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マーケティングリソース管理市場

出版：MarketsandMarkets

Marketing Resource Management Market with COVID-19 Impact Analysis by Component (Solutions and Services), Deployment Type, Organization Size, Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region – Global Forecast to 2026
種別英文調査報告書
出版MarketsandMarkets
出版年月2021年7 月
ページ数271
図表数299
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–コンポーネント（ソリューションとサービス）、展開タイプ、組織の規模、業種（消費財と小売、BFSI、製造）、地域ごとのマーケティングリソース管理市場%%sep%% マーケティングリソース管理市場 The MRM market size is expected to grow from USD 3.2 billion in 2021 to USD 5.5 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 10.9% during the forecast period. The Increased demand for cloud based solutions during COVID 19, business expansion by market leaders in, and growing investments for cloud based technologies due to increased pace of digital transformation are a few factors driving the growth of the MRM solutions and services. Adoption of performance management solutions is noticeably increasing in among large enterprises due to the incerased need to enhance marketing performanceThe planning and budget management solution helps establish marketing objectives and align investments with the strategies. While enabling the management of budgets, marketing spends, and vendors, the solutions also help marketers assess the impact of marketing plans and maximize RoI. Companies are increasingly investing in solutions to scale their marketing with a real-time view of the entire marketing spend. Moreover, MRM solutions enable users to plan and track financial resources and establish a structured approval process. They can prepare and manage budget requests across different levels of the marketing hierarchy, including organization, plan, brands or product line, industry, and geography. It also supports the full life cycle of marketing expenses, including tracking detailed line-item expenses and generating purchase orders and invoices so that users can track forecasted, committed, and actual costs at any budgetary level. Users can ensure that every marketing program and a budget request is reviewed by the appropriate people. Using these solutions, users can circulate, review, and approve important marketing items, including proposed marketing plans and tactics, budget requests, and marketing content. Marketing managers can easily submit items for review, forward items for feedback, and approve or decline requests.Growing trend of expanding business operations while working within the existing infrastructure to drive the consulting and implementation services Consulting and implementation are professional services practice for enterprise infrastructure that involves advising customers for managing organization’s IT infrastructure and improving infrastructure performance, including security and workflow processes. They also help them implement a solution. Before implementing a required solution, business needs must be assessed and understood thoroughly to ensure hassle-free and proper deployment and integration of MRM solutions. MRM vendors offer consulting services to users that have limited awareness related to the market and how to adopt the solutions depending upon their business. The implementation service helps users to manage the implementation and site going forward and helps their team to assist via virtual meetings and handling questions, and helps to manage decisions that are best for their teams.Increased awareness related to cloud benefits among small enterprises is driving its adoption Small enterprises have an overall revenue of fewer than 100 million dollars. Being new to the market, they have restricted budgets for marketing, recruitment, and sales activities; but they need to create their presence in the market, for which they are adopting MRM solutions. Small enterprises have a low market share compared to medium-sized and large enterprises but are trying their best to sustain it. These MRM solutions help businesses combine content management systems with digital asset management systems and deliver personalized content to their users. These factors are expected to contribute to the growth of the small enterprises segment over the forecast period. Though small enterprises have started adopting cloud-based MRM solutions, it is expected to be expensive due to the high implementation cost. The changing customer behavior, such as increased consumption of the Internet at a reduced cost, is also a challenging task for small enterprises.Enterprises are choosing cloud due to ease of operations and enhanced scalability The rising shift from on-premises to cloud infrastructure is propelling the demand for cloud-based MRM solutions. This is due to various benefits associated with cloud. Some of these benefits include 24×7 