出版：MarketsandMarkets（マーケッツアンドマーケッツ） 出版年月：2024年2月
Phishing Protection Market – Global Forecast To 2028
フィッシング対策市場 : 提供内容 (ソリューション、サービス)、サブタイプ (電子メールベースのフィッシング、電子メール以外のフィッシング)、組織の規模、展開モード、業種 (BFSI、IT ＆ ITeS、政府)、地域別 – 2028年までの世界予測
Phishing Protection Market by Offering (Solutions, Services), Subtype (Email-based Phishing, Non-email-based Phishing), Organization Size, Deployment Mode, Vertical (BFSI, IT & ITeS, Government) and Region – Global Forecast to 2028
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| 図表数 | 462 |
| 種別 | 英文調査報告書 |
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Report Overview
The global phishing protection market is estimated to be worth USD 2.2 billion in 2023 and is projected to reach USD 4.1 billion by 2028, at a CAGR of 13.5% during the forecast period.
世界のフィッシング対策市場は、2023 年に 22 億米ドルの価値があると推定され、予測期間中の CAGR は 13.5% で、2028 年までに 41 億米ドルに達すると予測されています。
The propulsion of the phishing protection market is intricately tied to the evolving digital communication landscape, where the widespread adoption of email and cloud-based services converges with the increasing intricacy of phishing attacks. The relentless pursuit of cybercriminals to exploit vulnerabilities and the rising instances of sophisticated social engineering tactics underscore the criticality of advanced cybersecurity solutions. Marked by intricate phishing schemes and a heightened risk landscape, organizations are compelled to invest significantly in cutting-edge protection measures to safeguard sensitive data, financial assets, and stakeholders’ trust. The intersection of technological advancement, expanding attack surfaces, and stringent data protection regulations collectively propel the demand for innovative phishing protection strategies.
“By offering, the services segment to register the highest growth rate during the forecast period.”
The forecast indicates that, by offering, the services segment is anticipated to exhibit the highest growth rate in the phishing protection market during the forecast period. This trajectory can be attributed to the increasing recognition among organizations of the need for comprehensive services to fortify their defenses against phishing threats. As the complexity and diversity of phishing attacks continue to evolve, there is a growing demand for specialized. The services segment plays a pivotal role in assisting organizations to navigate the dynamic landscape of cybersecurity, offering tailored and adaptive solutions to combat phishing attempts effectively. The emphasis on holistic protection strategies positions the services segment as a key driver for growth in the phishing protection market.
“By deployment mode, the cloud segment to register the highest growth rate during the forecast period.”
The forecast indicates that, by deployment mode, the cloud segment is poised to register the highest growth rate in the phishing protection market during the forecast period. This surge can be attributed to the escalating adoption of cloud-based solutions, reflecting the growing recognition among organizations of the advantages offered by cloud deployment. Cloud-based phishing protection solutions provide scalability, flexibility, and centralized management, aligning well with the evolving needs of businesses to counter sophisticated phishing threats. The rise in remote work scenarios and the increasing reliance on cloud services further accentuate the demand for cloud-native phishing protection technologies. As organizations prioritize agility and efficiency in their cybersecurity strategies, the cloud segment emerges as a focal point for dynamic growth within the phishing protection market.
“Asia Pacific to register the highest growth rate during the forecast period.”
The Asia Pacific region is expected to register the highest growth rate in the phishing protection market during the forecast period. This accelerated growth is driven by many factors, including rapid digitization across industries, increased cyber threats, and a growing emphasis on cybersecurity measures. As businesses and governments in the Asia Pacific continue to embrace digital technologies, the risk of phishing attacks becomes more pronounced, fueling the demand for robust protection solutions. The heightened awareness of the economic and reputational consequences of cyber threats and regulatory initiatives contributes to the rapid adoption of phishing protection measures in the region. The dynamic nature of the cyber threat landscape positions the Asia Pacific market as a key driver for growth in the phishing protection sector.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The breakdown of the primaries is as follows:
• By Company Type: Tier 1 – 20%, Tier 2 – 57%, and Tier 3 – 33%
• By Designation: C-level – 40%, Managers and Others – 60%
• By Region: North America – 35%, Europe – 20%, Asia Pacific – 45%.
The major players in the phishing protection market are Barracuda (US), Cofense (US), Duocircle (US), Ironscales (Israel), Microsoft (US), Mimecast (UK), OpenText (Canada), Paubox (US), Proofpoint (US), Sophos (UK), Trend Micro (Japan), Trustwave (US), Twilio (US), Virtru (US), Abnormal Security (US), AGARI (US), AppGuard (US), Deepwatch (US), GreatHorn (US), Guardz (US), ImmuniWeb (Switzerland), Inky (US), Redsift (UK), SpyCloud (US), Trustifi (US), Vade (France), Valimail (US), ZeroFOX (US). The study includes an in-depth competitive analysis of these key players in the phishing protection market, with their company profiles, recent developments, and key market strategies.
Research Coverage
The market study covers the phishing protection market size across segments. It aims to estimate the market size and growth potential of this market across different segments by offering sub-types, organization sizes, deployment modes, verticals, and regions. The study also includes an in-depth competitive analysis of the key market players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Reasons to buy this report
The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall phishing protection market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• As businesses recognize the pivotal role of phishing protection, there is a mounting demand for comprehensive phishing protection solutions and services. These encompass a range of tools enabling organizations to achieve authentic and secure connectivity. While challenges like the need for alignment and technology integration are acknowledged, the report underscores the dynamic landscape of phishing protection-centric technologies and evolving market trends; the report also offers valuable insights into the future trajectory of the phishing protection market.
• Product Development/Innovation: Detailed insights on coming technologies, R&D activities, and product & solution launches in the phishing protection market
• Market Development: Comprehensive information about lucrative markets – the report analyses the phishing protection market across varied regions.
• Market Diversification: Exhaustive information about new products & solutions being developed, untapped geographies, recent developments, and investments in the phishing protection market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Barracuda (US), Cofense (US), Duocircle (US), Ironscales (Israel), Microsoft (US), Mimecast (UK), OpenText (Canada), Paubox (US), Proofpoint (US), Sophos (UK), Trend Micro (Japan), Trustwave (US), Twilio (US), Virtru (US), Abnormal Security (US), AGARI (US), AppGuard (US), Deepwatch (US), GreatHorn (US), Guardz (US), ImmuniWeb (Switzerland), Inky (US), Redsift (UK), SpyCloud (US), Trustifi (US), Vade (France), Valimail (US), ZeroFOX (US).
