IPTV市場

出版：MarketsandMarkets

IPTV市場：コンポーネント（ハードウェア、ソフトウェア、サービス）、ストリーミングタイプ、サブスクリプションタイプ、伝送タイプ（有線、ワイヤレス）、デバイスタイプ、用途、エンドユーザー、業種、地域別

IPTV Market with COVID-19 Impact Analysis, by Component (Hardware, Software, Services), Streaming Type, Subscription Type, Transmission Type (Wired, Wireless), Device Type, Application, End User, Vertical, and Region – Global Forecast to 2026

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The IPTV market size is projected to grow from USD 50.9 billion in 2021 to 115.2 USD billion in 2026, at a Compound Annual Growth Rate (CAGR) of 17.8% during the forecast period. The major factors driving the growth of the IPTV market are the growing preference for video-on-demand and growing demand for high-definition channels, Increase in internet video advertising, and rising internet penetration.

Based on Component, the hardware segment to accounts for a larger market size during the forecast period The IPTV market has been segmented by three components: hardware, software services. The deployment of IPTV has witnessed an increase in adoption, as serves a variety of purposes, such as live streaming and video on demand service. The growing adoption of IPTV across all major verticals, such as media and entertainment, advertising and marketing, telecom and IT, healthcare and medical, gaming, online stores, to fuel the growth of the IPTV market.

Based on application, the non-linear television segment is expected to hold the highest market size during the forecast period
The IPTV market has been segmented by application into linear television and non-linear television. Among application, non-linear segment is estimated to account for the largest market during the forecast period. Non-linear TV services deliver media on demand to consumers. They are similar to video on demand services, in which consumers can watch their favorite TV program without waiting for a new episode, unlike traditional TV (linear TV).

Based on vertical, the media and entertainment segment is expected to hold the highest market size during the forecast period
IPTV are gaining acceptance among all verticals to improve profitability and reduce overall costs. The major verticals adopting IPTV solutions are media and entertainment, advertising and marketing, telecom and IT, healthcare and medical, gaming, online stores. Media and entertainment, by vertical segment, to account for a larger market size during the forecast period. The media and entertainment industry vertical seeks to interact with its consumers to achieve deeper customer engagement

North America to hold the highest market size during the forecast period
North America is estimated to account for the largest market share during the forecast period. In North America,4K video streaming, video on demand and broadcasting solutions are considered highly effective by most organizations and verticals. On the other hand, Europe is gradually incorporating these advanced solutions within its enterprises. APAC is witnessing a substantial rise in the adoption of IPTV owing to the increasing digitalization and rising demand for centrally managed systems.

Given below is the breakup of the primary respondents:
•By Company Type: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%
•By Designation: C-level – 35%, Directors – 25%, and Others – 40%
•By Region: North America – 30%, Europe – 30%, APAC – 25%, MEA – 10%, Latin America– 5%.
Some prominent players profiled in the study include AT&T (US), Verizon Communications (US), Ericsson (Sweden), Akamai Technologies (US), Broadcom Corporation (US), Airtel (India), Deutsche Telekom (Germany), Tripleplay Services (India), MatrixStream Technologies (US), CISCO (US), Huawei (China), Sterlite Technologies (India), Exterity(India), Centurylink (US), Orange S.A (France), Setplex (US), Vytio IPTV Solutions (US), Netup (Russia), Foxtel (Australia), Commscope (US), Teledata (Germany), IQStream IPTV(US), Telebreeze (US), Solid IPTV(Australia), LeezTV (Turkey), Broadpeak TV (France), Aigutech Technologies(India), IPTVPORTAL (Russia).
Research coverage
The market study covers the IPTV market across different segments. It aims at estimating the market size and the growth potential of this market across different segments, such as component (hardware[router, set-top box, receiver, encoders], software and services [in-house services and managed services]), application (linear television and non-linear television), streaming type (video IPTV and non-video IPTV), subscription type (subscription free IPTV and subscription based IPTV), transmission type (wired and wireless), by device type(smartphones and tablets, smart TVs and desktops and laptops), by end user (SMEs,large enterprises and residential customer), Verticals (Media and entertainment; advertising and marketing; gaming; online stores; telecommunication and IT; healthcare and medical; and other verticals [education, and manufacturing]). The regional analysis of the IPTV market covers North America, Europe, APAC, MEA and Latin America
The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report
The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall IPTV market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

