世界のデジタル広告費データブック　2023年第1四半期

出版：Techinsight360（テックインサイト360）　出版年月：2023年5月

Global Digital Ad Spend Business and Investment Opportunities Databook – 75+ KPIs on Digital Ad Spend Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics – Q1 2023 Update
世界のデジタル広告費データブック　2023年第1四半期：デジタル広告費の市場規模、エンドユースセクタ、市場シェア、製品分析、ビジネスモデル、層に関する75以上のKPIによるビジネスと投資機会

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Techinsight360「世界のデジタル広告費データブック　2023年第1四半期：デジタル広告費の市場規模、エンドユースセクタ、市場シェア、製品分析、ビジネスモデル、層に関する75以上のKPIによるビジネスと投資機会 – Global Digital Ad Spend Business and Investment Opportunities Databook – 75+ KPIs on Digital Ad Spend Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics – Q1 2023 Update」はデジタル広告支出市場を国別に調査・予測を行ったレポートシリーズの45ヶ国セットです。

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Summary

Global Digital Advertising Spend industry has recorded strong growth over the last four quarters, supported by increased e-commerce penetration.

According to TechInsight360, Digital Advertising Spend in the world is expected to grow by 7.9% on an annual basis to reach US$770,279.8 million in 2023.

Medium to long-term growth story of Digital Advertising Spend in Global remains strong. Digital Advertising Spend adoption is expected to grow steadily over the forecast period, recording a CAGR of 7.8% during 2023-2027. The Digital Advertising Spend Value in the country will increase from US$713,600.0 million in 2022 to reach US$1,040,314.8 million by 2027.

The growing digital landscape, driven by new-age startups and rising internet penetration, is expected to accelerate the growth of the online ad spending industry globally over the next five years. Despite economic headwinds, marketers are projected to keep pouring money into the digital advertising sector, while cutting down on their spending on offline channels in 2023.

The industry is poised to record accelerated growth in Asia Pacific and Latin American markets going forward. Over the next few years, TechInsight360 also expects the dominance of Google and Facebook to fade away in the digital advertising market, as other players including Amazon and Netflix seek market share in the segment. Overall, TechInsight360 maintains a robust growth outlook for the industry from the short to medium-term perspective.

The growing digital advertising landscape across the African market will aid global industry growth

Over the last few years, access to the internet and smartphones has been on the surge in Africa. This has subsequently resulted in more marketers turning to online platforms to reach their potential customers and drive revenue growth.

Music streaming platforms, such as Spotify, have gained widespread adoption across the region, especially in Nigeria. Since launching in 2021, the platform had achieved impressive growth in the country, as music fans have curated nearly 1.3 million user-generated playlists. Marketers in the region have realized the potential of these platforms and their reach among the people. Consequently, ad spending on such platforms is expected to grow significantly from the short to medium-term perspective.

In Africa, Spotify has also gained widespread popularity among people in Kenya. Consequently, for brands and businesses looking to expand their reach among the masses, Spotify presents a good advertising opportunity in the region.

Latin America is poised for accelerated growth in the global online ad spending market in 2023

Like Africa, the online ad spending landscape is also fast-growing in the Latin American market. Similar factors, such as higher internet and smartphone access, are aiding the industry’s growth. This, coupled with the growing online shopping trend, is driving more marketing dollars on digital platforms across the region.

• In 2023, the entry of new players such as Netflix is also projected to aid the industry growth. Notably, the on-demand video streaming platform launched an ad-supported tier for its customers in Brazil and Mexico. With inflation hitting the disposable income of lower and middle-class families, the adoption of the ad-supported tier is expected to grow significantly in 2023. Consequently, aiding the revenue growth for Netflix and the overall growth of the online ad spending industry in Latin America.

The growth in the Latin American market, wherein the industry is expected to record strong growth from the short to medium-term perspective, will keep aiding the growth of the overall market over the next three to four years.

Digital commerce platforms are recording strong revenue growth through online ad spending in North America

At a time when consumer disposable income is declining due to the current macroeconomic environment and firms are experiencing dropdown in their sales, online ad business has emerged as a potential revenue growth driver for digital commerce platforms.

• For Instacart, one of the leading digital commerce platforms in the United States, advertising has been the key growth driver for the business. In Q4 2022, the firm reported a 50% revenue growth on the back of strong performance in the advertisement segment. With sales volume slowing, the firm has been expanding into brand and full-funnel offerings with shoppable ads and click-to-purchase social video.