Table of Contents
1 INTRODUCTION 49
1.1 STUDY OBJECTIVES 49
1.2 MARKET DEFINITION 49
1.2.1 INCLUSIONS & EXCLUSIONS 50
1.3 MARKET SCOPE 51
FIGURE 1 MARKET SEGMENTATION 51
1.3.1 REGIONS COVERED 52
1.3.2 YEARS CONSIDERED 52
1.4 CURRENCY CONSIDERED 53
TABLE 1 USD EXCHANGE RATES, 2020–2022 53
1.5 STAKEHOLDERS 53
2 RESEARCH METHODOLOGY 54
2.1 RESEARCH DATA 54
FIGURE 2 PHISHING PROTECTION MARKET: RESEARCH DESIGN 54
2.1.1 SECONDARY DATA 55
2.1.2 PRIMARY DATA 55
2.1.2.1 Breakup of primary profiles 56
2.1.2.2 Key industry insights 56
2.2 DATA TRIANGULATION 57
FIGURE 3 PHISHING PROTECTION MARKET: DATA TRIANGULATION 57
2.3 MARKET SIZE ESTIMATION 57
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS AND SERVICES IN PHISHING PROTECTION MARKET 58
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1, SUPPLY-SIDE ANALYSIS 59
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1—BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF SOLUTIONS AND SERVICES IN PHISHING PROTECTION MARKET 59
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2—BOTTOM-UP (DEMAND SIDE) VERTICALS 60
2.4 MARKET FORECAST 61
TABLE 2 FACTOR ANALYSIS 61
2.5 RESEARCH ASSUMPTIONS 62
2.6 LIMITATIONS 63
3 EXECUTIVE SUMMARY 64
3.1 RECESSION IMPACT 65
FIGURE 8 PHISHING PROTECTION MARKET: RECESSION IMPACT 65
FIGURE 9 PHISHING PROTECTION MARKET TO WITNESS FAST GROWTH DURING FORECAST PERIOD 66
FIGURE 10 PHISHING PROTECTION MARKET: FASTEST-GROWING SEGMENTS, 2023–2028 66
FIGURE 11 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2023 67
4 PREMIUM INSIGHTS 68
4.1 BRIEF OVERVIEW OF PHISHING PROTECTION MARKET 68
FIGURE 12 ESCALATING FREQUENCY OF TARGETED AND HIGHLY SOPHISTICATED PHISHING ATTACKS TO DRIVE MARKET GROWTH 68
4.2 PHISHING PROTECTION MARKET, BY OFFERING, 2023 68
FIGURE 13 SOLUTIONS SEGMENT TO HOLD LARGER SHARE DURING FORECAST PERIOD 68
4.3 PHISHING PROTECTION MARKET, BY SOLUTION, 2023 69
FIGURE 14 EMAIL SECURITY SOLUTIONS TO HOLD LARGEST SHARE DURING FORECAST PERIOD 69
4.4 PHISHING PROTECTION MARKET, BY SUBTYPE, 2023 69
FIGURE 15 EMAIL-BASED PHISHING SEGMENT TO HOLD LARGER SHARE DURING FORECAST PERIOD 69
4.5 PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023 70
FIGURE 16 LARGE ENTERPRISES TO HOLD LARGER SHARE DURING FORECAST PERIOD 70
4.6 PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023 70
FIGURE 17 CLOUD SEGMENT TO HOLD LARGER SHARE DURING FORECAST PERIOD 70
4.7 PHISHING PROTECTION MARKET, BY VERTICAL, 2023 71
FIGURE 18 IT & ITES SEGMENT TO HOLD LARGEST SHARE DURING FORECAST PERIOD 71
4.8 MARKET INVESTMENT SCENARIO 71
FIGURE 19 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENT 71
5 MARKET OVERVIEW AND INDUSTRY TRENDS 72
5.1 INTRODUCTION 72
5.2 MARKET DYNAMICS 72
FIGURE 20 PHISHING PROTECTION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 73
5.2.1 DRIVERS 73
5.2.1.1 Rising instances of phishing attacks 73
5.2.1.2 Surge in mobile phishing 74
5.2.1.3 Rise in stringent data protection regulations and compliance 74
5.2.2 RESTRAINTS 75
5.2.2.1 Resource constraints 75
5.2.2.2 Increase in false positives 75
5.2.3 OPPORTUNITIES 75
5.2.3.1 Increasing cloud adoption 75
5.2.3.2 Global awareness campaigns 75
5.2.4 CHALLENGES 76
5.2.4.1 Human factor challenging phishing protection 76
5.2.4.2 Adapting to new threat vectors 76
5.3 BRIEF HISTORY OF PHISHING PROTECTION 77
FIGURE 21 BRIEF HISTORY OF PHISHING PROTECTION 77
5.3.1 1990–2000 77
5.3.2 2000–2010 77
5.3.3 2010–2020 77
5.3.4 2020–PRESENT 78
5.4 CASE STUDY ANALYSIS 78
5.4.1 SECLORE’S INNOVATIVE EMAIL ENCRYPTION SOLUTION EMPOWERED AMERICAN EXPRESS WITH ENHANCED SECURITY AND COMPLIANCE 78
5.4.2 GLOBAL BANK DEPLOYED SYSCOM’S IN-HOUSE VIRTUAL APPLIANCE TO STRENGTHEN EMAIL ENCRYPTION 79
5.4.3 ZEVA AND MICROSOFT COLLABORATED AND INTRODUCED DECRYPTNABOX TO OVERCOME CHALLENGES OF TRADITIONAL EMAIL ENCRYPTION 80
5.5 VALUE CHAIN ANALYSIS 81
FIGURE 22 VALUE CHAIN ANALYSIS 81
5.5.1 PHISHING PROTECTION SOLUTION PROVIDERS 81
5.5.2 CLOUD PROVIDERS 81
5.5.3 SERVICE PROVIDERS 82
5.5.4 GOVERNMENT AND REGULATORY BODIES 82
5.5.5 END USERS 82
5.6 ECOSYSTEM 83
FIGURE 23 ECOSYSTEM MAP 83
TABLE 3 ROLE IN ECOSYSTEM 83
5.7 PORTER’S FIVE FORCES ANALYSIS 85
FIGURE 24 PORTER’S FIVE FORCES ANALYSIS 85
TABLE 4 PORTER’S FIVE FORCES MODEL: IMPACT ANALYSIS 85
5.7.1 THREAT OF NEW ENTRANTS 86
5.7.2 BARGAINING POWER OF SUPPLIERS 86
5.7.3 BARGAINING POWER OF BUYERS 86
5.7.4 THREAT OF SUBSTITUTES 86
5.7.5 INTENSITY OF COMPETITIVE RIVALRY 86
5.8 PRICING ANALYSIS 87
5.8.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING 87
FIGURE 25 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING 87
TABLE 5 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING 87
5.8.2 INDICATIVE PRICING ANALYSIS, BY SOLUTION 88
TABLE 6 INDICATIVE PRICING ANALYSIS, BY SOLUTION 88
5.9 TECHNOLOGY ANALYSIS 88
5.9.1 KEY TECHNOLOGIES 88
5.9.1.1 Email filtering and authentication 88
5.9.1.2 Artificial intelligence and machine learning 89
5.9.1.3 Web filtering 89
5.9.1.4 Multi-factor authentication 89
5.9.1.5 Endpoint security 89
5.9.2 ADJACENT TECHNOLOGIES 90
5.9.2.1 Blockchain 90
5.9.2.2 Cloud security 90
5.9.2.3 Zero-trust security 90
5.10 PHISHING ATTACK TYPES 90
5.10.1 QR CODE PHISHING 90
5.10.2 EMAIL PHISHING AND SPAM 91
5.10.3 SPEAR PHISHING 91
5.10.4 CLONE PHISHING 91
5.10.5 WHALING AND CEO FRAUD 91
5.10.6 DECEPTIVE PHISHING 91
5.10.7 VISHING AND SMISHING 91
5.10.8 DNS-BASED PHISHING 92
5.10.9 OTHER PHISHING ATTACKS 92
5.11 PATENT ANALYSIS 93
5.11.1 METHODOLOGY 93
FIGURE 26 LIST OF MAJOR PATENTS FOR PHISHING PROTECTION 93
TABLE 7 LIST OF MAJOR PATENTS 94
5.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 96
FIGURE 27 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 96
5.13 PHISHING PROTECTION TOOLS, FRAMEWORKS, AND TECHNIQUES 96
5.14 TECHNOLOGY ROADMAP 97
5.14.1 PHISHING PROTECTION TECHNOLOGY ROADMAP TILL 2030 97
5.14.1.1 Short-term roadmap (2023–2025) 97
5.14.1.2 Mid-term roadmap (2026–2028) 97
5.14.1.3 Long-term roadmap (2029–2030) 97
5.15 TARIFF AND REGULATORY LANDSCAPE 98
5.15.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 98
TABLE 8 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 98
5.15.1.1 North America 99
5.15.1.1.1 US 99
5.15.1.2 Europe 99
5.15.1.3 Asia Pacific 99
5.15.1.3.1 India 100
5.15.1.3.2 China 100
5.15.1.4 Middle East & Africa 100
5.15.1.4.1 UAE 100
5.15.1.5 Latin America 100
5.15.1.5.1 Brazil 100
5.15.1.5.2 Mexico 100
5.16 KEY STAKEHOLDERS AND BUYING CRITERIA 101
5.16.1 KEY STAKEHOLDERS IN BUYING CRITERIA 101
FIGURE 28 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 101
TABLE 9 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 101