目次

1INTRODUCTION28
1.1INTRODUCTION TO COVID–1928
1.2COVID–19 HEALTH ASSESSMENT28
FIGURE 1COVID–19: GLOBAL PROPAGATION28
FIGURE 2COVID–19 PROPAGATION: SELECT COUNTRIES29
1.3COVID–19 ECONOMIC ASSESSMENT30
FIGURE 3REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 202030
1.3.1COVID–19 ECONOMIC IMPACT—SCENARIO ASSESSMENT31
FIGURE 4CRITERIA IMPACTING THE GLOBAL ECONOMY31
FIGURE 5SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY32
1.4OBJECTIVES OF THE STUDY33
1.5MARKET DEFINITION33
1.5.1INCLUSIONS AND EXCLUSIONS34
1.6MARKET SCOPE34
1.6.1MARKET SEGMENTATION34
1.6.2REGIONS COVERED35
1.6.3YEARS CONSIDERED FOR THE STUDY35
1.7CURRENCY35
TABLE 1UNITED STATES DOLLAR EXCHANGE RATE, 2019–202136
1.8STAKEHOLDERS36
2RESEARCH METHODOLOGY37
2.1RESEARCH DATA37
FIGURE 6IPTV MARKET: RESEARCH DESIGN37
2.1.1SECONDARY DATA38
2.1.2PRIMARY DATA38
TABLE 2PRIMARY INTERVIEWS WITH EXPERTS38
2.1.2.1Breakup of primary profiles39
2.1.2.2Key industry insights39
2.2MARKET BREAKUP AND DATA TRIANGULATION40
2.3MARKET SIZE ESTIMATION41
FIGURE 7IPTV MARKET: TOP–DOWN AND BOTTOM–UP APPROACHES41
2.3.1TOP–DOWN APPROACH41
2.3.2BOTTOM–UP APPROACH42
FIGURE 8MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1 (SUPPLY SIDE): REVENUE OF SOFTWARE/SERVICES OF THE IPTV MARKET42
FIGURE 9MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2— BOTTOM–UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOFTWARE/SERVICES OF THE IPTV MARKET43
FIGURE 10MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3, BOTTOM–UP (SUPPLY SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF THE IPTV MARKET44
FIGURE 11MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 4, BOTTOM–UP (DEMAND SIDE): SHARE OF IPTV THROUGH OVERALL IPTV SPENDING44
2.4MARKET FORECAST45
TABLE 3FACTOR ANALYSIS45
2.5COMPANY EVALUATION MATRIX METHODOLOGY46
FIGURE 12COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE46
2.6STARTUP/SME EVALUATION MATRIX METHODOLOGY47
FIGURE 13STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE47
2.7RESEARCH ASSUMPTIONS48
2.8LIMITATIONS OF THE STUDY49
3EXECUTIVE SUMMARY50
TABLE 4GLOBAL IPTV MARKET SIZE AND GROWTH RATE,
2015–2020 (USD MILLION, Y–O–Y%)51
TABLE 5GLOBAL IPTV MARKET SIZE AND GROWTH RATE,
2021–2026 (USD MILLION, Y–O–Y%)51
FIGURE 14HARDWARE SEGMENT TO HOLD A LARGER MARKET SIZE IN 202151
FIGURE 15IN–HOUSE SERVICES SEGMENT TO HOLD A LARGER MARKET SHARE IN 202152
FIGURE 16VIDEO IPTV SEGMENT TO HOLD A LARGER MARKET SIZE IN 202152
FIGURE 17SUBSCRIPTION–FREE IPTV SEGMENT TO HOLD A LARGER MARKET SHARE
IN 202153
FIGURE 18WIRED TRANSMISSION SEGMENT TO HOLD A LARGER MARKET SIZE IN 202153
FIGURE 19SMARTPHONES AND TABLETS SEGMENT TO HOLD THE LARGEST MARKET SHARE IN 202153
FIGURE 20NON–LINEAR TELEVISION TO HOLD A LARGER MARKET SIZE IN 202154
FIGURE 21LARGE ENTERPRISES SEGMENT TO HOLD THE LARGEST MARKET SHARE IN 202154
FIGURE 22MEDIA & ENTERTAINMENT SEGMENT TO HOLD
THE LARGEST MARKET SIZE IN 202154
FIGURE 23NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE IN 202155
4PREMIUM INSIGHTS56
4.1BRIEF OVERVIEW OF THE IPTV MARKET56
FIGURE 24INCREASING NEED FOR VIDEO ON DEMAND AND HIGH–QUALITY STREAMING SERVICES TO DRIVE THE GROWTH OF THE INTERNET PROTOCOL TELEVISION MARKET56
4.2INTERNET PROTOCOL TELEVISION MARKET: TOP THREE VERTICALS57
FIGURE 25MEDIA & ENTERTAINMENT SEGMENT TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD57
 
4.3INTERNET PROTOCOL TELEVISION MARKET, BY REGION57
FIGURE 26NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE IN 202057
4.4NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET,
BY APPLICATION AND VERTICAL58
FIGURE 27NON–LINEAR TELEVISION AND MEDIA AND ENTERTAINMENT VERTICAL
TO ACCOUNT FOR THE LARGEST MARKET SHARES IN 202158
5MARKET OVERVIEW AND INDUSTRY TRENDS59
5.1INTRODUCTION59
5.2MARKET DYNAMICS59
FIGURE 28DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: IPTV MARKET59
5.2.1DRIVERS60
5.2.1.1The growing preference for video–on–demand and growing demand for high–definition channels60
5.2.1.2Increase in internet video advertising60
5.2.1.3Rising internet penetration60
5.2.2RESTRAINTS61
5.2.2.1Stringent regulatory norms61
5.2.2.2Growing threat of video content privacy61
5.2.3OPPORTUNITIES61
5.2.3.1Rising adoption of 5G technology61
5.2.3.2Rising demand for fiber–to–the–home (FTTH) connections61
5.2.4CHALLENGES62
5.2.4.1Meeting customer preferences62
5.2.4.2Technical challenges related to IPTV62
5.3PATENT ANALYSIS62
5.3.1METHODOLOGY62
5.3.2DOCUMENT TYPE62
TABLE 6PATENTS FILED, 2018–202162
5.3.3INNOVATION AND PATENT APPLICATIONS62
FIGURE 29TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2018–202163
5.3.3.1Top applicants63
FIGURE 30TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS, 2018–202163
5.4CASE STUDY ANALYSIS64
5.4.1SEVEN WEST MEDIA, A MULTIPLATFORM MEDIA COMPANY, WANTED A SOLUTION TO BROADCAST SPORTS EVENTS FOR A LARGE–SCALE AUDIENCE64
5.4.2AFTERBUZZ TV WAS LOOKING FOR A SOLUTION TO DELIVER POSTGAME STREAMING SERVICES64
5.4.3MANCHESTER CITY FOOTBALL CLUB ENHANCING MATCHDAY EXPERIENCE FOR SUPPORTERS65
5.4.4ANSCHUTZ ENTERTAINMENT GROUP (AEG) WAS LOOKING FOR A SOLUTION TO ENHANCE CUSTOMER EXPERIENCE AND TO LOOK FOR MORE REVENUE OPPORTUNITIES65
5.4.5ASTRO WAS LOOKING FOR A SOLUTION THAT WOULD ALLOW CUSTOMERS TO STREAM 4K HDR LIVE SPORTS66
5.4.6MOLA TV WAS LOOKING FOR A SOLUTION THAT WOULD ALLOW CUSTOMERS TO STREAM UHD AND HDR LIVE UEFA EURO 2020 FOOTBALL TOURNAMENT66
5.4.7STARNET WAS LOOKING FOR A SOLUTION THAT WOULD ALLOW USERS TO STREAM HD QUALITY CONTENT67
5.4.8AKNET WAS LOOKING FOR A COST–EFFECTIVE SOLUTION TO DELIVER VALUABLE, AFFORDABLE, AND FLEXIBLE SOLUTIONS TO CUSTOMERS67
5.4.9BRITISH HORSERACING AUTHORITY WAS LOOKING FOR A SOLUTION TO MONITOR CHANNELS EFFECTIVELY68
5.4.10ALVA HOTEL WANTED AN INFOTAINMENT SYSTEM TO DELIVER A SEAMLESS CUSTOMER EXPERIENCE AND ESTABLISH A NEW BENCHMARK IN HOTEL TV EXPERIENCE68
5.5ARCHITECTURE OF A TYPICAL IPTV NETWORK69
FIGURE 31ARCHITECTURE: IPTV NETWORK69
5.6ECOSYSTEM70
FIGURE 32ECOSYSTEM: IPTV MARKET70
5.7SUPPLY CHAIN ANALYSIS71
FIGURE 33SUPPLY CHAIN ANALYSIS71
TABLE 7IPTV MARKET: SUPPLY CHAIN71
5.8PRICING MODEL ANALYSIS72
TABLE 8PRICING MODEL73
5.9TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS IN THE IPTV MARKET73
FIGURE 34IPTV MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS73
5.10PORTER’S FIVE FORCES ANALYSIS74
FIGURE 35IPTV MARKET: PORTER’S FIVE FORCES ANALYSIS74
TABLE 9IPTV MARKET: PORTER’S FIVE FORCES ANALYSIS74
5.10.1THREAT OF NEW ENTRANTS75
5.10.2THREAT OF SUBSTITUTES75
5.10.3BARGAINING POWER OF SUPPLIERS75
5.10.4BARGAINING POWER OF BUYERS75
5.10.5INTENSITY OF COMPETITIVE RIVALRY76
5.11REGULATORY IMPLICATIONS76
5.11.1GENERAL DATA PROTECTION REGULATION76
5.11.2CALIFORNIA CONSUMER PRIVACY ACT76
5.11.3THE TELECOM REGULATORY AUTHORITY OF INDIA ACT, 1997 ACT NO.
24 OF 199777
5.11.4THE TELECOMMUNICATION (BROADCASTING AND CABLE) SERVICES STANDARDS OF QUALITY OF SERVICE AND CONSUMER PROTECTION (ADDRESSABLE SYSTEMS) (THIRD AMENDMENT) REGULATIONS,
2020 (NO. 2 OF 2020)77
5.11.5THE TELECOMMUNICATION (BROADCASTING AND CABLE) SERVICES (EIGHTH) (ADDRESSABLE SYSTEMS) TARIFF (AMENDMENT) ORDER, 2017 (NO. 2 OF 2017)77
5.11.6PERSONAL DATA PROTECTION ACT77
 