Going forward, TechInsight360 expects Instacart to further expand its digital ad business segment, thereby targeting a higher share in the online ad spend market. Alongside Instacart, TechInsight360 expects more firms in the digital commerce segment to turn to online advertisement to drive revenue growth in the United States over the next three to four years.

This report provides a detailed data-centric analysis of the Digital Ad Spend industry, covering market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of Digital Ad Spend market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunity by type of pricing model, platform (mobile and desktop/ laptop), and channels. In addition, it provides a snapshot of marketing objectives and industry spend dynamics in Global. KPIs in both value and share term help in getting an in-depth understanding of end market dynamics.

TechInsight360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.”

Reasons to Buy

• Gain a thorough understanding of the Digital Ad Spend market dynamics: Market opportunities, significant trends, and forecasting (2018–2028) are listed. To stay ahead of the curve, comprehend market trends using important KPIs like Value and Share.
• Insights by Industry: Evaluate new opportunities across multiple industries, and obtain market dynamics by industry in order to swiftly catch up with the latest and upcoming developments in Digital Ad Spend markets.
• Market-specific strategies: With our unique blend of quantitative forecasting and cutting-edge insights, we can identify growth sectors that are focused on particular opportunities and analyse market-specific risks as well as significant trends in the Digital Ad Spend industry.
• Through industry intelligence, forward-looking research of Digital Ad Spend market spend, and key opportunities in Argentina, develop proactive and profitable company plans.

目次

Table of Contents

This title from TechInsight360 is a bundled offering, combining the following 47 reports, covering 2679 tables and 3149 figures:

1. Global Digital Ad Spend Insight, Brief,
2. Global Digital Ad Spend Business and Investment Opportunities (2019-2028) Databook
3. Argentina Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
4. Australia Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
5. Austria Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
6. Belgium Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
7. Canada Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
8. Chile Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
9. China Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
10. Colombia Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
11. Denmark Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
12. Egypt Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
13. Finland Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
14. France Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
15. Germany Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
16. India Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
17. Indonesia Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
18. Ireland Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
19. Israel Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
20. Italy Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
21. Japan Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
22. Kenya Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
23. Malaysia Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
24. Mexico Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
25. Netherlands Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
26. New Zealand Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
27. Nigeria Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
28. Norway Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
29. Philippines Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
30. Russia Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
31. Saudi Arabia Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
32. Singapore Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
33. South Africa Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
34. South Korea Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
35. Spain Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
36. Sweden Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
37. Switzerland Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
38. Thailand Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
39. UAE Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
40. United Kingdom Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
41. United States Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
42. Vietnam Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
43. Bangladesh Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
44. Brazil Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
45. Greece Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
46. Poland Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
47. Taiwan Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook

All global, regional, and country reports mentioned above will have the following tables of contents:

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Digital Advertisement Definitions
1.4 Disclaimer

2. Digital Ad Spend Market Size and Forecast, 2018-2028

3. Digital Ad Spend Market Share by Advertising Channel, 2018-2028
3.1 Digital Ad Spend Market Size by Television Advertising, 2018-2028
3.2 Digital Ad Spend Market Size by Print Advertising, 2018-2028
3.3 Digital Ad Spend Market Size by Radio Advertising, 2018-2028
3.4 Digital Ad Spend Market Size by Outdoor Advertising, 2018-2028
3.5 Digital Ad Spend Market Size by Online Advertising, 2018-2028
3.6 Digital Ad Spend Market Size by Direct Mail Advertising, 2018-2028
3.7 Digital Ad Spend Market Size by Event Sponsorship, 2018-2028
3.8 Digital Ad Spend Market Size by Others, 2018-2028

4. Digital Ad Spend Market Share by Online Ad Spend Market, 2018-2028
4.1 Digital Ad Spend Market Size by Search Engine Sites, 2018-2028
4.2 Digital Ad Spend Market Size by Ecommerce Sites, 2018-2028
4.3 Digital Ad Spend Market Size by News & Media Sites, 2018-2028
4.4 Digital Ad Spend Market Size by Social Media, 2018-2028
4.5 Digital Ad Spend Market Size by Gaming Platforms, 2018-2028
4.6 Digital Ad Spend Market Size by Forums & Classifieds, 2018-2028
4.7 Digital Ad Spend Market Size by Others, 2018-2028

