クラウド広告市場

出版：MarketsandMarkets

Cloud Advertising Market with COVID-19 Impact, by Component, Application (Customer Management, Campaign Management), Organization Size, Deployment Model, Vertical (Retail & Consumer Goods, Travel & Hospitality), and Region – Global Forecast to 2026

–

–

クラウド広告市場 コンポーネント、用途（顧客管理、キャンペーン管理）、組織の規模、展開モデル、業種（小売および消費財、旅行およびホスピタリティ）、地域別

The global cloud advertising market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 19.6% during the forecast period, to reach USD 6.7 billion by 2026 from USD 2.7 billion in 2021. Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes. Outdoor marketing is no longer the only medium to reach the targeted audience; nowadays, marketers can market their products and services to the target audience they like. Different forms of marketing can help end users reach the exact kind of customer they want. Different types of marketing, such as social media marketing, email marketing, etc., help end users analyze the target audience. Data analytics provide marketers accurate details of their target audience so that advertising can be optimized and lead to efficient results. This increasing demand for targeted marketing and consumer analytics bolsters the growth of the cloud advertising market.
The platform segment is expected to hold a larger market size during the forecast period.
The cloud advertising market, by component, covers platforms and services. The platforms segment is projected to hold the largest market share during the forecast period. Cloud advertising helps companies create, manage, and execute customer engagement to drive revenue growth across industries. Platforms allow organizations to create personalized and automated web-based marketing campaigns across touchpoints, such as email, social media, web, and mobiles. They manage repetitive tasks associated with campaign follow-ups and send one-pagers and emails at regular intervals. They also provide integrated data, build customer profiles, make instant content delivery and reporting, and help collaborate with other team members. Platforms have a complete set of marketing tools, such as omnichannel campaign management, content management, data management, testing and personalization, and analytics. They offer capabilities such as AI technology to analyze consumer data in real-time and modify the content to be displayed. Cloud advertising uses data science and machine learning algorithms to boost conversion, visitor engagement, and loyalty.
The public cloud segment is expected to hold the largest market share in 2020
The deployment model segment includes public cloud and private cloud. The public cloud segment holds the largest market share in 2021. Public cloud is built on the cloud computing model, which shares resources (such as CPUs, servers, and racks) among various businesses, depending on the demand. In the public deployment model, various resources, such as applications, storage, virtual servers, and hardware, are available to client enterprises over the internet. The services offered over the public deployment model are either free or subscription-based. The advantages of using the public cloud include simplicity and ease of deployment. Moreover, the initial investment required for this deployment is minimum, and there are no responsibilities involved in managing the infrastructure. The public cloud offers various benefits to organizations; these include scalability, reliability, flexibility, utility-style costing, and location independence services. The major concern about the public cloud is data security, and due to this reason, several enterprises are moving toward private and hybrid cloud models for their cloud operations.
North America to hold the largest market size and Asia Pacific (APAC) to grow at a higher rate during the forecast period
The geographic analysis of the cloud advertising market includes five major regions: North America, Europe, APAC, MEA, and Latin America. Among all regions, North America is estimated to hold the largest market size in 2021, and the trend is expected to continue till 2026. The region is expected to hold the largest market size, as the cloud marketing technology already has a strong presence here. It constitutes developed economies: the US and Canada. The early adoption of digital marketing, the presence of top players, and globalization of cloud services in North America are expected to drive the cloud advertising market. Enterprises in the region are investing heavily in digital marketing initiatives and improving customer experience. In North America, the percentage of social media users, smartphone users, and ad spending is exceptionally high compared to other regions. The penetration of mobile devices in the US is more than 90%, followed by Canada. It provides marketers with a strong channel to target potential customers. Verticals, including consumer goods and retail, and media and entertainment, are expected to invest in cloud marketing technology. The growing demand for personalized content and experience would further drive the adoption in North America.
Vendors have adopted several organic and inorganic growth strategies, such as new product launches and enhancements, partnerships and collaborations, and mergers and acquisitions, to strengthen their presence in the cloud advertising market. They have been adopting a combination of organic and inorganic growth strategies to expand their customer base and market share. Service enhancements to meet dynamic market needs and partnerships have been the active strategies implemented by the major vendors in recent years.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The breakup of the profiles of the primary participants is as follows:
•By Company Type: Tier I: 25%, Tier II: 25%, and Tier III: 50%
•By Designation: C-Level: 35%, D-Level: 25%, and Others: 40%
•By Region: North America: 48%, Europe: 27%, APAC: 15%, and RoW: 10%