5.12TECHNOLOGY ANALYSIS78
5.12.1ARTIFICIAL INTELLIGENCE, MACHINE LEARNING, AND IPTV78
5.12.25G AND IPTV78
5.13IPTV MARKET: COVID–19 IMPACT79
FIGURE 36IPTV MARKET TO WITNESS GROWTH BETWEEN 2020 AND 202679
6INTERNET PROTOCOL TELEVISION MARKET, BY COMPONENT80
6.1INTRODUCTION81
6.1.1COMPONENT: COVID–19 IMPACT81
FIGURE 37SOFTWARE SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD81
TABLE 10INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION)81
TABLE 11INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)82
6.1.2COMPONENT: INTERNET PROTOCOL TELEVISION MARKET DRIVERS82
6.2HARDWARE82
TABLE 12HARDWARE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)82
TABLE 13HARDWARE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)83
6.2.1ROUTER83
6.2.2SET–TOP BOX (STB)83
6.2.3RECEIVER84
6.2.4ENCODER84
6.3SOFTWARE84
TABLE 14SOFTWARE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)85
TABLE 15SOFTWARE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)85
6.4SERVICES85
TABLE 16INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SERVICE TYPE, 2015–2020 (USD MILLION)85
TABLE 17INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SERVICE TYPE, 2021–2026 (USD MILLION)86
TABLE 18SERVICES: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)86
TABLE 19SERVICES: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)86
6.4.1IN–HOUSE SERVICES87
TABLE 20IN–HOUSE SERVICES: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)87
TABLE 21IN–HOUSE SERVICES: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)87
 