data accessibility, rapid implementation, reduced setup, operational cost CAPEX and Operating Expenditure (OPEX), less maintenance cost, scalability, and ease of use for organizations with limited IT staff and budget. Moreover, the growing adoption of cloud services due to minimal capital expenses offers unlimited data storage and customization based on organization requirements. This factor will drive the demand for cloud services in the coming years. The growth of the segment can be attributed to the increasing need to manage information in a secure, efficient, consolidated, and remotely accessible manner. The cloud software suites can be easily integrated with the existing systems, and these cloud-based MRM solutions allow businesses to personalize, manage, orchestrate, and optimize cross-channel campaigns across B2C and B2B use cases.Retailers shifting business operations online to continue businesses during lockdown imposed due to COVID-19 is boosting the cloud based MRM solutions demand The consumer goods and retail industry vertical is highly customer-centric and is one of the fastest-growing verticals with respect to the adoption of advanced technologies and services. Owing to the presence of a high number of players in this vertical, the marketing budget is usually huge. They always try to maintain a certain brand image and cater to specific customer needs and demographics. With the help of MRM software, it becomes easy to market their products and target customers based on their digital footprint. In this highly competitive market of retail and consumer goods, brand positioning is the key to higher revenues. Several retailers and consumer goods companies are leveraging the internet by launching their eCommerce sites. Hence, MRM software can be used to increase the footfall in eCommerce sites. The proper planning and execution of digital marketing campaigns can also be done with the help of MRM software. Search Engine Optimization (SEO) improves organically with proper digital marketing.North America to dominate the MRM market in 2021North America is one of the most technologically advanced regions in the world. It comprises the US and Canada and accounts for the largest share of the global MRM market due to the early adoption of the by the US markets. The presence of major key players that are making heavy investments in R&D development to develop advanced solutions to manage various marketing related operations and resources, early adoption of technology, organizations focusing on marketing campaigns and activities to promote the increase in the market reach, and the presence of a large number of MRM vendors are adding to the global MRM market growth in the region.The leading MRM vendors in the region include Aprimo(US), Brandmaker(US), SAP(US), and Allocadia(Canada). These vendors are investing heavily toward the adoption of MRM software. The region is experiencing an immense amount of technological advancement, which includes the usage of MRM systems to reduce unnecessary work and increase focus on their main task. The region has multiple large-scale firms that require MRM software to keep track of marketing resources and activities. Aprimo, in the US, continues to lead because of the market size and high adoption rate. MRM vendors in this region are expanding and upgrading their services, thereby transitioning and leveraging technologies, such as marketing analytics, AI and machine learning, and cloud. In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The breakup of the profiles of the primary participants as follows:•By Company Type: Tier I: 37%, Tier II: 25%, and Tier III: 38%•By Designation: C-Level: 22%, D-Level: 33%, and Others: 45%•By Region: North America: 42%, Europe: 25%, APAC: 18%, Row: 15%The report profiles the following key vendors:1.Oracle (US)2.SAP (Germany)3.SAS (US)4.Adobe (US)5.Aprimo (US)6.Brandmaker (US)7.Allocadia (Canada)8.HCL Technologies (India)9.Wedia (France)10.Welcome(US)11.Infor (US)12.inMotionNow (US)13.Seismic (US)14.Sitecore (US)15.Contentserv (Switzerland)16.IBM (US)17.Smartsheet (US)18.Capital ID (Netherlands)19.BrandMaster (Norway)20.Simple (Australia)21.Wrike (US)22.Widen (US)23.Marcom Central (US)24.TapClicks(US)25.Admation (Australia)26.Marvia (Netherlands)27.Resolut (Sweden)28.IntelligenceBank (Australia)29.MRMCentral (US)30.Bynder (Netherlands)31.Hive9 (US)32.Plannuh (US)33.Shopperations (US)34.Central De Marca (Spain)35.Optimatica (Russia)36.Dreamdata (Denmark)37.SharpSpring (US)38.myBrand (Netherlands)Research CoverageThe report segments the MRM market by component (solutions and services), by deployment type, by organization size, by vertical, and region. The solutions segment is further segmented into planning and budget management, asset management, channel marketing management, performance