5. Digital Ad Spend Market Share by Social Media Platform, 2018-2028
5.1 Digital Ad Spend Market Size by Line, 2018-2028
5.2 Digital Ad Spend Market Size by Facebook, 2018-2028
5.3 Digital Ad Spend Market Size by Instagram, 2018-2028
5.4 Digital Ad Spend Market Size by Twitter, 2018-2028
5.5 Digital Ad Spend Market Size by Tik Tok, 2018-2028
5.6 Digital Ad Spend Market Size by LinkedIn, 2018-2028
5.7 Digital Ad Spend Market Size by Others, 2018-2028

6. Digital Ad Spend Market Share by Gaming Platforms, 2018-2028
6.1 Digital Ad Spend Market Size Around Games Environment Ad Spend, 2018-2028
6.2 Digital Ad Spend Market Size by In Game Environment Ad Spend, 2018-2028
6.3 Digital Ad Spend Market Size by In Game Immersive Ad Spend, 2018-2028
6.4 Digital Ad Spend Market Size by Exclusive Advertising Games Spend, 2018-2028

7. Digital Ad Spend Market Share by Format & Media, 2018-2028
7.1 Digital Ad Spend Market Size by Video, 2018-2028
7.2 Digital Ad Spend Market Size by Display, 2018-2028
7.3 Digital Ad Spend Market Size by Email, 2018-2028
7.4 Digital Ad Spend Market Size by Influencer Marketing, 2018-2028
7.5 Digital Ad Spend Market Size by Blogging and Podcasting, 2018-2028

8. Digital Ad Spend Market Share by Platform, 2018-2028
8.1 Digital Ad Spend Market Size by Mobile, 2018-2028
8.2 Digital Ad Spend Market Size by Desktop and Laptop, 2018-2028

9. Digital Ad Spend Market Share by Pricing Model, 2018-2028
9.1 Digital Ad Spend Market Size by Cost Per Mile (CPM), 2018-2028
9.2 Digital Ad Spend Market Size by Cost Per Click (CPC), 2018-2028
9.3 Digital Ad Spend Market Size by Performance-Based Advertising, 2018-2028
9.4 Digital Ad Spend Market Size by Others, 2018-2028

10. Digital Ad Spend Market Share by Marketing Objective, 2018-2028
10.1 Digital Ad Spend Market Size by Branding, 2018-2028
10.2 Digital Ad Spend Market Size by Increase Traffic, 2018-2028
10.3 Digital Ad Spend Market Size by Direct Online Sales, 2018-2028
10.4 Digital Ad Spend Market Size by Lead Generation, 2018-2028
10.5 Digital Ad Spend Market Size by Product Launch, 2018-2028

11. Digital Ad Spend Market Share by Industry, 2018-2028
11.1 Digital Ad Spend Market Size by Technology, 2018-2028
11.2 Digital Ad Spend Market Size by Increase Travel & Hospitality, 2018-2028
11.3 Digital Ad Spend Market Size by FMCG, 2018-2028
11.4 Digital Ad Spend Market Size by Automotive, 2018-2028
11.5 Digital Ad Spend Market Size by Media & Entertainment, 2018-2028
11.6 Digital Ad Spend Market Size by Telecommunications, 2018-2028
11.7 Digital Ad Spend Market Size by Retail & Consumer Goods, 2018-2028
11.8 Digital Ad Spend Market Size by Business and Financial Services, 2018-2028
11.9 Digital Ad Spend Market Size by Pharmaceutical and Healthcare, 2018-2028
11.10 Digital Ad Spend Market Size by Public Sector, 2018-2028
11.11 Digital Ad Spend Market Size by Construction and Real Estate, 2018-2028
11.12 Digital Ad Spend Market Size by Education, 2018-2028
11.13 Digital Ad Spend Market Size by Home Appliances and Furniture, 2018-2028
11.14 Digital Ad Spend Market Size by Other Industries, 2018-2028

12. Further Reading
12.1 About TechInsight360
12.2 Related Research

List of Tables

This bundled offering has 55 tables across 22 regional and country reports. All regional and country reports will have the following tables:

Table 1: Digital Ad Spend Market Size by Value (US$ Million) 2018-2028
Table 2: Digital Ad Spend Market Size by Television Advertising, by Value (US$ Million), 2018-2028
Table 3: Digital Ad Spend Market Size by Print Advertising, by Value (US$ Million) 2018-2028
Table 4: Digital Ad Spend Market Size by Radio Advertising, by Value (US$ Million) 2018-2028
Table 5: Digital Ad Spend Market Size by Outdoor Advertising, by Value (US$ Million) 2018-2028
Table 6: Digital Ad Spend Market Size by Online Advertising, by Value (US$ Million) 2018-2028
Table 7: Digital Ad Spend Market Size by Direct Mail Advertising, by Value (US$ Million) 2018-2028
Table 8: Digital Ad Spend Market Size by Event Sponsorship, by Value (US$ Million) 2018-2028
Table 9: Digital Ad Spend Market Size by Others, by Value (US$ Million) 2018-2028
Table 10: Digital Ad Spend Market Size by Search Engine Sites, by Value (US$ Million), 2018-2028
Table 11: Digital Ad Spend Market Size by Ecommerce Sites, by Value (US$ Million) 2018-2028
Table 12: Digital Ad Spend Market Size by News & Media Sites, by Value (US$ Million) 2018-2028
Table 13: Digital Ad Spend Market Size by Social Media, by Value (US$ Million) 2018-2028
Table 14: Digital Ad Spend Market Size by Gaming Platforms, by Value (US$ Million) 2018-2028
Table 15: Digital Ad Spend Market Size by Forums & Classifieds, by Value (US$ Million) 2018-2028
Table 16: Digital Ad Spend Market Size by Others, by Value (US$ Million) 2018-2028
Table 17: Digital Ad Spend Market Size by Line, by Value (US$ Million), 2018-2028
Table 18: Digital Ad Spend Market Size by Facebook, by Value (US$ Million) 2018-2028
Table 19: Digital Ad Spend Market Size by Instagram, by Value (US$ Million) 2018-2028
Table 20: Digital Ad Spend Market Size by Twitter, by Value (US$ Million) 2018-2028
Table 21: Digital Ad Spend Market Size by Tik Tok, by Value (US$ Million) 2018-2028
Table 22: Digital Ad Spend Market Size by LinkedIn, by Value (US$ Million) 2018-2028
Table 23: Digital Ad Spend Market Size by Others, by Value (US$ Million) 2018-2028
Table 24: Digital Ad Spend Market Size by Around Games Environment Ad Spend, by Value (US$ Million) 2018-2028
Table 25: Digital Ad Spend Market Size by In Game Environment Ad Spend, by Value (US$ Million) 2018-2028
Table 26: Digital Ad Spend Market Size by In Game Immersive Ad Spend, by Value (US$ Million) 2018-2028
Table 27: Digital Ad Spend Market Size by Exclusive Advertising Games Spend, by Value (US$ Million) 2018-2028
Table 28: Digital Ad Spend Market Size by Video, by Value (US$ Million), 2018-2028
Table 29: Digital Ad Spend Market Size by Display, by Value (US$ Million), 2018-2028
Table 30: Digital Ad Spend Market Size by Email, by Value (US$ Million), 2018-2028
Table 31: Digital Ad Spend Market Size by Influencer Marketing, by Value (US$ Million), 2018-2028
Table 32: Digital Ad Spend Market Size by Blogging and Podcasting, by Value (US$ Million), 2018-2028
Table 33: Digital Ad Spend Market Size by Mobile, by Value (US$ Million) 2018-2028
Table 34: Digital Ad Spend Market Size by Desktop and Laptop, by Value (US$ Million) 2018-2028
Table 35: Digital Ad Spend Market Size by Cost Per Mile (CPM), by Value (US$ Million), 2018-2028
Table 36: Digital Ad Spend Market Size by Cost Per Click (CPC), by Value (US$ Million), 2018-2028
Table 37: Digital Ad Spend Market Size by Performance-Based Advertising, by Value (US$ Million), 2018-2028
Table 38: Digital Ad Spend Market Size by Others, by Value (US$ Million), 2018-2028
Table 39: Digital Ad Spend Market Size by Branding, by Value (US$ Million), 2018-2028
Table 40: Digital Ad Spend Market Size by Traffic, by Value (US$ Million), 2018-2028
Table 41: Digital Ad Spend Market Size by Direct Online Sales, by Value (US$ Million), 2018-2028
Table 42: Digital Ad Spend Market Size by Lead Generation, by Value (US$ Million), 2018-2028
Table 43: Digital Ad Spend Market Size by Blogging and Podcasting, by Value (US$ Million), 2018-2028
Table 44: Digital Ad Spend Market Size by Technology, by Value (US$ Million), 2018-2028
Table 45: Digital Ad Spend Market Size by Travel & Hospitality, by Value (US$ Million), 2018-2028
Table 46: Digital Ad Spend Market Size by FMCG, by Value (US$ Million), 2018-2028
Table 47: Digital Ad Spend Market Size by Automotive, by Value (US$ Million), 2018-2028
Table 48: Digital Ad Spend Market Size by Media & Entertainment, by Value (US$ Million), 2018-2028
Table 49: Digital Ad Spend Market Size by Telecommunications, by Value (US$ Million), 2018-2028
Table 50: Digital Ad Spend Market Size by Retail & Consumer Goods, by Value (US$ Million), 2018-2028
Table 51: Digital Ad Spend Market Size by Business and Financial Services, by Value (US$ Million), 2018-2028
Table 52: Digital Ad Spend Market Size by Pharmaceutical and Healthcare, by Value (US$ Million), 2018-2028
Table 53: Digital Ad Spend Market Size by Public Sector, by Value (US$ Million), 2018-2028
Table 54: Digital Ad Spend Market Size by Construction and Real Estate, by Value (US$ Million), 2018-2028
Table 55: Digital Ad Spend Market Size by Education, by Value (US$ Million), 2018-2028
Table 56: Digital Ad Spend Market Size by Home Appliances and Furniture, by Value (US$ Million), 2018-2028
Table 57: Digital Ad Spend Market Size by Other Industries, by Value (US$ Million), 2018-2028″