5.16.2 BUYING CRITERIA 102
FIGURE 29 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 102
TABLE 10 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 102
5.17 KEY CONFERENCES & EVENTS 103
TABLE 11 KEY CONFERENCES & EVENTS, 2023–2024 103
5.18 BEST PRACTICES IN PHISHING PROTECTION MARKET 104
5.18.1 USER EDUCATION AND AWARENESS 104
5.18.2 EMAIL FILTERING 104
5.18.3 MULTI-FACTOR AUTHENTICATION (MFA) 104
5.18.4 REGULAR SOFTWARE UPDATES 104
5.18.5 URL INSPECTION 104
5.18.6 SECURE WEBSITE CONNECTION (HTTPS) 104
5.18.7 INCIDENT RESPONSE PLAN 104
5.18.8 PHISHING SIMULATION EXERCISES 104
5.18.9 EMAIL AUTHENTICATION PROTOCOLS 105
5.18.10 SECURITY SOFTWARE 105
5.18.11 REPORTING MECHANISMS 105
5.19 CURRENT AND EMERGING BUSINESS MODELS 105
6 PHISHING PROTECTION MARKET, BY OFFERING 106
6.1 INTRODUCTION 107
FIGURE 30 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 107
6.1.1 OFFERING: PHISHING PROTECTION MARKET DRIVERS 107
TABLE 12 PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 108
TABLE 13 PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 108
6.2 SOLUTIONS 108
6.2.1 RISING PHISHING ATTACKS TO BOOST DEMAND FOR ROBUST PHISHING PROTECTION SOLUTIONS 108
TABLE 14 SOLUTIONS: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 109
TABLE 15 SOLUTIONS: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 109
6.2.2 EMAIL SECURITY SOLUTIONS 109
TABLE 16 EMAIL SECURITY SOLUTIONS: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 110
TABLE 17 EMAIL SECURITY SOLUTIONS: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 110
6.2.3 TRAINING & SIMULATION SOLUTIONS 111
TABLE 18 TRAINING & SIMULATION SOLUTIONS: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 111
TABLE 19 TRAINING & SIMULATION SOLUTIONS: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 111
6.2.4 ADVANCED THREAT INTELLIGENCE 112
TABLE 20 ADVANCED THREAT INTELLIGENCE: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 112
TABLE 21 ADVANCED THREAT INTELLIGENCE: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 112
6.3 SERVICES 113
6.3.1 IMPLEMENTING COMPREHENSIVE PHISHING PROTECTION THROUGH EXPERT SERVICES AND ONGOING SECURITY SUPPORT TO FUEL MARKET GROWTH 113
TABLE 22 PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 113
TABLE 23 PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 113
TABLE 24 SERVICES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 113
TABLE 25 SERVICES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 114
6.3.2 PROFESSIONAL SERVICES 114
TABLE 26 PROFESSIONAL SERVICES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 114
TABLE 27 PROFESSIONAL SERVICES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 115
6.3.3 MANAGED SECURITY SERVICES 115
TABLE 28 MANAGED SECURITY SERVICES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 116
TABLE 29 MANAGED SECURITY SERVICES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 116
7 PHISHING PROTECTION MARKET, BY SOLUTION TYPE 117
7.1 INTRODUCTION 118
7.1.1 SOLUTION TYPE: PHISHING PROTECTION MARKET DRIVERS 118
7.2 ANTI-PHISHING FILTERS 118
7.2.1 ENHANCED SECURITY WITH MODERN ANTI-PHISHING FILTERS TO FUEL MARKET GROWTH 118
7.3 EMAIL AUTHENTICATION TOOLS 119
7.3.1 PHISHING DEFENSES THROUGH AUTHENTICATION POLICIES TO CONTRIBUTE TO MARKET GROWTH 119
7.4 SANDBOXING AND THREAT ANALYSIS 119
7.4.1 ENHANCED PHISHING DEFENSE WITH SANDBOXING AND THREAT ANALYSIS SERVICE TO DRIVE MARKET GROWTH 119
7.5 OTHER SOLUTION TYPES 120
8 PHISHING PROTECTION MARKET, BY SUBTYPE 121
8.1 INTRODUCTION 122
FIGURE 31 EMAIL-BASED PHISHING SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 122
8.1.1 SUBTYPE: PHISHING PROTECTION MARKET DRIVERS 122
TABLE 30 PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 123
TABLE 31 PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 123
8.2 EMAIL-BASED PHISHING 123
8.2.1 STRATEGIES SUCH AS ADVANCED EMAIL FILTERING SYSTEMS FOR EMAIL PHISHING RESILIENCE TO DRIVE MARKET GROWTH 123
TABLE 32 EMAIL-BASED PHISHING: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 123
TABLE 33 EMAIL-BASED PHISHING: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 124
8.3 NON-EMAIL-BASED PHISHING 124
8.3.1 COMPREHENSIVE DEFENSE AGAINST NON-EMAIL-BASED PHISHING THREATS TO DRIVE MARKET GROWTH 124
TABLE 34 NON-EMAIL-BASED PHISHING: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 124
TABLE 35 NON-EMAIL-BASED PHISHING: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 125
9 PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE 126
9.1 INTRODUCTION 127
FIGURE 32 SMES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 127
9.1.1 ORGANIZATION SIZE: PHISHING PROTECTION MARKET DRIVERS 127
TABLE 36 PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 128
TABLE 37 PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 128
9.2 SMALL & MEDIUM-SIZED ENTERPRISES 128
9.2.1 SMES TO NAVIGATE PHISHING RISKS THROUGH COST-EFFECTIVE SOLUTIONS 128
TABLE 38 SMES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 128
TABLE 39 SMES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 129
9.3 LARGE ENTERPRISES 129
9.3.1 LARGE ENTERPRISES TO INVEST IN COMPREHENSIVE DEFENSE AGAINST PHISHING ATTACKS 129
TABLE 40 LARGE ENTERPRISES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 129
TABLE 41 LARGE ENTERPRISES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 130
10 PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE 131
10.1 INTRODUCTION 132
FIGURE 33 CLOUD SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 132
10.1.1 DEPLOYMENT MODE: PHISHING PROTECTION MARKET DRIVERS 132
TABLE 42 PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 133
TABLE 43 PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 133
10.2 CLOUD 133
10.2.1 ENHANCED SECURITY AGAINST PHISHING ATTACKS WITH CLOUD SOLUTIONS TO DRIVE MARKET GROWTH 133
TABLE 44 CLOUD: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 133
TABLE 45 CLOUD: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 134
10.3 ON-PREMISES 134
10.3.1 SIGNIFICANT LEVEL OF CONTROL OVER SECURITY CONFIGURATIONS AND SENSITIVE DATA WITH ON-PREMISES DEPLOYMENT TO CONTRIBUTE TO MARKET GROWTH 134
TABLE 46 ON-PREMISES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 134
TABLE 47 ON-PREMISES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 135
11 PHISHING PROTECTION MARKET, BY VERTICAL 136
11.1 INTRODUCTION 137
FIGURE 34 RETAIL & E-COMMERCE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 137
11.1.1 VERTICAL: PHISHING PROTECTION MARKET DRIVERS 137
TABLE 48 PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 138
TABLE 49 PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 138