6.4.2MANAGED SERVICES88
TABLE 22MANAGED SERVICES: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)88
TABLE 23MANAGED SERVICES: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)88
7INTERNET PROTOCOL TELEVISION MARKET, BY STREAMING TYPE89
7.1INTRODUCTION90
7.1.1STREAMING TYPE: COVID–19 IMPACT90
FIGURE 38VIDEO IPTV SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD90
TABLE 24INTERNET PROTOCOL TELEVISION MARKET SIZE, BY STREAMING TYPE,
2015–2020 (USD MILLION)90
TABLE 25INTERNET PROTOCOL TELEVISION MARKET SIZE, BY STREAMING TYPE,
2021–2026 (USD MILLION)91
7.1.2STREAMING TYPE: IPTV MARKET DRIVERS91
7.2NON–VIDEO IPTV91
TABLE 26NON–VIDEO INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)91
TABLE 27NON–VIDEO INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)92
7.3VIDEO IPTV92
TABLE 28VIDEO INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)92
TABLE 29VIDEO INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)93
8INTERNET PROTOCOL TELEVISION MARKET, BY SUBSCRIPTION TYPE94
8.1INTRODUCTION95
8.1.1SUBSCRIPTION TYPE: COVID–19 IMPACT95
FIGURE 39SUBSCRIPTION–BASED IPTV SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD95
TABLE 30INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SUBSCRIPTION TYPE, 2015–2020 (USD MILLION)95
TABLE 31INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SUBSCRIPTION TYPE, 2021–2026 (USD MILLION)96
8.1.2SUBSCRIPTION TYPE: IPTV MARKET DRIVERS96
8.2SUBSCRIPTION–BASED IPTV96
TABLE 32SUBSCRIPTION–BASED INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)96
TABLE 33SUBSCRIPTION–BASED INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)97
8.3SUBSCRIPTION–FREE IPTV97
TABLE 34SUBSCRIPTION–FREE INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)97
TABLE 35SUBSCRIPTION–FREE INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)98
9INTERNET PROTOCOL TELEVISION MARKET, BY TRANSMISSION TYPE99
9.1INTRODUCTION100
9.1.1TRANSMISSION TYPE: COVID–19 IMPACT100
FIGURE 40WIRELESS SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD100
TABLE 36INTERNET PROTOCOL TELEVISION MARKET SIZE, BY TRANSMISSION TYPE, 2015–2020 (USD MILLION)100
TABLE 37INTERNET PROTOCOL TELEVISION MARKET SIZE, BY TRANSMISSION TYPE, 2021–2026 (USD MILLION)101
9.1.2TRANSMISSION TYPE: IPTV MARKET DRIVERS101
9.2WIRELESS101
TABLE 38WIRELESS INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)101
TABLE 39WIRELESS INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)102
9.3WIRED102
TABLE 40WIRED INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)102
TABLE 41WIRED INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)103
10INTERNET PROTOCOL TELEVISION MARKET, BY DEVICE TYPE104
10.1INTRODUCTION105
10.1.1DEVICE TYPE: COVID–19 IMPACT105
FIGURE 41SMART TVS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD105
TABLE 42INTERNET PROTOCOL TELEVISION MARKET SIZE, BY DEVICE TYPE,
2015–2020 (USD MILLION)105
TABLE 43INTERNET PROTOCOL TELEVISION MARKET SIZE, BY DEVICE TYPE,
2021–2026 (USD MILLION)106
10.1.2DEVICE TYPE: INTERNET PROTOCOL TELEVISION MARKET DRIVERS106
10.2SMARTPHONES AND TABLETS106
TABLE 44SMARTPHONES AND TABLETS: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)107
TABLE 45SMARTPHONES AND TABLETS: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)107
10.3SMART TVS107
TABLE 46SMART TVS: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)108
TABLE 47SMART TVS: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)108
10.4DESKTOPS AND LAPTOPS108
TABLE 48DESKTOPS AND LAPTOPS: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)109
TABLE 49DESKTOPS AND LAPTOPS: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)109
11INTERNET PROTOCOL TELEVISION MARKET, BY APPLICATION110
11.1INTRODUCTION111
11.1.1APPLICATION: COVID–19 IMPACT111
11.1.2APPLICATION: IPTV MARKET DRIVERS111
FIGURE 42NON–LINEAR TV SEGMENT TO GROW AT A HIGHER CAGR DURING
THE FORECAST PERIOD111
TABLE 50INTERNET PROTOCOL TELEVISION MARKET SIZE, BY APPLICATION,
2015–2020 (USD MILLION)111
TABLE 51INTERNET PROTOCOL TELEVISION MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)112
11.2LINEAR TELEVISION112
TABLE 52LINEAR TELEVISION: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)113
TABLE 53LINEAR TELEVISION: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)113
11.3NON–LINEAR TELEVISION113
TABLE 54NON–LINEAR TELEVISION: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)114
TABLE 55NON–LINEAR TELEVISION: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)114
12INTERNET PROTOCOL TELEVISION MARKET, BY END USER115
12.1INTRODUCTION116
12.1.1END USER: COVID–19 IMPACT116
12.1.2END USER: INTERNET PROTOCOL TELEVISION MARKET DRIVERS116
FIGURE 43SMALL AND MEDIUM ENTERPRISES TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD116
TABLE 56INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER,
2015–2020 (USD MILLION)117
TABLE 57INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER,
2021–2026 (USD MILLION)117
12.2SMALL AND MEDIUM ENTERPRISES117
TABLE 58SMALL AND MEDIUM ENTERPRISES: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)118
TABLE 59SMALL AND MEDIUM ENTERPRISES: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)118
12.3LARGE ENTERPRISES118
TABLE 60LARGE ENTERPRISES: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)119
TABLE 61LARGE ENTERPRISES: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)119
12.4RESIDENTIAL CUSTOMERS119
TABLE 62RESIDENTIAL CUSTOMERS: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)120
TABLE 63RESIDENTIAL CUSTOMERS: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)120
13INTERNET PROTOCOL TELEVISION MARKET, BY VERTICAL121
13.1INTRODUCTION122
13.1.1VERTICAL: COVID–19 IMPACT122
13.1.2VERTICAL: IPTV MARKET DRIVERS122
FIGURE 44TELECOMMUNICATION AND IT VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD123
TABLE 64INTERNET PROTOCOL TELEVISION MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION)123
TABLE 65INTERNET PROTOCOL TELEVISION MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)124
13.2ADVERTISING AND MARKETING124
TABLE 66ADVERTISING AND MARKETING: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)125
TABLE 67ADVERTISING AND MARKETING: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)125
13.3MEDIA AND ENTERTAINMENT125
TABLE 68MEDIA AND ENTERTAINMENT: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)126
TABLE 69MEDIA AND ENTERTAINMENT: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)126
13.4GAMING126
TABLE 70GAMING: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)127
TABLE 71GAMING: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)127
13.5ONLINE STORES128
TABLE 72ONLINE STORES: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)128
TABLE 73ONLINE STORES: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)129
13.6HEALTHCARE AND MEDICAL129
TABLE 74HEALTHCARE AND MEDICAL: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)130
TABLE 75HEALTHCARE AND MEDICAL: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)130
13.7TELECOMMUNICATIONS AND IT131
TABLE 76TELECOMMUNICATION AND IT: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)131
TABLE 77TELECOMMUNICATION AND IT: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)131
13.8OTHER VERTICALS132
TABLE 78OTHER VERTICALS: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)132
TABLE 79OTHER VERTICALS: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)132
 