List of Figures

This bundled offering has 70 figures across 22 regional and country reports. All regional and country reports will have the following figures:

Figure 1: TechInsight360’s Methodology Framework
Figure 2: Digital Ad Spend Market Size by Value (US$ Million) 2018-2028
Figure 3: Digital Ad Spend Market Share by Advertising Channel (%), 2018-2028
Figure 4: Digital Ad Spend Market Size by Television Advertising, by Value (US$ Million), 2018-2028
Figure 5: Digital Ad Spend Market Size by Print Advertising, by Value (US$ Million) 2018-2028
Figure 6: Digital Ad Spend Market Size by Radio Advertising, by Value (US$ Million) 2018-2028
Figure 7: Digital Ad Spend Market Size by Outdoor Advertising, by Value (US$ Million) 2018-2028
Figure 8: Digital Ad Spend Market Size by Online Advertising, by Value (US$ Million) 2018-2028
Figure 9: Digital Ad Spend Market Size by Direct Mail Advertising, by Value (US$ Million) 2018-2028
Figure 10: Digital Ad Spend Market Size by Event Sponsorship, by Value (US$ Million) 2018-2028
Figure 11: Digital Ad Spend Market Size by Others, by Value (US$ Million) 2018-2028
Figure 12: Digital Ad Spend Market Share by Online Ad Spend Market (%), 2018-2028
Figure 13: Digital Ad Spend Market Size by Search Engine Sites, by Value (US$ Million), 2018-2028
Figure 14: Digital Ad Spend Market Size by Ecommerce Sites, by Value (US$ Million) 2018-2028
Figure 15: Digital Ad Spend Market Size by News & Media Sites, by Value (US$ Million) 2018-2028
Figure 16: Digital Ad Spend Market Size by Social Media, by Value (US$ Million) 2018-2028
Figure 17: Digital Ad Spend Market Size by Gaming Platforms, by Value (US$ Million) 2018-2028
Figure 18: Digital Ad Spend Market Size by Forums & Classifieds, by Value (US$ Million) 2018-2028
Figure 19: Digital Ad Spend Market Size by Others, by Value (US$ Million) 2018-2028
Figure 20: Digital Ad Spend Market Share by Social Media (%), 2018-2028
Figure 21: Digital Ad Spend Market Size by Line, by Value (US$ Million), 2018-2028
Figure 22: Digital Ad Spend Market Size by Facebook, by Value (US$ Million) 2018-2028
Figure 23: Digital Ad Spend Market Size by Instagram, by Value (US$ Million) 2018-2028
Figure 24: Digital Ad Spend Market Size by Twitter, by Value (US$ Million) 2018-2028
Figure 25: Digital Ad Spend Market Size by Tik Tok, by Value (US$ Million) 2018-2028
Figure 26: Digital Ad Spend Market Size by LinkedIn, by Value (US$ Million) 2018-2028
Figure 27: Digital Ad Spend Market Size by Others, by Value (US$ Million) 2018-2028
Figure 28: Digital Ad Spend Market Share by Gaming Platforms (%), 2018-2028
Figure 29: Digital Ad Spend Market Size by Around Games Environment Ad Spend, by Value (US$ Million) 2018-2028
Figure 30: Digital Ad Spend Market Size by In Game Environment Ad Spend, by Value (US$ Million) 2018-2028
Figure 31: Digital Ad Spend Market Size by In Game Immersive Ad Spend, by Value (US$ Million) 2018-2028
Figure 32: Digital Ad Spend Market Size by Exclusive Advertising Games Spend, by Value (US$ Million) 2018-2028
Figure 33: Digital Ad Spend Market Share by Format & Media (%), 2018-2028