The report profiles the following key vendors:
1.Adobe (US)
2.Oracle (US)
3.Salesforce (US)
4.Google (US)
5.IBM (US)
6.SAP (Germany)
7.Acquia (US)
8.Demandbase (US)
9.Experian (US)
10.Kubient (US)
11.FICO (US)
12.HubSpot (US)
13.Imagine Communications (US)
14.InMobi (India)
15.Marin Software (US)
16.Sitecore (US)
17.MediaMath (US)
18.Nielsen (US)
19.PEGA (US)
20.Sailthru (US).

Research Coverage
The report segments the global cloud advertising market by component, Platforms and Services. By application, the cloud advertising market has been segmented into campaign management, customer management, experience management, analytics and insights, and real-time engagement. Based on organization size, the cloud advertising market has been classified into large enterprises and SMEs. Based on deployment model, the market has been classified into public cloud and private cloud. By vertical, the cloud advertising market has been classified into Retail and Consumer Goods; BFSI; Education; Travel and Hospitality; Telecommunications; Manufacturing; Media and Entertainment and others. By region, the market has been segmented into North America, Europe, APAC, MEA, and Latin America.

Key Benefits of Buying the Report

The cloud advertising market report will help the market leaders/new entrants in the market with information on the closest approximations of the revenue numbers for the overall cloud advertising market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

目次

1INTRODUCTION25
1.1INTRODUCTION TO COVID-1925
1.2COVID-19 HEALTH ASSESSMENT25
FIGURE 1COVID-19: GLOBAL PROPAGATION25
FIGURE 2COVID-19 PROPAGATION: SELECT COUNTRIES26
1.3COVID-19 ECONOMIC ASSESSMENT27
FIGURE 3REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 202027
1.3.1COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT28
FIGURE 4CRITERIA IMPACTING THE GLOBAL ECONOMY28
FIGURE 5SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY29
1.4OBJECTIVES OF THE STUDY30
1.5MARKET DEFINITION30
1.5.1INCLUSIONS AND EXCLUSIONS31
1.6MARKET SCOPE32
1.6.1MARKET SEGMENTATION32
1.6.2REGIONS COVERED33
1.6.3YEARS CONSIDERED FOR THE STUDY33
1.7CURRENCY CONSIDERED34
TABLE 1UNITED STATES DOLLAR EXCHANGE RATE, 2018–202034
1.8STAKEHOLDERS34
2RESEARCH METHODOLOGY35
2.1RESEARCH DATA35
FIGURE 6CLOUD ADVERTISING MARKET: RESEARCH DESIGN35
2.1.1SECONDARY DATA36
2.1.2PRIMARY DATA37
2.1.2.1Breakup of primary profiles37
FIGURE 7BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION37
TABLE 2PRIMARY PARTICIPANTS38
2.1.2.2Key industry insights38
2.2MARKET BREAKUP AND DATA TRIANGULATION39
FIGURE 8DATA TRIANGULATION39
 
