米国のスマート TV 市場調査レポート : 2030年までの予測

出版：Market Research Future（マーケットリサーチフューチャー）　出版年月：2023年6月

US Smart TV Market Research Report Forecast to 2030
米国のスマート TV 市場調査レポート : 2030年までの予測

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US Smart TV Market Research Report Forecast to 2030

A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the Internet, and view photos. Smart TVs are a technological convergence of computers, televisions, and digital media players. Besides the traditional functions of television sets provided through traditional broadcasting media, these devices can provide access to over-the-top media services such as streaming television and internet radio, along with home networking access. The technology that enables smart TVs is also incorporated in external devices such as set-top boxes and some Blu-ray players, game consoles, digital media players, hotel television systems, smartphones, and other network-connected interactive devices that utilize television-type display outputs.
The rising popularity of video-on-demand service and the increased popularity of smart TV is expected to boost the growth of the smart TV market throughout the forecast period. Demand for online streaming has opened opportunities for service providers to venture into the Over the Top (OTT) platform and content distribution over the Internet, which is expected to propel the smart TV market during the assessment period. On the other hand, taxation of smart TV will act as a market restrain, security and privacy issues, high cost of production, and changing customer preferences and content regulations are projected to pose a significant obstacle to the market’s growth.

Market Segmentation
This research report categorizes the US Smart TV Market by resolution, technology, screen type, screen size, operating system, distribution channel and end-user.
Based on the resolution, the Smart TV Market has been divided into 4K UHD TV, Full HD TV, HDTV, and 8KTV. The 4K UHD TV is likely to exhibit the highest CAGR of 21.2% during the review period.
By technology, the Smart TV Market has been segmented into LCD, LED OLED, and QLED. Among these, the LED segment contributed the largest market share during the review period.
Based on screen type, the Smart TV Market has been divided into curved and flat screens. The flat screen dominated the market in 2021. By screen size, the Market has been segmented into 24 Inches, 32 Inches, 42 Inches, 55 Inches, 65 Inches, and Others.
Based on the operating system, the Smart TV Market has been divided into Android, Tizen, WebOS, and Others. The Tize dominated the market in 2021 and was valued at USD 23.2 billion while others exhibit the highest CAGR of 19.4% during the review period.
