出版：MarketsandMarkets
Marketing Resource Management Market with COVID-19 Impact Analysis by Component (Solutions and Services), Deployment Type, Organization Size, Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region – Global Forecast to 2026
| 種別 | 英文調査報告書 |
| 出版 | MarketsandMarkets |
| 出版年月 | 2021年7 月 |
| ページ数 | 271 |
| 図表数 | 299 |
–
| レポート目次 | お問合せ |
–
コンポーネント（ソリューションとサービス）、展開タイプ、組織の規模、業種（消費財と小売、BFSI、製造）、地域ごとのマーケティングリソース管理市場%%sep%% マーケティングリソース管理市場
The MRM market size is expected to grow from USD 3.2 billion in 2021 to USD 5.5 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 10.9% during the forecast period. The Increased demand for cloud based solutions during COVID 19, business expansion by market leaders in, and growing investments for cloud based technologies due to increased pace of digital transformation are a few factors driving the growth of the MRM solutions and services.
Adoption of performance management solutions is noticeably increasing in among large enterprises due to the incerased need to enhance marketing performance
The planning and budget management solution helps establish marketing objectives and align investments with the strategies. While enabling the management of budgets, marketing spends, and vendors, the solutions also help marketers assess the impact of marketing plans and maximize RoI. Companies are increasingly investing in solutions to scale their marketing with a real-time view of the entire marketing spend. Moreover, MRM solutions enable users to plan and track financial resources and establish a structured approval process. They can prepare and manage budget requests across different levels of the marketing hierarchy, including organization, plan, brands or product line, industry, and geography. It also supports the full life cycle of marketing expenses, including tracking detailed line-item expenses and generating purchase orders and invoices so that users can track forecasted, committed, and actual costs at any budgetary level. Users can ensure that every marketing program and a budget request is reviewed by the appropriate people. Using these solutions, users can circulate, review, and approve important marketing items, including proposed marketing plans and tactics, budget requests, and marketing content. Marketing managers can easily submit items for review, forward items for feedback, and approve or decline requests.
Growing trend of expanding business operations while working within the existing infrastructure to drive the consulting and implementation services
Consulting and implementation are professional services practice for enterprise infrastructure that involves advising customers for managing organization’s IT infrastructure and improving infrastructure performance, including security and workflow processes. They also help them implement a solution. Before implementing a required solution, business needs must be assessed and understood thoroughly to ensure hassle-free and proper deployment and integration of MRM solutions. MRM vendors offer consulting services to users that have limited awareness related to the market and how to adopt the solutions depending upon their business. The implementation service helps users to manage the implementation and site going forward and helps their team to assist via virtual meetings and handling questions, and helps to manage decisions that are best for their teams.
Increased awareness related to cloud benefits among small enterprises is driving its adoption
Small enterprises have an overall revenue of fewer than 100 million dollars. Being new to the market, they have restricted budgets for marketing, recruitment, and sales activities; but they need to create their presence in the market, for which they are adopting MRM solutions. Small enterprises have a low market share compared to medium-sized and large enterprises but are trying their best to sustain it. These MRM solutions help businesses combine content management systems with digital asset management systems and deliver personalized content to their users. These factors are expected to contribute to the growth of the small enterprises segment over the forecast period. Though small enterprises have started adopting cloud-based MRM solutions, it is expected to be expensive due to the high implementation cost. The changing customer behavior, such as increased consumption of the Internet at a reduced cost, is also a challenging task for small enterprises.
Enterprises are choosing cloud due to ease of operations and enhanced scalability
The rising shift from on-premises to cloud infrastructure is propelling the demand for cloud-based MRM solutions. This is due to various benefits associated with cloud. Some of these benefits include 24×7 data accessibility, rapid implementation, reduced setup, operational cost CAPEX and Operating Expenditure (OPEX), less maintenance cost, scalability, and ease of use for organizations with limited IT staff and budget. Moreover, the growing adoption of cloud services due to minimal capital expenses offers unlimited data storage and customization based on organization requirements. This factor will drive the demand for cloud services in the coming years. The growth of the segment can be attributed to the increasing need to manage information in a secure, efficient, consolidated, and remotely accessible manner. The cloud software suites can be easily integrated with the existing systems, and these cloud-based MRM solutions allow businesses to personalize, manage, orchestrate, and optimize cross-channel campaigns across B2C and B2B use cases.