2.3MARKET SIZE ESTIMATION40
FIGURE 9CLOUD ADVERTISING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES40
FIGURE 10MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF CLOUD ADVERTISING FROM VENDORS41
FIGURE 11MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
(SUPPLY SIDE): COLLECTIVE REVENUE OF CLOUD ADVERTISING VENDORS42
FIGURE 12MARKET SIZE ESTIMATION METHODOLOGY – SUPPLY SIDE: ILLUSTRATION OF VENDOR REVENUE ESTIMATION43
FIGURE 13MARKET SIZE ESTIMATION METHODOLOGY – SUPPLY SIDE: CAGR PROJECTIONS FROM THE SUPPLY SIDE44
FIGURE 14MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM APPLICATIONS (1/2)45
FIGURE 15MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM VERTICALS (2/2)46
2.4MARKET FORECAST46
TABLE 3FACTOR ANALYSIS46
2.5RESEARCH ASSUMPTIONS47
2.6LIMITATIONS OF THE STUDY48
3EXECUTIVE SUMMARY49
FIGURE 16CLOUD ADVERTISING MARKET: GLOBAL SNAPSHOT49
FIGURE 17TOP-GROWING SEGMENTS IN THE CLOUD ADVERTISING MARKET50
FIGURE 18PLATFORMS SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD51
FIGURE 19CUSTOMER MANAGEMENT SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD52
FIGURE 20PUBLIC CLOUD SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD52
FIGURE 21LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD53
FIGURE 22TOP VERTICALS IN THE CLOUD ADVERTISING MARKET, 2019–2026 (USD MILLION)54
FIGURE 23NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD55
4PREMIUM INSIGHTS57
4.1BRIEF OVERVIEW OF THE CLOUD ADVERTISING MARKET57
FIGURE 24SHIFT FROM TRADITIONAL ADVERTISING TO ONLINE ADVERTISING, THE GROWING IMPACT OF INTERNET USERS, AND CONSUMPTION OF DIGITAL MEDIA TO DRIVE THE DEMAND FOR CLOUD ADVERTISING57
4.2CLOUD ADVERTISING MARKET, BY APPLICATION (2021 VS. 2026)57
FIGURE 25CAMPAIGN MANAGEMENT SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 202157
4.3CLOUD ADVERTISING MARKET, BY DEPLOYMENT MODEL (2021 VS. 2026)58
FIGURE 26PUBLIC CLOUD TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD58
 
4.4CLOUD ADVERTISING MARKET, BY VERTICAL (2021 VS. 2026)58
FIGURE 27RETAIL AND CONSUMER GOODS VERTICAL TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD58
4.5CLOUD ADVERTISING MARKET INVESTMENT SCENARIO59
FIGURE 28ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN THE NEXT FIVE YEARS59
5MARKET OVERVIEW AND INDUSTRY TRENDS60
5.1INTRODUCTION60
5.2MARKET DYNAMICS60
FIGURE 29DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES60
5.2.1DRIVERS60
5.2.1.1Increasing adoption of cloud services60
5.2.1.2Growing need for targeted marketing and consumer analytics61
5.2.1.3Better return on investment (RoI) and cost optimization61