By distribution channel, the Smart TV Market has been segmented into online and offline. Based on end-user the Smart TV Market has been divided into residential, commercial, and others. The residential segment dominated the market in 2021 and was valued at USD 38.8 billion while commercial to exhibit the highest CAGR of 18.7% during the review period.
Major Players
The major vendors profiled in the study are Samsung Electronics, LG Electronics, Sony Corporation, TCL Corporation, Vizio, Inc, Toshiba Corporation, Apple, Inc., Panasonic Corporation, Hiaer, Hisense and Hitachi, Ltd.

目次

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 13
2 MARKET INTRODUCTION 15
2.1 DEFINITION 15
2.2 SCOPE OF THE STUDY 15
2.3 MARKET STRUCTURE 16
3 RESEARCH METHODOLOGY 17
4 MARKET DYNAMICS 23
4.1 INTRODUCTION 23
4.2 DRIVERS 24
4.2.1 RISING POPULARITY OF VIDEO-ON-DEMAND SERVICE 24
4.2.2 INCREASED POPULARITY OF SMART TVS 24
4.2.3 DRIVERS IMPACT ANALYSIS 25
4.3 RESTRAINTS 25
4.3.1 TAXATION OF SMART TV WILL ACT A MARKET RESTRAIN 25
4.3.2 SECURITY AND PRIVACY ISSUES 26
4.3.3 HIGH COST OF PRODUCTION 26
4.3.4 CHANGING CUSTOMER PREFERENCES AND CONTENT REGULATIONS 26
4.3.5 RESTRAINTS IMPACT ANALYSIS 27
4.4 OPPORTUNITY 28
4.4.1 DEMAND FOR ONLINE STREAMING HAS OPENED OPPORTUNITIES FOR SERVICE PROVIDERS TO VENTURE
INTO THE OVER THE TOP (OTT) PLATFORM AND CONTENT DISTRIBUTION OVER THE INTERNET 28
4.5 IMPACT OF COVID-19 28
4.5.1 ECONOMIC IMPACT ON THE OVERALL MANUFACTURING INDUSTRY 28
4.6 IMPACT ON THE US SMART TV MARKET 29
4.6.1 IMPACT ON SUPPLY CHAIN 29
4.6.2 PRICE VARIATION OF KEY RAW MATERIALS 30
5 MARKET FACTOR ANALYSIS 31
5.1 VALUE CHAIN ANALYSIS 31
5.1.1 HARDWARE MANUFACTURERS 31
5.1.2 PLATFORM DEVELOPERS 32
5.1.3 TECHNOLOGY PROVIDERS 32
5.1.4 SYSTEM INTEGRATORS 32
5.1.5 DISTRIBUTORS/RESELLERS 32
5.1.6 END USERS 32
5.2 PORTER’S FIVE FORCES MODEL 33
5.2.1 THREAT OF NEW ENTRANTS 33
5.2.2 BARGAINING POWER OF SUPPLIERS 34
5.2.3 THREAT OF SUBSTITUTES 34
5.2.4 BARGAINING POWER OF BUYERS 34
5.2.5 INTENSITY OF RIVALRY 34
6 US SMART TV MARKET, BY RESOLUTION 35
6.1 OVERVIEW 35
6.1.1 US SMART TV MARKET, BY RESOLUTION, 2018–2030 36
6.2 4K UHD TV 36
6.3 FULL HD TV 36
6.4 HDTV 36
6.5 8KTV 36
7 US SMART TV MARKET, BY TECHNOLOGY 37
7.1 OVERVIEW 37
7.1.1 US SMART TV MARKET, BY TECHNOLOGY, 2018–2030 38
7.2 LCD 38
7.3 LED 38
7.4 OLED 38
7.5 QLED 39
8 US SMART TV MARKET, BY SCREEN TYPE 40
8.1 OVERVIEW 40
8.1.1 US SMART TV MARKET, BY SCREEN TYPE SIZE, 2018–2030 41
8.2 CURVED SCREEN 41
8.3 FLAT SCREEN 41
9 US SMART TV MARKET, BY SCREEN SIZE 42
9.1 OVERVIEW 42
9.1.1 US SMART TV MARKET, BY SCREEN SIZE, 2018–2030 43
9.2 24 INCHES 43
9.3 32 INCHES 43
9.4 42 INCHES 43
9.5 55 INCHES 43
9.6 65 INCHES 44
9.7 OTHERS 44
10 US SMART TV MARKET, BY OPERATING SYSTEM 45
10.1 OVERVIEW 45
10.1.1 US SMART TV MARKET, BY OPERATING SYSTEM, 2018–2030 46
10.2 ANDROID 46
10.3 TIZEN 46
10.4 WEBOS 46
10.5 OTHERS 47
11 US SMART TV MARKET, BY DISTRIBUTION CHANNEL 48
11.1 OVERVIEW 48