14INTERNET PROTOCOL TELEVISION MARKET BY REGION133
14.1INTRODUCTION134
FIGURE 45ASIA PACIFIC IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD134
FIGURE 46INDIA TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD134
TABLE 80INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)135
TABLE 81INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)135
14.2NORTH AMERICA135
14.2.1NORTH AMERICA: IPTV MARKET DRIVERS136
14.2.2NORTH AMERICA: COVID–19 IMPACT136
14.2.3NORTH AMERICA: REGULATORY IMPLICATIONS136
14.2.3.1Health Insurance Portability and Accountability Act of 1996136
14.2.3.2California Consumer Privacy Act137
14.2.3.3Health Information Technology for Economic and Clinical Health Act137
14.2.3.4Sarbanes–Oxley Act137
14.2.3.5The United States Securities and Exchange Commission137
14.2.3.6International Organization for Standardization 27001138
14.2.3.7California Consumer Privacy Act138
14.2.3.8Federal Information Security Management Act138
14.2.3.9Payment Card Industry Data Security Standard138
14.2.3.10Federal Information Processing Standards139
FIGURE 47INTERNET PROTOCOL TELEVISION MARKET SNAPSHOT: NORTH AMERICA140
TABLE 82NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY COMPONENT, 2015–2020 (USD MILLION)140
TABLE 83NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)141
TABLE 84NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY SERVICE TYPE, 2015–2020 (USD MILLION)141
TABLE 85NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY SERVICE TYPE, 2021–2026 (USD MILLION)141
TABLE 86NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY STREAMING TYPE, 2015–2020 (USD MILLION)142
TABLE 87NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY STREAMING TYPE, 2021–2026 (USD MILLION)142
TABLE 88NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY SUBSCRIPTION TYPE, 2015–2020 (USD MILLION)142
TABLE 89NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY SUBSCRIPTION TYPE, 2021–2026 (USD MILLION)143
TABLE 90NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY TRANSMISSION TYPE, 2015–2020 (USD MILLION)143
TABLE 91NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY TRANSMISSION TYPE, 2021–2026 (USD MILLION)143
TABLE 92NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY DEVICE TYPE, 2015–2020 (USD MILLION)144
TABLE 93NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY DEVICE TYPE, 2021–2026 (USD MILLION)144
TABLE 94NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY APPLICATION, 2015–2020 (USD MILLION)144
TABLE 95NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY APPLICATION, 2021–2026 (USD MILLION)145
TABLE 96NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY END USER, 2015–2020 (USD MILLION)145
TABLE 97NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY END USER, 2021–2026 (USD MILLION)145
TABLE 98NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY VERTICAL, 2015–2020 (USD MILLION)146
TABLE 99NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY VERTICAL, 2021–2026 (USD MILLION)146
TABLE 100NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY COUNTRY, 2015–2020 (USD MILLION)147
TABLE 101NORTH AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY COUNTRY, 2021–2026 (USD MILLION)147
14.2.4UNITED STATES147
TABLE 102UNITED STATES: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY COMPONENT, 2015–2020 (USD MILLION)148
TABLE 103UNITED STATES: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)148
TABLE 104UNITED STATES: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY END USER, 2015–2020 (USD MILLION)148
TABLE 105UNITED STATES: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY END USER, 2021–2026 (USD MILLION)149
14.2.5CANADA149
TABLE 106CANADA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)149
TABLE 107CANADA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)150
TABLE 108CANADA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER, 2015–2020 (USD MILLION)150
TABLE 109CANADA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER, 2021–2026 (USD MILLION)150
14.3EUROPE151
14.3.1EUROPE: IPTV MARKET DRIVERS151
14.3.2EUROPE: COVID–19 IMPACT151
14.3.3EUROPE: REGULATIONS152
14.3.3.1General Data Protection Regulation152
14.3.3.2European Committee for Standardization152
14.3.3.3European Technical Standards Institute153
14.3.3.4Israeli Privacy Protection Regulations (Data Security), 5777–2017153
14.3.3.5Cloud Computing Framework153
14.3.3.6GDPR Applicability in the Kingdom of Saudi Arabia (KSA)153
14.3.3.7Protection of Personal Information Act154
TABLE 110EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)154
TABLE 111EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)154
TABLE 112EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SERVICE TYPE, 2015–2020 (USD MILLION)155
TABLE 113EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SERVICE TYPE, 2021–2026 (USD MILLION)155
TABLE 114EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY STREAMING TYPE, 2015–2020 (USD MILLION)155
TABLE 115EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY STREAMING TYPE, 2021–2026 (USD MILLION)155
TABLE 116EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SUBSCRIPTION TYPE, 2015–2020 (USD MILLION)156
TABLE 117EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SUBSCRIPTION TYPE, 2021–2026 (USD MILLION)156
TABLE 118EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY TRANSMISSION TYPE, 2015–2020 (USD MILLION)156
TABLE 119EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY TRANSMISSION TYPE, 2021–2026 (USD MILLION)156
TABLE 120EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY DEVICE TYPE, 2015–2020 (USD MILLION)157
TABLE 121EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY DEVICE TYPE, 2021–2026 (USD MILLION)157
TABLE 122EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)157
TABLE 123EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)158
TABLE 124EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER, 2015–2020 (USD MILLION)158
TABLE 125EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER, 2021–2026 (USD MILLION)158
TABLE 126EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)159
TABLE 127EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)159
TABLE 128EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)160
TABLE 129EUROPE: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)160
14.3.4GERMANY160
TABLE 130GERMANY: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)161
TABLE 131GERMANY: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)161
TABLE 132GERMANY: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER, 2015–2020 (USD MILLION)161
TABLE 133GERMANY: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER, 2021–2026 (USD MILLION)162
14.3.5UNITED KINGDOM162
14.3.6FRANCE162
14.3.7REST OF EUROPE163
14.4ASIA PACIFIC163
14.4.1ASIA PACIFIC: IPTV MARKET DRIVERS164
14.4.2ASIA PACIFIC: COVID–19 IMPACT164
14.4.3ASIA PACIFIC: REGULATORY IMPLICATIONS164
14.4.3.1The Infocomm Media Development Authority (IMDA)164
14.4.3.2The Broadcasting Services Act, 1992 (BSA) Protection of Personal Information164
14.4.3.3India’s Ministry of Information and Broadcasting165
14.4.3.4Advertising Law in China165
14.4.3.5Cyberspace Administration of China165
14.4.3.6National Broadcasting and Telecommunications Commission (NBTC) – Thailand165
14.4.3.7Inland Revenue Authority of Singapore (IRAS)166
14.4.3.8Internet Broadcasting and Section 31D Of Copyright Act
1957 – India166
FIGURE 48INTERNET PROTOCOL TELEVISION MARKET SNAPSHOT: ASIA PACIFIC166
TABLE 134ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY COMPONENT, 2015–2020 (USD MILLION)167
TABLE 135ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)167
TABLE 136ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SERVICE TYPE, 2015–2020 (USD MILLION)167
TABLE 137ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SERVICE TYPE, 2021–2026 (USD MILLION)168
TABLE 138ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY STREAMING TYPE, 2015–2020 (USD MILLION)168
TABLE 139ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY STREAMING TYPE, 2021–2026 (USD MILLION)168
TABLE 140ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY SUBSCRIPTION TYPE, 2015–2020 (USD MILLION)168
TABLE 141ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY SUBSCRIPTION TYPE, 2021–2026 (USD MILLION)169