5.2.2RESTRAINTS61
5.2.2.1Data security concerns and stringent cloud regulations61
5.2.3OPPORTUNITIES61
5.2.3.1Shift from traditional advertising to online advertising61
5.2.3.2Growing impact of internet users and consumption of digital media61
FIGURE 30GROWING INTERNET USERS AROUND THE WORLD62
5.2.4CHALLENGES62
5.2.4.1Efficient use of data62
5.2.4.2Poor infrastructure in few developing and underdeveloped countries62
5.3CASE STUDY ANALYSIS63
5.3.1USE CASE 1: SITECORE63
5.3.2USE CASE 2: SALESFORCE63
5.3.3USE CASE 3: SITECORE64
5.4SUPPLY CHAIN ANALYSIS64
FIGURE 31CLOUD ADVERTISING MARKET: SUPPLY CHAIN65
5.5ECOSYSTEM65
FIGURE 32CLOUD ADVERTISING MARKET: ECOSYSTEM66
5.6PATENT ANALYSIS67
FIGURE 33TOP PATENT APPLICATIONS AROUND THE GLOBE, 2010 – PRESENT67
TABLE 4TOP PATENT APPLICANTS67
5.7COVID-19-DRIVEN MARKET DYNAMICS68
5.7.1DRIVERS AND OPPORTUNITIES68
5.7.2RESTRAINTS AND CHALLENGES69
5.8PORTER’S FIVE FORCES ANALYSIS70
FIGURE 34CLOUD ADVERTISING MARKET: PORTER’S FIVE FORCES ANALYSIS70
TABLE 5CLOUD ADVERTISING: PORTER’S FIVE FORCES ANALYSIS70
5.8.1THREAT OF NEW ENTRANTS71
5.8.2THREAT OF SUBSTITUTES71
5.8.3BARGAINING POWER OF SUPPLIERS71
5.8.4BARGAINING POWER OF BUYERS71
5.8.5INTENSITY OF COMPETITIVE RIVALRY72
5.9TECHNOLOGICAL ANALYSIS72
5.9.1BIG DATA AND ANALYTICS72
5.9.2BLOCKCHAIN72
5.9.3MACHINE LEARNING72
5.9.4ARTIFICIAL INTELLIGENCE72
5.10REGULATIONS73
5.10.1NORTH AMERICA73
5.10.2EUROPE74
5.10.3ASIA PACIFIC74
5.10.4MIDDLE EAST & AFRICA75
5.10.5LATIN AMERICA75
5.11PRICING ANALYSIS75
TABLE 6PRICING ANALYSIS OF CLOUD ADVERTISING VENDORS76
5.12TRENDS/DISRUPTIONS IMPACTING BUYERS77
FIGURE 35CLOUD ADVERTISING MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS77
6CLOUD ADVERTISING MARKET, BY APPLICATION78
6.1INTRODUCTION79
FIGURE 36CUSTOMER MANAGEMENT SEGMENT EXPECTED TO REGISTER THE LARGEST MARKET SIZE IN 202679
6.1.1APPLICATION: CLOUD ADVERTISING MARKET DRIVERS79
6.1.2APPLICATION: COVID-19 IMPACT79
TABLE 7CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2016–2020 (USD MILLION)80
TABLE 8CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)80
6.2CAMPAIGN MANAGEMENT81
TABLE 9CAMPAIGN MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)81
TABLE 10CAMPAIGN MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)81
6.3CUSTOMER MANAGEMENT82
TABLE 11CUSTOMER MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)82
TABLE 12CUSTOMER MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)82
6.4EXPERIENCE MANAGEMENT83
TABLE 13EXPERIENCE MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)83
TABLE 14EXPERIENCE MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)83
 