11.1.1 US SMART TV MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 49
11.2 ONLINE 49
11.3 OFFLINE 49
12 US SMART TV MARKET, BY END-USER 50
12.1 OVERVIEW 50
12.1.1 US SMART TV MARKET, BY END-USER, 2018–2030 51
12.2 RESIDENTIAL 51
12.3 COMMERCIAL 51
12.4 OTHERS 51
13 US SMART TV, ADDITIONAL CUSTOMIZATION 52
13.1 US SMART TV MARKET, (NO RESTRICTIONS ON END-USERS) BY RESOLUTION, 2018–2030 52
13.2 US SMART TV MARKET, (NO RESTRICTIONS ON END-USERS) BY SCREEN SIZE, 2018–2030 52
13.3 PC GAMER IN UNITED STATE, BY RESOLUTION, 2018-2030 (%) 52
13.4 PC GAMER IN UNITED STATE, BY SCREEN SIZE, 2018-2030 (%) 53
13.5 SONY PLAYSTATION GAMER IN UNITED STATE, BY RESOLUTION, 2018-2030 (%) 53
13.6 SONY PLAYSTATION GAMER IN UNITED STATE, BY SCREEN SIZE, 2018-2030 (%) 53
13.7 XBOX GAMER IN UNITED STATE, BY RESOLUTION, 2018-2030 (%) 54
13.8 XBOX GAMER IN UNITED STATE, BY SCREEN SIZE, 2018-2030 (%) 54
14 COMPETITVE LANDSCAPE 55
14.1 COMPETITIVE BENCHMARKING 56
14.1.1 US SMART TV MARKET: COMPETITIVE BENCHMARKING 56
14.2 VENDOR SHARE ANALYSIS 57
14.2.1 US SMART TV MARKET: COMPETITIVE BENCHMARKING 57
14.3 RECENT DEVELOPMENTS 57
14.3.1 PRODUCT DEVELOPMENT/ANNOUNCEMENT 57
14.3.2 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS 60
15 COMPANY PROFILE 61
15.1 LG ELECTRONICS 61
15.1.1 COMPANY OVERVIEW 61
15.1.2 FINANCIAL OVERVIEW 62
15.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 63
15.1.4 KEY DEVELOPMENTS 64
15.1.5 SWOT ANALYSIS 65
15.1.6 KEY STRATEGIES 65
15.2 PANASONIC CORPORATION 66
15.2.1 COMPANY OVERVIEW 66
15.2.2 FINANCIAL OVERVIEW 67
15.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 68
15.2.4 KEY DEVELOPMENTS 68
15.2.5 SWOT ANALYSIS 69
15.2.6 KEY STRATEGIES 69
15.3 SONY CORPORATION 70
15.3.1 COMPANY OVERVIEW 70
15.3.2 FINANCIAL OVERVIEW 71
15.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 72
15.3.4 KEY DEVELOPMENTS 72
15.3.5 SWOT ANALYSIS 73
15.3.6 KEY STRATEGIES 73
15.4 HAIER ELECTRONICS GROUP CO., LTD. 74
15.4.1 COMPANY OVERVIEW 74
15.4.2 FINANCIAL OVERVIEW 75
15.4.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 76
15.4.4 KEY DEVELOPMENTS 77
15.4.5 SWOT ANALYSIS 77
15.4.6 KEY STRATEGIES 77
15.5 TCL CORPORATION 78
15.5.1 COMPANY OVERVIEW 78
15.5.2 FINANCIAL OVERVIEW 79
15.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 80
15.5.4 KEY DEVELOPMENTS 80
15.5.5 SWOT ANALYSIS 81
15.5.6 KEY STRATEGIES 81
15.6 SAMSUNG ELECTRONICS CO., LTD 82
15.6.1 COMPANY OVERVIEW 82
15.6.2 FINANCIAL OVERVIEW 83
15.6.3 PRODUCTS OFFERED 83
15.6.4 KEY DEVELOPMENTS 84
15.6.5 SWOT ANALYSIS 85
15.6.6 KEY STRATEGIES 85
15.7 APPLE INC. 86
15.7.1 COMPANY OVERVIEW 86
15.7.2 FINANCIAL OVERVIEW 87
15.7.3 PRODUCTS OFFERED 87
15.7.4 KEY DEVELOPMENTS 87
15.7.5 SWOT ANALYSIS 88
15.7.6 KEY STRATEGIES 88
15.8 TOSHIBA CORPORATION 89
15.8.1 COMPANY OVERVIEW 89
15.8.2 FINANCIAL OVERVIEW 90
15.8.3 PRODUCTS OFFERED 91