Retailers shifting business operations online to continue businesses during lockdown imposed due to COVID-19 is boosting the cloud based MRM solutions demand
The consumer goods and retail industry vertical is highly customer-centric and is one of the fastest-growing verticals with respect to the adoption of advanced technologies and services. Owing to the presence of a high number of players in this vertical, the marketing budget is usually huge. They always try to maintain a certain brand image and cater to specific customer needs and demographics. With the help of MRM software, it becomes easy to market their products and target customers based on their digital footprint. In this highly competitive market of retail and consumer goods, brand positioning is the key to higher revenues. Several retailers and consumer goods companies are leveraging the internet by launching their eCommerce sites. Hence, MRM software can be used to increase the footfall in eCommerce sites. The proper planning and execution of digital marketing campaigns can also be done with the help of MRM software. Search Engine Optimization (SEO) improves organically with proper digital marketing.
North America to dominate the MRM market in 2021
North America is one of the most technologically advanced regions in the world. It comprises the US and Canada and accounts for the largest share of the global MRM market due to the early adoption of the by the US markets. The presence of major key players that are making heavy investments in R&D development to develop advanced solutions to manage various marketing related operations and resources, early adoption of technology, organizations focusing on marketing campaigns and activities to promote the increase in the market reach, and the presence of a large number of MRM vendors are adding to the global MRM market growth in the region.
The leading MRM vendors in the region include Aprimo(US), Brandmaker(US), SAP(US), and Allocadia(Canada). These vendors are investing heavily toward the adoption of MRM software. The region is experiencing an immense amount of technological advancement, which includes the usage of MRM systems to reduce unnecessary work and increase focus on their main task. The region has multiple large-scale firms that require MRM software to keep track of marketing resources and activities. Aprimo, in the US, continues to lead because of the market size and high adoption rate. MRM vendors in this region are expanding and upgrading their services, thereby transitioning and leveraging technologies, such as marketing analytics, AI and machine learning, and cloud.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The breakup of the profiles of the primary participants as follows:
•By Company Type: Tier I: 37%, Tier II: 25%, and Tier III: 38%
•By Designation: C-Level: 22%, D-Level: 33%, and Others: 45%
•By Region: North America: 42%, Europe: 25%, APAC: 18%, Row: 15%
The report profiles the following key vendors:
1.Oracle (US)
2.SAP (Germany)
3.SAS (US)
4.Adobe (US)
5.Aprimo (US)
6.Brandmaker (US)
7.Allocadia (Canada)
8.HCL Technologies (India)
9.Wedia (France)
10.Welcome(US)
11.Infor (US)
12.inMotionNow (US)
13.Seismic (US)
14.Sitecore (US)
15.Contentserv (Switzerland)
16.IBM (US)
17.Smartsheet (US)
18.Capital ID (Netherlands)
19.BrandMaster (Norway)
20.Simple (Australia)
21.Wrike (US)
22.Widen (US)
23.Marcom Central (US)
24.TapClicks(US)
25.Admation (Australia)
26.Marvia (Netherlands)
27.Resolut (Sweden)
28.IntelligenceBank (Australia)
29.MRMCentral (US)
30.Bynder (Netherlands)
31.Hive9 (US)
32.Plannuh (US)
33.Shopperations (US)
34.Central De Marca (Spain)
35.Optimatica (Russia)
36.Dreamdata (Denmark)
37.SharpSpring (US)
38.myBrand (Netherlands)
Research Coverage
The report segments the MRM market by component (solutions and services), by deployment type, by organization size, by vertical, and region. The solutions segment is further segmented into planning and budget management, asset management, channel marketing management, performance management, others (brand management and campaign management). The services segment is further segmented into consulting and implementation and training, support and maintenance. By the deployment type, the MRM market has been segmented into on-premises and on cloud. By organizations size the MRM market is segmented into large enterprises, mid-sized enterprises, and small enterprises. By verticals, the MRM market is segmented into BFSI, energy and utilities, healthcare and life sciences, manufacturing, retail and consumer goods, telecommunications, media and entertainment, education, IT and ITeS, travel and hospitality, and other verticals. By region, the market has been segmented into North America, Europe, APAC, MEA, and Latin America.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants in the MRM market with information on the closest approximations of the revenue numbers for the overall MRM market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