11.2 BFSI 138
11.2.1 CRITICAL NEED TO SECURE FINANCIAL TRANSACTIONS AND ENSURE COMPLIANCE WITH STRINGENT REGULATORY STANDARDS TO DRIVE MARKET GROWTH 138
TABLE 50 BFSI: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 139
TABLE 51 BFSI: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 139
11.3 IT & ITES 139
11.3.1 SIGNIFICANCE OF ADVANCED PHISHING PROTECTION SOLUTIONS IN IT & ITES TO AUGMENT DEMAND 139
TABLE 52 IT & ITES: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 139
TABLE 53 IT & ITES: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 140
11.4 GOVERNMENT 140
11.4.1 GOVERNMENTS’ VIGILANCE AGAINST RISING PHISHING ATTACKS TO CONTRIBUTE TO MARKET GROWTH 140
TABLE 54 GOVERNMENT: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 140
TABLE 55 GOVERNMENT: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 140
11.5 HEALTHCARE 141
11.5.1 PHISHING PROTECTION SOLUTIONS TO HELP SECURE PATIENT DATA 141
TABLE 56 HEALTHCARE: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 141
TABLE 57 HEALTHCARE: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 141
11.6 RETAIL & E-COMMERCE 141
11.6.1 PHISHING PROTECTION TO HELP ENHANCE CUSTOMER TRUST WITH PROTECTION OF DIGITAL DATA 141
TABLE 58 RETAIL & E-COMMERCE: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 142
TABLE 59 RETAIL & E-COMMERCE: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 142
11.7 MEDIA & ENTERTAINMENT 142
11.7.1 ROBUST PHISHING SOLUTIONS TO SAFEGUARD INTELLECTUAL PROPERTY, CONTENT ASSETS, AND USER CREDENTIALS 142
TABLE 60 MEDIA & ENTERTAINMENT: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 143
TABLE 61 MEDIA & ENTERTAINMENT: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 143
11.8 OTHER VERTICALS 143
TABLE 62 OTHER VERTICALS: PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 144
TABLE 63 OTHER VERTICALS: PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 144
12 PHISHING PROTECTION MARKET, BY REGION 145
12.1 INTRODUCTION 146
FIGURE 35 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 146
TABLE 64 PHISHING PROTECTION MARKET, BY REGION, 2018–2022 (USD MILLION) 146
TABLE 65 PHISHING PROTECTION MARKET, BY REGION, 2023–2028 (USD MILLION) 147
12.2 NORTH AMERICA 147
12.2.1 NORTH AMERICA: RECESSION IMPACT 147
12.2.2 NORTH AMERICA: PHISHING PROTECTION MARKET DRIVERS 148
FIGURE 36 NORTH AMERICA: MARKET SNAPSHOT 148
TABLE 66 NORTH AMERICA: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 149
TABLE 67 NORTH AMERICA: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 149
TABLE 68 NORTH AMERICA: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 149
TABLE 69 NORTH AMERICA: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 149
TABLE 70 NORTH AMERICA: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 150
TABLE 71 NORTH AMERICA: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 150
TABLE 72 NORTH AMERICA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 150
TABLE 73 NORTH AMERICA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 150
TABLE 74 NORTH AMERICA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 151
TABLE 75 NORTH AMERICA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 151
TABLE 76 NORTH AMERICA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 151
TABLE 77 NORTH AMERICA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 151
TABLE 78 NORTH AMERICA: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 152
TABLE 79 NORTH AMERICA: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 152
TABLE 80 NORTH AMERICA: PHISHING PROTECTION MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 152
TABLE 81 NORTH AMERICA: PHISHING PROTECTION MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 153
12.2.3 US 153
12.2.3.1 Regulatory mandates and rising phishing attacks to propel adoption of phishing protection solutions in US 153
TABLE 82 US: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 154
TABLE 83 US: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 154
TABLE 84 US: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 154
TABLE 85 US: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 154
TABLE 86 US: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 154
TABLE 87 US: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 155
TABLE 88 US: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 155
TABLE 89 US: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 155
TABLE 90 US: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 155
TABLE 91 US: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 155
TABLE 92 US: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 156
TABLE 93 US: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 156
TABLE 94 US: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 156
TABLE 95 US: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 157
12.2.4 CANADA 157
12.2.4.1 Rising government initiatives to drive Canadian phishing protection market 157
TABLE 96 CANADA: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 157
TABLE 97 CANADA: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 157
TABLE 98 CANADA: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 158
TABLE 99 CANADA: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 158
TABLE 100 CANADA: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 158
TABLE 101 CANADA: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 158
TABLE 102 CANADA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 158
TABLE 103 CANADA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 159
TABLE 104 CANADA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 159
TABLE 105 CANADA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 159
TABLE 106 CANADA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 159
TABLE 107 CANADA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 160
TABLE 108 CANADA: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 160
TABLE 109 CANADA: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 160
12.3 EUROPE 161
12.3.1 EUROPE: RECESSION IMPACT 161
12.3.2 EUROPE: PHISHING PROTECTION MARKET DRIVERS 161
TABLE 110 EUROPE: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 162
TABLE 111 EUROPE: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 162
TABLE 112 EUROPE: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 162
TABLE 113 EUROPE: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 162
TABLE 114 EUROPE: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 162
TABLE 115 EUROPE: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 163
TABLE 116 EUROPE: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 163