15.8.4 KEY DEVELOPMENTS 91
15.8.5 SWOT ANALYSIS 91
15.8.6 KEY STRATEGIES 92
15.9 HITACHI LTD. 93
15.9.1 COMPANY OVERVIEW 93
15.9.2 FINANCIAL OVERVIEW 94
15.9.3 PRODUCTS OFFERED 95
15.9.4 KEY DEVELOPMENTS 95
15.9.5 SWOT ANALYSIS 95
15.9.6 KEY STRATEGIES 96
15.10 HISENSE 97
15.10.1 COMPANY OVERVIEW 97
15.10.2 FINANCIAL OVERVIEW 98
15.10.3 PRODUCTS OFFERED 98
15.10.4 KEY DEVELOPMENTS 99
15.10.5 KEY STRATEGIES 99
15.11 VIZIO HOLDING CORP., INC. 100
15.11.1 COMPANY OVERVIEW 100
15.11.2 FINANCIAL OVERVIEW 101
15.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 102
15.11.4 KEY DEVELOPMENTS 102
15.11.5 SWOT ANALYSIS 103
15.11.6 KEY STRATEGIES 103
LIST OF TABLES
TABLE 1 US SMART TV MARKET, BY RESOLUTION, 2018–2030 (USD MILLION) 36
TABLE 2 US SMART TV MARKET, BY TECHNOLOGY, 2018–2030 (USD MILLION) 38
TABLE 3 US SMART TV MARKET, BY SCREEN TYPE, 2018–2030 (USD MILLION) 41
TABLE 4 US SMART TV MARKET, BY SCREEN SIZE, 2018–2030 (USD MILLION) 43
TABLE 5 US SMART TV MARKET, BY OPERATING SYSTEM, 2018–2030 (USD MILLION) 46
TABLE 6 US SMART TV MARKET, BY DISTRIBUTION CHANNEL, 2018–2030 (USD MILLION) 49
TABLE 7 US SMART TV MARKET, BY END-USER, 2018–2030 (USD MILLION) 51
TABLE 8 US SMART TV MARKET, (NO RESTRICTIONS ON END-USERS) BY RESOLUTION, 2018–2030 52
TABLE 9 US SMART TV MARKET, (NO RESTRICTIONS ON END-USERS) BY SCREEN SIZE, 2018–2030 52
TABLE 10 PC GAMER IN UNITED STATE, BY RESOLUTION, 2018-2030 (%) 52
TABLE 11 PC GAMER IN UNITED STATE, BY SCREEN SIZE, 2018-2030 (%) 53
TABLE 12 SONY PLAYSTATION GAMER IN UNITED STATE, BY RESOLUTION, 2018-2030 (%) 53
TABLE 13 SONY PLAYSTATION GAMER IN UNITED STATE, BY SCREEN SIZE, 2018-2030 (%) 53
TABLE 14 XBOX GAMER IN UNITED STATE, BY RESOLUTION, 2018-2030 (%) 54
TABLE 15 XBOX GAMER IN UNITED STATE, BY SCREEN SIZE, 2018-2030 (%) 54
TABLE 16 PRODUCT DEVELOPMENT/ANNOUNCEMENT 57
TABLE 17 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS 60
TABLE 18 LG ELECTRONICS : PRODUCTS/SOLUTIONS/SERVICES OFFERED 63
TABLE 19 LG ELECTRONICS: KEY DEVELOPMENTS 64
TABLE 20 PANASONIC CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 68
TABLE 21 PANASONIC CORPORATION: KEY DEVELOPMENTS 68
TABLE 22 SONY CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 72
TABLE 23 SONY CORPORATION: KEY DEVELOPMENTS 72
TABLE 24 HAIER ELECTRONICS GROUP CO LTD: PRODUCTS/SOLUTIONS/SERVICES OFFERED 76
TABLE 25 HAIER ELECTRONICS GROUP CO LTD: KEY DEVELOPMENTS 77
TABLE 26 TCL CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 80
TABLE 27 TCL CORPORATION: KEY DEVELOPMENTS 80
TABLE 28 SAMSUNG ELECTRONICS CO., LTD.: PRODUCT/ SOLUTIONS/SERVICES OFFERED 83
TABLE 29 SAMSUNG ELECTRONICS CO., LTD.: KEY DEVELOPMENTS 84
TABLE 30 APPLE INC.: PRODUCT/ SOLUTIONS/SERVICES OFFERED 87
TABLE 31 TOSHIBA CORPORATION.: PRODUCT/ SOLUTIONS/SERVICES OFFERED 91
TABLE 32 HITACHI LTD.: PRODUCT/ SOLUTIONS/SERVICES OFFERED 95