目次
1INTRODUCTION24
1.1INTRODUCTION TO COVID-1924
1.2COVID-19 HEALTH ASSESSMENT24
FIGURE 1COVID-19: GLOBAL PROPAGATION24
FIGURE 2COVID-19 PROPAGATION: SELECT COUNTRIES25
1.3COVID-19 ECONOMIC ASSESSMENT26
FIGURE 3REVISED GROSS DOMESTIC PRODUCT FORECASTS
FOR SELECT G20 COUNTRIES IN 202026
1.3.1COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT27
FIGURE 4CRITERIA IMPACTING GLOBAL ECONOMY27
FIGURE 5SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY28
1.4OBJECTIVES OF THE STUDY29
1.5MARKET DEFINITION29
1.5.1INCLUSIONS AND EXCLUSIONS30
1.6MARKET SCOPE31
1.6.1MARKET SEGMENTATION31
1.6.2REGIONS COVERED32
1.6.3YEARS CONSIDERED FOR THE STUDY32
1.7CURRENCY CONSIDERED32
TABLE 1UNITED STATES DOLLAR EXCHANGE RATE, 2017–202033
1.8STAKEHOLDERS33
1.9SUMMARY OF CHANGES33
2RESEARCH METHODOLOGY34
2.1RESEARCH DATA34
FIGURE 6MARKETING RESOURCE MANAGEMENT MARKET: RESEARCH DESIGN34
2.1.1SECONDARY DATA35
2.1.2PRIMARY DATA35
2.1.2.1Breakup of primary profiles36
FIGURE 7BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION36
TABLE 2PRIMARY RESPONDENTS: MRM MARKET36
2.1.2.2Key industry insights37
2.2MARKET BREAKUP AND DATA TRIANGULATION38
FIGURE 8DATA TRIANGULATION38
2.3MARKET SIZE ESTIMATION39
FIGURE 9MRM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES39
FIGURE 10MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF MEA CLOUD COMPUTING FROM VENDORS40
FIGURE 11MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
(SUPPLY SIDE): COLLECTIVE REVENUE OF MRM VENDORS41
FIGURE 12MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE):
ILLUSTRATION OF VENDOR REVENUE ESTIMATION41
FIGURE 13MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE):
CAGR PROJECTIONS FROM THE SUPPLY SIDE42
FIGURE 14MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM VERTICALS (1/2)43
FIGURE 15MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM VERTICALS (2/2)44
2.4MARKET FORECAST44
TABLE 3FACTOR ANALYSIS44
2.5RESEARCH ASSUMPTIONS45
2.6LIMITATIONS OF THE STUDY46
3EXECUTIVE SUMMARY47
FIGURE 16TOP-GROWING SEGMENTS IN THE MARKETING RESOURCE MANAGEMENT MARKET48
FIGURE 17SOLUTIONS SEGMENT, BY COMPONENT, IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD49
FIGURE 18BY SOLUTION, THE PLANNING AND BUDGET MANAGEMENT SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD49
FIGURE 19BY SERVICE, THE CONSULTING AND IMPLEMENTATION SEGMENT IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD50
FIGURE 20BY DEPLOYMENT, THE ON-PREMISES SEGMENT IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD51
FIGURE 21BY ORGANIZATION SIZE, THE LARGE ENTERPRISES SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD51
FIGURE 22BY INDUSTRY VERTICAL, THE CONSUMER GOODS AND RETAIL SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD52
FIGURE 23NORTH AMERICA IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD53
4PREMIUM INSIGHTS55
4.1ATTRACTIVE GROWTH OPPORTUNITIES IN THE MARKETING RESOURCE MANAGEMENT MARKET55
FIGURE 24INCREASING NEED TO AUTOMATE MARKETING OPERATIONS TO DRIVE OPERATIONS EFFICIENCY AND LOWER CAPEX55
4.2MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT AND COUNTRY56
FIGURE 25SOLUTIONS SEGMENT ESTIMATED TO ACCOUNT FOR A LARGER MARKET SHARE IN NORTH AMERICA IN 202156
4.3ASIA PACIFIC MARKETING RESOURCE MANAGEMENT MARKET,
BY COMPONENT AND COUNTRY56
FIGURE 26SOLUTIONS SEGMENT ESTIMATED TO ACCOUNT FOR A LARGER MARKET SHARE IN APAC IN 202156
4.4MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT, 2021 VS. 202657
FIGURE 27SOLUTIONS SEGMENT EXPECTED TO ACCOUNT FOR A LARGER MARKET SHARE BY 202657
4.5MARKETING RESOURCE MANAGEMENT MARKET, BY SERVICE, 2021 VS. 202657
FIGURE 28CONSULTING SEGMENT IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SHARE BY 202657
4.6MARKETING RESOURCE MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 202158
FIGURE 29ON-PREMISES SEGMENT ESTIMATED TO ACCOUNT FOR A LARGER MARKET SHARE IN 202158
4.7MARKETING RESOURCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 202158
FIGURE 30LARGE ENTERPRISES SEGMENT ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 202158
4.8MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL,
2021 VS. 202659
FIGURE 31THE CONSUMER GOODS AND RETAIL SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SHARE BY 202659
5MARKET OVERVIEW AND INDUSTRY TRENDS60
5.1INTRODUCTION60
5.2MARKET DYNAMICS60
FIGURE 32DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKETING RESOURCE MANAGEMENT MARKET60
5.2.1DRIVERS61
5.2.1.1COVID-19 pandemic boosting the adoption of marketing and branding software among several verticals61
FIGURE 33COVID-19 EFFECTS ON MARKETING SPENDING ACROSS INDUSTRIES61
5.2.1.2Benefits of modular suites with interconnected solutions and third-party integrations62
5.2.1.3Growing need for ensuring brand and regulatory compliance62