TABLE 117 EUROPE: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 163
TABLE 118 EUROPE: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 163
TABLE 119 EUROPE: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 163
TABLE 120 EUROPE: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 164
TABLE 121 EUROPE: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 164
TABLE 122 EUROPE: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 164
TABLE 123 EUROPE: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 165
TABLE 124 EUROPE: PHISHING PROTECTION MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 165
TABLE 125 EUROPE: PHISHING PROTECTION MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 165
12.3.3 UK 166
12.3.3.1 Growing awareness about phishing threats in UK to drive market growth 166
TABLE 126 UK: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 166
TABLE 127 UK: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 166
TABLE 128 UK: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 167
TABLE 129 UK: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 167
TABLE 130 UK: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 167
TABLE 131 UK: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 167
TABLE 132 UK: PHISHING PROTECTION MARKET, BY SOLUTION TYPE, 2018–2022 (USD MILLION) 168
TABLE 133 UK: PHISHING PROTECTION MARKET, BY SOLUTION TYPE, 2023–2028 (USD MILLION) 168
TABLE 134 UK: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 168
TABLE 135 UK: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 168
TABLE 136 UK: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 169
TABLE 137 UK: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 169
TABLE 138 UK: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 169
TABLE 139 UK: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 169
TABLE 140 UK: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 170
TABLE 141 UK: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 170
12.3.4 GERMANY 170
12.3.4.1 Government initiatives to promote awareness and education regarding phishing in Germany 170
TABLE 142 GERMANY: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 171
TABLE 143 GERMANY: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 171
TABLE 144 GERMANY: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 171
TABLE 145 GERMANY: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 171
TABLE 146 GERMANY: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 172
TABLE 147 GERMANY: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 172
TABLE 148 GERMANY: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 172
TABLE 149 GERMANY: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 172
TABLE 150 GERMANY: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 172
TABLE 151 GERMANY: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 173
TABLE 152 GERMANY: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 173
TABLE 153 GERMANY: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 173
TABLE 154 GERMANY: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 173
TABLE 155 GERMANY: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 174
12.3.5 FRANCE 174
12.3.5.1 Rising phishing awareness campaigns in France to propel market growth 174
TABLE 156 FRANCE: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 175
TABLE 157 FRANCE: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 175
TABLE 158 FRANCE: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 175
TABLE 159 FRANCE: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 175
TABLE 160 FRANCE: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 175
TABLE 161 FRANCE: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 176
TABLE 162 FRANCE: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 176
TABLE 163 FRANCE: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 176
TABLE 164 FRANCE: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 176
TABLE 165 FRANCE: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 176
TABLE 166 FRANCE: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 177
TABLE 167 FRANCE: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 177
TABLE 168 FRANCE: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 177
TABLE 169 FRANCE: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 178
12.3.6 ITALY 178
12.3.6.1 Rising awareness and government initiatives regarding phishing protection in Italy to drive market growth 178
TABLE 170 ITALY: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 178
TABLE 171 ITALY: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 179
TABLE 172 ITALY: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 179
TABLE 173 ITALY: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 179
TABLE 174 ITALY: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 179
TABLE 175 ITALY: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 179
TABLE 176 ITALY: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 180
TABLE 177 ITALY: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 180
TABLE 178 ITALY: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 180
TABLE 179 ITALY: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 180
TABLE 180 ITALY: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 180
TABLE 181 ITALY: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 181
TABLE 182 ITALY: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 181
TABLE 183 ITALY: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 181
12.3.7 REST OF EUROPE 182
12.4 ASIA PACIFIC 182
12.4.1 ASIA PACIFIC: RECESSION IMPACT 182
12.4.2 ASIA PACIFIC: PHISHING PROTECTION MARKET DRIVERS 183
FIGURE 37 ASIA PACIFIC: MARKET SNAPSHOT 184
TABLE 184 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 184
TABLE 185 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 185
TABLE 186 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 185
TABLE 187 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 185
TABLE 188 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 185
TABLE 189 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 186
TABLE 190 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 186
TABLE 191 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 186
TABLE 192 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 186
TABLE 193 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 186
TABLE 194 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 187
TABLE 195 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 187
TABLE 196 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 187
TABLE 197 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 188
