世界のビジネス用RCSメッセージ市場　2023-2028年

REPORT OVERVIEW

Juniper Research’s RCS Business Messaging research provides a comprehensive assessment of the growing RCS market and its challenges; identifying key focus markets aligned with strategic recommendations and emerging opportunities for market stakeholders. It also includes Juniper Research’s Competitor Leaderboard, featuring an in-depth evaluation of 15 RCS business messaging vendors using quantitative and qualitative scoring criteria.

Our incisive study provides an in-depth evaluation of key monetisation models for market stakeholders, including:

• Access-based Billing
• Calls to Action
• Price-per-Message Billing
• Session-based Billing

This research suite includes:

• Strategy & Forecasts (PDF)
• 5-year Market Sizing & Forecast Spreadsheet (Excel)
• 12 months’ Access to harvest Online Data Platform

KEY FEATURES

• Key Takeaways & Strategic Recommendations: A high-level view of market takeaways from the study; highlighting key findings from the report. Also included are Juniper Research’s strategic recommendations to capitalise on this growing technology.
• Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 15 RCS business messaging vendors; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores companies based on a number of criteria, including their size of operations in the RCS business messaging sector, extent of RCS value-added services, and Juniper Research’s view on each company’s innovation and future business prospects. The companies included in Juniper Research’s RCS Business Messaging Competitor Leaderboard are:
  • Cisco Webex
  • CM.com
  • Comviva
  • Esendex
  • GMS Worldwide
  • Infinite Convergence Solutions
  • Infobip
  • Interop Technologies
  • Kaleyra
  • LINK Mobility
  • Messaggio
  • Route Mobile
  • Sinch
  • Soprano Design
  • Syniverse
• Juniper Research Country Readiness Index: Market readiness and market growth were used to score 60 countries in 8 key regions, to compare how each country is positioned within the RCS business messaging market. Juniper Research scores countries based on a number of criteria, including RCS penetration rates, RCS traffic and revenue to position markets as focus, growth, developing or saturated markets.
• RCS Monetisation Model Analysis: A deep dive evaluation of future monetisation models that can be explored by RCS vendors; outlining future traffic, revenue and strategic recommendations to maximise the success of the following monetisation models:
  • Access-based Billing
  • Calls to Action
  • Price-per-Message Billing
  • Session-based Billing
• Benchmark Industry Forecasts: Provided for RCS business messaging users, traffic, and revenue for 8 key global regions and 60 select countries including:
  • North America:
    • Canada, US
  • Latin America:
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
  • West Europe:
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central & East Europe:
    • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
  • Far East & China:
    • China, Hong Kong, Japan, South Korea
  • Indian Subcontinent:
    • Bangladesh, India, Nepal, Pakistan
  • Rest of Asia Pacific:
    • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
  • Africa & Middle East:
    • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

KEY QUESTIONS ANSWERED

1. What is the value of the RCS business messaging market in 2028?
2. Which countries represent the greatest opportunities for RCS business messaging vendors?
3. What is the future of RCS when compared to the development of OTT messaging apps?
4. What are the main challenges affecting the future growth of RCS business messaging?
5. Which RCS business messaging vendors are leading the market today?

DATA & INTERACTIVE FORECAST

Juniper Research’s latest RCS Business Messaging forecast suite includes 5-year benchmark forecasts for key metrics by 8 key regions and 60 country-level splits, including:

• North America:
  • Canada, US
• Latin America:
  • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
• West Europe:
  • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
• Central & East Europe:
  • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
• Far East & China:
  • China, Hong Kong, Japan, South Korea
• Indian Subcontinent:
  • Bangladesh, India, Nepal, Pakistan
• Rest of Asia Pacific:
  • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
• Africa & Middle East:
  • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

The forecast suite includes the following metrics:

• RCS Business Messaging Market Value, including:
  • Total RCS Business Messaging-capable Users
  • Total RCS Business Messaging Active Users
  • Total RCS Business Messaging Traffic
  • Total RCS Business Messaging Revenue
• Price-per-Messaging Monetisation, including:
  • Total Traffic
  • Total Revenue
• Session-based RCS Business Messaging:
  • Total Number of RCS Business Messaging Sessions
  • Total RCS Business Messaging Traffic over Session-based Monetisation
  • Total Session-based RCS Business Messaging Revenue
• Access-based RCS Business Messaging:
  • Total Number of RCS Business Messaging Mobile Subscriber Accesses
  • Total RCS Business Messaging Traffic over Access-based Monetisation
  • Total Access-based RCS Business Messaging Revenue
• Call-to-Action RCS Business Messaging:
  • Total RCS Business Messages That Include Monetisable Calls to Action
  • Total RCS Business Messaging Revenue from Successful Calls to Action

• Access to the full set of forecast data of 39 tables and 17,700 datapoints
• Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

COMPANIES REFERENCED

Included in the Juniper Research Competitor Leaderboard:
Cisco Webex, CM.com, Comviva, Esendex, GMS Worldwide, Infinite Convergence Solutions, Infobip, Interop Technologies, Kaleyra, LINK Mobility, Messaggio, Route Mobile, Sinch, Soprano Design, Syniverse.