5.2.1.4Indispensable requirements for reducing the cycle time projections through content deduplication and distribution63
5.2.2RESTRAINTS63
5.2.2.1Upfront cost associated with new systems63
5.2.2.2Persistent growth in cyber-attacks and security issues63
5.2.3OPPORTUNITIES64
5.2.3.1Scope of expansion for emerging market players due to divestiture of major marketing resource management businesses64
5.2.3.2Integration of artificial intelligence and machine learning technologies64
5.2.4CHALLENGES64
5.2.4.1Growing cultural barriers to adopt advanced solutions over traditional systems64
5.2.4.2Dilemma of choosing the right, comprehensive platform65
5.3COVID-19-DRIVEN MARKET DYNAMICS65
5.3.1DRIVERS AND OPPORTUNITIES65
5.3.2RESTRAINTS AND CHALLENGES66
5.4CASE STUDY ANALYSIS67
5.4.1CASE STUDY 1: PRODUCTIVITY DEPLOYMENT67
5.4.2CASE STUDY 2: MARKETING INVESTMENT MANAGEMENT DEPLOYMENT68
5.4.3CASE STUDY 3: DIGITAL ASSET MANAGEMENT69
5.4.4CASE STUDY 4: ACHIEVING ASSET CENTRALIZATION AND CONSISTENT BRAND COMPLIANCE ACROSS GEOGRAPHIES
TO IMPROVE MARKETING PERFORMANCE70
5.5VALUE CHAIN ANALYSIS70
FIGURE 34VALUE CHAIN ANALYSIS: MARKETING RESOURCE MANAGEMENT MARKET70
5.6ECOSYSTEM71
FIGURE 35ECOSYSTEM ANALYSIS: MARKETING RESOURCE MANAGEMENT MARKET71
5.7TECHNOLOGY ANALYSIS72
5.7.1ARTIFICIAL INTELLIGENCE72
5.7.2MACHINE LEARNING72
5.7.3CLOUD72
5.7.4MARKETING ANALYTICS72
5.8PRICING ANALYSIS73
5.8.1INTRODUCTION73
5.9REVENUE SHIFT – YC/YCC SHIFT74
FIGURE 36YC/YCC SHIFT74
5.10PATENT ANALYSIS75
FIGURE 37TOP FIVE PATENT OWNERS IN THE UNITED STATES75
FIGURE 38PATENT DOCUMENT COUNT, 2011-202075
5.11PORTER’S FIVE FORCES ANALYSIS77
FIGURE 39MARKETING RESOURCE MANAGEMENT: PORTER’S FIVE FORCES ANALYSIS77
TABLE 4CLOUD COMPUTING SOFTWARE: PORTER’S FIVE FORCES ANALYSIS77
5.11.1THREAT OF NEW ENTRANTS78
5.11.2THREAT OF SUBSTITUTES78
5.11.3BARGAINING POWER OF SUPPLIERS78
5.11.4BARGAINING POWER OF BUYERS78
5.11.5INTENSITY OF COMPETITIVE RIVALRY78
5.12REGULATIONS79
5.12.1NORTH AMERICA79
5.12.2EUROPE80
5.12.3ASIA PACIFIC80
5.12.4MIDDLE EAST & AFRICA81
5.12.5LATIN AMERICA81
6MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT82
6.1INTRODUCTION83
6.1.1COMPONENT: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS83
6.1.2SOLUTIONS AND SERVICES: COVID-19 IMPACT83
FIGURE 40SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD84
TABLE 5MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)84
TABLE 6MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)84
TABLE 7COMPONENTS: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION)85
TABLE 8COMPONENTS: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)85
6.2SOLUTIONS85
FIGURE 41PERFORMANCE MANAGEMENT SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD86
TABLE 9MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION,
2016–2020 (USD MILLION)86
TABLE 10MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION,
2021–2026 (USD MILLION)86
6.2.1PLANNING AND BUDGETING MANAGEMENT87
TABLE 11PLANNING AND BUDGET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)87
TABLE 12PLANNING AND BUDGET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)88
6.2.2ASSET MANAGEMENT88
TABLE 13ASSET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)88
TABLE 14ASSET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)89
6.2.3CHANNEL MARKETING MANAGEMENT89
TABLE 15CHANNEL MARKETING MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)89
TABLE 16CHANNEL MARKETING MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)90
6.2.4PERFORMANCE MANAGEMENT90
TABLE 17PERFORMANCE MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)90
TABLE 18PERFORMANCE MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)91
6.2.5OTHERS91
TABLE 19OTHER MRM SOLUTIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)91
TABLE 20OTHER MRM SOLUTIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)92
6.3SERVICES92
FIGURE 42TRAINING, SUPPORT, AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD92
TABLE 21MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2020 (USD MILLION)93
TABLE 22MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION)93
6.3.1CONSULTING AND IMPLEMENTATION93
TABLE 23CONSULTING AND IMPLEMENTATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)94
TABLE 24CONSULTING AND IMPLEMENTATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)94
6.3.2TRAINING, SUPPORT, AND MAINTENANCE94
TABLE 25TRAINING, SUPPORT, AND MAINTENANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)95
TABLE 26TRAINING, SUPPORT, AND MAINTENANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)95
7MARKETING RESOURCE MANAGEMENT MARKET, BY ORGANIZATION SIZE96
7.1INTRODUCTION97
7.1.1ORGANIZATION SIZE: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS97
7.1.2ORGANIZATION SIZE: COVID-19 IMPACT97
FIGURE 43SMALL AND MID-SIZED ENTERPRISES SEGMENTS TO GROW AT HIGHER CAGRS DURING THE FORECAST PERIOD98
TABLE 27MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)98