TABLE 33 HITACHI LTD.: KEY DEVELOPMENTS 95
TABLE 34 HISENSE.: PRODUCT/ SOLUTIONS/SERVICES OFFERED 98
TABLE 35 VIZIO HOLDING CORP,.INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 102
TABLE 36 VIZIO HOLDING CORP,.INC.: KEY DEVELOPMENTS 102

LIST OF FIGURES
FIGURE 1 MARKET SYNOPSIS 14
FIGURE 2 MARKET STRUCTURE: US SMART TV MARKET 16
FIGURE 3 BOTTOM-UP AND TOP-DOWN APPROACHES 21
FIGURE 4 MARKET DYNAMIC ANALYSIS OF THE US SMART TV MARKET 23
FIGURE 5 DRIVERS IMPACT ANALYSIS: US SMART TV MARKET 25
FIGURE 6 RESTRAINTS IMPACT ANALYSIS: US SMART TV MARKET 27
FIGURE 7 VALUE CHAIN: US SMART TV MARKET 31
FIGURE 8 PORTER’S FIVE FORCES MODEL: US SMART TV MARKET   33
FIGURE 9 US SMART TV MARKET, BY RESOLUTION, 2021 (% SHARE) 35
FIGURE 10 US SMART TV MARKET, BY RESOLUTION, 2021 VS 2030 (USD MILLION) 35
FIGURE 11 US SMART TV MARKET, BY TECHNOLOGY, 2021 (% SHARE) 37
FIGURE 12 US SMART TV MARKET, BY TECHNOLOGY, 2021 VS 2030 (USD MILLION) 37
FIGURE 13 US SMART TV MARKET, BY ORGANIZATION SIZE, 2021 (% SHARE) 40
FIGURE 14 US SMART TV MARKET, BY SCREEN TYPE, 2021 VS 2030 (USD MILLION) 40
FIGURE 15 US SMART TV MARKET, BY SCREEN SIZE, 2021 (% SHARE) 42
FIGURE 16 US SMART TV MARKET, BY SCREEN SIZE, 2021 VS 2030 (USD MILLION) 42
FIGURE 17 US SMART TV MARKET, BY OPERATING SYSTEM, 2021 (% SHARE) 45
FIGURE 18 US SMART TV MARKET, BY OPERATING SYSTEM, 2021 VS 2030 (USD MILLION) 45
FIGURE 19 US SMART TV MARKET, BY DISTRIBUTION CHANNEL, 2021 (% SHARE) 48
FIGURE 20 US SMART TV MARKET, BY DISTRIBUTION CHANNEL, 2021 VS 2030 (USD MILLION) 48
FIGURE 21 US SMART TV MARKET, BY END-USER, 2021 (% SHARE) 50
FIGURE 22 US SMART TV MARKET, BY END-USER, 2021 VS 2030 (USD MILLION) 50
FIGURE 23 LG ELECTRONICS: FINANCIAL OVERVIEW SNAPSHOT 62
FIGURE 24 LG ELECTRONICS: SWOT ANALYSIS 65
FIGURE 25 PANASONIC CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 67
FIGURE 26 PANASONIC CORPORATION: SWOT ANALYSIS 69
FIGURE 27 SONY CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 71
FIGURE 28 SONY CORPORATION: SWOT ANALYSIS 73
FIGURE 29 HAIER ELECTRONICS GROUP CO LTD. : FINANCIAL OVERVIEW SNAPSHOT 75
FIGURE 30 HAIER ELECTRONICS GROUP CO LTD: SWOT ANALYSIS 77
FIGURE 31 TCL CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 79
FIGURE 32 TCL CORPORATION: SWOT ANALYSIS 81
FIGURE 33 SAMSUNG ELECTRONICS CO., LTD.: FINANCIAL OVERVIEW SNAPSHOT 83
FIGURE 34 SAMSUNG ELECTRONICS CO., LTD.: SWOT ANALYSIS 85
FIGURE 35 APPLE INC.: FINANCIAL OVERVIEW SNAPSHOT 87
FIGURE 36 APPLE INC.: SWOT ANALYSIS 88
FIGURE 37 TOSHIBA CORPORATION.: FINANCIAL OVERVIEW SNAPSHOT 90
FIGURE 38 TOSHIBA CORPORATION.: SWOT ANALYSIS 91
FIGURE 39 HITACHI LTD.: FINANCIAL OVERVIEW SNAPSHOT 94
FIGURE 40 HITACHI LTD.: SWOT ANALYSIS 95
FIGURE 41 HISENSE.: FINANCIAL OVERVIEW SNAPSHOT 98
FIGURE 42 VIZIO HOLDING CORP,.INC.: FINANCIAL OVERVIEW SNAPSHOT 101
FIGURE 43 VIZIO HOLDING CORP,.INC.: SWOT ANALYSIS 103