6.5ANALYTICS AND INSIGHTS84
TABLE 15ANALYTICS AND INSIGHTS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)84
TABLE 16ANALYTICS AND INSIGHTS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)84
6.6REAL-TIME ENGAGEMENT85
TABLE 17REAL-TIME ENGAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)85
TABLE 18REAL-TIME ENGAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)85
7CLOUD ADVERTISING MARKET, BY COMPONENT86
7.1INTRODUCTION87
FIGURE 37SERVICES SEGMENT EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD87
7.1.1COMPONENT: CLOUD ADVERTISING MARKET DRIVERS87
7.1.2COMPONENT: COVID-19 IMPACT87
TABLE 19CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION)88
TABLE 20CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)88
7.2PLATFORMS88
TABLE 21PLATFORMS: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)89
TABLE 22PLATFORMS: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)89
7.3SERVICES89
TABLE 23SERVICES: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)90
TABLE 24SERVICES: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)90
8CLOUD ADVERTISING MARKET, BY DEPLOYMENT MODEL91
8.1INTRODUCTION92
FIGURE 38PUBLIC CLOUD DEPLOYMENT MODEL TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD92
8.1.1DEPLOYMENT MODEL: CLOUD ADVERTISING MARKET DRIVERS92
8.1.2DEPLOYMENT MODEL: COVID-19 IMPACT93
TABLE 25CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2016–2020 (USD MILLION)93
TABLE 26CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2021–2026 (USD MILLION)93
8.2PUBLIC CLOUD94
TABLE 27PUBLIC CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)94
TABLE 28PUBLIC CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)94
8.3PRIVATE CLOUD95
TABLE 29PRIVATE CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)95
TABLE 30PRIVATE CLOUD: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)95
9CLOUD ADVERTISING MARKET, BY ORGANIZATION SIZE96
9.1INTRODUCTION97
FIGURE 39LARGE ENTERPRISES ARE EXPECTED TO RECORD A LARGER MARKET SIZE DURING THE FORECAST PERIOD97
9.1.1ORGANIZATION SIZE: CLOUD ADVERTISING MARKET DRIVERS97
9.1.2ORGANIZATION SIZE: COVID-19 IMPACT98
TABLE 31CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION)98
TABLE 32CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)98
9.2LARGE ENTERPRISES99
TABLE 33LARGE ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)99
TABLE 34LARGE ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)99
9.3SMALL AND MEDIUM-SIZED ENTERPRISES100
TABLE 35SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)100
TABLE 36SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)100
10CLOUD ADVERTISING MARKET, BY VERTICAL101
10.1INTRODUCTION102
FIGURE 40RETAIL AND CONSUMER GOODS SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD102
10.1.1VERTICAL: CLOUD ADVERTISING MARKET DRIVERS102
10.1.2VERTICAL: COVID-19 IMPACT102
TABLE 37CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION)103
TABLE 38CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)104
10.2RETAIL AND CONSUMER GOODS104
TABLE 39RETAIL AND CONSUMER GOODS: CLOUD ADVERTISING MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION)105
TABLE 40RETAIL AND CONSUMER GOODS: CLOUD ADVERTISING MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)105
10.3MEDIA AND ENTERTAINMENT105
TABLE 41MEDIA AND ENTERTAINMENT: CLOUD ADVERTISING MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION)106
TABLE 42MEDIA AND ENTERTAINMENT: CLOUD ADVERTISING MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)106
10.4TRAVEL AND HOSPITALITY106
TABLE 43TRAVEL AND HOSPITALITY: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)107
TABLE 44TRAVEL AND HOSPITALITY: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)107
10.5BFSI107
TABLE 45BFSI: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)108
TABLE 46BFSI: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)108
10.6TELECOMMUNICATIONS108
TABLE 47TELECOMMUNICATIONS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)109
TABLE 48TELECOMMUNICATIONS: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)109
10.7MANUFACTURING109
TABLE 49MANUFACTURING: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)110
TABLE 50MANUFACTURING: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)110
10.8EDUCATION110
TABLE 51EDUCATION: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)111
TABLE 52EDUCATION: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)111
10.9OTHERS111
TABLE 53OTHER VERTICALS: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2016–2020 (USD MILLION)112
TABLE 54OTHER VERTICALS: CLOUD ADVERTISING MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)112
11CLOUD ADVERTISING MARKET, BY REGION113
11.1INTRODUCTION114
FIGURE 41NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD114
TABLE 55CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)114
TABLE 56CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)115
11.2NORTH AMERICA115
11.2.1NORTH AMERICA: CLOUD ADVERTISING MARKET DRIVERS115
11.2.2NORTH AMERICA: COVID-19 IMPACT116
11.2.3NORTH AMERICA: REGULATIONS117
11.2.3.1Health Insurance Portability and Accountability Act of 1996117
11.2.3.2California Consumer Privacy Act117
11.2.3.3Gramm–Leach–Bliley Act117
11.2.3.4Health Information Technology for Economic and Clinical Health Act117
11.2.3.5Sarbanes-Oxley Act118
11.2.3.6Federal Information Security Management Act118
11.2.3.7Payment Card Industry Data Security Standard118
11.2.3.8Federal Information Processing Standards118
FIGURE 42NORTH AMERICA: MARKET SNAPSHOT120
TABLE 57NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)120
TABLE 58NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)121
TABLE 59NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)121
TABLE 60NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)121
TABLE 61NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)121
TABLE 62NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)122
TABLE 63NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)122
TABLE 64NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)122
TABLE 65NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION)123
TABLE 66NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)123
TABLE 67NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION)124
TABLE 68NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)124
11.2.4UNITED STATES124
TABLE 69UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)124
TABLE 70UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)125
TABLE 71UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)125
TABLE 72UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)125
11.2.5CANADA125
TABLE 73CANADA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)126
TABLE 74CANADA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)126
TABLE 75CANADA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)126
TABLE 76CANADA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)126
 