TABLE 198 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 188
TABLE 199 ASIA PACIFIC: PHISHING PROTECTION MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 188
12.4.3 CHINA 189
12.4.3.1 China’s rapid transformation in cybersecurity to drive phishing protection market 189
TABLE 200 CHINA: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 189
TABLE 201 CHINA: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 189
TABLE 202 CHINA: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 189
TABLE 203 CHINA: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 190
TABLE 204 CHINA: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 190
TABLE 205 CHINA: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 190
TABLE 206 CHINA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 190
TABLE 207 CHINA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 190
TABLE 208 CHINA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 191
TABLE 209 CHINA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 191
TABLE 210 CHINA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 191
TABLE 211 CHINA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 191
TABLE 212 CHINA: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 192
TABLE 213 CHINA: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 192
12.4.4 JAPAN 192
12.4.4.1 Strict regulatory measures by Japanese government regarding cybersecurity to fuel market growth 192
TABLE 214 JAPAN: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 193
TABLE 215 JAPAN: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 193
TABLE 216 JAPAN: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 193
TABLE 217 JAPAN: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 193
TABLE 218 JAPAN: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 193
TABLE 219 JAPAN: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 194
TABLE 220 JAPAN: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 194
TABLE 221 JAPAN: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 194
TABLE 222 JAPAN: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 194
TABLE 223 JAPAN: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 194
TABLE 224 JAPAN: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 195
TABLE 225 JAPAN: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 195
TABLE 226 JAPAN: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 195
TABLE 227 JAPAN: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 196
12.4.5 INDIA 196
12.4.5.1 Government initiatives concerning phishing protection in India to augment market growth 196
TABLE 228 INDIA: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 196
TABLE 229 INDIA: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 197
TABLE 230 INDIA: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 197
TABLE 231 INDIA: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 197
TABLE 232 INDIA: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 197
TABLE 233 INDIA: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 197
TABLE 234 INDIA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 198
TABLE 235 INDIA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 198
TABLE 236 INDIA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 198
TABLE 237 INDIA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 198
TABLE 238 INDIA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 198
TABLE 239 INDIA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 199
TABLE 240 INDIA: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 199
TABLE 241 INDIA: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 199
12.4.6 SINGAPORE 200
12.4.6.1 Navigating phishing protection in tech-savvy landscape in Singapore to drive market growth 200
TABLE 242 SINGAPORE: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 200
TABLE 243 SINGAPORE: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 200
TABLE 244 SINGAPORE: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 201
TABLE 245 SINGAPORE: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 201
TABLE 246 SINGAPORE: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 201
TABLE 247 SINGAPORE: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 201
TABLE 248 SINGAPORE: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 201
TABLE 249 SINGAPORE: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 202
TABLE 250 SINGAPORE: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 202
TABLE 251 SINGAPORE: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 202
TABLE 252 SINGAPORE: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 202
TABLE 253 SINGAPORE: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 203
TABLE 254 SINGAPORE: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 203
TABLE 255 SINGAPORE: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 203
12.4.7 REST OF ASIA PACIFIC 204
12.5 MIDDLE EAST & AFRICA 204
12.5.1 MIDDLE EAST & AFRICA: RECESSION IMPACT 204
12.5.2 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET DRIVERS 204
TABLE 256 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 204
TABLE 257 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 205
TABLE 258 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 205
TABLE 259 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 205
TABLE 260 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 205
TABLE 261 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 206
TABLE 262 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 206
TABLE 263 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 206
TABLE 264 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 206
TABLE 265 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 207
TABLE 266 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 207
TABLE 267 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 207
TABLE 268 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 207
TABLE 269 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 208
TABLE 270 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 208
TABLE 271 MIDDLE EAST & AFRICA: PHISHING PROTECTION MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 208
12.5.3 GCC COUNTRIES 209
12.5.3.1 Technological advancements and government initiatives for cybersecurity in region to drive market growth 209
12.5.3.2 KSA 209
TABLE 272 KSA: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 209
TABLE 273 KSA: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 209
TABLE 274 KSA: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 210