management, others (brand management and campaign management). The services segment is further segmented into consulting and implementation and training, support and maintenance. By the deployment type, the MRM market has been segmented into on-premises and on cloud. By organizations size the MRM market is segmented into large enterprises, mid-sized enterprises, and small enterprises. By verticals, the MRM market is segmented into BFSI, energy and utilities, healthcare and life sciences, manufacturing, retail and consumer goods, telecommunications, media and entertainment, education, IT and ITeS, travel and hospitality, and other verticals. By region, the market has been segmented into North America, Europe, APAC, MEA, and Latin America. Key Benefits of Buying the Report The report will help the market leaders/new entrants in the MRM market with information on the closest approximations of the revenue numbers for the overall MRM market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

目次

1INTRODUCTION241.1INTRODUCTION TO COVID-19241.2COVID-19 HEALTH ASSESSMENT24FIGURE 1COVID-19: GLOBAL PROPAGATION24FIGURE 2COVID-19 PROPAGATION: SELECT COUNTRIES251.3COVID-19 ECONOMIC ASSESSMENT26FIGURE 3REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020261.3.1COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT27FIGURE 4CRITERIA IMPACTING GLOBAL ECONOMY27FIGURE 5SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY281.4OBJECTIVES OF THE STUDY291.5MARKET DEFINITION291.5.1INCLUSIONS AND EXCLUSIONS301.6MARKET SCOPE311.6.1MARKET SEGMENTATION311.6.2REGIONS COVERED321.6.3YEARS CONSIDERED FOR THE STUDY321.7CURRENCY CONSIDERED32TABLE 1UNITED STATES DOLLAR EXCHANGE RATE, 2017–2020331.8STAKEHOLDERS331.9SUMMARY OF CHANGES332RESEARCH METHODOLOGY342.1RESEARCH DATA34FIGURE 6MARKETING RESOURCE MANAGEMENT MARKET: RESEARCH DESIGN342.1.1SECONDARY DATA352.1.2PRIMARY DATA352.1.2.1Breakup of primary profiles36FIGURE 7BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION36TABLE 2PRIMARY RESPONDENTS: MRM MARKET362.1.2.2Key industry insights372.2MARKET BREAKUP AND DATA TRIANGULATION38FIGURE 8DATA TRIANGULATION382.3MARKET SIZE ESTIMATION39FIGURE 9MRM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES39FIGURE 10MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF MEA CLOUD COMPUTING FROM VENDORS40FIGURE 11MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF MRM VENDORS41FIGURE 12MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE): ILLUSTRATION OF VENDOR REVENUE ESTIMATION41FIGURE 13MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE): CAGR PROJECTIONS FROM THE SUPPLY SIDE42FIGURE 14MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM VERTICALS (1/2)43FIGURE 15MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM VERTICALS (2/2)442.4MARKET FORECAST44TABLE 3FACTOR ANALYSIS442.5RESEARCH ASSUMPTIONS452.6LIMITATIONS OF THE STUDY463EXECUTIVE SUMMARY47FIGURE 16TOP-GROWING SEGMENTS IN THE MARKETING RESOURCE MANAGEMENT MARKET48FIGURE 17SOLUTIONS SEGMENT, BY COMPONENT, IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD49FIGURE 18BY SOLUTION, THE PLANNING AND BUDGET MANAGEMENT SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD49FIGURE 19BY SERVICE, THE CONSULTING AND IMPLEMENTATION SEGMENT IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD50FIGURE 20BY DEPLOYMENT, THE ON-PREMISES SEGMENT IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD51FIGURE 21BY ORGANIZATION SIZE, THE LARGE ENTERPRISES SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD51FIGURE 22BY INDUSTRY VERTICAL, THE CONSUMER GOODS AND RETAIL SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD52FIGURE 23NORTH AMERICA IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD534PREMIUM INSIGHTS554.1ATTRACTIVE GROWTH OPPORTUNITIES IN THE MARKETING RESOURCE MANAGEMENT MARKET55FIGURE 24INCREASING NEED TO AUTOMATE MARKETING OPERATIONS TO DRIVE OPERATIONS EFFICIENCY AND LOWER CAPEX554.2MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT AND COUNTRY56FIGURE 25SOLUTIONS SEGMENT ESTIMATED TO ACCOUNT FOR A LARGER MARKET SHARE IN NORTH AMERICA IN 2021564.3ASIA PACIFIC MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT AND COUNTRY56FIGURE 26SOLUTIONS SEGMENT ESTIMATED TO ACCOUNT FOR A LARGER MARKET SHARE IN APAC IN 2021564.4MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT, 2021 VS. 202657FIGURE 27SOLUTIONS SEGMENT EXPECTED TO ACCOUNT FOR A LARGER MARKET SHARE BY 2026574.5MARKETING RESOURCE MANAGEMENT MARKET, BY SERVICE, 2021 VS. 202657FIGURE 28CONSULTING SEGMENT IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SHARE BY 2026574.6MARKETING RESOURCE MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 202158FIGURE 29ON-PREMISES SEGMENT ESTIMATED TO ACCOUNT FOR A LARGER MARKET SHARE IN 2021584.7MARKETING RESOURCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 