11.3EUROPE127
11.3.1EUROPE: CLOUD ADVERTISING MARKET DRIVERS127
11.3.2EUROPE: COVID-19 IMPACT127
11.3.3EUROPE: REGULATIONS128
11.3.3.1General Data Protection Regulation128
11.3.3.2European Committee for Standardization128
11.3.3.3European Technical Standards Institute128
TABLE 77EUROPE: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2016–2020 (USD MILLION)129
TABLE 78EUROPE: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)129
TABLE 79EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION)129
TABLE 80EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)130
TABLE 81EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)130
TABLE 82EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)130
TABLE 83EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)130
TABLE 84EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)131
TABLE 85EUROPE: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION)131
TABLE 86EUROPE: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)131
TABLE 87EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION)132
TABLE 88EUROPE: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)132
11.3.4UNITED KINGDOM132
TABLE 89UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)133
TABLE 90UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)133
TABLE 91UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)133
TABLE 92UNITED KINGDOM: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)133
11.3.5GERMANY134
TABLE 93GERMANY: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)134
TABLE 94GERMANY: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)134
TABLE 95GERMANY: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)134
TABLE 96GERMANY: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)135
11.3.6FRANCE135
TABLE 97FRANCE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)135
TABLE 98FRANCE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)135
TABLE 99FRANCE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)136
TABLE 100FRANCE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)136
11.3.7REST OF EUROPE136
TABLE 101REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)136
TABLE 102REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)137
TABLE 103REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)137
TABLE 104REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)137
11.4ASIA PACIFIC138
11.4.1ASIA PACIFIC: CLOUD ADVERTISING MARKET DRIVERS138
11.4.2ASIA PACIFIC: COVID-19 IMPACT138
11.4.3ASIA PACIFIC: REGULATIONS139
11.4.3.1International Organization for Standardization 27001139
11.4.3.2Personal Data Protection Act139
FIGURE 43ASIA PACIFIC: MARKET SNAPSHOT140
TABLE 105ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2016–2020 (USD MILLION)141
TABLE 106ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION)141
TABLE 107ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION)141
TABLE 108ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)142
TABLE 109ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)142
TABLE 110ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)142
TABLE 111ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)142
TABLE 112ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)143
TABLE 113ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION)143
TABLE 114ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)144
TABLE 115ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION)144
TABLE 116ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)144
11.4.4CHINA145
TABLE 117CHINA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2016–2020 (USD MILLION)145
TABLE 118CHINA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2021–2026 (USD MILLION)145
TABLE 119CHINA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION)146
TABLE 120CHINA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)146
11.4.5JAPAN146
TABLE 121JAPAN: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2016–2020 (USD MILLION)146
TABLE 122JAPAN: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL,
2021–2026 (USD MILLION)147
TABLE 123JAPAN: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION)147
TABLE 124JAPAN: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)147
11.4.6AUSTRALIA AND NEW ZEALAND147
TABLE 125AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)148
TABLE 126AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)148
TABLE 127AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)148
TABLE 128AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)148
11.4.7REST OF ASIA PACIFIC149
TABLE 129REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)149
TABLE 130REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)149
TABLE 131REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)150
TABLE 132REST OF ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)150
11.5MIDDLE EAST AND AFRICA150
11.5.1MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET DRIVERS151
11.5.2MIDDLE EAST AND AFRICA: COVID-19 IMPACT151
11.5.3MIDDLE EAST AND AFRICA: REGULATIONS152
11.5.3.1Israeli Privacy Protection Regulations (Data Security), 5777-2017152
11.5.3.2Cloud Computing Framework152
11.5.3.3GDPR Applicability in KSA152
11.5.3.4Protection of Personal Information Act152
11.5.3.5TRA’s IoT Regulatory Policy153
TABLE 133MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY APPLICATION, 2016–2020 (USD MILLION)153
TABLE 134MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY APPLICATION, 2021–2026 (USD MILLION)153
TABLE 135MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION)154
TABLE 136MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)154
TABLE 137MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)154
TABLE 138MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)154
TABLE 139MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)155