TABLE 28MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)98
7.2LARGE ENTERPRISES99
TABLE 29LARGE ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)99
TABLE 30LARGE ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)99
7.3MID-SIZED ENTERPRISES100
TABLE 31MID-SIZED ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)100
TABLE 32MID-SIZED ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)100
7.4SMALL ENTERPRISES101
TABLE 33SMALL ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)101
TABLE 34SMALL ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)101
8MARKETING RESOURCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE102
8.1INTRODUCTION103
8.1.1DEPLOYMENT MODELS: MARKETING MARKET DRIVERS103
8.1.2DEPLOYMENT MODELS: COVID-19 IMPACT103
FIGURE 44CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD104
TABLE 35MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)104
TABLE 36MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)104
8.2ON-PREMISES105
TABLE 37ON-PREMISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION)105
TABLE 38ON-PREMISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)106
8.3CLOUD106
TABLE 39CLOUD: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)107
TABLE 40CLOUD: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)107
9MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL108
9.1INTRODUCTION109
9.1.1INDUSTRY VERTICAL: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS109
9.1.2INDUSTRY VERTICALS: COVID-19 IMPACT110
FIGURE 45CONSUMER GOODS AND RETAIL VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD111
TABLE 41MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)111
TABLE 42MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)112
9.2BANKING, FINANCIAL SERVICES, AND INSURANCE113
TABLE 43BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)113
TABLE 44BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)114
9.3CONSUMER GOODS AND RETAIL114
TABLE 45CONSUMER GOODS AND RETAIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)115
TABLE 46CONSUMER GOODS AND RETAIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)115
9.4MANUFACTURING115
TABLE 47MANUFACTURING: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)116
TABLE 48MANUFACTURING: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)116
9.5INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES117
TABLE 49INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION)117
TABLE 50INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)117
9.6TELECOMMUNICATIONS118
TABLE 51TELECOMMUNICATIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)118
TABLE 52TELECOMMUNICATIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)118
9.7HEALTHCARE AND LIFE SCIENCES119
TABLE 53HEALTHCARE AND LIFE SCIENCES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)119
TABLE 54HEALTHCARE AND LIFE SCIENCES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)119
9.8MEDIA AND ENTERTAINMENT120
TABLE 55MEDIA AND ENTERTAINMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)120
TABLE 56MEDIA AND ENTERTAINMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)120
9.9TRAVEL AND HOSPITALITY121
TABLE 57TRAVEL AND HOSPITALITY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)121
TABLE 58TRAVEL AND HOSPITALITY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)122
9.10EDUCATION122
TABLE 59EDUCATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION)122
TABLE 60EDUCATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)123
9.11ENERGY AND UTILITIES123
TABLE 61ENERGY AND UTILITIES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)123
TABLE 62ENERGY AND UTILITIES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)124
9.12OTHERS124
TABLE 63OTHERS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)124
TABLE 64OTHERS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)125
10MARKETING RESOURCE MANAGEMENT MARKET, BY REGION126
10.1INTRODUCTION127
FIGURE 46ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD127
TABLE 65MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)127
TABLE 66MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)128
10.2NORTH AMERICA128
10.2.1NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS129
10.2.2NORTH AMERICA: COVID-19 IMPACT129
FIGURE 47NORTH AMERICA: MARKET SNAPSHOT130
TABLE 67NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)130
TABLE 68NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)131
TABLE 69NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2016–2020 (USD MILLION)131
TABLE 70NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2021–2026 (USD MILLION)131
TABLE 71NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SERVICE, 2016–2020 (USD MILLION)132
TABLE 72NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SERVICE, 2021–2026 (USD MILLION)132
TABLE 73NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)132