202158FIGURE 30LARGE ENTERPRISES SEGMENT ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2021584.8MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2021 VS. 202659FIGURE 31THE CONSUMER GOODS AND RETAIL SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SHARE BY 2026595MARKET OVERVIEW AND INDUSTRY TRENDS605.1INTRODUCTION605.2MARKET DYNAMICS60FIGURE 32DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKETING RESOURCE MANAGEMENT MARKET605.2.1DRIVERS615.2.1.1COVID-19 pandemic boosting the adoption of marketing and branding software among several verticals61FIGURE 33COVID-19 EFFECTS ON MARKETING SPENDING ACROSS INDUSTRIES615.2.1.2Benefits of modular suites with interconnected solutions and third-party integrations625.2.1.3Growing need for ensuring brand and regulatory compliance625.2.1.4Indispensable requirements for reducing the cycle time projections through content deduplication and distribution635.2.2RESTRAINTS635.2.2.1Upfront cost associated with new systems635.2.2.2Persistent growth in cyber-attacks and security issues635.2.3OPPORTUNITIES645.2.3.1Scope of expansion for emerging market players due to divestiture of major marketing resource management businesses645.2.3.2Integration of artificial intelligence and machine learning technologies645.2.4CHALLENGES645.2.4.1Growing cultural barriers to adopt advanced solutions over traditional systems645.2.4.2Dilemma of choosing the right, comprehensive platform655.3COVID-19-DRIVEN MARKET DYNAMICS655.3.1DRIVERS AND OPPORTUNITIES655.3.2RESTRAINTS AND CHALLENGES665.4CASE STUDY ANALYSIS675.4.1CASE STUDY 1: PRODUCTIVITY DEPLOYMENT675.4.2CASE STUDY 2: MARKETING INVESTMENT MANAGEMENT DEPLOYMENT685.4.3CASE STUDY 3: DIGITAL ASSET MANAGEMENT695.4.4CASE STUDY 4: ACHIEVING ASSET CENTRALIZATION AND CONSISTENT BRAND COMPLIANCE ACROSS GEOGRAPHIES TO IMPROVE MARKETING PERFORMANCE705.5VALUE CHAIN ANALYSIS70FIGURE 34VALUE CHAIN ANALYSIS: MARKETING RESOURCE MANAGEMENT MARKET705.6ECOSYSTEM71FIGURE 35ECOSYSTEM ANALYSIS: MARKETING RESOURCE MANAGEMENT MARKET715.7TECHNOLOGY ANALYSIS725.7.1ARTIFICIAL INTELLIGENCE725.7.2MACHINE LEARNING725.7.3CLOUD725.7.4MARKETING ANALYTICS725.8PRICING ANALYSIS735.8.1INTRODUCTION735.9REVENUE SHIFT – YC/YCC SHIFT74FIGURE 36YC/YCC SHIFT745.10PATENT ANALYSIS75FIGURE 37TOP FIVE PATENT OWNERS IN THE UNITED STATES75FIGURE 38PATENT DOCUMENT COUNT, 2011-2020755.11PORTER’S FIVE FORCES ANALYSIS77FIGURE 39MARKETING RESOURCE MANAGEMENT: PORTER’S FIVE FORCES ANALYSIS77TABLE 4CLOUD COMPUTING SOFTWARE: PORTER’S FIVE FORCES ANALYSIS775.11.1THREAT OF NEW ENTRANTS785.11.2THREAT OF SUBSTITUTES785.11.3BARGAINING POWER OF SUPPLIERS785.11.4BARGAINING POWER OF BUYERS785.11.5INTENSITY OF COMPETITIVE RIVALRY785.12REGULATIONS795.12.1NORTH AMERICA795.12.2EUROPE805.12.3ASIA PACIFIC805.12.4MIDDLE EAST & AFRICA815.12.5LATIN AMERICA81 6MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT826.1INTRODUCTION836.1.1COMPONENT: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS836.1.2SOLUTIONS AND SERVICES: COVID-19 IMPACT83FIGURE 40SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD84TABLE 5MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)84TABLE 6MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)84TABLE 7COMPONENTS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)85TABLE 8COMPONENTS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)856.2SOLUTIONS85FIGURE 41PERFORMANCE MANAGEMENT SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD86TABLE 9MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION)86TABLE 10MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION)866.2.1PLANNING AND BUDGETING MANAGEMENT87TABLE 11PLANNING AND BUDGET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)87TABLE 12PLANNING AND BUDGET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)886.2.2ASSET MANAGEMENT88TABLE 13ASSET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)88TABLE 14ASSET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)896.2.3CHANNEL MARKETING MANAGEMENT89TABLE 15CHANNEL MARKETING MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)89TABLE 16CHANNEL MARKETING MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)906.2.4PERFORMANCE MANAGEMENT90TABLE 17PERFORMANCE MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)90TABLE 18PERFORMANCE MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)916.2.5OTHERS91TABLE 19OTHER MRM SOLUTIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)91TABLE 20OTHER MRM SOLUTIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)92 6.3SERVICES92FIGURE 42TRAINING, SUPPORT, AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD92TABLE 21MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)93TABLE 22MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)936.3.1CONSULTING AND IMPLEMENTATION93TABLE 23CONSULTING AND IMPLEMENTATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)94TABLE 24CONSULTING AND IMPLEMENTATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)946.3.2TRAINING, SUPPORT, AND MAINTENANCE94TABLE 25TRAINING, SUPPORT, AND MAINTENANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)95TABLE 26TRAINING, SUPPORT, AND MAINTENANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)957MARKETING RESOURCE MANAGEMENT MARKET, BY ORGANIZATION SIZE967.1INTRODUCTION977.1.1ORGANIZATION SIZE: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS977.1.2ORGANIZATION SIZE: COVID-19 IMPACT97FIGURE 43SMALL AND MID-SIZED ENTERPRISES SEGMENTS TO GROW AT HIGHER CAGRS DURING THE FORECAST PERIOD98TABLE 27MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)98TABLE 28MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)987.2LARGE ENTERPRISES99TABLE 29LARGE ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)99TABLE 30LARGE ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)997.3MID-SIZED ENTERPRISES100TABLE 31MID-SIZED ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)100TABLE 32MID-SIZED ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)1007.4SMALL ENTERPRISES101TABLE 33SMALL ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)101TABLE 34SMALL ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)101 8MARKETING RESOURCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE1028.1INTRODUCTION1038.1.1DEPLOYMENT MODELS: MARKETING MARKET DRIVERS1038.1.2DEPLOYMENT MODELS: COVID-19 IMPACT103FIGURE 44CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD104TABLE 35MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)104TABLE 36MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)1048.2ON-PREMISES105TABLE 37ON-PREMISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)105TABLE 38ON-PREMISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)1068.3CLOUD106TABLE 39CLOUD: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)107TABLE 40CLOUD: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)1079MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL1089.1INTRODUCTION1099.1.1INDUSTRY VERTICAL: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS1099.1.2INDUSTRY VERTICALS: COVID-19 IMPACT110FIGURE 45CONSUMER GOODS AND RETAIL VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD111TABLE 41MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)111TABLE 42MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)1129.2BANKING, FINANCIAL SERVICES, AND INSURANCE113TABLE 43BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)113TABLE 44BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)1149.3CONSUMER GOODS AND RETAIL114TABLE 45CONSUMER GOODS AND RETAIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)115TABLE 46CONSUMER GOODS AND RETAIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)1159.4MANUFACTURING115TABLE 47MANUFACTURING: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)116TABLE 48MANUFACTURING: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)1169.5INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES117TABLE 49INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)117TABLE 50INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)1179.6TELECOMMUNICATIONS118TABLE 51TELECOMMUNICATIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)118TABLE 52TELECOMMUNICATIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)1189.7HEALTHCARE AND LIFE SCIENCES119TABLE 53HEALTHCARE AND LIFE SCIENCES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)119TABLE 54HEALTHCARE AND LIFE SCIENCES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)1199.8MEDIA AND ENTERTAINMENT120TABLE 55MEDIA AND ENTERTAINMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)120TABLE 56MEDIA AND ENTERTAINMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)1209.9TRAVEL AND HOSPITALITY121TABLE 57TRAVEL AND HOSPITALITY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)121TABLE 58TRAVEL AND HOSPITALITY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)1229.10EDUCATION122TABLE 59EDUCATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)122TABLE 60EDUCATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE,BY REGION, 2021–2026 (USD MILLION)1239.11ENERGY AND UTILITIES123TABLE 61ENERGY AND UTILITIES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)123TABLE 62ENERGY AND UTILITIES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)1249.12OTHERS124TABLE 63OTHERS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)124TABLE 64OTHERS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)125 10MARKETING RESOURCE MANAGEMENT MARKET, BY REGION12610.1INTRODUCTION127FIGURE 46ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD127TABLE 65MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)127TABLE 66MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)12810.2NORTH