TABLE 142ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY TRANSMISSION TYPE, 2015–2020 (USD MILLION)169
TABLE 143ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY TRANSMISSION TYPE, 2021–2026 (USD MILLION)169
TABLE 144ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY DEVICE TYPE, 2015–2020 (USD MILLION)170
TABLE 145ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY DEVICE TYPE, 2021–2026 (USD MILLION)170
TABLE 146ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY APPLICATION, 2015–2020 (USD MILLION)170
TABLE 147ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY APPLICATION, 2021–2026 (USD MILLION)171
TABLE 148ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER, 2015–2020 (USD MILLION)171
TABLE 149ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER, 2021–2026 (USD MILLION)171
TABLE 150ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)172
TABLE 151ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)172
TABLE 152ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)173
TABLE 153ASIA PACIFIC: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)173
14.4.4CHINA173
TABLE 154CHINA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)174
TABLE 155CHINA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)174
TABLE 156CHINA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER, 2015–2020 (USD MILLION)174
TABLE 157CHINA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER, 2021–2026 (USD MILLION)175
14.4.5JAPAN175
14.4.6INDIA175
14.4.7REST OF APAC176
14.5MIDDLE EAST AND AFRICA176
14.5.1MIDDLE EAST AND AFRICA: IPTV MARKET DRIVERS176
14.5.2MIDDLE EAST AND AFRICA: COVID–19 IMPACT176
14.5.3MIDDLE EAST AND AFRICA: REGULATIONS176
14.5.3.1Protection of Personal Information (POPI) Act, South Africa177
14.5.3.2Cloud Computing Regulatory Framework, Saudi Arabia177
14.5.3.3The large Telecommunications Regulatory Authority (TRA) – UAE177
14.5.3.4National Media Council (NMC)177
14.5.3.5The Media Zone Authority– Abu Dhabi177
TABLE 158MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)177
TABLE 159MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)178
TABLE 160MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SERVICE TYPE, 2015–2020 (USD MILLION)178
TABLE 161MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SERVICE TYPE, 2021–2026 (USD MILLION)178
TABLE 162MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY STREAMING TYPE, 2015–2020 (USD MILLION)179
TABLE 163MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY STREAMING TYPE, 2021–2026 (USD MILLION)179
TABLE 164MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SUBSCRIPTION TYPE, 2015–2020 (USD MILLION)179
TABLE 165MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SUBSCRIPTION TYPE, 2021–2026 (USD MILLION)179
TABLE 166MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY TRANSMISSION TYPE, 2015–2020 (USD MILLION)180
TABLE 167MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY TRANSMISSION TYPE, 2021–2026 (USD MILLION)180
TABLE 168MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY DEVICE TYPE, 2015–2020 (USD MILLION)180
TABLE 169MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY DEVICE TYPE, 2021–2026 (USD MILLION)181
TABLE 170MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)181
TABLE 171MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)181
TABLE 172MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER, 2015–2020 (USD MILLION)182
TABLE 173MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY END USER, 2021–2026 (USD MILLION)182
TABLE 174MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)182
TABLE 175MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)183
TABLE 176MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)183
TABLE 177MIDDLE EAST AND AFRICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)183
14.5.4MIDDLE EAST184
14.5.5AFRICA184
14.6LATIN AMERICA184
14.6.1LATIN AMERICA: IPTV MARKET DRIVERS184
14.6.2LATIN AMERICA: COVID–19 IMPACT184
14.6.3LATIN AMERICA: REGULATORY IMPLICATIONS185
14.6.3.1Brazil Data Protection Law185
14.6.3.2Argentina Personal Data Protection Law No. 25.326185
14.6.3.3Federal Law on Protection of Personal Data Held by Individuals185
TABLE 178LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY COMPONENT, 2015–2020 (USD MILLION)186
TABLE 179LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)186
TABLE 180LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SERVICE TYPE, 2015–2020 (USD MILLION)187
TABLE 181LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY SERVICE TYPE, 2021–2026 (USD MILLION)187
TABLE 182LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY STREAMING TYPE, 2015–2020 (USD MILLION)187
TABLE 183LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY STREAMING TYPE, 2021–2026 (USD MILLION)187
TABLE 184LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY SUBSCRIPTION TYPE, 2015–2020 (USD MILLION)188
TABLE 185LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY SUBSCRIPTION TYPE, 2021–2026 (USD MILLION)188
TABLE 186LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY TRANSMISSION TYPE, 2015–2020 (USD MILLION)188
TABLE 187LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY TRANSMISSION TYPE, 2021–2026 (USD MILLION)189
TABLE 188LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY DEVICE TYPE, 2015–2020 (USD MILLION)189
TABLE 189LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE, BY DEVICE TYPE, 2021–2026 (USD MILLION)189
TABLE 190LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY APPLICATION, 2015–2020 (USD MILLION)190
TABLE 191LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY APPLICATION, 2021–2026 (USD MILLION)190
TABLE 192LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY END USER, 2015–2020 (USD MILLION)190
TABLE 193LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY END USER, 2021–2026 (USD MILLION)191
TABLE 194LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY VERTICAL, 2015–2020 (USD MILLION)191
TABLE 195LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY VERTICAL, 2021–2026 (USD MILLION)192
TABLE 196LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY COUNTRY, 2015–2020 (USD MILLION)192
TABLE 197LATIN AMERICA: INTERNET PROTOCOL TELEVISION MARKET SIZE,
BY COUNTRY, 2021–2026 (USD MILLION)192
14.6.4BRAZIL193
14.6.5MEXICO193
14.6.6REST OF LATIN AMERICA193
15COMPETITIVE LANDSCAPE194
15.1OVERVIEW194
15.2KEY PLAYER STRATEGIES194
15.3MARKET SHARE ANALYSIS194
FIGURE 49IPTV MARKET SHARE ANALYSIS195
TABLE 198IPTV MARKET: DEGREE OF COMPETITION195
15.4REVENUE ANALYSIS196
FIGURE 50REVENUE ANALYSIS FOR KEY COMPANIES IN THE PAST FIVE YEARS196
15.5COMPANY EVALUATION QUADRANT197
15.5.1STARS197
15.5.2EMERGING LEADERS197
15.5.3PERVASIVE PLAYERS197
15.5.4PARTICIPANTS197
FIGURE 51KEY IPTV MARKET PLAYERS, COMPANY EVALUATION MATRIX, 2021198
15.6COMPETITIVE BENCHMARKING199
TABLE 199COMPANY PRODUCT FOOTPRINT199
TABLE 200COMPANY REGION FOOTPRINT200
15.7STARTUP/SME EVALUATION QUADRANT201
15.7.1PROGRESSIVE COMPANIES201
15.7.2RESPONSIVE COMPANIES201
15.7.3DYNAMIC COMPANIES201
15.7.4STARTING BLOCKS201
FIGURE 52STARTUP/SME IPTV MARKET EVALUATION MATRIX, 2021202
15.8COMPETITIVE SCENARIO203
15.8.1PRODUCT LAUNCHES203
TABLE 201PRODUCT LAUNCHES, JUNE 2019–AUGUST 2021203
15.8.2DEALS205
TABLE 202DEALS, AUGUST 2018– AUGUST 2021205
16COMPANY PROFILES210
16.1INTRODUCTION210
16.2KEY PLAYERS210
(Business Overview, Solutions, Products & Services, Key Insights, Recent Developments, COVID-19 Impact, MnM View)*
16.2.1AT&T210
TABLE 203AT&T: BUSINESS OVERVIEW210
FIGURE 53AT&T: FINANCIAL OVERVIEW211
TABLE 204AT&T: PRODUCTS OFFERED211
TABLE 205AT&T: SERVICES OFFERED212
TABLE 206AT&T: PRODUCT LAUNCHES AND ENHANCEMENTS212
TABLE 207AT&T: DEALS212
16.2.2VERIZON COMMUNICATIONS214
TABLE 208VERIZON COMMUNICATIONS: BUSINESS OVERVIEW214
FIGURE 54VERIZON COMMUNICATIONS: FINANCIAL OVERVIEW214
TABLE 209VERIZON COMMUNICATIONS: PRODUCTS OFFERED215
TABLE 210VERIZON COMMUNICATIONS: SERVICES OFFERED215
TABLE 211VERIZON COMMUNICATIONS: PRODUCT LAUNCHES AND ENHANCEMENTS215
TABLE 212VERIZON COMMUNICATIONS: DEALS216
16.2.3ERICSSON218
TABLE 213ERICSSON: BUSINESS OVERVIEW218
FIGURE 55ERICSSON: FINANCIAL OVERVIEW219
TABLE 214ERICSSON: PRODUCTS OFFERED219
TABLE 215ERICSSON: SERVICES OFFERED220
TABLE 216ERICSSON: PRODUCT LAUNCHES AND ENHANCEMENTS220
TABLE 217ERICSSON: DEALS221
 