TABLE 74NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)132
TABLE 75NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)133
TABLE 76NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)133
TABLE 77NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2016–2020(USD MILLION)133
TABLE 78NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)134
TABLE 79NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COUNTRY, 2016–2020 (USD MILLION)134
TABLE 80NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COUNTRY, 2021–2026 (USD MILLION)134
10.2.3UNITED STATES135
TABLE 81UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)135
TABLE 82UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)135
TABLE 83UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)136
TABLE 84UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)136
10.2.4CANADA136
TABLE 85CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)137
TABLE 86CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)137
TABLE 87CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)137
TABLE 88CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)137
10.3EUROPE138
10.3.1EUROPE: MRM MARKET DRIVERS138
10.3.2EUROPE: COVID-19 IMPACT138
TABLE 89EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)139
TABLE 90EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)139
TABLE 91EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2016–2020 (USD MILLION)139
TABLE 92EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2021–2026 (USD MILLION)140
TABLE 93EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)140
TABLE 94EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)140
TABLE 95EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)141
TABLE 96EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)141
TABLE 97EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, DEPLOYMENT TYPE, 2016–2020 (USD MILLION)141
TABLE 98EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, DEPLOYMENT TYPE, 2021–2026 (USD MILLION)141
TABLE 99EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)142
TABLE 100EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)142
TABLE 101EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)143
TABLE 102EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)143
10.3.3UNITED KINGDOM143
TABLE 103UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)144
TABLE 104UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)144
TABLE 105UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)144
TABLE 106UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)144
10.3.4GERMANY145
TABLE 107GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)145
TABLE 108GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)145
TABLE 109GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)145
TABLE 110GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)146
10.3.5FRANCE146
TABLE 111FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)146
TABLE 112FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)146
TABLE 113FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)147
TABLE 114FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)147
10.3.6REST OF EUROPE147
TABLE 115REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)148
TABLE 116REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)148
TABLE 117REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)148
TABLE 118REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)148
10.4ASIA PACIFIC149
10.4.1ASIA PACIFIC: MRM MARKET DRIVERS149
10.4.2ASIA PACIFIC: COVID-19 IMPACT149
FIGURE 48ASIA PACIFIC: MARKET SNAPSHOT150
TABLE 119ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)151
TABLE 120ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)151
TABLE 121ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2016–2020 (USD MILLION)151
TABLE 122ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2021–2026 (USD MILLION)152
TABLE 123ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SERVICE, 2016–2020 (USD MILLION)152
TABLE 124ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SERVICE, 2021–2026 (USD MILLION)152
TABLE 125ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)153
TABLE 126ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)153
TABLE 127ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)153
TABLE 128ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)153
TABLE 129ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)154
TABLE 130ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)154
TABLE 131ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COUNTRY, 2016–2020 (USD MILLION)155
TABLE 132ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COUNTRY, 2021–2026 (USD MILLION)155
10.4.3CHINA155
TABLE 133CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)156
TABLE 134CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)156
TABLE 135CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)156