AMERICA12810.2.1NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS12910.2.2NORTH AMERICA: COVID-19 IMPACT129FIGURE 47NORTH AMERICA: MARKET SNAPSHOT130TABLE 67NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)130TABLE 68NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)131TABLE 69NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION)131TABLE 70NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION)131TABLE 71NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)132TABLE 72NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)132TABLE 73NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)132TABLE 74NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)132TABLE 75NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)133TABLE 76NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)133TABLE 77NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020(USD MILLION)133TABLE 78NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)134TABLE 79NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)134TABLE 80NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)13410.2.3UNITED STATES135TABLE 81UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)135TABLE 82UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)135TABLE 83UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)136TABLE 84UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)13610.2.4CANADA136TABLE 85CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)137TABLE 86CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)137TABLE 87CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)137TABLE 88CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)13710.3EUROPE13810.3.1EUROPE: MRM MARKET DRIVERS13810.3.2EUROPE: COVID-19 IMPACT138TABLE 89EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)139TABLE 90EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)139TABLE 91EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION)139TABLE 92EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION)140TABLE 93EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)140TABLE 94EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)140TABLE 95EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)141TABLE 96EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)141TABLE 97EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, DEPLOYMENT TYPE, 2016–2020 (USD MILLION)141TABLE 98EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, DEPLOYMENT TYPE, 2021–2026 (USD MILLION)141TABLE 99EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)142TABLE 100EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)142TABLE 101EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)143TABLE 102EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)14310.3.3UNITED KINGDOM143TABLE 103UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)144TABLE 104UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)144TABLE 105UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)144TABLE 106UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)14410.3.4GERMANY145TABLE 107GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)145TABLE 108GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)145TABLE 109GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)145TABLE 110GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)14610.3.5FRANCE146TABLE 111FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)146TABLE 112FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)146TABLE 113FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)147TABLE 114FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)14710.3.6REST OF EUROPE147TABLE 115REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)148TABLE 116REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)148TABLE 117REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)148TABLE 118REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)14810.4ASIA PACIFIC14910.4.1ASIA PACIFIC: MRM MARKET DRIVERS14910.4.2ASIA PACIFIC: COVID-19 IMPACT149FIGURE 48ASIA PACIFIC: MARKET SNAPSHOT150TABLE 119ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)151TABLE 120ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)151TABLE 121ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION)151TABLE 122ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION)152TABLE 123ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)152TABLE 124ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)152TABLE 125ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)153TABLE 126ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)153TABLE 127ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)153TABLE 128ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)153TABLE 129ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)154TABLE 130ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)154TABLE 131ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)155TABLE 132ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)15510.4.3CHINA155TABLE 133CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)156TABLE 134CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)156TABLE 135CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)156TABLE 136CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)15610.4.4AUSTRALIA AND NEW ZEALAND157TABLE 137AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)157TABLE 138AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)157TABLE 139AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)157TABLE 140AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)15810.4.5INDIA158TABLE 141INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)158TABLE 142INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)158TABLE 143INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)159TABLE 144INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)15910.4.6REST OF ASIA PACIFIC159TABLE 145REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)160TABLE 146REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)160TABLE 147REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)160TABLE 148REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)16010.5MIDDLE EAST & AFRICA16110.5.1MIDDLE EAST & AFRICA: MRM MARKET DRIVERS16110.5.2MIDDLE EAST & AFRICA: COVID-19 IMPACT161TABLE 149MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)162TABLE 150MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)162TABLE 151MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION)162TABLE 152MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION)163TABLE 153MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)163TABLE 154MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)163TABLE 155MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)164TABLE 156MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)164TABLE 157MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)164TABLE 158MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)164TABLE 159MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)165TABLE 160MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)165TABLE 161MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)166TABLE 162MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)16610.5.3SAUDI ARABIA166TABLE 163SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)167TABLE 164SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)167TABLE 165SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)167TABLE 166SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)16710.5.4SOUTH AFRICA168TABLE 167SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)168TABLE 168SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)168TABLE 169SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)169TABLE 170SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)16910.5.5REST OF THE MIDDLE EAST & AFRICA169TABLE 171REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)169TABLE 172REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)170TABLE 173REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)170TABLE 174REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)17010.6LATIN AMERICA17110.6.1LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS17110.6.2LATIN AMERICA: COVID-19 IMPACT171TABLE 175LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)172TABLE 176LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)172TABLE 177LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION)172TABLE 178LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION)173TABLE 179LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)173TABLE 180LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)173TABLE 181LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)174TABLE 182LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)174TABLE 183LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)174TABLE 184LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)174TABLE 185LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)175TABLE 186LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)175TABLE 187LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)176TABLE 188LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)17610.6.3BRAZIL176TABLE 189BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)177TABLE 190BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)177TABLE 191BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)177TABLE 192BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)17710.6.4REST OF LATIN AMERICA178TABLE 193REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)178TABLE 194REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)178TABLE 195REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)178TABLE 196REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)17911COMPETITIVE LANDSCAPE18011.1INTRODUCTION180FIGURE 49MARKET EVALUATION FRAMEWORK18011.2MARKET RANKING181FIGURE 50MARKET RANKING IN 202018111.3MARKET SHARE OF TOP VENDORS181TABLE 197MARKETING RESOURCE MANAGEMENT: DEGREE OF COMPETITION181FIGURE 51MRM MARKET: VENDOR SHARE ANALYSIS18211.4HISTORICAL REVENUE ANALYSIS OF TOP VENDORS183FIGURE 52HISTORICAL REVENUE ANALYSIS18311.5COMPANY EVALUATION QUADRANT18411.5.1DEFINITIONS AND METHODOLOGY184TABLE 198COMPANY EVALUATION QUADRANT: CRITERIA18411.5.2STARS18411.5.3EMERGING LEADERS18411.5.4PERVASIVE PLAYERS18411.5.5PARTICIPANTS185FIGURE 53MARKETING RESOURCE MANAGEMENT MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 202018511.6SME EVALUATION QUADRANT18611.6.1DEFINITIONS AND METHODOLOGY186TABLE 199SME EVALUATION QUADRANT: CRITERIA18611.6.2PROGRESSIVE COMPANIES18611.6.3RESPONSIVE COMPANIES18611.6.4DYNAMIC COMPANIES18611.6.5STARTING BLOCKS187FIGURE 54MARKETING RESOURCE MANAGEMENT MARKET (GLOBAL): SME EVALUATION QUADRANT, 2020187TABLE 200COMPANY SOLUTION FOOTPRINT188TABLE 201COMPANY VERTICAL FOOTPRINT188TABLE 202COMPANY REGION FOOTPRINT189TABLE 203COMPANY FOOTPRINT19011.7COMPETITIVE SCENARIO190TABLE 204MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES, 2019-2021190TABLE 205MARKETING RESOURCE MANAGEMENT MARKET: DEALS, 2018-202119112COMPANY PROFILES19312.1MAJOR PLAYERS19312.1.1ORACLE193(Business Overview, Solutions & Services, Key Insights, Recent Developments, MnM View)*TABLE 206ORACLE: BUSINESS OVERVIEW193FIGURE 55ORACLE: COMPANY SNAPSHOT194TABLE 207ORACLE: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES195TABLE 208ORACLE: MARKETING RESOURCE MANAGEMENT MARKET: DEALS19612.1.2SAP198TABLE 209SAP: BUSINESS OVERVIEW198FIGURE 56SAP: COMPANY SNAPSHOT199TABLE 210SAP: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES200TABLE 211SAP: MARKETING RESOURCE MANAGEMENT MARKET: DEALS20012.1.3SAS202TABLE 212SAS: BUSINESS OVERVIEW202FIGURE 57SAS: COMPANY SNAPSHOT202TABLE 213SAS: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES204TABLE 214SAS: MARKETING RESOURCE MANAGEMENT MARKET: DEALS20412.1.4ADOBE206TABLE 215ADOBE: BUSINESS OVERVIEW206FIGURE 58ADOBE: COMPANY SNAPSHOT207TABLE 216ADOBE: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES208TABLE 217ADOBE: MARKETING RESOURCE MANAGEMENT MARKET: DEALS20912.1.5APRIMO210TABLE 218APRIMO: BUSINESS OVERVIEW210TABLE 219APRIMO: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES211TABLE 220APRIMO: MARKETING RESOURCE MANAGEMENT MARKET: DEALS21212.1.6BRANDMAKER215TABLE 221BRANDMAKER BUSINESS OVERVIEW215TABLE 222BRANDMAKER: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES216TABLE 223BRANDMAKER: MARKETING RESOURCE MANAGEMENT MARKET: DEALS21712.1.7ALLOCADIA219TABLE 224ALLOCADIA: BUSINESS OVERVIEW219TABLE 225ALLOCADIA: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES220TABLE 226ALLOCADIA: MARKETING RESOURCE MANAGEMENT MARKET: DEALS221 12.1.8HCL TECHNOLOGIES223TABLE 227HCL TECHNOLOGIES: BUSINESS OVERVIEW223FIGURE 59HCL TECHNOLOGIES: COMPANY SNAPSHOT224TABLE 228HCL: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES225TABLE 229HCL: MARKETING RESOURCE MANAGEMENT MARKET: DEALS22612.1.9WEDIA227TABLE 230WEDIA: BUSINESS OVERVIEW227TABLE 231WEDIA: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES228TABLE 232WEDIA: MARKETING RESOURCE MANAGEMENT MARKET: DEALS22812.1.10WELCOME229TABLE 233WELCOME: BUSINESS OVERVIEW229TABLE 234WELCOME: MARKETING RESOURCE MANAGEMENT MARKET:NEW LAUNCHES23012.1.11INFOR23112.1.12INMOTIONNOW23212.1.13SEISMIC23312.1.14SITECORE23412.1.15CONTENTSERV23512.1.16IBM23612.1.17SMARTSHEET23812.1.18CAPITAL ID23912.1.19BRANDMASTER24012.1.20SIMPLE24112.1.21WRIKE24212.1.22WIDEN24312.1.23MARCOM CENTRAL24412.1.24TAPCLICKS24512.1.25ADMATION24612.1.26MARVIA24712.1.27RESOLUT24812.1.28INTELLIGENCEBANK249*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.12.2STARTUP / SME PLAYERS25012.2.1MRM CENTRAL25012.2.2BYNDER25112.2.3HIVE925212.2.4PLANNUH25312.2.5SHOPPERATIONS25412.2.6CENTRAL DE MARCA25512.2.7OPTIMATICA25612.2.8DREAMDATA25712.2.9SHARPSPRING25812.2.10MYBRAND.CENTER25913ADJACENT MARKETS26013.1INTRODUCTION26013.2MARKETING AUTOMATION MARKET260TABLE 235MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)260TABLE 236MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)260TABLE 237MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION)261TABLE 238MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION)261TABLE 239MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)261TABLE 240MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)26214APPENDIX26314.1DISCUSSION GUIDE26314.2KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL26714.3AVAILABLE CUSTOMIZATIONS26914.4RELATED REPORTS26914.5AUTHOR DETAILS270

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