16.2.4AKAMAI TECHNOLOGIES223
TABLE 218AKAMAI TECHNOLOGIES: BUSINESS OVERVIEW223
FIGURE 56AKAMAI TECHNOLOGIES: FINANCIAL OVERVIEW224
TABLE 219AKAMAI TECHNOLOGIES: PRODUCTS OFFERED224
TABLE 220AKAMAI TECHNOLOGIES: SERVICES OFFERED225
TABLE 221AKAMAI TECHNOLOGIES: PRODUCT LAUNCHES AND ENHANCEMENTS225
TABLE 222AKAMAI TECHNOLOGIES: DEALS225
16.2.5BROADCOM CORPORATION227
TABLE 223BROADCOM CORPORATION: BUSINESS OVERVIEW227
FIGURE 57BROADCOM: FINANCIAL OVERVIEW228
TABLE 224BROADCOM CORPORATION: PRODUCTS OFFERED228
TABLE 225BROADCOM CORPORATION: SERVICES OFFERED229
TABLE 226BROADCOM CORPORATION: PRODUCT LAUNCHES AND ENHANCEMENTS229
TABLE 227BROADCOM CORPORATION: DEALS229
16.2.6AIRTEL230
TABLE 228AIRTEL: BUSINESS OVERVIEW230
FIGURE 58AIRTEL: FINANCIAL OVERVIEW231
TABLE 229AIRTEL: PRODUCTS OFFERED231
TABLE 230AIRTEL: SERVICES OFFERED232
TABLE 231AIRTEL: PRODUCT LAUNCHES AND ENHANCEMENTS232
TABLE 232AIRTEL: DEALS232
16.2.7DEUTSCHE TELEKOM233
TABLE 233DEUTSCHE TELEKOM: BUSINESS OVERVIEW233
FIGURE 59DEUTSCHE TELEKOM: FINANCIAL OVERVIEW234
TABLE 234DEUTSCHE TELEKOM: PRODUCTS OFFERED234
TABLE 235DEUTSCHE TELEKOM: SERVICES OFFERED236
TABLE 236DEUTSCHE TELEKOM: PRODUCT LAUNCHES AND ENHANCEMENTS236
TABLE 237DEUTSCHE TELEKOM: DEALS236
16.2.8TRIPLE PLAY SERVICES237
TABLE 238TRIPLE PLAY SERVICES: BUSINESS OVERVIEW237
TABLE 239TRIPLE PLAY SERVICES: PRODUCTS OFFERED237
TABLE 240TRIPLE PLAY SERVICES: SERVICES OFFERED238
16.2.9MATRIXSTREAM TECHNOLOGIES239
TABLE 241MATRIXSTREAM TECHNOLOGIES: BUSINESS OVERVIEW239
TABLE 242MATRIXSTREAM TECHNOLOGIES: PRODUCTS OFFERED239
TABLE 243MATRIXSTREAM TECHNOLOGIES: SERVICES OFFERED241
TABLE 244MATRIXSTREAM TECHNOLOGIES:
PRODUCT LAUNCHES AND ENHANCEMENTS241
TABLE 245MATRIXSTREAM TECHNOLOGIES: DEALS241
 