TABLE 140MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)155
TABLE 141MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY VERTICAL, 2016–2020 (USD MILLION)155
TABLE 142MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY VERTICAL, 2021–2026 (USD MILLION)156
TABLE 143MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY COUNTRY, 2016–2020 (USD MILLION)156
TABLE 144MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY COUNTRY, 2021–2026 (USD MILLION)156
11.5.4SAUDI ARABIA157
TABLE 145SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)157
TABLE 146SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)157
TABLE 147SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)157
TABLE 148SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)158
11.5.5UNITED ARAB EMIRATES158
TABLE 149UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)158
TABLE 150UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)159
TABLE 151UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)159
TABLE 152UNITED ARAB EMIRATES: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)159
11.5.6SOUTH AFRICA159
TABLE 153SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)160
TABLE 154SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)160
TABLE 155SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)160
TABLE 156SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)160
11.5.7REST OF MIDDLE EAST AND AFRICA161
TABLE 157REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)161
TABLE 158REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)161
TABLE 159REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)162
TABLE 160REST OF MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)162
11.6LATIN AMERICA162
11.6.1LATIN AMERICA: CLOUD ADVERTISING MARKET DRIVERS162
11.6.2LATIN AMERICA: COVID-19 IMPACT163
11.6.3LATIN AMERICA: REGULATIONS163
11.6.3.1Brazil Data Protection Law163
11.6.3.2Argentina Personal Data Protection Law No. 25.326164
TABLE 161LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)164
TABLE 162LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)165
TABLE 163LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)165
TABLE 164LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)165
TABLE 165LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)165
TABLE 166LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)166
TABLE 167LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)166
TABLE 168LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)166
TABLE 169LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION)167
TABLE 170LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)167
TABLE 171LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION)168
TABLE 172LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)168
11.6.4BRAZIL168
TABLE 173BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)168
TABLE 174BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)169
TABLE 175BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION)169
TABLE 176BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)169
11.6.5MEXICO169
TABLE 177MEXICO: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)170
TABLE 178MEXICO: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)170
TABLE 179MEXICO: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION)170
TABLE 180MEXICO: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)170
11.6.6REST OF LATIN AMERICA171
TABLE 181REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)171
TABLE 182REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE,
BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)171
TABLE 183REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)171
TABLE 184REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)172
12COMPETITIVE LANDSCAPE173
12.1INTRODUCTION173
FIGURE 44MARKET EVALUATION FRAMEWORK173
12.2MARKET RANKING174
FIGURE 45MARKET RANKING IN 2021174
12.3MARKET SHARE OF TOP VENDORS174
TABLE 185CLOUD ADVERTISING MARKET: DEGREE OF COMPETITION174
FIGURE 46CLOUD ADVERTISING MARKET: VENDOR SHARE ANALYSIS175
12.4HISTORICAL REVENUE ANALYSIS OF TOP VENDORS176
FIGURE 47HISTORICAL REVENUE ANALYSIS176
12.5COMPANY EVALUATION QUADRANT177
12.5.1DEFINITIONS AND METHODOLOGY177
TABLE 186COMPANY EVALUATION QUADRANT: CRITERIA177
12.5.2STAR177
12.5.3EMERGING LEADER177
12.5.4PERVASIVE177
12.5.5PARTICIPANT177
FIGURE 48CLOUD ADVERTISING MARKET (GLOBAL):
COMPANY EVALUATION QUADRANT, 2021178
TABLE 187COMPANY FOOTPRINT179
TABLE 188COMPANY VERTICAL FOOTPRINT (1/2)180
TABLE 189COMPANY VERTICAL FOOTPRINT (2/2)181
TABLE 190COMPANY REGION FOOTPRINT182
TABLE 191COMPANY APPLICATION FOOTPRINT183
12.6COMPETITIVE SCENARIO184
TABLE 192CLOUD ADVERTISING MARKET: NEW LAUNCHES, SEPTEMBER 2021–
MARCH 2019184
TABLE 193CLOUD ADVERTISING MARKET: DEALS, AUGUST 2021-MARCH 2019187
13COMPANY PROFILES191
13.1INTRODUCTION191
13.2KEY PLAYERS191
(Business Overview, Products & Services, Key Insights, Recent Developments, MnM View)*
13.2.1ADOBE191
TABLE 194ADOBE: BUSINESS OVERVIEW191
FIGURE 49ADOBE: COMPANY SNAPSHOT192
TABLE 195ADOBE: NEW LAUNCHES193
TABLE 196ADOBE: DEALS193
13.2.2ORACLE195
TABLE 197ORACLE: BUSINESS OVERVIEW195
FIGURE 50ORACLE: COMPANY SNAPSHOT196
TABLE 198ORACLE: NEW LAUNCHES197
TABLE 199ORACLE: DEALS198
13.2.3SALESFORCE199
TABLE 200SALESFORCE: BUSINESS OVERVIEW199
FIGURE 51SALESFORCE: COMPANY SNAPSHOT200
TABLE 201SALESFORCE: NEW LAUNCHES201
TABLE 202SALESFORCE: DEALS201
13.2.4GOOGLE203
TABLE 203GOOGLE: BUSINESS OVERVIEW203
FIGURE 52GOOGLE: COMPANY SNAPSHOT204
TABLE 204GOOGLE: NEW LAUNCHES205
TABLE 205GOOGLE: DEALS205
13.2.5IBM207
TABLE 206IBM: BUSINESS OVERVIEW207
FIGURE 53IBM: COMPANY SNAPSHOT208
TABLE 207IBM: NEW LAUNCHES209
TABLE 208IBM: DEALS210
13.2.6SAP211
TABLE 209SAP: BUSINESS OVERVIEW211
FIGURE 54SAP: COMPANY SNAPSHOT212
TABLE 210SAP: NEW LAUNCHES213
TABLE 211SAP: DEALS213
 