TABLE 275 KSA: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 210
TABLE 276 KSA: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 210
TABLE 277 KSA: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 210
TABLE 278 KSA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 210
TABLE 279 KSA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 211
TABLE 280 KSA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 211
TABLE 281 KSA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 211
TABLE 282 KSA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 211
TABLE 283 KSA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 212
TABLE 284 KSA: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 212
TABLE 285 KSA: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 212
12.5.3.3 UAE 213
TABLE 286 UAE: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 213
TABLE 287 UAE: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 213
TABLE 288 UAE: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 213
TABLE 289 UAE: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 214
TABLE 290 UAE: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 214
TABLE 291 UAE: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 214
TABLE 292 UAE: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 214
TABLE 293 UAE: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 214
TABLE 294 UAE: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 215
TABLE 295 UAE: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 215
TABLE 296 UAE: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 215
TABLE 297 UAE: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 215
TABLE 298 UAE: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 216
TABLE 299 UAE: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 216
12.5.3.4 Rest of GCC Countries 216
12.5.4 SOUTH AFRICA 217
12.5.4.1 Adoption of cybersecurity measures by financial institutions in South Africa to drive market growth 217
TABLE 300 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 217
TABLE 301 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 217
TABLE 302 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 217
TABLE 303 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 218
TABLE 304 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 218
TABLE 305 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 218
TABLE 306 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 218
TABLE 307 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 219
TABLE 308 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 219
TABLE 309 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 219
TABLE 310 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 219
TABLE 311 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 220
TABLE 312 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 220
TABLE 313 SOUTH AFRICA: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 220
12.5.5 REST OF MIDDLE EAST & AFRICA 221
12.6 LATIN AMERICA 221
12.6.1 LATIN AMERICA: RECESSION IMPACT 221
12.6.2 LATIN AMERICA: PHISHING PROTECTION MARKET DRIVERS 221
TABLE 314 LATIN AMERICA: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 222
TABLE 315 LATIN AMERICA: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 222
TABLE 316 LATIN AMERICA: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 222
TABLE 317 LATIN AMERICA: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 222
TABLE 318 LATIN AMERICA: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 223
TABLE 319 LATIN AMERICA: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 223
TABLE 320 LATIN AMERICA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 223
TABLE 321 LATIN AMERICA: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 223
TABLE 322 LATIN AMERICA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 224
TABLE 323 LATIN AMERICA: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 224
TABLE 324 LATIN AMERICA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 224
TABLE 325 LATIN AMERICA: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 224
TABLE 326 LATIN AMERICA: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 225
TABLE 327 LATIN AMERICA: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 225
TABLE 328 LATIN AMERICA: PHISHING PROTECTION MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 225
TABLE 329 LATIN AMERICA: PHISHING PROTECTION MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 226
12.6.3 BRAZIL 226
12.6.3.1 Strict data protection regulations in Brazil to promote adoption of phishing protection solutions 226
TABLE 330 BRAZIL: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 226
TABLE 331 BRAZIL: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 226
TABLE 332 BRAZIL: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 227
TABLE 333 BRAZIL: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 227
TABLE 334 BRAZIL: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 227
TABLE 335 BRAZIL: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 227
TABLE 336 BRAZIL: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 227
TABLE 337 BRAZIL: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 228
TABLE 338 BRAZIL: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 228
TABLE 339 BRAZIL: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 228
TABLE 340 BRAZIL: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 228
TABLE 341 BRAZIL: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 229
TABLE 342 BRAZIL: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 229
TABLE 343 BRAZIL: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 229
12.6.4 MEXICO 230
12.6.4.1 Adoption of phishing protection in nascent stage in Mexico 230
TABLE 344 MEXICO: PHISHING PROTECTION MARKET, BY OFFERING, 2018–2022 (USD MILLION) 230
TABLE 345 MEXICO: PHISHING PROTECTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 230
TABLE 346 MEXICO: PHISHING PROTECTION MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 230
TABLE 347 MEXICO: PHISHING PROTECTION MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 231
TABLE 348 MEXICO: PHISHING PROTECTION MARKET, BY SERVICE, 2018–2022 (USD MILLION) 231
TABLE 349 MEXICO: PHISHING PROTECTION MARKET, BY SERVICE, 2023–2028 (USD MILLION) 231
TABLE 350 MEXICO: PHISHING PROTECTION MARKET, BY SUBTYPE, 2018–2022 (USD MILLION) 231
TABLE 351 MEXICO: PHISHING PROTECTION MARKET, BY SUBTYPE, 2023–2028 (USD MILLION) 231
TABLE 352 MEXICO: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 232
TABLE 353 MEXICO: PHISHING PROTECTION MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 232