Figure 34: Digital Ad Spend Market Size by Video, by Value (US$ Million), 2018-2028
Figure 35: Digital Ad Spend Market Size by Display, by Value (US$ Million), 2018-2028
Figure 36: Digital Ad Spend Market Size by Email, by Value (US$ Million), 2018-2028
Figure 37: Digital Ad Spend Market Size by Influencer Marketing, by Value (US$ Million), 2018-2028
Figure 38: Digital Ad Spend Market Size by Blogging and Podcasting, by Value (US$ Million), 2018-2028
Figure 39: Digital Ad Spend Market Share by Platform (%), 2018-2028
Figure 40: Digital Ad Spend Market Share by Mobile, by Value (US$ Million) 2018-2028
Figure 41: Digital Ad Spend Market Share by Desktop and Laptop, by Value (US$ Million) 2018-2028
Figure 42: Digital Ad Spend Market Share by Pricing Model (%), 2018-2028
Figure 43: Digital Ad Spend Market Size by Cost Per Mile (CPM), by Value (US$ Million), 2018-2028
Figure 44: Digital Ad Spend Market Size by Cost Per Click (CPC), by Value (US$ Million), 2018-2028
Figure 45: Digital Ad Spend Market Size by Performance-Based Advertising, by Value (US$ Million), 2018-2028
Figure 46: Digital Ad Spend Market Size by Others, by Value (US$ Million), 2018-2028
Figure 47: Digital Ad Spend Market Share by Marketing Objective (%), 2018-2028
Figure 48: Digital Ad Spend Market Size by Branding, by Value (US$ Million), 2018-2028
Figure 49: Digital Ad Spend Market Size by Increase Traffic, by Value (US$ Million), 2018-2028
Figure 50: Digital Ad Spend Market Size by Direct Online Sales, by Value (US$ Million), 2018-2028
Figure 51: Digital Ad Spend Market Size by Lead Generation, by Value (US$ Million), 2018-2028
Figure 52: Digital Ad Spend Market Size by Product Launch, by Value (US$ Million), 2018-2028
Figure 53: Digital Ad Spend Market Share by Industry (%), 2018-2028
Figure 54: Digital Ad Spend Market Size by Technology, by Value (US$ Million), 2018-2028
Figure 55: Digital Ad Spend Market Size by Increase Travel & Hospitality, by Value (US$ Million), 2018-2028
Figure 56: Digital Ad Spend Market Size by FMCG, by Value (US$ Million), 2018-2028
Figure 57: Digital Ad Spend Market Size by Automotive, by Value (US$ Million), 2018-2028
Figure 58: Digital Ad Spend Market Size by Media & Entertainment, by Value (US$ Million), 2018-2028
Figure 59: Digital Ad Spend Market Size by Telecommunications, by Value (US$ Million), 2018-2028
Figure 60: Digital Ad Spend Market Size by Retail & Consumer Goods, by Value (US$ Million), 2018-2028
Figure 61: Digital Ad Spend Market Size by Business and Financial Services, by Value (US$ Million), 2018-2028
Figure 62: Digital Ad Spend Market Size by Pharmaceutical and Healthcare, by Value (US$ Million), 2018-2028
Figure 63: Digital Ad Spend Market Size by Public Sector, by Value (US$ Million), 2018-2028
Figure 64: Digital Ad Spend Market Size by Construction and Real Estate, by Value (US$ Million), 2018-2028
Figure 65: Digital Ad Spend Market Size by Education, by Value (US$ Million), 2018-2028
Figure 66: Digital Ad Spend Market Size by Home Appliances and Furniture, by Value (US$ Million), 2018-2028
Figure 67: Digital Ad Spend Market Size by Other Industries, by Value (US$ Million), 2018-2028″