2.1.2. PRODUCTS / SERVICES
10.2.1.3. STRENGTHS & CHALLENGES
10.2.2. GOOGLE LLC
10.2.2.1. COMPANY OVERVIEW
10.2.2.2. PRODUCTS / SERVICES LIST
10.2.2.3. STRENGTHS & CHALLENGES
10.2.3. HUBSPOT INC
10.2.3.1. COMPANY OVERVIEW
10.2.3.2. PRODUCTS / SERVICES LIST
10.2.3.3. STRENGTHS & CHALLENGES
10.2.4. IBM CORPORATION
10.2.4.1. COMPANY OVERVIEW
10.2.4.2. PRODUCTS / SERVICES LIST
10.2.4.3. STRENGTHS & CHALLENGES
10.2.5. MICROSOFT CORPORATION
10.2.5.1. COMPANY OVERVIEW
10.2.5.2. PRODUCTS / SERVICES LIST
10.2.5.3. STRENGTHS & CHALLENGES
10.2.6. ORACLE CORPORATION
10.2.6.1. COMPANY OVERVIEW
10.2.6.2. PRODUCTS / SERVICES LIST
10.2.6.3. STRENGTHS & CHALLENGES
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT – DIGITAL MARKETING SOFTWARE
TABLE 2: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY COMPONENT, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 3: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY COMPONENT, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 4: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SOLUTION, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 5: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SOLUTION, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 6: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 7: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 8: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 9: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 10: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY ENTERPRISE SIZE, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 11: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY ENTERPRISE SIZE, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 12: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY END-USER, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 13: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY END-USER, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 14: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 15: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY COUNTRY, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 16: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET REGULATORY FRAMEWORK
TABLE 17: KEY PLAYERS OPERATING IN ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET
TABLE 18: LIST OF MERGERS & ACQUISITIONS
TABLE 19: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 20: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 21: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
LIST OF FIGURES
FIGURE 1: KEY TECHNOLOGY TRENDS
FIGURE 2: PORTER’S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY COMPONENT, IN 2022
FIGURE 7: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SOLUTION, 2023-2032 (IN $ BILLION)
FIGURE 8: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY SOLUTION, IN 2022
FIGURE 9: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY CRM SOFTWARE, 2023-2032 (IN $ BILLION)
FIGURE 10: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY EMAIL MARKETING, 2023-2032 (IN $ BILLION)
FIGURE 11: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SOCIAL MEDIA, 2023-2032 (IN $ BILLION)
FIGURE 12: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SEARCH MARKETING 2023-2032 (IN $ BILLION)
FIGURE 13: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY CONTENT MANAGEMENT 2023-2032 (IN $ BILLION)
FIGURE 14: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY MARKETING AUTOMATION 2023-2032 (IN $ BILLION)
FIGURE 15: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2023-2032 (IN $ BILLION)
FIGURE 16: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY OTHER SOLUTIONS, 2023-2032 (IN $ BILLION)
FIGURE 17: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE, 2023-2032 (IN $ BILLION)
FIGURE 18: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY SERVICE, IN 2022
FIGURE 19: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY PROFESSIONAL SERVICES, 2023-2032 (IN $ BILLION)
FIGURE 20: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY MANAGED SERVICES, 2023-2032 (IN $ BILLION)
FIGURE 21: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY DEPLOYMENT, IN 2022
FIGURE 22: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY CLOUD, 2023-2032 (IN $ BILLION)
FIGURE 23: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY ON-PREMISE, 2023-2032 (IN $ BILLION)
FIGURE 24: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY ENTERPRISE SIZE, IN 2022
FIGURE 25: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY LARGE ENTERPRISES, 2023-2032 (IN $ BILLION)
FIGURE 26: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY SMALL & MEDIUM ENTERPRISES, 2023-2032 (IN $ BILLION)
FIGURE 27: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, GROWTH POTENTIAL, BY END-USER, IN 2022
FIGURE 28: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY AUTOMOTIVE, 2023-2032 (IN $ BILLION)
FIGURE 29: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY BFSI, 2023-2032 (IN $ BILLION)
FIGURE 30: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY EDUCATION, 2023-2032 (IN $ BILLION)
FIGURE 31: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY GOVERNMENT, 2023-2032 (IN $ BILLION)
FIGURE 32: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY HEALTHCARE, 2023-2032 (IN $ BILLION)
FIGURE 33: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY MANUFACTURING, 2023-2032 (IN $ BILLION)
FIGURE 34: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY MEDIA & ENTERTAINMENT, 2023-2032 (IN $ BILLION)
FIGURE 35: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, BY OTHER END-USERS, 2023-2032 (IN $ BILLION)
FIGURE 36: ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, COUNTRY OUTLOOK, 2022 & 2032 (IN %)
FIGURE 37: CHINA DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 38: JAPAN DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 39: INDIA DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 40: SOUTH KOREA DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 41: INDONESIA DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 42: THAILAND DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 43: VIETNAM DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 44: AUSTRALIA & NEW ZEALAND DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)
FIGURE 45: REST OF ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET, 2023-2032 (IN $ BILLION)