Mentioned:
A1, Adax, Adobe, Air Asia, Airtel, Aldeamo, Alfa-Bank Kazakhstan, Amazon, Amazon Web Services, amoCRM, Amphia Hospital, Anam Mobile, Apollo Hospitals, Apple, Appmiral, ArmenTel, Asia Insurance 1950, AT&T, Athonet, Axa, Axiata, Azerfon, Bancontact, Bandyer, BBC, Beeline, Best Western, Bharti Airtel, Bitrix24, BlaBlaCar, Blueshift, Bosch Group, British Gas, BT, Building Blocks, Bukalapak, Bupa, BYJU, Cambridge Hospitals NHS Trust, CarDekho, CCC, Celcom, China Unicom Global, Citrus, Club Comex , ClubMessage BV, Crédit Agricole, CX Company, Dahmakan, Danone, Daraz, Deutsche Post, Deutsche Telekom, DHL, Dialogic, Digitel, DNB Nor, du, EaseMyTrip, Econet Wireless, EE, Eloqua, Emirates, Emirates College of Technology, Enel-X, Etisalat, Eurosonic Noorderslag, Everbridge, Facebook, Federated Wireless, Fujitsu, Gamigo, Geocell, Geva Group, Gig Capital, Golan Telecom, Google, Grameenphone, GTBank, Hagens, Hello Technology, HF Group, Hook Mobile, HP, Hutch, Hyundai, IBM, ICICI Bank, Idea, Idea Cellular, iDeal, IKEA, imimobile, Indosat Ooerdoo, Instagram, Interop Technologies, ISS, Jazz, Just Eat, Jysk, Kakao, King’s College Hospital, Kore.ai, Leadsquared, Leanpay, Lebara Mobile, LINE, LiveChat, Magento, Marham, Mastercard, Matelab, medGo, MediaMarkt, MEO, Message Broadcast, LLC, mGage, Microsoft, MobiFone Vietnam, Mobile, Mobysoft, Mobyt, Motorola, MoySklad, MTN, Mukuru, NEOS Travel, Netokracija, Nickel, Nissan, NLB Banka, Nokia, Norwegian Health Agency, npower, NTT Docomo, NTW Software, O2, Ooredoo, OpenCart, OpenMarket, OpenSooq, Oracle, Orange, Oxfam, Oxford University, Papa John’s Pizza, Pay Pal, Peerless Network, Planfix, Postnord, Practo, Prestashop, Radware, Raiffeisen Bank, Rapido, Rappi, Red Bus, Red Hat, REES46, Responsys, Robi, RTL Media & Entertainment, Safaricom, SafariNow, Salesforce, Samsung, SAP Digital Interconnect, Sberbank, Selligent, Senati, Shift Conference, ShoeBeDo, Siemens, Silverstreet, Skoda Auto, Smart Communications, SMARTY, SMSEnvoi, SMSpubli Mobile Marketing, SoftBank, Spoton Logistics, StarHub, SugarCRM, Tata Communications, Tech Mahindra, Telefónica, Telegram, Telekom Deutschland, Telmex, Telstra, Tesco Bank, Three, Ticket One, TIM, T‑Mobile, TraceDock, TTN, Turkcell, Twilio, Twitter, Uber, ubisend, Unilever, United Lincolnshire Hospitals Trust, Verisure, Viber, Visa, Vodafone, Volpy, VTB Bank, Vtiger, Walgreens, Webex, WeChat, Welthungerhilfe, WhatsApp, Wind, WooCommerce, WordPress, Wurth, Xenioo, YCLIENTS, Yousign, Zapier, Zoho, Zomato.

Table of Contents

※目次抜粋です。詳細目次はEメールでお送りいたします。お問い合わせでお申し付けください。

Global RCS Business Messaging Market 2023-2028

1.Key Takeaways & Strategic Recommendations
2.Future Market Outlook
3.Country Readiness Index
4.Juniper Researchs Competitor Leaderboard
5.Key Takeaways & Market Forecasts