13.2.7ACQUIA215
TABLE 212ACQUIA: BUSINESS OVERVIEW215
TABLE 213ACQUIA: NEW LAUNCHES216
TABLE 214ACQUIA: DEALS217
13.2.8DEMANDBASE218
TABLE 215DEMANDBASE: BUSINESS OVERVIEW218
TABLE 216DEMANDBASE: NEW LAUNCHES219
TABLE 217DEMANDBASE: DEALS220
13.2.9EXPERIAN221
TABLE 218EXPERIAN: BUSINESS OVERVIEW221
FIGURE 55EXPERIAN: COMPANY SNAPSHOT222
TABLE 219EXPERIAN: NEW LAUNCHES223
TABLE 220EXPERIAN: DEALS223
13.2.10KUBIENT224
TABLE 221KUBIENT: BUSINESS OVERVIEW224
FIGURE 56KUBIENT: COMPANY SNAPSHOT225
TABLE 222KUBIENT: DEALS226
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
13.3OTHER PLAYERS227
13.3.1FICO227
13.3.2HUBSPOT228
13.3.3IMAGINE COMMUNICATIONS229
13.3.4INMOBI230
13.3.5MARIN SOFTWARE231
13.3.6SITECORE232
13.3.7MEDIAMATH233
13.3.8NIELSEN233
13.3.9PEGA234
13.3.10SAILTHRU234
14ADJACENT MARKETS235
14.1MOBILE ADVERTISING MARKET235
TABLE 223MOBILE MARKETING MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION)235
TABLE 224MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2017–2024 (USD MILLION)235
TABLE 225MOBILE MARKETING MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION)236
TABLE 226MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)236
 
14.2MARKETING CLOUD PLATFORM MARKET237
TABLE 227MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE,
2016–2023 (USD MILLION)237
TABLE 228MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)237
TABLE 229MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)237
15APPENDIX238
15.1DISCUSSION GUIDE238
15.2KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL242
15.3AVAILABLE CUSTOMIZATIONS244
15.4RELATED REPORTS244
15.5AUTHOR DETAILS245

お問合せフォーム