TABLE 354 MEXICO: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 232
TABLE 355 MEXICO: PHISHING PROTECTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 232
TABLE 356 MEXICO: PHISHING PROTECTION MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 233
TABLE 357 MEXICO: PHISHING PROTECTION MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 233
12.6.5 REST OF LATIN AMERICA 233
13 COMPETITIVE LANDSCAPE 234
13.1 INTRODUCTION 234
13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 234
TABLE 358 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN PHISHING PROTECTION MARKET 234
13.3 REVENUE ANALYSIS 236
FIGURE 38 REVENUE ANALYSIS FOR KEY COMPANIES IN PAST 5 YEARS 236
13.4 MARKET SHARE ANALYSIS OF TOP MARKET PLAYERS 237
FIGURE 39 PHISHING PROTECTION MARKET: MARKET SHARE ANALYSIS 237
TABLE 359 PHISHING PROTECTION MARKET: DEGREE OF COMPETITION 238
13.5 COMPANY EVALUATION MATRIX 238
13.5.1 STARS 238
13.5.2 EMERGING LEADERS 238
13.5.3 PERVASIVE PLAYERS 238
13.5.4 PARTICIPANTS 239
FIGURE 40 GLOBAL PHISHING PROTECTION MARKET: COMPANY EVALUATION MATRIX, 2023 239
13.5.5 COMPANY FOOTPRINT 240
TABLE 360 SOLUTION FOOTPRINT 240
TABLE 361 VERTICAL FOOTPRINT 241
TABLE 362 REGIONAL FOOTPRINT 242
TABLE 363 COMPANY FOOTPRINT 243
13.6 STARTUP/SME EVALUATION MATRIX 244
13.6.1 PROGRESSIVE COMPANIES 244
13.6.2 RESPONSIVE COMPANIES 244
13.6.3 DYNAMIC COMPANIES 244
13.6.4 STARTING BLOCKS 244
FIGURE 41 GLOBAL PHISHING PROTECTION MARKET: STARTUP/SME EVALUATION MATRIX, 2023 245
13.6.5 COMPETITIVE BENCHMARKING 246
TABLE 364 PHISHING PROTECTION MARKET: DETAILED LIST OF STARTUPS/SMES 246
TABLE 365 PHISHING PROTECTION MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 247
13.7 COMPETITIVE SCENARIO 248
13.7.1 PRODUCT LAUNCHES 248
TABLE 366 PHISHING PROTECTION MARKET: PRODUCT LAUNCHES, JULY 2021–SEPTEMBER 2023 248
13.7.2 DEALS 250
TABLE 367 PHISHING PROTECTION MARKET: DEALS, MAY 2021–JANUARY 2024 250
13.8 PHISHING PROTECTION PRODUCT BENCHMARKING 252
13.8.1 PROMINENT PHISHING PROTECTION PROVIDERS 252
TABLE 368 COMPARATIVE ANALYSIS OF PROMINENT PHISHING PROTECTION PROVIDERS 252
13.8.1.1 Microsoft defender 365 252
13.8.1.2 OpenText security suite 252
13.8.1.3 Twilio sendgrid email security 252
13.8.1.4 Trend micro cloud one email security 252
13.8.1.5 Proofpoint ETAP 253
13.9 VALUATION AND FINANCIAL METRICS OF KEY PHISHING PROTECTION VENDORS 253
FIGURE 42 VALUATION AND FINANCIAL METRICS OF KEY PHISHING PROTECTION VENDORS 253
14 COMPANY PROFILES 254
(Business Overview, Products Offered, Recent Developments, MnM View Right to win, Strategic choices made, Weaknesses and competitive threats) *
14.1 MAJOR PLAYERS 254
14.1.1 MICROSOFT 254
TABLE 369 MICROSOFT: COMPANY OVERVIEW 254
FIGURE 43 MICROSOFT: COMPANY SNAPSHOT 255
TABLE 370 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 256
TABLE 371 MICROSOFT: DEALS 256
14.1.2 OPENTEXT 258
TABLE 372 OPENTEXT: BUSINESS OVERVIEW 258
FIGURE 44 OPENTEXT: COMPANY SNAPSHOT 259
TABLE 373 OPENTEXT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 259
TABLE 374 OPENTEXT: DEALS 260
14.1.3 TWILIO 262
TABLE 375 TWILIO: BUSINESS OVERVIEW 262
FIGURE 45 TWILIO: COMPANY SNAPSHOT 263
TABLE 376 TWILIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 263
TABLE 377 TWILIO: PRODUCT LAUNCHES 264
TABLE 378 TWILIO: DEALS 264
14.1.4 TREND MICRO 266
TABLE 379 TREND MICRO: BUSINESS OVERVIEW 266
FIGURE 46 TREND MICRO: COMPANY SNAPSHOT 267
TABLE 380 TREND MICRO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 267
TABLE 381 TREND MICRO: PRODUCT LAUNCHES 268
TABLE 382 TREND MICRO: DEALS 268
14.1.5 PROOFPOINT 270
TABLE 383 PROOFPOINT: BUSINESS OVERVIEW 270
TABLE 384 PROOFPOINT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 270
TABLE 385 PROOFPOINT: PRODUCT LAUNCHES 271
TABLE 386 PROOFPOINT: DEALS 271
14.1.6 MIMECAST 273
TABLE 387 MIMECAST: BUSINESS OVERVIEW 273
TABLE 388 MIMECAST: PRODUCTS/SOLUTIONS/SERVICES OFFERED 273
TABLE 389 MIMECAST: PRODUCT LAUNCHES 275
TABLE 390 MIMECAST: DEALS 275
14.1.7 BARRACUDA 276
TABLE 391 BARRACUDA: BUSINESS OVERVIEW 276
TABLE 392 BARRACUDA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 276
TABLE 393 BARRACUDA: PRODUCT LAUNCHES 277
TABLE 394 BARRACUDA: DEALS 277
14.1.8 TRUSTWAVE 278
TABLE 395 TRUSTWAVE: BUSINESS OVERVIEW 278
TABLE 396 TRUSTWAVE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 278
TABLE 397 TRUSTWAVE: PRODUCT LAUNCHES 279
TABLE 398 TRUSTWAVE: DEALS 280
14.1.9 COFENSE 281
TABLE 399 COFENSE: BUSINESS OVERVIEW 281
TABLE 400 COFENSE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 281
TABLE 401 COFENSE: PRODUCT LAUNCHES 282
14.1.10 SOPHOS 283
TABLE 402 SOPHOS: BUSINESS OVERVIEW 283
TABLE 403 SOPHOS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 283
TABLE 404 SOPHOS: PRODUCT LAUNCHES 284
14.1.11 IRONSCALES 285
14.1.12 VIRTRU 285
14.1.13 PAUBOX 286
14.1.14 DUOCIRCLE 287
14.1.15 TRUSTIFI 288
TABLE 405 TRUSTIFI: BUSINESS OVERVIEW 288
TABLE 406 TUSTIFI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 289
TABLE 407 TRUSTIFI: DEALS 291
14.2 STARTUPS/SMES 293
14.2.1 ABNORMAL SECURITY 293
14.2.2 SPYCLOUD 293
14.2.3 ZEROFOX 294
14.2.4 INKY 295
14.2.5 DEEPWATCH 296
14.2.6 GUARDZ 297
14.2.7 REDSIFT 298
14.2.8 VADE 299
14.2.9 GREATHORN 299
14.2.10 AGARI 300
14.2.11 VALIMAIL 300
14.2.12 APPGUARD 301
14.2.13 IMMUNIWEB 301
*Details on Business Overview, Products Offered, Recent Developments, MnM View, Right to win, Strategic choices made, Weaknesses and competitive threats might not be captured in case of unlisted companies.
15 ADJACENT MARKETS 302
15.1 INTRODUCTION TO ADJACENT MARKETS 302
TABLE 408 ADJACENT MARKETS AND FORECASTS 302
15.1.1 LIMITATIONS 302
15.2 EMAIL ENCRYPTION MARKET 302
TABLE 409 EMAIL ENCRYPTION MARKET, BY OFFERING, 2017–2022 (USD MILLION) 303
TABLE 410 EMAIL ENCRYPTION MARKET, BY OFFERING, 2023–2028 (USD MILLION) 303
TABLE 411 EMAIL ENCRYPTION MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 303
TABLE 412 EMAIL ENCRYPTION MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 303
15.3 SECURITY AUTOMATION MARKET 304
TABLE 413 SECURITY AUTOMATION SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2017–2022 (USD MILLION) 304
TABLE 414 SECURITY AUTOMATION SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 304
TABLE 415 SECURITY AUTOMATION SOFTWARE MARKET, BY CODE TYPE, 2017–2022 (USD MILLION) 304
TABLE 416 SECURITY AUTOMATION SOFTWARE MARKET, BY CODE TYPE, 2023–2028 (USD MILLION) 305
16 APPENDIX 306
16.1 DISCUSSION GUIDE 306
16.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 310
16.3 CUSTOMIZATION OPTIONS 312
16.4 RELATED REPORTS 312
16.5 AUTHOR DETAILS 313