TABLE 136CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)156
10.4.4AUSTRALIA AND NEW ZEALAND157
TABLE 137AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)157
TABLE 138AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)157
TABLE 139AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)157
TABLE 140AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)158
10.4.5INDIA158
TABLE 141INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)158
TABLE 142INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)158
TABLE 143INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)159
TABLE 144INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)159
10.4.6REST OF ASIA PACIFIC159
TABLE 145REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)160
TABLE 146REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)160
TABLE 147REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)160
TABLE 148REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)160
10.5MIDDLE EAST & AFRICA161
10.5.1MIDDLE EAST & AFRICA: MRM MARKET DRIVERS161
10.5.2MIDDLE EAST & AFRICA: COVID-19 IMPACT161
TABLE 149MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)162
TABLE 150MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)162
TABLE 151MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION)162
TABLE 152MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION)163
TABLE 153MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)163
TABLE 154MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)163
TABLE 155MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)164
TABLE 156MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)164
TABLE 157MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)164
TABLE 158MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)164
TABLE 159MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)165
TABLE 160MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)165
TABLE 161MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)166
TABLE 162MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)166
10.5.3SAUDI ARABIA166
TABLE 163SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)167
TABLE 164SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)167
TABLE 165SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)167
TABLE 166SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)167
10.5.4SOUTH AFRICA168
TABLE 167SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)168
TABLE 168SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)168
TABLE 169SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)169
TABLE 170SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)169
10.5.5REST OF THE MIDDLE EAST & AFRICA169
TABLE 171REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)169
TABLE 172REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)170
TABLE 173REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)170
TABLE 174REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)170
10.6LATIN AMERICA171
10.6.1LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS171
10.6.2LATIN AMERICA: COVID-19 IMPACT171
TABLE 175LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)172
TABLE 176LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)172
TABLE 177LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2016–2020 (USD MILLION)172
TABLE 178LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SOLUTION, 2021–2026 (USD MILLION)173
TABLE 179LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SERVICE, 2016–2020 (USD MILLION)173
TABLE 180LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY SERVICE, 2021–2026 (USD MILLION)173
TABLE 181LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)174
TABLE 182LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)174
TABLE 183LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)174
TABLE 184LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)174
TABLE 185LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)175
TABLE 186LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)175
TABLE 187LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COUNTRY, 2016–2020 (USD MILLION)176
TABLE 188LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COUNTRY, 2021–2026 (USD MILLION)176
10.6.3BRAZIL176
TABLE 189BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)177
TABLE 190BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)177
TABLE 191BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)177
TABLE 192BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)177
10.6.4REST OF LATIN AMERICA178
TABLE 193REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)178
TABLE 194REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)178
TABLE 195REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)178
TABLE 196REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)179
11COMPETITIVE LANDSCAPE180
11.1INTRODUCTION180
FIGURE 49MARKET EVALUATION FRAMEWORK180