16.2.10CISCO242
TABLE 246CISCO: BUSINESS OVERVIEW242
FIGURE 60CISCO: FINANCIAL OVERVIEW243
TABLE 247CISCO: PRODUCTS OFFERED243
TABLE 248CISCO: SERVICES OFFERED243
TABLE 249CISCO: PRODUCT LAUNCHES AND ENHANCEMENTS244
TABLE 250CISCO: DEALS244
16.2.11HUAWEI246
TABLE 251HUAWEI: BUSINESS OVERVIEW246
FIGURE 61HUAWEI: FINANCIAL OVERVIEW247
TABLE 252HUAWEI: PRODUCTS OFFERED247
TABLE 253HUAWEI: SERVICES OFFERED248
TABLE 254HUAWEI: PRODUCT LAUNCHES AND ENHANCEMENTS248
TABLE 255HUAWEI: DEALS249
16.2.12STERLITE TECHNOLOGIES250
TABLE 256STERLITE TECHNOLOGIES: BUSINESS OVERVIEW250
FIGURE 62STERLITE TECHNOLOGIES: FINANCIAL OVERVIEW250
TABLE 257STERLITE TECHNOLOGIES: PRODUCTS OFFERED251
TABLE 258STERLITE TECHNOLOGIES: PRODUCT LAUNCHES AND ENHANCEMENTS252
TABLE 259STERLITE TECHNOLOGIES: DEALS252
16.2.13EXTERITY253
TABLE 260EXTERITY: BUSINESS OVERVIEW253
TABLE 261EXTERITY: PRODUCTS OFFERED253
TABLE 262EXTERITY: SERVICES OFFERED254
TABLE 263EXTERITY: PRODUCT LAUNCHES AND ENHANCEMENTS255
TABLE 264EXTERITY: DEALS255
16.2.14CENTURYLINK (LUMEN TECHNOLOGIES)256
TABLE 265CENTURYLINK: BUSINESS OVERVIEW256
TABLE 266CENTURYLINK: PRODUCTS OFFERED256
TABLE 267CENTURYLINK: SERVICES OFFERED256
TABLE 268CENTURY LINK: PRODUCT LAUNCHES AND ENHANCEMENTS257
16.2.15ORANGE S.A.258
TABLE 269ORANGE S.A.: BUSINESS OVERVIEW258
FIGURE 63ORANGE S.A.: FINANCIAL OVERVIEW259
TABLE 270ORANGE: PRODUCTS OFFERED259
TABLE 271ORANGE S.A.: SERVICES OFFERED259
TABLE 272ORANGE S.A.: PRODUCT LAUNCHES AND ENHANCEMENTS259
TABLE 273ORANGE S.A.: DEALS260
16.2.16SETPLEX261
16.2.17VYTIO IPTV SOLUTIONS261
16.2.18NETUP262
16.2.19FOXTEL262
16.2.20COMMSCOPE263
16.2.21TELEDATA264
16.2.22IQSTREAM IPTV264
16.2.23TELEBREEZE265
16.2.24SOLID IPTV266
16.2.25LEEZTV266
16.2.26BROADPEAK TV267
16.2.27AIGUTECH TECHNOLOGIES267
16.2.28IPTVPORTAL268
*Details on Business Overview, Solutions, Products & Services, Key Insights, Recent Developments, COVID-19 Impact, MnM View might not be captured in case of unlisted companies.
17ADJACENT AND RELATED MARKETS269
17.1VIDEO ON DEMAND MARKET—GLOBAL FORECAST TO 2024269
17.1.1MARKET DEFINITION269
17.1.2MARKET OVERVIEW269
17.1.2.1Video on demand market, by component269
TABLE 274VIDEO ON DEMAND MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)269
17.1.2.2Video on demand market, by monetization model270
TABLE 275VIDEO ON DEMAND MARKET SIZE, BY MONETIZATION MODEL,
2017–2024 (USD MILLION)270
17.1.2.3Video on demand market, by industry vertical270
TABLE 276VIDEO ON DEMAND MARKET SIZE, BY INDUSTRY VERTICAL,
2017–2024 (USD MILLION)270
17.1.2.4Video on demand market, by region271
TABLE 277VIDEO ON DEMAND MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)271
17.2OVER–THE–TOP (OTT) SERVICES MARKET271
17.2.1MARKET DEFINITION271
17.2.2MARKET OVERVIEW271
17.2.2.1OTT services market, by monetization model272
TABLE 278OVER–THE–TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL,
2017–2024 (USD MILLION)272
17.2.2.2OTT services market, by streaming device272
TABLE 279OVER–THE–TOP SERVICES MARKET SIZE, BY STREAMING DEVICE,
2017–2024 (USD MILLION)272
17.2.2.3OTT services market, by type273
TABLE 280OVER–THE–TOP SERVICES MARKET SIZE, BY TYPE,
2017–2024 (USD MILLION)273
17.2.2.4OTT services market, by service vertical273
TABLE 281OVER–THE–TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL,
2017–2024 (USD MILLION)273
17.2.2.5OTT services market, by region274
TABLE 282OVER–THE–TOP SERVICES MARKET SIZE, BY REGION,
2017–2024 (USD MILLION)274
18APPENDIX275
18.1DISCUSSION GUIDE275
18.2KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL280
18.3AVAILABLE CUSTOMIZATIONS282
18.4RELATED REPORTS282
18.5AUTHOR DETAILS283

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