11.2MARKET RANKING181
FIGURE 50MARKET RANKING IN 2020181
11.3MARKET SHARE OF TOP VENDORS181
TABLE 197MARKETING RESOURCE MANAGEMENT: DEGREE OF COMPETITION181
FIGURE 51MRM MARKET: VENDOR SHARE ANALYSIS182
11.4HISTORICAL REVENUE ANALYSIS OF TOP VENDORS183
FIGURE 52HISTORICAL REVENUE ANALYSIS183
11.5COMPANY EVALUATION QUADRANT184
11.5.1DEFINITIONS AND METHODOLOGY184
TABLE 198COMPANY EVALUATION QUADRANT: CRITERIA184
11.5.2STARS184
11.5.3EMERGING LEADERS184
11.5.4PERVASIVE PLAYERS184
11.5.5PARTICIPANTS185
FIGURE 53MARKETING RESOURCE MANAGEMENT MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2020185
11.6SME EVALUATION QUADRANT186
11.6.1DEFINITIONS AND METHODOLOGY186
TABLE 199SME EVALUATION QUADRANT: CRITERIA186
11.6.2PROGRESSIVE COMPANIES186
11.6.3RESPONSIVE COMPANIES186
11.6.4DYNAMIC COMPANIES186
11.6.5STARTING BLOCKS187
FIGURE 54MARKETING RESOURCE MANAGEMENT MARKET (GLOBAL): SME EVALUATION QUADRANT, 2020187
TABLE 200COMPANY SOLUTION FOOTPRINT188
TABLE 201COMPANY VERTICAL FOOTPRINT188
TABLE 202COMPANY REGION FOOTPRINT189
TABLE 203COMPANY FOOTPRINT190
11.7COMPETITIVE SCENARIO190
TABLE 204MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES,
2019-2021190
TABLE 205MARKETING RESOURCE MANAGEMENT MARKET: DEALS, 2018-2021191
12COMPANY PROFILES193
12.1MAJOR PLAYERS193
12.1.1ORACLE193
(Business Overview, Solutions & Services, Key Insights, Recent Developments, MnM View)*
TABLE 206ORACLE: BUSINESS OVERVIEW193
FIGURE 55ORACLE: COMPANY SNAPSHOT194
TABLE 207ORACLE: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES195
TABLE 208ORACLE: MARKETING RESOURCE MANAGEMENT MARKET: DEALS196
12.1.2SAP198
TABLE 209SAP: BUSINESS OVERVIEW198
FIGURE 56SAP: COMPANY SNAPSHOT199
TABLE 210SAP: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES200
TABLE 211SAP: MARKETING RESOURCE MANAGEMENT MARKET: DEALS200
12.1.3SAS202
TABLE 212SAS: BUSINESS OVERVIEW202
FIGURE 57SAS: COMPANY SNAPSHOT202
TABLE 213SAS: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES204
TABLE 214SAS: MARKETING RESOURCE MANAGEMENT MARKET: DEALS204
12.1.4ADOBE206
TABLE 215ADOBE: BUSINESS OVERVIEW206
FIGURE 58ADOBE: COMPANY SNAPSHOT207
TABLE 216ADOBE: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES208
TABLE 217ADOBE: MARKETING RESOURCE MANAGEMENT MARKET: DEALS209
12.1.5APRIMO210
TABLE 218APRIMO: BUSINESS OVERVIEW210
TABLE 219APRIMO: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES211
TABLE 220APRIMO: MARKETING RESOURCE MANAGEMENT MARKET: DEALS212
12.1.6BRANDMAKER215
TABLE 221BRANDMAKER BUSINESS OVERVIEW215
TABLE 222BRANDMAKER: MARKETING RESOURCE MANAGEMENT MARKET:
NEW LAUNCHES216
TABLE 223BRANDMAKER: MARKETING RESOURCE MANAGEMENT MARKET: DEALS217
12.1.7ALLOCADIA219
TABLE 224ALLOCADIA: BUSINESS OVERVIEW219
TABLE 225ALLOCADIA: MARKETING RESOURCE MANAGEMENT MARKET:
NEW LAUNCHES220
TABLE 226ALLOCADIA: MARKETING RESOURCE MANAGEMENT MARKET: DEALS221
12.1.8HCL TECHNOLOGIES223
TABLE 227HCL TECHNOLOGIES: BUSINESS OVERVIEW223
FIGURE 59HCL TECHNOLOGIES: COMPANY SNAPSHOT224
TABLE 228HCL: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES225
TABLE 229HCL: MARKETING RESOURCE MANAGEMENT MARKET: DEALS226
12.1.9WEDIA227
TABLE 230WEDIA: BUSINESS OVERVIEW227
TABLE 231WEDIA: MARKETING RESOURCE MANAGEMENT MARKET: NEW LAUNCHES228
TABLE 232WEDIA: MARKETING RESOURCE MANAGEMENT MARKET: DEALS228
12.1.10WELCOME229
TABLE 233WELCOME: BUSINESS OVERVIEW229
TABLE 234WELCOME: MARKETING RESOURCE MANAGEMENT MARKET:
NEW LAUNCHES230
12.1.11INFOR231
12.1.12INMOTIONNOW232
12.1.13SEISMIC233
12.1.14SITECORE234
12.1.15CONTENTSERV235
12.1.16IBM236
12.1.17SMARTSHEET238
12.1.18CAPITAL ID239
12.1.19BRANDMASTER240
12.1.20SIMPLE241
12.1.21WRIKE242
12.1.22WIDEN243
12.1.23MARCOM CENTRAL244
12.1.24TAPCLICKS245
12.1.25ADMATION246
12.1.26MARVIA247
12.1.27RESOLUT248
12.1.28INTELLIGENCEBANK249
*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
12.2STARTUP / SME PLAYERS250
12.2.1MRM CENTRAL250
12.2.2BYNDER251
12.2.3HIVE9252
12.2.4PLANNUH253
12.2.5SHOPPERATIONS254
12.2.6CENTRAL DE MARCA255
12.2.7OPTIMATICA256
12.2.8DREAMDATA257
12.2.9SHARPSPRING258
12.2.10MYBRAND.CENTER259
13ADJACENT MARKETS260
13.1INTRODUCTION260
13.2MARKETING AUTOMATION MARKET260
TABLE 235MARKETING AUTOMATION MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)260
TABLE 236MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE,
2017–2024 (USD MILLION)260
TABLE 237MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE,
2017–2024 (USD MILLION)261
TABLE 238MARKETING AUTOMATION MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION)261
TABLE 239MARKETING AUTOMATION MARKET SIZE, BY INDUSTRY VERTICAL,
2017–2024 (USD MILLION)261
TABLE 240MARKETING AUTOMATION MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)262
14APPENDIX263
14.1DISCUSSION GUIDE263
14.2KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL267
14.3AVAILABLE CUSTOMIZATIONS269
14.4RELATED REPORTS269
14.5AUTHOR DETAILS270
お問合せフォーム
